HEADLINE EXAMPLE

Proprietary and Confidential

DISPLAY RETARGETING PILOT June 14 , 2013

Proprietary and Confidential

EMAIL:DISPLAY

Objective

+ Attain a better understanding of attribution across email & display

Theory is adding display to email

drives better conversions

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Run a Test on an existing campaign

PILOT OVERVIEW

EmailParticipants Split

DisplayRetargeted

ControlGroup

Continue Normal Series

Continue Normal Series

Display Retargeted participants transferred (via secure FTP) to retargeting partner All Send Email nodes in the Display Retargeted path contain a tracking pixel for dropping a

cookie Send Email nodes in the Control Group path do not contain a tracking pixel Website conversion page needs to contain a tracking pixel to track conversions and turn

off display for participants who convert

CSV Transfer to Partner

CSV File

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TARGETING NON-OPENERS

WeeklyPromotion

Open?

Non-Openers

Openers Free Shipping

Offer

DisplayRetargeting

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DATA TRANSFER

RetargetingRecipients

Data Processor

Contains email address only File is PGP encrypted File uploaded to secure FTP File rotation (Daily)

Client

SSH

Secure FTP

Display Partner

PGP encrypted file

Retargeting Platform

File PGP Encrypted Data Transferred via Secure FTP

Fire

wal

l

Fire

wal

l

Proprietary and Confidential

Lift in conversions!

Discounted ad buy

Access to all the findings for use in future programs

BENEFITS

Proprietary and Confidential

Facilitate the tagging of program email templates and website

Work with us on development of display ad creative Participate in published case study featuring results and

findings Provide a quote/testimonial to be used in PR activities

StrongMail will manage all the details... Facilitate the display ad buy Define test plan & execute the test in selected campaign Develop display ad creative with client's guidance &

approval Analyze results & findings Develop case study with client’s guidance & approval

All we want in return is...

COMMITMENTS

HEADLINE EXAMPLE

Proprietary and ConfidentialProprietary and Confidential

THANK YOU!