The Haunted Mansion of Disneyland 50th Anniversary

Strategic Planning Model !!

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Anabella Alfaro

Samantha Sineni

Yuanyuan Wang

Yifan Zhu

JOUR 536

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!The Haunted Mansion 50th Anniversary Strategies

Company Overview

The Haunted Mansion of Disneyland

The Haunted Mansion in the New Orleans Square section at Disneyland hosts more than

four decades of spine-tingling 15-minute tours through a home to ghosts, ghouls and supernatural

surprises.

The idea of haunted mansion came three years after the opening of Disneyland in 1955.

Walt Disney decided to expand Disneyland on a new land called "New Orleans Square", which

would contain new shops, restaurants and a haunted mansion. The foundation for the façade of

the Plantation style mansion took place in 1962. Early concepts for a neglected looking house

were replaced with Walt's preference, a clean, well-preserved structure which matched the

pristine look of the rest of the park. Walt said, “We'll take care of the outside and let the ghosts

take care of the inside.”

Even though the façade was completed, it was an empty shell for years. Construction

delays resulted from storyline problems and other distractions such as the 1964 New York

World's Fair, where Disney built the first version of "It's a Small World," among other state of the

art attractions.

On December 15, 1966, Walt Disney died of lung cancer. With the loss of their great

visionary, the Imagineers debated over the design concepts of the haunted mansion, such as

whether the haunted mansion experience should be scary, or funny. In the end, imaginers Marc

Davis (funny), and Claude Coats (scary), combined their ideas, so the ride begins with spooky

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sets and chilling concepts, and eventually becomes "a swinging wake," full of silly spooks, and

ghostly gags.  1

Finally, on August 9, 1969, the Disneyland version of the attraction was completed and

has remained essentially unchanged, with several minor updates in pop-ups and audio. The

attraction does have a yearly conversion to the "Haunted Mansion Holiday" starting right before

Thanksgiving.

The average wait time for the attraction is around 20 minutes. (http://touringplans.com/

disneyland/attractions/haunted-mansion)

Other versions of the Haunted Mansion have been built in Tokyo Disneyland and in Disneyland

Paris.

Haunted Mansion Holiday

Haunted Mansion Holiday is what happens when two holidays collide. Since October

2001, Disneyland transforms its Haunted Mansion into an attraction inspired by Tim Burton’s

The Nightmare Before Christmas for the fall and winter. Jack Skellington plays Sandy Claws as

he makes a good-faith, but wholly misguided attempt at presenting his version of a Christmas

celebration.

Approaching the exterior of the Haunted Mansion, the first things guests will likely

notice are pumpkins and colorful signage affixed to the gates outside. As guests continue to pass

through the outdoor queue approaching the mansion, they will notice a staggering number of

candles and jack-o-lanterns attached to the mansion.

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! Ray Keim, “Mansion History”, http://www.haunteddimensions.raykeim.com/index335.html1

Disneyland Resort Foods assists in building a gingerbread house that sits atop the dining

room table in the Haunted Mansion’s Grand Hall. This gingerbread house is the centerpiece of

the attraction, and changes every year.

For 2011, the gingerbread house stands six feet tall, consisting of 500 pounds of

gingerbread and tons of frosting. As the top of the house spins from “happy” to “sad” it becomes

a gingerbread monster, showing its devilish glowing eyes and opening its jaws to reveal sharp

teeth.

As the Doombuggies continue past the ballroom scene and enter the graveyard, they find

it a little more chilly than normal. This is because the graveyard in the Haunted Mansion finale is

covered with 7,500 square feet of ghostly white snow. Trees in the graveyard are decked out with

thousands of tiny orange lights, some of which have even tangled-up Jack’s ghost-dog reindeer.

For the holidays, Haunted Mansion becomes an entirely new attraction, with a completely

new storyline and script. The familiar show scenes have been so dramatically transformed in

some places that they’re barely recognizable. Its holiday look melds together Halloween and

Christmas, making its shelf-life double the length of any other holiday overlay, since it

encompasses two consecutive holidays.

