1. 1. Social Media for Business David Sim and Rene Looper
2. 2. Social Media is people having conversations online
3. 4. Marketing Developing relationship with customers, partners, suppliers. 14%vs 74%
4. 5. Monitoring Leads, Reputation Management, Product Development
5. 8. Human Face, Connecting with Community,Product Promotion, R&D, Customer Support
6. 10. Research, Reputation Management
7. 11. In June.... 350 million active users! 1 in 3 adults.
8. 12. You Tube
   • 4.7bn Videos Watched in April in UK alone
     • cf. BBC: 79m
   • 18.5 million users in UK +57%
   • 13. Second only to Google as search engine
   • 14. Uploading is free
9. 15. Return on Investment
10. 16. Social Media is like teen sex Everyone wants to do it No one knows how When it's finally done there issurprise it's not better Avinash Kaushik Analytics Evangalist, Google
11. 19. Measuring Success
    • Qualitative
      • Build better relationships with key audiences
      • 20. Participate in new conversations
      • 21. Move from monologue to dialogue with customers
    • Quantative
      • Choose directly relevant measures
        • Increase in sales
        • 22. Reduction in time spent solving problems
        • 23. Reduction in cost of sales
        • 24. Increase in leads
        • 25. Number of influencers mentioning business
        • 26. Number of followers in Canada
        • 27. Number of new customer suggestions
      • Low priority
        • Total number of followers
        • 28. Number of hits
12. 30. [email_address] [email_address] facebook.com/davidrsim facebook.com/renelooper