Harmony Homewear is a company with 25 years’ experience in the nightwear

and lingerie sector and is one of the most well-known companies in Greece

dedicated to nightwear fashion.

With comfortable designs suitable for all ages they produce clothes for women,

men and children. The brand name Harmony Homewear has been established in

the minds of clients as a synonym of quality and good price.

The brand name Harmony reflects the philosophy, design and styles created,

aiming to make the client feel in harmony while wearing the clothes.

Their long experience is reflected in the collections and today their activities

include the design, manufacture and wholesale of lingerie, nightwear, homewear

and beachwear all under the brand name of Harmony Homewear.

Brief history of Company

Network

After gaining a good reputation in the national market today the

company exports to several countries as Russia, Germany,

Cyprus, East Balkan countries and the Middle East.

Serving around 250 clients all over the world they also count on

two excusive Harmony Homewear stores.

Their brand represents quality with an elegant and simple style,

carefully selected materials and a high supervision in the

production. This together with competitive pricing will act

positive in any potential cooperation abroad.

Infrastructure

Every step of the production process, from style design to manufacturing with cutting-

edge machinery, is done inhouse so Harmony Homewear can guarantee its customers

products of highest quality standards.

Respect, trust and consequence to the entire production process are values that make

the collaborators of the company satisfied and willing to have a long term cooperation.

The main facilities are located in Athens-Greece, in one building with a total surface of

1.000 sq. m. Here all the departments are housed under one roof operating as one in

this dynamic driven company.

The premises house the following departments:

• Design

• Programming

• Creation of technical standards (patterns) and samples

• Supplies

• Production

• Quality control

• Logistics and central distribution warehouse

• Commercial Direction (marketing, PR, sales)

• Finance and Accounts

• General Management

The experienced design team uses the latest technology and is permanently in contact

with the most diverse fashion tendencies, which allows it to offer to the market a

unique, elegant and extremely comfortable product.

The part of the design phase involving the style concept of the products is particularly

important. This stage ensures that the garments successfully combine absolute

comfort with fashion.

The Harmony Homewear collection combines beautiful prints and colors along with

great fit, and technical know-how. Their clients can find a gorgeous array of designs

that flatter and support them without losing sight of the fashion aspect.

Design

The production is all made in Greece with focus on quality, by

skillfully blending beautiful fabrics and special details. All fabrics

used are from best European producers 100% cotton,

modal/cotton, micromodal, satin, velvet, viscose etc.

The company’s long experience is a fact that for sure influences

the final product. Pattern requirements are very exacting and all

garments in the collections are fitted to the different sizes

individually.

Further the company uses the latest technology in pattern making,

automatic cutting and sewing. This together with the high

qualifications of its personnel, allows the company to guarantee

product quality.

They control the complete production cycle - from design to price

tag.

Production

All collections are created with quality materials of genuine

compositions from European producers. Materials used are certified with

ÖkoTex Standard100 and are cotton, modal/cotton, micro modal, satin,

velvet and viscose.

The importance of quality can be found in every detail of the product: the

best materials, the perfection of the designs, the exquisite finishing, the

elegance achieved by pure aesthetics. They believe that true comfort is

what makes you feel completely in harmony with yourself.

They design and produce the collections having high standards. Quality

control is significant in each stage of the production in order to obtain an

end product that meets their client’s taste.

Quality Control

Logistics

In order to continue the growth and expand to international markets

a good logistic is a basic factor in the commercial process. In order

to improve the effectiveness of the supply chain and to shorten the

period from design table to its availability the logistic is given high

importance.

Aim and Philosophy

We aim our clients to feel inner harmony when wearing our apparel, a

physical inner ease and relaxation. To continue our effort in creating

comfortable patterns in high quality materials that suit all our clients

independent of age or taste.

Vision

Their vision is to maximize the client’s benefit,

by offering the best possible relationship

between price and quality.

With collections that now span over lingerie, nightwear, homewear and beachwear

they represent a comfortable and stylish line for all ages and genders. Design and

comfortable fit are the focus of each collection.

Adopted to big clientele each person can choose the style that best fits her or his

body type. Giving big importance to comfortable fitting but in the same time

offering stylish designs in a variety of fabrics.

Nightwear

This line is comprised of stylish nightgowns, robes, pyjamas and baby dolls in the

finest fabrics such as cotton, modal, or viscose using soft colors and nice prints,

giving importance to details in laces and embroideries. They appeal to woman of all

ages for moments of comfortable elegance.

