hdi 2013 online digital events & webcasts

9HDI I 121 South Tejon Street I Suite 1100 I Colorado Springs, CO 80903 I 800.248.5667 I Fax: 719.268.0184 I www.ThinkHDI.com

hdi digitaL events

The HDI Webcast TheaterHDI offers a variety of online events in the HDI Webcast Theater, an award-winning environment uniquely suited to facilitating learning, networking, and access to valuable resources. Options for participation go far beyond the standard webcast format. The environment includes spaces for participating in facilitated chats with presenters and networking chats with other participants, interacting with event sponsors, downloading event-specific resources, participating in Q&A sessions, answering survey/poll questions, and viewing top-notch presentations.

All HDI digital events offer sponsors the opportunity to connect with qualified buyers throughout the year in dynamic, interactive sessions. Sponsorship opportunities include theater branding, a resource center, social network access, and a participant chat. Exclusive sponsorship opportunities, these webcasts are free to HDI members and the community at large.

Sponsors benefits include:

• Live audio webcast participation

• A short (3-5 minute) videotaped or live audio segment in the opening minutes of the webcast

• Live one-on-one and group chats with participants before, during, and after the event

• Email and vCard exchanges during the webcast

• Logo branding in the theater Lounge and Auditorium

• A dedicated, branded folder in the Resource Center, with up to ten (10) content assets

• The complete list of all webcast registrants

• Branding on HDI emails promoting the webcast

• Consultation with HDI staff on topic selection and speakers

Webcast recordings remain in the theater archives for one week and on the HDI website for a minimum of one year. Behind the scenes, we capture and report participant activity in the Resource Center, including presentation attendance, chat logs, and content downloads, offering more insight into buyers’ specific interests.

Registration average: 300 attendees

Sponsorship close date: First day of the month the webcast airs

Sponsorship availability: One advertiser per webcast

Price: $18,000 per webcast (all benefits, all leads)

2012 Winner

“Best Single-Sponsor Environment”

UBM Studios


hdi digitaL events

HDI 2013 - A Digital ExperienceWhy Go Digital?

Thousands of people attended digital events in 2012, and that number is sure to grow in 2013.

Participating in HDI 2013 Digital extends your reach beyond the physical event by capturing two audiences:

•Those who couldn’t attend the live event; and

•Those who attended the live event, but didn’t have time to visit your booth.

Both audiences will want to take advantage of the live webinar, recorded material from the event, special keynote appearances, and more. And if you don’t have a live booth at HDI 2013, this is a chance to capture some of the audience you missed!

HDI will market HDI 2013 Digital via:

•Promotion at the live event in Las Vegas

•Promotion through social channels

•Direct mail and email campaigns to thousands of industry professionals leading up to the digital event

•Promotion in the bimonthly industry magazine SupportWorld and the biweekly Industry Insider e-newsletter

•Marketing through HDI’s international partners for those overseas—in Brazil, Japan, Australia, Sweden, Finland, Nigeria, India, Poland, and Saudi Arabias—who could not attend the live event

HDI 2013 Digital provides value by:

•Reinforcing your messaging and extending your audience reach and content lifespan

•Generating new leads

•Leveraging social media

•Providing measurable ROI and behavioral data reporting

Promotional Plan

Marketing Source Impressions

SupportWorld Magazine

(full-page ad in print and digital editions)

7,500

Industry Insider E-newsletter 100,000

HDI Email Marketing 100,000

HDI Direct Mail Marketing 8,000

HDI Social Marketing 7,000

Web Promotions 100,000

Go with an Industry Leader

Marketing to more than 120,000 people around the world and producing the industry’s leading live event (now in its twenty-third year), HDI has a proven track record of success. By partnering with UBM Studios, which produces digital events that help its clients capture and keep an audience of thousands, we are now able to extend that quality and depth into the digital environment.


