hanesbrands inc - hedgeyedocs.hedgeye.com/he_hbi_may2016.pdf · 8) accelerated deal activity: wrong...
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HANESBRANDS INC SHORT THE TIGHTY WHITIES May, 23 2016
BRIAN MCGOUGH ALEC RICHARDS
JEREMY MCLEAN
HEDGEYE 2
DISCLAIMER Hedgeye Risk Management is a registered investment advisor, registered with the State of Connecticut. Hedgeye Risk Management is not a broker dealer and does not provide investment advice for individuals. This research does not constitute an offer to sell, or a solicitation of an offer to buy any security. This research is presented without regard to individual investment preferences or risk parameters; it is general information and does not constitute specific investment advice. This presentation is based on information from sources believed to be reliable. Hedgeye Risk Management is not responsible for errors, inaccuracies or omissions of information. The opinions and conclusions contained in this report are those of Hedgeye Risk Management, and are intended solely for the use of Hedgeye Risk Management’s clients and subscribers. In reaching these opinions and conclusions, Hedgeye Risk Management and its employees have relied upon research conducted by Hedgeye Risk Management’s employees, which is based upon sources considered credible and reliable within the industry. Hedgeye Risk Management is not responsible for the validity or authenticity of the information upon which it has relied.
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DISCLAIMER
HEDGEYE 4
CALLING IT LIKE WE SEE IT
DATA SOURCE: HEDGEYE RISK MANAGEMENT
1) Core business weakening at accelerated pace 2) Margins at Peak and Headed 400bp Lower
• Utilization beyond peak (most retail analysts don’t appreciate this leverage) • Input costs near trough
3) Tax rate unsustainably low 4) Organic EPS unlikely to grow again through the end of this decade 5) We’re 18% below consensus next year, and ≈ 40% thereafter 6) HBI is the king of special charges, with GAAP EPS 30% below ‘adjusted’ EPS 7) HBI is pretty good at Insider Selling too. 8) Accelerated deal activity: wrong time, wrong brands, and wrong price 9) Balance sheet and valuation support is not what it used to be 10) Upside on a non-GAAP (i.e. fake) $2.20 at 14 -15x is $33. Downside on our $1.50 is to about $12 on 7.0x EBITDA. That’s $5 up, $15 down.
HEDGEYE 5
INTERNAL AND EXTERNAL CYCLE RISK
DATA SOURCE: HEDGEYE RISK MANAGEMENT
Acquisitions/ Increased Leverage
Increased Non-GAAP
Adjustments
Adjusted EPS Growth –
Organic EPS Decline
Management Meets
Performance Criteria Gets Paid
Core Growth Slows
Economic Cycle: We Are Here… -Peak Margins -Peak Utilization -Trough Tax Rate -Trough Cotton Price -End of Economic Cycle -Slowing Core Growth
Value Destruction Cycle
Risky incentive structure
Aggressive Accounting
Management needs to increase sales
Worse assets at higher prices
Competition & Cycle Impact
HEDGEYE 6
Sara Lee Step-Child
Balance Sheet Fixer Acquirer Underwear Company
$0
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STAGES OF HANESBRANDS
HBI has gone through several stages with showing a different MO, and getting very different valuation multiples. HBI STAGES OVER TIME
DATA SOURCE: COMPANY REPORTS, FACTSET, COMPANY PRESENTATIONS, COMPANY COMMERCIALS
Spin-Off 1st Dividend -Paid $670mm in LT Debt-
12x PE & 7x EBITDA 10x PE & 8.5x EBITDA 16x PE & 12x EBITDA
HEDGEYE 7
FINANCIAL SUMMARY
DATA SOURCE: HEDGEYE RISK MANAGEMENT, COMPANY REPORTS, FACTSET
HBI (Hanesbrands Inc.) $27.52
Financial and Valuation Summary
FY16 ends Dec 2016 2QE 2016E 2017E 2018E 2019E EPS % P/E Price EV/EBITDA
Hedgeye EPS ($) 0.53 1.87 1.76 1.55 1.50 2016E 12.4% 12.0 x 22 10.6 x
Consensus ($) 0.53 1.91 2.18 2.48 2.69 2017E -5.7% 11.0 x 19 9.1 x
Variance % -1.2% -2.2% -19.1% -37.5% -44.1% 2018E -11.9% 10.0 x 16 8.4 x
2019E -3.3% 8.0 x 12 7.1 x
Sales ($MM) 6,081 6,668 6,809 6,886
EBIT Margin 15.7% 13.9% 12.2% 11.5%
EBITDA ($MM) 1,052 1,183 1,077 1,031
FCF Per Share ($) -1.48 0.93 1.29 1.34
Book Value Per Share ($) 4.07 5.48 6.69 7.86
Net Debt to Total Capital 66.1% 57.0% 48.6% 40.1%
P/E 14.8 x 15.6 x 17.8 x 18.4 x
EV/EBITDA 12.5 x 11.8 x 12.6 x 12.8 x
Price/Book 6.8 x 5.0 x 4.1 x 3.5 x
Cash Yield -5.4% 3.4% 4.7% 4.9%
Targeted Valuation Range
Investment Thesis Snapshot:
