haraya 2014 guidelines
DESCRIPTION
ÂTRANSCRIPT
H2014
vision & guidelines
H2014
vision&
guidelines
2
CONTENTSfour INTODUCTIONfive THE HARAYA VISONsix THE BASICSseven
TRANSLATING THE BASICS INTO VISUALS
eightGUIDELINES
3
4
REACH OUTHELLO.You are probably graduating. Pat yourself on the back! As we experience our last days as undergraduate students of the UP School of Economics, we look back on the moments that have made our years of schooling years of education. We remember the times that have made our days more than just tedious routines and sleepless nights - we look back on our memories.
The Haraya team strives to give you a tangible piece of those memories. However, a small team of six will not be able to achieve this alone. We need all the important people to contribute in the making of a book that aims to capture the very essence of our experiences. We need the soul to fill its pages, its lines, its photographs. We need the book bound with something more than glue string.
We need you.
Here’s to hoping we achieve this together.
Samantha Gonzales
Samantha GonzalesEditor-in-Chief
+63 927 273 [email protected]
Beatriz BayudanAssociate Editor
+63 917 823 [email protected]
Camille MaalaManaging Editor
+63 917 834 [email protected]
Carlos ChuaPhoto Editor
+63 916 593 [email protected]
Kayleen CalicdanFeatures Editor
+63 927 965 [email protected]
Armon De La CruzLayout Editor
+63 917 892 [email protected]
ANINTRODUCTION
5
PLOTTING, PLOTTING,PLOTTING.
as areminder:
That’s what we’ve been doing in the last fwe months. We’ve come up with a bunch of plans that will try to make a yearbook that will be timeless but representative of our generation.
We’ve also put high value in aesthetics - in the beauty of simplicity. This idea governs all the decisions we have and will make, from the look of the book to the littlest details of the photographs.
This booklet includes a set of guidelines that each must follow so that we can come up with the best yearbook possible.
We thank you for your cooperation in advance.
timelesscurrent
coordinatedunified
THE HARAYAVISION
THEBASICS
FUTURA FH CUSTOM
6
COLOR PALETTE
TYPE
EDMONDSANDS
whiteteal
creambeigegreys
ARCHER Medium Medium Italic Semibold Semibold Italic Bold Italic
BASKERVILLE
Italic SemiBold Semibold Italic Bold Bold Italic
WHAT'STHE POINT?
7
THE COLOR PALETTE DICTATES EVERYTHING
THE LOOK: CLEAN, SIMPLE, AND MODERN
The color palette will be applied to everything - from the design of the yearbook up to the colors of what each shall wear. The only color that may stand out is The University’s maroon.
CLEANThis year we will be highlighting you in your natural state. This means that there will be minimal retouching done to our photographs, leaving all the lines and pores untouched - the character unharmed.
MODERNEven though some of our major goals include uniformity and timelesness, we still want to put that Millenial twist into the book. Pulling inspiration from the current graphic design styles and principles, Haraya aims to marry 201x with 20xx.
SIMPLEVeering away from all the over-the-top, possibly tacky photography, editing, styling, and make-up, Haraya will be implementing a unifying theme that will guide the creative direction of all our photographs.
GUIDELINES
8
FORMALSHOTS
9
WOMEN MENCLOTHES
MAKE-UP
HAIR
Formal dress or blouse
Colors may range from shades of beige or cream to shades of teal. Please see the color palette for reference
Balance volume and simplicity. Refrain from getting over-the-top styling done.
White to cream button down
Dark coat or suit
Tie color may range from shades of beige or cream to shades of teal. Please see the color palette for reference
Avoid using too much product. Keep it “tame” enough without drenching your hair in gel or wax.
You may opt to put make up on provided that the application isn’t too heavy.
Please choose foundation closest to your natural skin tone.
For the lips, you may choose light to nude colors.
The principle is to keep it simple and natural-looking.
CHANGES
10
IN AN ATTEMPT TO MAKE IT TIMELESS
11
This year we’ve decided to forgo the usual “creative shot” and replace it with something simpler, but not at all devoid of life.
we want to presentyou in your natural state
but withstyle.
it's justyou&
the wall
12
Use colors that are within the palette.Keep it interesting without being tacky.Here are some examples:
FOR WOMEN
for more ideas, check:http://pinterest.com/famamfa/creeper-wall-for-yearbook/
14
Use colors that are within the palette.Keep it interesting without being tacky.Here are some examples:
FOR MEN
for more ideas, check:http://pinterest.com/famamfa/creeper-wall-for-yearbook/
THERE YOU GO.If you have any more questions, please do not hesitate to approach any of the Haraya editors.
X