health ade brandbook2018-bleed-update · health-ade was started in 2012 by a husband, wife, and...
TRANSCRIPT
brand book
We are a hard working, bubbly, and optimistic crew, always authentic and real. We help each other out and go above and beyond. We work with high integrity, never bash competitors, and differentiate by focusing on what WE do. Simply put, we’re best in class.
Health-Ade was started in 2012 by a husband, wife, and best friend in a true farmers’ market start-up story—a small credit card and a big dream to make REAL FOOD and bring only THAT to the commercial shelf. The best tasting and highest quality kombucha you can buy is just the start, as our ultimate mission is to be the champion of the happiest and healthiest you.
FOLLOW YOUR GUT!
our story
SPRING 2017winter 2016fall 2015fall 2014SPRING 2014fall 2013SPRING 2013SPRING 2012First bottle sold in Brentwood Farmers’ Market
Brewing out of tiny LA apartment
Honda Civic doubled as meeting space and delivery vehicle
First commercial kitchen space: <1K SF
Founders quit full-time corporate jobs
Hired part-time employees and independent sales reps
Secured first investment from First Beverage Group
Hired first full-time employee, Darius Subatis, as the Director of Brewery
Bought first piece of equipment: filling line
Authorized in 1st chain account, Gelson’s
Hired Ramon Canek as Chief of Brewery from GT’s Kombucha
Opened Van Nuys Brewery with $2M+ in equipment and 7K Sq Ft
Entered first Whole Foods Market in LA
Graduated into the Whole Foods Market SoPAC regional model
Hit $1M in annual sales
Launched in NYC market
Hit $1M in monthly sales
Launched “Super-Tea” line
Secured significant investment from CAVU Ventures
Opened 50,000 Sq Ft brewery in Torrance, CA
100 employees strong
6500+ accounts nationwide
Fastest growing kombucha in the market!
OUR HISTORY
The anchor is an icon that represents what kombucha is: grounding, classic, strong, hard-working.
The word “Kombu” is Japanese for kelp or seaweed. Upon learning of kombucha’s deep-rooted connection to the sea, we chose our anchor icon.
our anchor
Kombucha is fermented tea that naturally contains probiotics and healthy organic acids.
Old-school kombucha is made with 4 simple ingredients that undergo unique steps of fermentation. Though many brands try to hasten this very natural process, Health-Ade does this the real way.
what is kombucha?
SUGAR TEAWATER SCOBY
(SYMBIOTIC CULTURE OFBACTERIA AND YEAST)
We make the best tasting andhighest quality kombucha you can buy.
what we do
• Brew a blend of organic black and green tea in fresh, filtered water • Add organic sugar (it's food for the probiotics!) and fill a small glass jar • Top with our home-grown SCOBY (Symbiotic Culture Of Bacteria and Yeast), the culture that holds all the friendly probiotics •
ASSEMBLE the Kombucha• 250,000 glass jars sit in a warm room for about a week • Most active phase: SCOBY eats the sugars and converts the sweet tea to delicious kombucha • Glass prevents plastic and metal leaching (yuck!) • 2.5 gallon vessels allow for premium control and quality •
Primary fermentation• Flavor with only the best, like cold-pressed juice from organic local produce (juiced in-house) • Nothing else added •
add the flavor• Flavored kombucha goes right back into glass • Bottles labeled, filled, capped, sealed and cased at over 700 bottles per minute • Our brew is made to order, leaves cold, fresh, and delicious • Distributed nationwide •
Bottle, bubble, and ship!
THE DIFFERENCE: HOW WE MAKE IT
OUR TRUE NORTH
Inspiring people to trust themselves, especially when it comes to nutrition, is brewed directly into our company philosophy. We believe that if you always follow your gut, the result will be happiness. In life and in health.
WHY WE DO IT
champion of the happiestand healthiest you
We believe in the health it takes to be happy.
OUR CORE BELIEF
HAPPY = HEALTHY = HAPPY = HEA
LTHY
=
BRAND and consumer personality
Health & wellness, to us, is simply the amount of health it takes to be happy. We don’t believe you have to be hard-core or special to be healthy. Let’s partner with those that agree.
Health-Ade tastes the best because we are dedicated to making it the real way (and the hard way). Let’s partner with like-minded premium companies and events—where quality and real food is #1.
We always encourage taking risks and this spirit has guided us since day one. Let’s partner with those out there who are doing something new and cool.
Health-Ade is hand-crafted and beautiful. Let’s partner with others hand-crafting beautiful and high quality things as well.
HEALTHful HAPPINESS REAL FOOD Entrepreneurial Spirit Creativi-tea
our customer cares about...
G oa lHustles to complete tasks and follows up
relentlessly, treating the company like it’s their
own
Team player that proactively goes above
and beyond to help others and solve
problems
Learns from mistakes, makes them only once
GRITPossesses an optimistic
mentality. There is ALWAYS a possibility in
every situation
Creates a fun learning environment in
accomplishing a goal
Gives others the benefit of the doubt
OPTIMISMAlways works to be a
better version of themselves
Follows their gut and trusts their best
judgement in adversity
Receptive to feedback, and does
not deflect, deny, defend
AUTHENTICityModel
employee—throughactions, not just words
Understands their contribution to every
issue and holds themselves accountable
Communicates feedback to others
effectively, especially when stakes and
emotions are high
LEADERSHIP
what we value
1-844-FERMENT [email protected] www.health-ade.com
FOLLOW YOUR GUT!@drinkhealthade@healthade /healthade company/health-ade