STEPPING INTO CONNECTED HEALTH

In India there are

243,199,000 INTERNET USERS

106,00,000 ACTIVE SOCIAL MEDIA USERS

SEARCHING FOR HEALTH INFO IS THE 3rd MOST POPULAR ONLINE ACTIVITY

UNDERSTANDING THE KEY PERFORMERS IN PATIENTS CHOICE OF DOCTORS OR HOSPITALS

LET US TAKE A LOOK AT STATISTICS

Search Engines

Treatment Centre sites

Health info sites

Physicians office

Family and friends

TV Newspapers Magazines

86%

78%

62%53%

34% 36%21% 23%

ONLINE IN PERSON OFFLINE

This shows how the digital channels are overtaking the traditional ones

60%Of healthcare needs begins with online search

76 %of patients use hospital websites for research

77% Of patients use search prior to book an appointment

44%Search on mobiles for hospitals and doctors

So it is the right time for healthcare industry to take the service where the patients are !

ONLINE

Keeping this growing demand in mind , I would like to propose an idea of Healthcare App

myHEALTH Map

Let us discuss the

1EXECUTIVE SUMMARY

As consumers demand more personalized care ,healthcare is moving from its predominant services to more consumer centric services

MORE CONSUMER CENTRIC SERVICES

SO WE NEED TO FOCUS ON THE CONCEPT OF

2(a)

SITUATION ANALYSIS

COMPANY OVERVIEW

Today the focus of health and fitness is shifting from operational efficiency to affordable care and prevention using technology as a prime tool . The app“myHEALTH Map” addresses the emergency needs of people . THE FOLLOWING WANTS FULFILLED BY IT ARE

1.HOSPITAL DIRECTORY –contains database of hospitals and clinics segregated according to place , region, locality , fees and charges . A very helpful feature that is widely required by people who move to new cities, emergency cases that includes road accidents and critical health issues (when a patient is referred to another hospital for better treatment )

2. INFORMATION OF CITY DOCTORS AND EMERGENCY SPECIALISTS

3. FIRST AID TUTORIAL- basic steps of first aid to be taken, learning through videos and PDF’S .

4.BLOOD BANK –Donors can help in blood donation by registering themselves through red cross societies

5.VOLUNTER SERVICE – Interested individuals can come to help

WITH FIRST AID– AMERICAN RED CROSS

A foreign app with some similar features as that of “myHEALTH Map”

2(b)

MARKET OVERVIEW

Everyone in society needs first aid and emergency help at some point in their lives . This app ease the efforts of finding hospitals and doctors through search engines in the first step

3GOAL

To meet the benchmarks of quality product with operational efficiency

4STRATEGY

TARGET MARKET 1.CUSTOMERS Everyone can use the app

2.COLLABORATORS the red cross societies and volunteer services

3.COMPANY app designer

4.COMPETITORS First aid -American Red Cross

5. CONTEXT Specified in needs and wants

POINTS OF PARITY The app shares few common services with the competitor app

it is adaptation of a foreign app for Indian market

POINTS OF DIFFERENCEUseful tools , caters to basic emergency needs of people Easy to use instantly rather than to keep diaries . More focus on online marketing

5TACTICS

myHEALTH Map

PRODUCT

The app provides features of hospital directory , information of doctors , blood bank help and volunteer service

Healthcare has adopted a lot from industries like banking and retail to focus more on consumer centric services .

Consumer want more transparency , so the reviews and ratings help any consumer to review the service of the app .

The consumers can make informed choices about the service based on quality and trust and price .

Consumers want such services to be available at their convenience .

So the focus is on prevention + treatment

WHEN PATIENTS ARE SEARCHING FOR YOUR SERVICES ONLINE ARE YOU THERE ONLINE ??

IF NOT THEN YOU ARE MISSING SIGNIFICANT MARKETING

OPPORTUNITY!

COMMUNICATION AND DISTRIBUTION STRATEGY

SIGNIFICANT PLACES TO PROMOTE THE APP ARE

Search engines

Social Media , pages and reviews on facebook tutorials on YouTube

Doctors and clinics can promote to people

Through health forums, blogs and emails

6IMPLEMENTATION

1. LAUNCH THE APP ON GOOGLE PLAY STORE

THE APP IS KEPT FREE OF COST EXCEPT THE INITIALIZING COST PAID AT THE TIME OF LAUNCH ON GOOCLE PLAY CONSOLE WINDOW

RECAP

INTRODUCTIONHEALTHCARE APPMARKETING PLAN EXECUTIVE SUMMARYDIGITAL DIAGNOSISSITUATION ANALYSISMARKET OVERVIEWGOALSTRATEGYTACTICSIMPLEMENTATION