! Continuing the 13th year theme of 2013, Jack Skellington (with help of Disney’s

Imagineers) has scattered 13 surprises throughout the attraction. And this year’s ballroom

gingerbread house is more massive than ever, a tower paying tribute to the anniversary.  2

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! Lisa Brenner, “Disneyland 'Haunted Mansion' celebrates 44th birthday at D23; foolish mortals rejoice”, 2

http://www.scpr.org/blogs/news/2013/08/09/14474/disneyland-haunted-mansion-celebrates-44th-birthda/

The Haunted Mansion movie (Rated: PG)  3

The Haunted Mansion is a 2003 American fantasy comedy film based on the attraction of

the same name at Disney theme parks. It was Disney's fifth film based on an attraction at one of

its theme parks. The story talks about workaholic realtor Jim Evers discovering new meaning of

family after touring a haunted place with his wife and children.

The Ghost Host

The Ghost Host, a disembodied voice and never seen, is the narrator and tour guide of the

Haunted Mansion attractions. He greets the visitors with his renown quote, "Welcome, foolish

mortals, to the Haunted Mansion. I am your host... your Ghost Host." In the Stretch Room, he

torments guests by challenging them to find a way out of the room.

Fun Facts of The Haunted Mansion

1. There are dead bodies in the Haunted Mansion  4

The Haunted Mansion ride at Disneyland is one of the scariest places in the park, but not

for the reasons you'd expect. In his 1994 book "Mouse Tales," former Disney employee David

Koenig tells the story of a tourist group that requested a little extra time on the ride so they could

hold a quick memorial for a 7-year-old boy.

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! “The Haunted Mansion” imdb profile, http://www.imdb.com/title/tt0338094/3

! Adam K. Raymond, “8 secrets about Disneyland”, http://www.cnn.com/2011/LIVING/07/01/4

ten.secrets.disney.mf/

Disney gave the family permission, but it turns out, the memorial was only half their

plan. When the mourners were spotted sprinkling a powdery substance off their "doom buggies,"

the Haunted Mansion was quickly shut down until all the remains could be cleaned up.

Amazingly, this wasn't an isolated incident. Stealthy ash scatterings have occurred all

over Disneyland. Not everyone tries to skirt the rules, though. Every year, several families ask

for permission. According to one Disney spokesperson, the answer is always no.

2. The Names on the Tombstones Are Real  5

Waiting in line isn't anyone's favorite part of a trip to the Disney parks, but the Haunted

Mansion is one of the more enjoyable lines thanks to the entertaining gravestones beside the

queue area. The names on these tombstones are those of Disney Imagineers who helped to create

the Haunted Mansion.

On October 21, 2004, a bidder on a Disney-sponsored auction on eBay won the right to

be the first non-Disneyland employee to have his name added to an attraction. Cary Sharp, a

doctor and health-care attorney from Baton Rouge, Louisiana placed a winning bid of $37,400 to

become the "1000th ghost" with the addition of his nickname, a joke epitaph and the signatures

of Disney "imagineers" on a tombstone to be displayed in the attraction. Its placement was

guaranteed for ten years and will remain as a permanent exhibit.

!Communication Goal

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! Sara Franks-Allen, “10 Things You Didn’t Know About Disney’s Haunted Mansion Ride”, http://5

thefw.com/things-you-didnt-know-about-disneys-haunted-mansion/

Leverage the 50th anniversary of the Haunted Mansion to renew the time-honored

relationship Disney has with its fans and draw in new park goers. A commemorative celebration

will give the theme park an opportunity to review --- with the group of its most loyal customers

--- the history of one of its oldest attractions and expand its appeals to a new generation.

!Objectives

● To attract 1,000,000 visitors throughout the year specifically for the Haunted Mansion

anniversary. Total annual park visitors reach 15.98 million.

● Establish a stronger connection between the Haunted Mansion and core fans of

Disneyland to increase annual visits by 30 percent in seasons outside of Halloween. The

current holiday season sees a 40 percent increase, we want to continue that support

throughout the year.

● Convert millennial non-visitors and rare visitors to active fans to build an even stronger

Disneyland following and bring in a younger demographic.

!SWOT Analysis

Strengths:

People all over the world are passionate about the Disney brand and parks. Disney lovers carry a

deep connection from childhood and pass it down through the generations. The company's

history of making magic alludes to an unparalleled anniversary.

The Haunted Mansion has a rich history of its own. The ride's horror theme is as unique

as each of the characters that haunt it's corridors. An attraction this long lasting evokes nostalgia

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in older guests that they will share with children and loved ones. With no height restriction,

people of all ages can enter, if they've got the guts.

