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Health Care Reform and Your AR Health Care Reform and Your AR Keystone Patient Accounts Management Keystone Patient Accounts Management Association Association May 15, 2013 May 15, 2013 HBCS 2013

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Page 1: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Health Care Reform and Your ARHealth Care Reform and Your AR

Keystone Patient Accounts Management Keystone Patient Accounts Management AssociationAssociation

May 15, 2013May 15, 2013

HBCS 2013

Page 2: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Jeff Porter –

Member of Illinois AAHAM

HBCS 2013

Presented by: HBCS

Page 3: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Healthcare Reform Summary1

3

4

5 What to Do?

HBCS 2013

Agenda

2

6

7

Don’t Forget the Patient

…And Finally…

Aging Population

Financial Impact

HIE’s and The Cost of Healthcare

Page 4: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Healthcare Reform SummaryHealthcare Reform Summary

Page 5: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Health Care Reform – March 23, 2012

• 2,300 pages of text• $938B cost to implement over next decade* • 95% of Americans expected to have coverage

*per Congressional Budget Office

Page 6: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Goal of Healthcare Reform

■ Provide universal healthcare Take coverage to 95%, by adding apprx 48mm

uninsured■ Reduce healthcare costs

18% of GDP Per service

■ Improve healthcare delivery system and patient safety

How are you doing preparing for this?

Page 7: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Patient Protection and Affordable Care Act: March 23, 2012

HBCS 2013

■ Medicare payments becoming value based pricing■ Reimbursement tied to performance indicators■ Fee for quality replaces fee for service■ Began October 1, 2012

■ Creation of state based HIE (not in IL?)■ Prices based on federal poverty level scale■ Three tiered plans set by price: gold, silver, or bronze coverage■ Effective January 1, 2014

■ Expands Medicaid Coverage■ Eligibility based on higher % FPL■ Most likely will reduce payments as Medicaid moves to VBP■ Effective January 1, 2014 ….<9 months

■ No insurance denials for preexisting conditions■ Development of a high risk pool subsidized by the government

■ Insurance becomes required for all■ Tax penalty if decline insurance … who will opt out?■ Effective January 1, 2014

Health Care Reform Recap

Page 8: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Aging PopulationAging Population

Page 9: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

9

Adults 65+ Population Soars

Administration on Aging 2012

HBCS 2013

Page 10: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Medicare changes will be felt system wide

HBCS 2013

■ Sequestration – March 1, 2013: 2% Cuts■ Medicare payments tied to quality of care■ Treatment will now be reimbursed by quality of service, not fee for service■ Private Payers and HIE’s expected to follow suit

■ Quality of service based on Medicare Advantage 5 star model■ Readmission rates will be key

■ 30% of Medicare reimbursement scored by patient satisfaction■ If you have patients in your hospital, your entire staff is on stage

■ Wait times■ Pain Management■ Communication: “How can I help?” “Have I answered all of your questions?”■ Noise level in treatment rooms and hospital rooms■ Quality of facility■ Satisfaction with results of healthcare■ Billing and collections

Medicare Reform Impact on Hospitals

Page 11: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013 111111

Medicare to Become an Even Bigger Piece

Medicare reimbursement falls per patient, yet overall this segment of your revenue will grow and remain the largest revenue source (in 2011, the first baby boomers turned 65)

40.4 million seniors in 2010 50.6 million seniors estimated by 2020 30k people retiring weekly – for next 20 years

Private payers will morph into Health Insurance Exchanges Self pay classification will fall due to creation of Health Insurance Exchange,

yet will not be eliminated Unemployed still cannot afford any type of healthcare Tax penalty less than the cost of any insurance

Ultimately end up with four categories: Medicare/Medicaid, HIE, Self Pay and Charity Care

Page 12: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Becker’s Hospital Review

HBCS 2013

■ 65% patients rate their healthcare experience 9 out of 10, leaving 35% “who don’t”

■ Of those 35%, say 40% revenue is attributable to Medicare■ For a $200mm hospital, then almost $30mm of your

revenue could be in jeopardy…

$200mm x 40% Medicare x 35% “who don’t” = $28mm

Sample Numbers

Page 13: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Financial ImpactFinancial Impact