The Collection

Homewear and Beachwear

Cosy but still fashionable Homewear and Beachwear such as tracksuits,

kaftans and dresses. Collections loved by women due to a comfortable but

well dressed appearance, dressing casual but still feeling luxury.

Collections with vivid colors and bright prints and embroideries produced in

soft fabrics like velvet, polar fleese, cotton and punto di roma during the

winter season while light fabrics like viscose, cotton and rayon for the

summer.

Not to forget is also the Men's Collection, for men who value high-quality

natural fabrics and comfortable designs for their relaxing moments. The

collections comprise of winter and summer nightwear as pajamas and robes

produced in a perfect mixture of fabrics that creates a casual look. Patterns

that ensure perfect fit and durability.

Winter Collection 2015 / 16

Summer Collection 2015

Respect for the environment The ethical foundation of Harmony Homewear is based on corporate social responsibility. As a responsible business they have adopted their role in the communities in which they operate. All production is made in Greece and thus they do not approve production in countries that use child labor or bad working environment for its employees. Ecology and Quality Harmony Homewear commits to the principle of producing products harmless to the human ecology. This includes the carefully selected choice of raw-material suppliers worldwide and the continuous control of crucial parameters. Independent and certified laboratories comprised all minimum standards in terms of product- and the requirements issued by the ÖkoTex Standard100.

Social responsibility

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Units & Price / Category

Units

Product mix

Our products are characterized by their style and the perfect relationship between

perceived quality and price.

18-25

25-30 30-40

40-50

50 - 60+

AGE GROUP

Our customer

Our daily concern is focused on total customer satisfaction, both through

our products and customer services. Having a near relation to our customers

we understand their expectations and give them self-trust and assurance.

A strong co operation with all partners makes the company well aware of

the expectations of its target customers at the point of sale. This know-how

reflects the creation of the collection serves as an optimum area control and

ensures brand appearance that meets customers` needs.

At this point we invest time and presence in international

growth and brand presence.

The mixtures of beautiful collections, a strong production

knowhow, good understanding of customer’s demands make

us a close partner, a secure investment and key for success.

Increasing sales figures confirm that the fashion company is

good prepared or the future.

Close partner and a key to success for wholesale partners

worldwide.

International growth

What they offer

International expansion is not only a dream, but also a necessity in today's

global economy. Harmony Homewear is already present in a number of

countries and is expanding fast towards becoming a leading brand in the

nightwear and lingerie fashion.

In light of this, they are granting rights for the development of a specific

territory to their distributor or agent.

Harmony Homewear and the area developer sign a “Distributor / Agent

agreement” which regulates the terms and conditions of the cooperation.

Term of area development agreement is normally between 2-5 years (with

an option of renewal) and exclusivity is guaranteed from the beginning.

Supporting their Partner

Cooperation and support is a cornerstone of our philosophy.

Quality is a way of living, quality support is a choice, their choice, you.

They provide ongoing information transferring constantly all of their

knowledge about knitwear and new trends to their partners.

Marketing advice, ready to use materials, campaigns and promotional material

support the partner in his work and guarantee better sales and satisfied

customers.

Continual Product/Service Mix Analysis & Evaluation based on historical sales

in order to guarantee top sales collections.

Continuous market research and introduction of new products, promotions and

marketing ideas.

Design of e-media and newsletters.

Continuous development of corporate image.

Marketing

Each season, Harmony Homewear publishes

catalogues which is a printed guide for the

season’s trends.

The catalogue is created with great care by a

professional team including top Greek

photographers, stylists and graphic designers.

Facebook

Instagram Marketing Tools

Press release in fashion and lifestyle magazines as.

Social Media & On Line Marketing. Promotion on e-media,

Facebook, You Tube, on line magazines and press releases.

A continuous evolution of the presentation of shop-windows

and the interior of stores.

Contact

So Easy franchise

Isabel Lopez

108 Kountouriotou Str, 185 32 Athens, Greece

Tel: +30 210 4225424,

E-mail: i.lopez@easyfranchise.gr

Harmony Homewear

Kristali 36 & Prokopioy Peristeri 121 31 Athens Greece

Tel.: +30 210 5741239 Fax: +30 210 5782172

Web: www.harmonypyzama.com

Email: harmonyhw@yahoo.gr