The excitement does not end in the park. Disney Consumer Products creates a transmedia

experience for its brands and covers all bases with the Haunted Mansion. Eddie Murphy's feature

film opens its doors to Disney fans to experience a night inside the mansion. Comics extend the

story and bring readers closer to the characters. The Haunted Mansion video game allows all

gamers to interact and find out how they would really handle a sleepover with the ghostly

inhabitants. From movies to wine corks, the Haunted Mansion touches all aspects of a fan's life.

Disney Publishing puts out publications for all information related to the company. The

Haunted Mansion anniversary promotions will reach many people cost efficiently without the

need to pitch media. The Disney name will automatically validate the information channeling

through it's outlets.

Weaknesses:

The ride might seem antiquated to younger generations that never established a strong

connection. After 50 years of use, more maintenance is needed to keep up with outdated parts

and thrills that lost their edge after CGI and 3D heightened expectations. A few older reviewers

complained that it was not scary enough, while parents dealt with terrified children. The ride

itself lacks a big finish that complements the end of the ghost guide's story and guests leave

wanting more.

The 50th Anniversary of one attraction generates less excitement than the anniversary of

the entire park. The lack of iconic Disney characters makes it harder to connect with and build

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buzz around. The movie will support the ride, but it did not recieve as many positive reviews as

intended. The horror theme also limits peak season to Halloween.

As with any ride, guests will need to wait in long lines. The Haunted Mansion is only a

"must see" due to it's long history but not for the attraction itself. Visitors might not see the value

in waiting in a long line as they would for something like the Tower of Terror.

Before the recent renovations, no ramps or handicap accessible cars existed. Apparently,

Disney added a wheelchair doom buggy, but even disabled park goers remain unaware of the

changes. Disabled rides that are aware fear that they will be diverted to a separate line and miss

out on the decorations along the way.

Rumors and secrets deter some guests from visiting the ride. The dim lighting landed the

Haunted Mansion as Disney's premiere makeout spot for teenagers. Also, people frequently

sprinkle ashes of the deceased in the ride, or so they say.

!Opportunities:

The Haunted Mansion's history and age alone make it a must see for anyone with a love for

Disneyland. The 50th anniversary will remind guests that the ride is a representation of the

beginnings of the park and an extension of Walt himself.

The transmedia elements are easily rereleased and updated. Showing the movie on

multiple networks can refresh the minds of park goers as to the history of the Haunted Mansion.

Releasing materials such as new video games and comics that succeed the previous editions will

generate buzz about the anniversary.

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The new releases and celebration will tell the story to younger generations. We can

capture the younger audience with more technologically advanced elements and give a fresher

face the ride. The Nightmare Before Chirstmas targets millennials and the pairing will renew the

excitement in visiting the Haunted Mansion.

Supernatural drama television shows such as American Horror Story and True Blood are

the new trend and a huge fandom surrounds each of them. The programs extend the relevance of

a horror ride beyond Halloween. The shows encourage people to seek ghostly encounters

throughout the year.

Long lines allow us to create an adventure leading up to the ride. Digital tools such as

interactive games and QR codes allow guests to emerse themselves in the ride's storyline. The

process will no longer consist of a two hour wait for a few minutes of of thrill. The line will

become part of the ride.

!Threats:

Newer attractions or rides that feature well-loved characters might detract from the Haunted

Mansion. It also competes with other parks in the area that might debut new rides or focus on

higher intensity rides and popular movies to attract a younger crowd.

The 50th anniversary of one ride is a feel good news story rather than hard news, which

media outlets might put in the back burner. Aside from Disney publishing outlets, we will face

more competition for coverage than if the whole park celebrated it's anniversary.

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We're still in a recession. Families and individuals don’t have much disposable income to

take trips. Parks entry fees are expensive and so are the meals and snacks that go along with the

experience.

Weather conditions influence the number of visitors that come each day. The late fall and

winter months might cut the amount of attendees as it starts to get colder. Unless there is a

specific event, the "off season" is slower for any park.

!Audiences

1. Parents of children under 12

2. Teenagers age 13 to 18

3. Adults age 28 to 65 who grew up going to The Haunted Mansion

4. Die hard fans (annual pass holders) with a lasting connection to the theme park

5. All park visitors who visit the park during the anniversary

!Key Messages

A. To parents of children under 12:

Come to The Haunted Mansion with your children and experience the classic horror with 50

years of history.