Page 14: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

■ Medicare changes ■ Medicare services will rise based on local senior population■ Revenue will reflect value based on reimbursements■ Estimate what the net effect will be on your Medicare revenue■ Example: 40.9% in 2011 to 44.8% in 2014

■ Medicaid■ Expanded participation with Reform, yet lower fees expected■ Example of overall reduction of revenue 17.9% in 2011 to 17% in 2014

■ Health Insurance Exchanges■ Example: none in 2011 to 7.5% in 2014

■ Self Pay … will it fall (or rise) – this is debatable■ May fall due to Health Insurance Exchanges■ Example: 4.9% in 2011% to 3.5% in 2014

Reform Changes and Your Hospital Revenue

Page 15: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

One Hospital’s Perspective - $65mm Revenue Decrease

1515

Estimated Payer Mix in 2014

Page 16: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

The Way We’ve Always Done Things (What Now?)

16161616

Project Your Payer Mix

Estimating Healthcare Reform's Impact on Hospital Revenue

Assumptions 2011 2014

Hospital Bed Size 170 170

Hospital Revenue $132,307,692 $129,333,032

Hospital Costs $128,142,286 $120,152,973

Total Operating Margin 3.3% -7.1%

2011 2014

Total Revenue

Annual Increase/Decrease Payer Mix Hospital Hospital Cost Payer Payer Mix Hospital Hospital Cost Payer

Payer Mix Revenue Cost Recovery Profit/Loss Revenue Cost Recovery Profit/Loss

Medicare 40.9% $54,113,846 $58,186,931 93% -$4,073,085 44.8% $57,941,198 $52,147,078.50 90% -$5,794,120Medicaid 17.2% $22,756,923 $25,569,576 89% -$2,812,653 17.2% $22,245,282 $19,130,942.09 86% -$3,114,339

Private Insurance 30.5% $40,353,846 $28,219,473 143% $12,134,373 20.5% $26,513,272 $31,815,925.87 120% $5,302,654

Exchange Insurance 0.0% $0 $0 0% $0 7.5% $9,699,977 $10,669,975.14 110% $969,998

Self Pay 4.9% $6,483,077 $7,367,133 88% -$884,056 3.5% $4,526,656 $3,983,457.39 88% -$543,199Worker's Comp 2.0% $2,646,154 $2,845,327 93% -$199,173 2.0% $2,586,661 $2,405,594.40 93% -$181,066

Other 4.5% $5,953,846 $5,953,846 100% $0 4.5% $5,819,986 $5,819,986.44 100% $0

100.0% $132,307,692 $128,142,286 103.3% $4,165,406 100.0% $129,333,032 $120,152,973 -7.1% -$3,360,072

Page 17: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HIE’s and The Cost of HealthcareHIE’s and The Cost of Healthcare

Page 18: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Health Insurance Exchanges

18

■ Must purchase insurance as of 2014 or pay tax penalty based upon Federal Poverty Level

■ Average tax penalty estimated to be $1,200 in 2014■ Penalty less than cost of insurance – opt out? (and still use your ED for

primary care*)■ If insurance price is 9.5% of individual’s AGI, then it’s “affordable”

■ Leads to creation of Healthcare Insurance Exchanges■ Web based selection and purchasing similar to travel web sites■ Insurance rates set by FPL■ Three tiers of plans based on coverage: gold, silver, bronze■ Insurance payers will look to new Medicare rates*See 1/23/13 Patient Friendly e-Bulletin for methods of directing non-urgent ED patients to most

appropriate cost care-setting

Reform’s Mandatory Insurance

Page 19: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

What Will Employers Do?

What Will Employers Do?

Companies asking…•Cost?•Which employees have

to be covered?•Ramifications if certain

employees not covered?

Page 20: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Notes: Health insurance premiums and worker contributions are for family premiums based on a family of four.

Source: Kaiser/HRET Survey of Employer-Sponsored Health Benefits, 1999-2011. Bureau of Labor Statistics, Consumer Price Index, U.S. City Average of Annual Inflation (April to April), 1999-2011. Bureau of Labor Statistics, Seasonally Adjusted Data from the Current Employment Statistics Survey, 1999-2011 (April to April).

