brand book

We are a hard working, bubbly, and optimistic crew, always authentic and real. We help each other out and go above and beyond. We work with high integrity, never bash competitors, and differentiate by focusing on what WE do. Simply put, we’re best in class.

Health-Ade was started in 2012 by a husband, wife, and best friend in a true farmers’ market start-up story—a small credit card and a big dream to make REAL FOOD and bring only THAT to the commercial shelf. The best tasting and highest quality kombucha you can buy is just the start, as our ultimate mission is to be the champion of the happiest and healthiest you.

FOLLOW YOUR GUT!

our story

SPRING 2017winter 2016fall 2015fall 2014SPRING 2014fall 2013SPRING 2013SPRING 2012First bottle sold in Brentwood Farmers’ Market

Brewing out of tiny LA apartment

Honda Civic doubled as meeting space and delivery vehicle

First commercial kitchen space: <1K SF

Founders quit full-time corporate jobs

Hired part-time employees and independent sales reps

Secured first investment from First Beverage Group

Hired first full-time employee, Darius Subatis, as the Director of Brewery

Bought first piece of equipment: filling line

Authorized in 1st chain account, Gelson’s

Hired Ramon Canek as Chief of Brewery from GT’s Kombucha

Opened Van Nuys Brewery with $2M+ in equipment and 7K Sq Ft

Entered first Whole Foods Market in LA

Graduated into the Whole Foods Market SoPAC regional model

Hit $1M in annual sales

Launched in NYC market

Hit $1M in monthly sales

Launched “Super-Tea” line

Secured significant investment from CAVU Ventures

Opened 50,000 Sq Ft brewery in Torrance, CA

100 employees strong

6500+ accounts nationwide

Fastest growing kombucha in the market!

OUR HISTORY

The anchor is an icon that represents what kombucha is: grounding, classic, strong, hard-working.

The word “Kombu” is Japanese for kelp or seaweed. Upon learning of kombucha’s deep-rooted connection to the sea, we chose our anchor icon.

our anchor

Kombucha is fermented tea that naturally contains probiotics and healthy organic acids.

Old-school kombucha is made with 4 simple ingredients that undergo unique steps of fermentation. Though many brands try to hasten this very natural process, Health-Ade does this the real way.

what is kombucha?

SUGAR TEAWATER SCOBY

(SYMBIOTIC CULTURE OFBACTERIA AND YEAST)

We make the best tasting andhighest quality kombucha you can buy.

what we do

• Brew a blend of organic black and green tea in fresh, filtered water • Add organic sugar (it's food for the probiotics!) and fill a small glass jar • Top with our home-grown SCOBY (Symbiotic Culture Of Bacteria and Yeast), the culture that holds all the friendly probiotics •

ASSEMBLE the Kombucha• 250,000 glass jars sit in a warm room for about a week • Most active phase: SCOBY eats the sugars and converts the sweet tea to delicious kombucha • Glass prevents plastic and metal leaching (yuck!) • 2.5 gallon vessels allow for premium control and quality •

Primary fermentation• Flavor with only the best, like cold-pressed juice from organic local produce (juiced in-house) • Nothing else added •

add the flavor• Flavored kombucha goes right back into glass • Bottles labeled, filled, capped, sealed and cased at over 700 bottles per minute • Our brew is made to order, leaves cold, fresh, and delicious • Distributed nationwide •

Bottle, bubble, and ship!

THE DIFFERENCE: HOW WE MAKE IT

OUR TRUE NORTH

Inspiring people to trust themselves, especially when it comes to nutrition, is brewed directly into our company philosophy. We believe that if you always follow your gut, the result will be happiness. In life and in health.

WHY WE DO IT

champion of the happiestand healthiest you

We believe in the health it takes to be happy.

OUR CORE BELIEF

HAPPY = HEALTHY = HAPPY = HEA

LTHY

=

BRAND and consumer personality

Health & wellness, to us, is simply the amount of health it takes to be happy. We don’t believe you have to be hard-core or special to be healthy. Let’s partner with those that agree.

Health-Ade tastes the best because we are dedicated to making it the real way (and the hard way). Let’s partner with like-minded premium companies and events—where quality and real food is #1.

We always encourage taking risks and this spirit has guided us since day one. Let’s partner with those out there who are doing something new and cool.

Health-Ade is hand-crafted and beautiful. Let’s partner with others hand-crafting beautiful and high quality things as well.

HEALTHful HAPPINESS REAL FOOD Entrepreneurial Spirit Creativi-tea

our customer cares about...

G oa lHustles to complete tasks and follows up

relentlessly, treating the company like it’s their

own

Team player that proactively goes above

and beyond to help others and solve

problems

Learns from mistakes, makes them only once

GRITPossesses an optimistic

mentality. There is ALWAYS a possibility in

every situation

Creates a fun learning environment in

accomplishing a goal

Gives others the benefit of the doubt

OPTIMISMAlways works to be a

better version of themselves

Follows their gut and trusts their best

judgement in adversity

Receptive to feedback, and does

not deflect, deny, defend

AUTHENTICityModel

employee—throughactions, not just words

Understands their contribution to every

issue and holds themselves accountable

Communicates feedback to others

effectively, especially when stakes and

emotions are high

LEADERSHIP

what we value

1-844-FERMENT info@health-ade.com www.health-ade.com

FOLLOW YOUR GUT!@drinkhealthade@healthade /healthade company/health-ade