B. To teens age 13 to 18:

By incorporating the coolest digital interactive widgets, the Disney Haunted Mansion, which is

celebrating its 50th Anniversary, is still energetic and young, and the best place to spend holiday

times with friends.

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C. To adults age 28 to 65 who grew up going to the Haunted Mansion:

The Disney Haunted Mansion invites you and your family to revisit the house in this holiday

season and bring back old day “horror” memories!

D. To annual pass holders:

Come to the Haunted Mansion 50th Anniversary during this holiday season and receive an

exclusive surprise for annual pass holders!

E. All park visitors:

The Disney Haunted Mansion is celebrating its 50th Anniversary. During the anniversary,

Disneyland has arranged various exclusive events for you. Come to The Haunted House and

we’ve been “dying” to have you.

!Strategies and Tactics

1. Leverage the popularity of “The Nightmare Before Christmas” to attract guests over the

holiday season.

Holiday season boosts park visits considerably. Winter break for children and the

Thanksgiving and Christmas holiday makes Disneyland the right place to spend happy family

time. Every holiday season, the Haunted Mansion is transformed into “Halloween Town,” which

is inspired by the movie “The Nightmare Before Christmas” by Tim Burton. Starting from

September through Christmas, the iconic movie characters like Jack Skellington and Oogie

Boogie appear in this ride, replacing the usual characters in the Haunted Mansion. Since the

transformation in 2001, the park has seen a 40 percent rise in attendance during September and

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October.  "The Nightmare Before Christmas,” had greater success than the Haunted Mansion film 6

and will attract more people if Disney decorates its ride during holiday season.

● Transform the gift shop next to the Haunted Mansion into “The Nightmare Before

Christmas” puppets exhibition.

The exhibition will go a nation-wide tour during the holiday season so our target

audiences around the country so guests from all over can see all the characters in once

place for the first time. It is said that the filmmakers constructed 227 puppets to represent

the movie characters, and only for Jack Skellington there were more than 400 heads.

This exhibition is not only a supplement to the anniversary, but it also shows the

spirit behind all the happiness that Disney brings to fans. In addition, it will be the first

time for all the puppets in the movie to be exhibited in Disneyland.

Besides, Tim Burton is a distinguished movie director who developed a cult

following with die hard fans that make him an appropriate choice for a horror themed

ride. He is also a California native, born in Burbank, and connects with the brand on a

personal level. Back in 1993, Burton made this movie in San Francisco, and carried out

most of his career in California, so inviting him to attend the grand opening of the

exhibition in Los Angeles will be sound and realistic. His appearance in this exhibition

will surely increase media attention to the anniversary.

● Release the special edition Jack Skellington figurine.

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! Garfield, Robynn. “4 Reasons to Visit Disneyland During the Holidays”. KSL.com. http://www.ksl.com/?6

sid=27240477

Think of any characters from the Haunted Mansion that you are familiar with, and the

result may be a “no.” Thanks to the annual release of the Nightmare Before Christmas, it

remains popular among Disney fans and cartoon lovers 20 years after its creation.

Jack Skellington, the major character in the movie, appears in various Disney

Consumer Products. We recommend releasing a limited edition of Jack Skellington

figurine with the texts “The Haunted Mansion 50th Anniversary” on the box, and Tim

Burton’s signature etched on the back of Jack’s blazer.

The release will continue during the anniversary, especially during the tour

exhibition. We will send the figurine to mommy and daddy bloggers before the official

kickoff of the anniversary for them to write reviews and also to publicize the anniversary.

The figurine will also be the prize of the relevant contests that we would like to hold

during the anniversary.

● The Nightmare Before Christmas will air on the Disney Channel.

Disney has its own television station (Disney Channel), which can help to broadly

generate public attention. The movie, accompanied by the banner “The Haunted Mansion

50th Anniversary,” will be broadcast on Thursday night, October 30 2014, the day before

Halloween and continue through the Christmas season. Since this is a PG movie, Disney

channel strongly recommends parents watching it with their children.

One week before the movie is on air, everyday Disney channel will broadcast

short celebration video for the 50th Anniversary featuring now and former Disney stars

like Selena Gomez, Zac Efron, and Vanessa Hudgens.

● Release a 2014 version Blu-ray DVD.