Cumulative Increases in Health Insurance Premiums, Workers’ Contributions to Premiums, Inflation, and Workers’ Earnings, 2000-2010

Every Year Since 2000:

Premiums increased between 3 - 13% Earnings increased between 2 - 4% Workers’ contribution: inflation = 5.4x Workers’ contribution: earnings = 4.1x

Page 21: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Hospital Margins Continue to Fall

Source: Thompson Reuters Action Database 2012

• 750 hospitals studied for 6 years• Hospitals included: major teaching;

teaching; large, medium and small community

• All hospitals in the study had margins between 2.9% and 6.8%

• Major teaching hospitals had the highest profit margins

• Medium community hospitals struggled the most

Page 22: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Cost of U.S. Healthcare

HBCS 2013

■ 17.9% of U.S. GDP was spent on healthcare in 2010■ Healthcare is of growing importance on U.S. economy – S&P Dow Jones

Indices replaced Kraft Foods with UnitedHealthcare■ Pressure to bring down healthcare costs as a result of an aging

population■ Extra spending isn’t resulting in longer life expectancies in U.S.

Just the Facts…

Source: Reuters, September 23, 2012

Page 23: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Currently averaging $8,525

HBCS 2013

US Healthcare Costs Per Capita

Page 24: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

What to Do?What to Do?

Page 25: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

What Does It All Mean to You?

Industry

Stress from the unknown

Increased burden on patient

Higher deductibles / co-pays

Financial

Increasing cost to collect

Cost shift to front-end focus

Costly technology

Business Office

Need to do more with less

New billing requirements/carriers

Large shift/volumes to balance after

insurance

Costly hiring, training, re-hiring

Reporting, processes

Technology

Multiple systems / platforms

System conversions

Data is not information (analytics,

dashboards, scorecards, KPI)

Typical Challenges…

Page 26: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Factors You Are Faced With…

■ Identify cost to collect (↓AR, ↑Cash)

■ Opportunity costs: what is going untouched? Any low-hanging fruit?

■ Staffing, training, turnover, re-training

■ Tools: Charity Care / Scoring / Segmenting

■ Workflow technology to handle volume and increase efficiencies

■ Reporting requirements

What’s Your Best Path to Meet the Challenges?

Page 27: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Patient-Friendly Collections: In-House Versus Outsourced

Sept 17, 2012 HFMA Patient Friendly Billing e-Bulletin

Cleveland Clinic and Integris

HBCS 2013

■ Collecting patient $ is a delicate balance■ Must be patient-friendly/centered■ Patients do not distinguish between excellent care

and collection post-service (must be seamless)

http://www.hfma.org/Publications/E-Bulletins/Patient-Friendly-Billing/Archives/2012/September/Patient-Friendly-Collections--In-House-Versus-Outsourced/

What Is HFMA Saying? Buy or Build: Same Issues and Goals

Page 28: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Taking the Right Approach in Outsourcing

August 2012 – hfm Magazine

HBCS 2013

What Else Is HFMA Saying?

■ Finding the right partner:

■ Seamless integration

■ Deep and current experience

■ Broad capacity

■ Patient-centered orientation

■ Cost considerations

■ The right monitoring tools

■ Running a pilot

■ Systematic monitoring

■ Strategies behind outsourcing:

■ Seizing improvement opportunities

■ Remedying staffing inefficiencies

■ Servicing noncore areas of hospital

operations

■ Accessing the latest clinical and

business technologies

■ Taking advantage of the benefits of

outsourcing specialization

■ Seizing investment opportunities

Page 29: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Crossroad: Buy or Build? (Where Are You?)

Page 30: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Continuously Measure A/R Outcomes - ScorecardDescription Measurement

Medical Records Days

Corrected Codes Days

System Up Time %

Front-end Accuracy %

DNFB Days

Billing Days

Cash Posting Days

Credit Balances Days

Late Charges Days

Description Measurement

Cash as % of NPR %

Full Adjudication %

Rebilling Days

% of AR Greater than 90 %

Bad Debt Write Off %

Denial Rate %

AR Follow-up by FC Days

Feedback Loop Monthly

Call Center Complaint Rate %

Call Center Answer Rate Minutes

Call Center Wait Times Minutes

Call Center Hold Times Seconds

Call Center Abandon Rate %

Staff Quality Assurance Weekly

30

Page 31: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Developing and Keeping Top Revenue Cycle Talent

Healthcare Finance Strategies – October 17, 2012

HBCS 2013

■ Demonstrate that accountability starts at the top (you!)■ Culture that prioritizes the revenue cycle – provide a

clear vision for achieving high performance■ Reward those that excel – link advancement opportunity

to achievement of revenue cycle goals■ Specific, measurable, attainable, relevant, timely■ Incentive payments to those that meet certain KPIs

Top 5 Takeaways from HFMA’s 2012 MAP Award Winners (High Performance in Revenue Cycle)

HFMA MAP Takeaways

Page 32: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Don’t Forget the Patient!Don’t Forget the Patient!