HDI 2013 - A Digital ExperienceTuesday, May 21, 8:00 a.m. to 5:00 p.m. Eastern

Earn Your License to Learn at HDI 2013 - A Digital Experience

In April, all eyes will be on HDI 2013, the industry’s leading IT service and technical support conference. Extend your presence long after the Expo Hall closes, and reach the thousands of potential customers who could not attend the physical event.

HDI 2013 Digital, scheduled for May 21, 2013, is an innovative, robust digital event—free and open to the public—featuring live broadcasts, a wide variety of sessions, two keynote video presentations, interactive chat groups, and more.

The web-based equivalent of a premium conference expo hall, a booth at HDI 2013 Digital provides unparalleled exposure to a highly qualified audience of industry professionals, and helps you capture targeted leads.

Stake your claim on a premium digital booth and take advantage of this unique approach to marketing your offerings.

Booth close date: March 22

hdi digitaL events

Your booth will appear in the digital

Expo Hall, broadcast alongside all events

screened in the HDI Webcast Theater.

2012 Impact Award

“Best Webinar/Vodcast/Podcast Promotional” Internet Marketing Association

2012 Silver Winner “Best Online/Virtual Element/Microcast” Event Design Magazine


hdi digitaL events

Monthly Webcast Series

Industry Webcasts

Webcasts cover topics of broad industry interest and feature top industry experts and practitioners who address the contemporary challenges in technical service and support. Each webcast is an exclusive sponsorship opportunity.

HDI vChapter Meetings

These unique quarterly webcasts connect local community members who are not part of a local chapter organization, regardless of physical location. Reach this audience online through facilitated chapter chats, sponsored messages, content and collateral distribution, chapter business meetings, and featured webcast presentations. Each event is an exclusive sponsorship opportunity.

Customer Service Week

This special annual event celebrates technical support professionals during Customer Service Week. This interactive full-day event features keynote speakers, facilitated chats, participation badges, games, and prizes. The event is marketed to the entire HDI audience and the technical service and support industry at large through email distribution and partner marketing. This is a limited, multisponsor opportunity.

HDI Webcast Theater Schedule

Schedule: Each webcast begins at 1:00 p.m. ET

Topics are subject to change based upon sponsorship or emerging industry news.

Date Topic

January 15 vChapter: Multichannel Support in Action

February 19 Webcast: Measures for Assessing Customer Success with Web-Based Support, Greg Oxton

March 19 Webcast: HDI Buyer’s Guide Live: An ITSM Solutions Face-Off (a special webcast and expo event)

April 23 vChapter: Troubleshooting and Problem Solving

May21 HDI 2013: A Digital Experience

June 19 Webcast: Service Catalog and Costing Practices

July 16 vChapter: Workplace Culture and Team Building

August 20 Webcast: Measuring the ROI Of Continuous Service Improvement

September 17 Webcast: Managing Change and Technology Migrations

October 2 Webcast: Customer Service Week

October 15 vChapter: The New Job of ITSM Leaders

November 19 Webcast: Staffing Trends and Performance Metrics in Desktop Support

December 17 Webcast: State of the Industry


It’s All About the Metrics!

Digital events track attendees’ behavior:

User profile data

Content accessed or downloaded

Time spent

Social media activity

This information will help you refine your message and better serve your target audience.

hdi digitaL events

HDI 2013 - A Digital ExperienceDigital Booth

Your digital booth will remain online for forty-five (45) days after the digital event, and we encourage you to use it for further promotion.

Booth-only sponsorship includes:

•Social media, one-on-one and group chats, and email/vCard exchange to keep in touch

•Promotion of assets and materials like product slicks, case studies, and more, stored in your booth for easy access and distribution

•Prize giveaways to encourage and drive attendee engagement

•Detailed activity reports, including contact information for all booth visitors and statistics on resource views and downloads

Price: $8,000

Booth + Webcast sponsorship includes all of the above plus:

•Prime promotional space on an industry-wide webcast

•A short (3–5 minute) opening presentation during a webcast

•Contact information for all event registrants

Price: $15,000

hdi 2013 online digital events & webcasts

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