health 3.0 leadership conference: innovating upstream with clark kellogg
DESCRIPTION
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health. We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also: - implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and - transform the way we deliver health care to ensure access to quality, affordable health care for all. Enjoy this keynote presentation from Clark Kellogg of Collective Invention, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health. To learn more about this event, please visit: http://calpact.org/index.php/en/events/leadership-conference Learn more about CALPACT: http://calpact.org/ Learn more about the CHL: http://chl.berkeley.edu/TRANSCRIPT
Innova&ng Upstream: How a Li5le Spring can become a Mighty River
Clark Kellogg, Partner,Collec&ve Inven&on, Inc Lecturer, UC Berkeley Friday, May 31st
People Process Prescrip&on
People Process Prescrip&on
4 Problem Finding Problem Solving Spring 2013
The Spaghetti Challenge
5 Problem Finding Problem Solving Spring 2013
•Build the Tallest Freestanding Structure: The winning team is the one that has the tallest structure measured from the table top surface to the top of the marshmallow. That means the structure cannot be suspended from a higher structure, like a chair, ceiling or chandelier.
•The Entire Marshmallow Must be on Top: The entire marshmallow needs to be on the top of the structure. No part of the structure may be above the marshmallow. Cutting or eating part of the marshmallow disqualifies the team.
•Use as Much or as Little of the Kit: The team can use as many or as few of the 20 spaghetti sticks, as much or as little of the string or tape.
•Break up the Spaghetti, String or Tape: Teams are free to break the spaghetti, cut up the tape and string to create new structures.
•The Challenge Lasts 18 minutes: Teams cannot hold on to the structure when the time runs out. Those touching or supporting the structure at the end of the exercise will be disqualified.
The Rules:
6 Problem Finding Problem Solving Spring 2013
The Spaghetti Challenge Countdown: 18 minutes
http://timer.onlineclock.net/
7 Problem Finding Problem Solving Spring 2013
Learning from The Spaghetti Challenge
8 Problem Finding Problem Solving Spring 2013
What Might We Learn from the Spaghetti (or Marshmallow) Challenge?
http://www.ted.com/talks/tom_wujec_build_a_tower.html
What’s so hard about innovating?
People Process Prescrip&on
The Innovation process
Concrete
Abstract
Analysis Synthesis
Innova'on Process: A Learning Method
Concrete
Abstract
Analysis Synthesis
Observations
Innova'on Process: A Learning Method
Concrete
Abstract
Analysis Synthesis
Observations
Insights
Innova'on Process: A Learning Method
Concrete
Abstract
Analysis Synthesis
Observations
Insights
Ideas
Innova'on Process: A Learning Method
Concrete
Abstract
Analysis Synthesis
Observations
Insights
Ideas
Solutions
Innova'on Process: A Learning Method
Concrete
Abstract
Analysis Synthesis
Observations
Insights
Ideas
Solutions
Empathy Iterate Diverge/Converge
Storytelling
Innova'on Process: Underlying Skills, Common Language
Insight
Petra Bourke
CAROLINE,“THE INDEPENDENT ENTHUSIAST”56 years old; divorced nine years ago, resides in Orinda, CA, in the home in which she raised her children.
I adore food--everything about it,
from growing it to preparing it for people.
My ex-husband introduced me to the notion of terroir, or
the appreciation of the effect that local environment has
on food and wine.
Because I love to travel, I’m interested in
gardening, food and the environment, terroir has
become an important idea to me.
My brother and his partner adopted a 2-
year old. I see them as often as possible.
I used to ski competitively. Now my grown daughter is
teaching her kid to ski. Hearing that, I felt old for
the first time in my life.
I rent a bicycle every time I visit a new city, and I
take an annual cycling vacation in Europe.
I have friends in the nightclub business. I
get a kick out of the “bright lights, big
city” stuff.
I installed solar panels years ago,
and I have given up my car altogether.
I am devoting this part of my life to the issues I
care about most, including the
environment.
I have recently begun spending
time with someone I enjoy a lot. We
might want to spend the rest of our lives but at this
point I can’t even imagine giving up
my independence.
I plan to live to well over 100. That means I have 40, maybe 50 years ahead of me and I expect life
to be as active and stimulating as it is right now. I truly hope there are residential options for people
like me as we age; people who want to age in community but who are still engaged in living.
ENRIQUE AND BRENDA,“THE THIRD AGE FAMILY”He’s 84, she’s 78. They’ve been married for forty-five years. They recently sold their home in Los Angeles and the family business in order to simplify their lives.
We’re both just fascinated with technology. We have all
the gadgets and our kids call us with us questions. We get
a kick out of that.
Classical music is a passion for us
both. Enrique has been playing the
violin for the first time in years.
He tried to get me in a raft! I told him no
way--if he wants to break his neck that’s
up to him! - Brenda
When we sold the business we just
acted like kids for a year. Hawaii, the
Yucatan, the National Parks... - Enrique
We spend as much time in Mexico as we
can. We still have lots of family there but we
are really rooted in Los Angeles after all these years.
I have a thing for fast cars. But I
stick to my drawings now.
Brenda has grounded me! - Enrique
I must admit: I am the better chess
player.- Brenda
We have four kids and three grandkids, all
nearby. They worry about us financially.
Brenda has been having continual pain in her legs.
We’re both concerned about her mobility.
We really suffered in the economic downturn.
Things are much tighter for us than we expected
at our age.
There’s also Brenda’s sister and her family, plus my older brother,
who is all alone now. We’re really a hub for the whole family. --
Enrique
People Process Prescrip&on
Making and Aligning Investments
Health Innova&on Lab
1. Framing a research agenda for con&nued improvement of upstream health outcomes
2. Defining 21st-‐century cri&cal skills and knowledge—and seSng these as
our “opera&ng system”
3. Prototyping and scaling new models of health promo&on and delivery
4. Fostering personal health behaviors in a community context that extends beyond healthcare infrastructure.
5. Delivering on the promise of technology and digital media
6. Reimagining assessments of – and for – health and wellness
7. Defining new business models aligned to the health promo&on not
disease treatment.
8. Innova&ng funding mechanisms and revenue streams that align money
with goals.
9. Fostering public will for new kinds of holis&c health support systems
10. Advoca&ng policy that enables new kinds of learning and new health
outcomes
Imagine the Health Innova&on Lab
Imagine the Health Innova&on Lab
Imagine the Health Innova&on Lab
“The best way to predict the future is to design it.”
-Alan Kay, desktop computing pioneer
Thank you.