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The 2014 version of The Night Before Christmas, which is completely converted into 3D

format and features Tim Burton’s commentary, will be released in September 2014. On

the DVD box, there will be the logo of Haunted Mansion, indicating this is the special

celebration edition for Haunted Mansion. Among all the 2014 version DVD box sets,

there will be 2,500 boxes that contains a Disneyland ticket that can be used nationwide,

and a FastPass ticket for the Haunted Mansion ride.

!2. Engage fans with holiday contests and events that allow active participation in the

seasonal themes of the Haunted Mansion.

Events will give fans a new reason to visit the attraction and keep it exciting. Interaction with the

ride and its story will build an emotional connection with visitors.

● At the midway point between Halloween and Christmas, we will have a Nightmare

Before Christmas cosplay contest/party at the mansion. Guests will come to the party

dressed as their favorite Nightmare Before Christmas character and enjoy light

refreshments and entertainment. Select attendees will get the chance to act out scenes

from the movie. We will set up a section of the party area to screen the Nightmare Before

Christmas and Haunted Mansion. A photo booth will capture people in costume and offer

the option to share on social media. Winner of the cosplay contest will receive two

Southern California Annual Passes and a special edition Jack Skellington figurine.

● During Christmas, we will Feature an "Elf Yourself" type video using Jack Skellington

and other main characters. People will add their faces and watch the cartoons dance

around to "What's This?"

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● An Instagram contest will encourage people to post photos of their homes decorated for

Halloween under the hashtag #ThisIsHalloween and for Christmas with the hashtag

#SandyClaws. Winners will receive two Southern California City Passes.

● We will engage Facebook followers during Christmas by asking for design ideas for the

gingerbread house featured within the mansion each year. The winner of best design will

get to come help build the house with the imagineers.

● February 18-20th is President's Day. The Dead Presidents will play a free concert in front

of the mansion.

● May 6th is "Bats Day" where Disneyland employees dress in goth clothes. We will

promote the holiday in Hot Topic and sell Bat Day merchandise. We will also spread the

word on social media sites such as Tickld and Reddit, targeted to the alternative

psychographic. We will place the Haunted Mansion at the center of the dark holiday.

● On the 4th of July we will grill and play music and traditional lawn games set up at the

mansion for our backyard BBQ. The Ghost Host will welcome the guests and run the

event.

3. Digital strategy: leverage digital and social media to engage all visitors before and after

the ride.

The average wait time for Disneyland’s Haunted Mansion is around 20 minutes, so we will use

modern mobile technology and social media to help people stay excited and engaged during their

time in the queuing area. We’ve observed that the majority of people in line will stick to their cell

phones while waiting, thus we want to create our own content to keep our visitors hooked by this

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specific attraction. We aim to create mobile elements that are playful, easy to digest on a cell

phone and, most importantly, remind people of the historic significance of the Haunted Mansion.

On top of that, we will make the content sharable through social media so that the message

extends beyond our visitors and helps us spread the word about our anniversary campaign online.

After the ride, we will give visitors something to take away from the adventure to share

the happiness they’ve experienced with the ride. We will bring some of our haunted ghosts out

into the sunlight and offering visitors a chance to co-produce digital content with our lovely

characters who always bring joy and fun to the visitors in the darkness. To further generate buzz

online, will reward those who share their production outcome on social media with personalized

physical commemorates. It will be something that stands the test of time just like the Haunted

Mansion attraction itself.

● Time-less Haunt

Time frame: throughout the year

We give every visitor a small wooden hourglass when they enter the waiting area. The

hourglass should be designed along with the Haunted Mansion theme and has our logos

on it. We then attach a QR code at its top.

The hourglass runs out every 15 minutes, which is a bit shorter of the average

wait time for the attraction. We want this old yet classic gadget to keep our visitors

excited when they queue up for the ride, but we also leave some spare time for them to

take deep breath before really going in. Hourglass is an old-fashioned but antiqued timing

tool, so it relates to the history and essence of the Haunted Mansion.

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The QR code is designed to further keep our visitors engaged during their wait.

