HEALTH LOYALTY is fully integrated patient relationship management software for life science patient support programs.

Its multi-tiered functionality links patients and their associated health care providers into an interactive solution that enables pharmaceutical; medical device; and healthcare marketers to create, implement, and manage a full range of patient support initiatives for their products.

HEALTH LOYALTY can be fully personalized, is fully scalable, and can be configured to manage both single-user (i.e.: head office) programs, as well as distributed programs with health care professionals logging on to register/manage their own patients.

• Capture patient support program registrations using a wide array of methodologies including web registration; purchased lists; or through physician or pharmacist recruitment

• Qualify and segment patients using sophisticated online utilities and predictive analytics

• Schedule comprehensive patient journeys, and design complex multi-channel touch point scenarios that respond to evolving patient behavior

• Deploy touch points, such as email (using the built-in white-listed email server): e-coupons (using the built-in e-coupon server); and e-surveys (using the built-in e-survey utility)

• Deploy direct mail; sampling; call center; and click-to-chat programs, either internally or through third-party service providers

• Deploy reimbursement; compassionate care; and co-pay programs, either internally or through third-party payers and payment card providers

• Track patient activity; responses to touch points; assign loyalty points; and create redemption scenarios

• Access real-time OASIS® analytics and geo-analytics on program statistics and full project ROI

Marketing Features

HEALTH LOYALTY was specifically designed to provide life science marketers with all the tools required to create their own comprehensive and fully compliant patient support program, with full flexibility, and full control of the data that is generated.

• Fully SDLC validated “Life Science Grade” software• Built with the i18n ISO standard allowing for rapid deployment in

virtually any language• NIST cybersecurity framework compliant• Meets all national and international privacy laws, including: - U.S. HIPAA/HITECH/GLBA - E.U. GDPR - Canada PIPEDA - Mexico and Latin American DPAs and PDPAs - Australia PA - Asian PIPAs and PDPAs

• 21 CFR (Part 11) compliant data capture systems• Dedicated data environment and private

sub-domain• Enhanced business continuity and disaster

recovery with both local and offshore backup site options

• Sarbanes-Oxley level OASIS reporting at both the affiliate and global level with all data (including global roll-up data) available in real-time

Regulatory/Compliance Features

and Health Loyalty Points are trademarks of PharmaCommunications Holdings Inc., used under license.© 2017, PharmaCommunications. All rights reserved.

505 Apple Creek Blvd., Unit 5Markham, Ontario, Canada. L3R 5B1

905-477-3100

338 Rue Sherbrooke EMontréal, Québec, Canada H2X 1E6

514-845-0210

200 South Biscayne Blvd., Suite 2790Miami, Florida, USA. 33131

305-300-8370

www.PharmaCommunications.com1-800-267-5409

Health Loyalty, OASIS and the PharmaCommunications logo are registered trademarks; and PharmaCommunications

Registration Form add-ons (Website/Mobile) for promotional or product sites

Registration Download, De-Dup, Address Validation

Tag Management

Data Mining, Predictive Analytics & Segmentation (Static or Dynamic)

Touch Point Assignment, & SchedulingE-Mail Distribution & Response ManagementE-Coupon Distribution & Redemption ManagementE-Survey Distribution & Response ManagementText (SMS) Distribution & Response ManagementSocial Media Initiatives with seamless Facebook® and Twitter® APIsDirect Mail Marketing (multi-supplier)Sample Distribution (multi-supplier)Inbound Help Desk (including AE/QC process)Outbound TelemarketingClick-to-chatContest & Promotion Management

Touch Point Response Tracking with Health Loyalty Points™ Assignment(for use with Dynamic Segmentation)

Financial Modules with Budgeting & Liability TrackingLoyalty Program Budgeting ModelsDiscount/Rebate Program ManagementPatient Reimbursement/Co-Pay ManagementCompassionate Care Program ManagementFee-for-Service Program Management

Touch Point Inventory Management, Continuity & Replenishment

Sunshine Act, Tax, and Environmental Tracking & Reporting

Real-Time OASIS Oversight, Analytics, and Geo-Analytics

Health Loyalty Software Modules