Page 33: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

The patient (aka, your #1 asset) is still experiencing…

HBCS 2013

■ Shift to high-deductible consumer directed health plans (2009 = 7%; 2013 proj. 19% (2012 = 17%). Avg. $1,200 vs. $2,400 deductible). Source: National Business Group on Health, October 2012

■ Increased out-of-pocket maximums

■ Increased share of premium costs

■ Cutting back / delaying medical care

Despite Health Care Reform and Its Unknown Implications

Page 34: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Is This a Patient-Centric Approach?!

Is This a Patient-Centric Approach?!

Page 35: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Courtesy, Compassion and Respect

HBCS 2013

■ When making any contact with the patient – smile (on the phone too!)

■ This may be the first time a patient has received a phone call from you or your outsource partner

■ Accurate patient information (including your understanding of patient’s ability to pay) is a key to collecting payment

What’s Required?

Page 36: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

-Sam Walton, Founder of Wal-Mart

Who’s the Boss?!

Page 37: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

……And Finally…And Finally…

Page 38: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Identify all high margin (or any margin) procedures

38

■Look at any procedures that are profitable at your hospital■ Break down to CPT codes■ Examine what makes those procedures profitable

■ Insurance, cost of equipment, labor costs?■Duplicate success in procedures involving illnesses with projected growth■Physician Alignment (3/6/13 HFMA’s Healthcare Finance Strategies)…

4 Steps …

1) engage physician leaders as partners

2) employing specialists of choice

3) improving care coordination

4) measuring the results■Maximize Self Pay Collections

Now What?

Page 39: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Individual health will drive personal cost

HBCS 2013

■ Healthy lifestyle contract with employer or insurance company■ Health Plan assessment including…

■ Blood pressure■ Body Mass Index■ Cardiac health■ Detrimental personal consumption (smoking, alcohol)

Motivating Americans to be healthier will = COST CONTROL

A Look Ahead

Page 40: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

■ Moving to a very different model – quality based reimbursement vs. fee for service

■ Reduced Reimbursement■ Self Pay problems remain■ Consumer Driven, Market Driven■ Less Employees?■ Physician shortage – Primary care■ Less Utilization? ■ Quality?■ Forced to cut costs – fewer employees■ Prevention and Wellness

Impact Summary

Page 41: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

5 Things to Remember…

4141

What Will Make You Great

Conviction Must be all-in

Flexibility and Nimbleness No crystal ball in healthcare…stay loose

Calm Demeanor Staff is going to be looking at you Say “we can work this out” often

Willingness to understand clinical perspective Quality, patient satisfaction, and safety depends on it

Ability to think long term Redirect frustration with long term focus Sense of humor - makes people more comfortable, more trusting, more willing

HBCS 2013

Studies have shown that one of the most significant factors leading to successful change is how leaders manage people. And studies have also shown that failure can most likely be contributed to our natural reluctance to change. Change is the only way to slow or reverse the financial pressures on hospitals

and we are all going to have to begin providing value based products rather that relying on volume based products.

Page 42: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

■ Forecast/Model – Now!■ Examine Service Lines■ Community Education – Prevention & Wellness■ Physician Partnering■ Must Cut Costs■ Staff Training & Education■ Leadership■ Strategy for Self Pay■ Quality Measurements■ Clinical Efficiency

Action/Takeaways

HBCS 2013

Page 43: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

HBCS 2013

Who Moved My Cheese? Just Ask Jack

“An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” - Jack Welch, Former Chairman of

General Electric

Page 44: Health Care Reform and Your AR Keystone Patient Accounts Management Association May 15, 2013 HBCS 2013

Thank You!Thank You!Jeff Porter

[email protected]