Upon scanning the code, a visitor will be directed to watch a one-minute clip about the

long history of Disneyland’s Haunted Mansion. It will be like a small documentary that

touched upon the attraction’s initial construction plan, the earliest looks, the dialogues

between the earliest imagineers, the Ghost Host and we will discover several long-time

fans to share their memories of the ride in the past. We want this video to strike a chord

with our long-standing supportive fans as well as engage newcomers by introducing them

to what the Mansion means to the whole generation before them. They are encouraged to

share this clip on any of their social media to spread the word. Below the QR code, we

attach a link to our newly established “Hauntedpedia”, a multimedia website where they

can enjoy a full account of the history of the Haunted Mansion in much greater depth.

Aside from that, we will design a room escaping game for our visitors to play on

their cell phone after the introductory video. The room will be one that has a similar

decor of the Haunted Mansion so that people can get excited with a peek into the

upcoming ride. Individuals will spend different amounts of time gaining success, but the

point is to keep people engaged instead of getting impatient in the line. Everybody can

see a ranking of scores for all players in the waiting section, of which top ten players get

$10 coupons to shop at Disney store. The rest can get $5 coupons if they share the link of

that game on their social media.

● My Haunted Moment

Time frame: throughout the year

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At the exit of the ride, we place an open-space photo booth where we invite visitors to go

into photo shoots together with some of our most popular characters, like Jack

Skellington or the hitchhiking ghosts, from the ride. People have two options: (1) they

can participate an on-stage digital photo shoot with one of our staff-acting Haunted

Mansion characters who are there to interact with our visitors, or (2) they can go into our

gif photo booth, pick a digital background we’ve developed containing our star Haunted

Mansion characters, and take a photo using that moving background. They are

encouraged to make strange or funny poses and gullish faces while taking the photo,

because it is a shot with the ghosts!

They are then encouraged to share the digital version of their photo online with

the tag “#MyHauntedMoment”, to make their friends jealous that they have the

opportunity to get photos with characters from the Haunted Mansion ride --- to be sure,

most people don’t get to see these characters in the daylight.

We will reward whoever post their photos online a physical, personalized photo

developed from his or her on-stage photo shoot. For those who tweet out their gif photo

taken in the photo booth, we send them a ten-second personalized clip developed from

what we’ve filmed of him or her during the ride. This is part of our strategy to honor our

long-standing relationship with our fans.

!4. Engage annual pass holders through buzz building activities, special events and media

relations.

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Annual pass holders need to feel a personal connection and feel invested in their beloved park.

This will give them a sense of pride in the commemoration of the different attractions. It will

strengthen the relationship and make them feel like valued and essential parts of Disneyland's

success.

● To engage die-hard fans it is important to personalize the message to them. This can be

done through sending emails directly to annual pass holder. The email will invite the fans

to participant in a DIY contest for the ride. Participants will send in ideas about scenes

and tricks they would like to incorporate in the current ride. Throughout the year, winners

will be picked on a monthly basis, and the be invited to discuss the execution with our

Imagineers. We will offer one grand prizewinner the opportunity to tour the backstage

(the control room) of the Haunted Mansion.

● People will submit pictures of themselves to appear on the portrait wall. The photos will

be digitally manipulated to look like a skeleton version of that person.

● We will host special events for annual pass holders to show our appreciation. A late night

opening from 9 pm and until dawn will give pass holders a special look at the mansion.

We will also host a movie night where we screen both the Nightmare Before Christmas

and The Haunted Mansion. Another event will allow annual pass holders to take their

Halloween card picture or their holiday card picture at the mansion.

● Social media will make up a large part of pass holder engagement. An exclusive annual

pass holder Facebook page will host all the up to date information about the special

events happening throughout the anniversary celebrations. Also a special Twitter handle

will hold contests and under the hashtag #MVPDisneyland. We will create a special

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Instagram account that will feature pictures of park goers in front and inside of the

Haunted Mansion with the hashtag #HauntedMansion50th.

!Evaluation

At the end of the year we will measure our success by the increase in park visitors along

with demographic information regarding who visited. We will check the same information for

annual pass holders. We will survey annual pass holders about their opinions of the Haunted

Mansion and Disneyland in general. During ticket purchasing, we will ask for contact

information for all park goers to get feedback and understand what drew them to the park.

Social media monitoring using Radian6 will allow us to measure the number of posts and

tonality regarding the campaign. We will measure active engagement by counting shares and

conversations and the number of people that entered the contests. We will uncover whether or not

younger generations are engaging with the Haunted Mansion.

!Timeline- Please see in our presentation slides

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