1. Core business weakening at acceleratedpace.
2. Utilization at peak, input costs at trough. Margins at all time highs.
3. Management incentivized to make mediocre acquisitions, and obfuscate real growth trend by taking 'special' charges.
4. Acquisitions are happening at dangerously high and very deceptive multiples.
HEDGEYE 8
HEDGEYE VS. CONSENSUS
EARNINGS VARIANCE
44% below the street in out years.
DATA SOURCE: HEDGEYE RISK MANAGEMENT, COMPANY REPORTS, FACTSET
$1.87 $1.79
$1.58 $1.53
$1.91
$2.18
$2.48
$2.69
-50%
-40%
-30%
-20%
-10%
0%
10%
$1.00
$1.50
$2.00
$2.50
$3.00
2016E 2017E 2018E 2019E
Hedgeye EPS ($)Consensus ($)Variance %
HEDGEYE 9
HBI: RNOA ANALYSIS
PROFITABILITY ROADMAP This analysis is absolutely critical for an acquisition-focused, asset-heavy company at peak margins. Up and to the right = good, and down + to the left = bad. HBI = Very Bad
DATA SOURCE: COMPANY REPORTS & HEDGEYE RISK MANAGEMENT
2008A
2015A 2016E
2017E
2018E
2019E
7%
8%
9%
10%
11%
12%
13%
14%
15%
1.2x 1.3x 1.4x 1.5x 1.6x 1.7x 1.8x 1.9x
X-Axis = Asset Turnover
Y-A
xis
= T
ax A
dju
ste
d O
pe
rati
ng
Ma
rgin
s
Peak Multiples
Trough Multiples
TOP LINE IS SLOWING
HEDGEYE 11
U.S. UNDERWEAR SALES VS APPAREL SALES
NOT A BAD INDUSTRY
DATA SOURCE: EUROMONITOR
-6%
-4%
-2%
0%
2%
4%
6%
8%Apparel Sales YY%
Underwear Sales YY%
The U.S. has a $16.9bn underwear market, only 6% of total US apparel sales. Underwear sales growth has outpaced apparel for the last 5 yrs.
HEDGEYE 12
GLOBAL UNDERWEAR ASP GROWTH GLOBAL UNDERWEAR ASP YY%
DATA SOURCE: EUROMONITOR, HEDGEYE ESTIMATES
-6%
-4%
-2%
0%
2%
4%
6%
8%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Women's Underwear ASP YY% Men's Underwear ASP YY% Underwear ASP YY%
HEDGEYE 13
OLD FORMAT = $800/SQUARE FT NEW FORMAT = $1,300 SQ FT
BUT MARKET SHARE IS STAGNANT MEN’S UNDERWEAR MARKET SHARE WOMEN’S UNDERWEAR MARKET SHARE
DATA SOURCE: EUROMONITOR
HOSIERY MARKET SHARE ALL UNDERWEAR MARKET SHARE
0%
5%
10%
15%
2007 2008 2009 2010 2011 2012 2013 2014 2015
Maidenform Hanes Champion
0%
10%
20%
30%
40%
2007 2008 2009 2010 2011 2012 2013 2014 2015
Hanes Champion
0%
5%
10%
15%
2007 2008 2009 2010 2011 2012 2013 2014 2015
Hanes Champion L'eggs
0%
5%
10%
15%
20%
2007 2008 2009 2010 2011 2012 2013 2014 2015
Hanes Maidenform Champion
HEDGEYE 14
OLD FORMAT = $800/SQUARE FT NEW FORMAT = $1,300 SQ FT
“ONLINE” GROWTH = AMAZON GROWTH
HBI DIRECT TO CONSUMER REVENUE HBI DTC is in decline, when management says online grew 15% in 1Q, they are referring to sales of their product via any website.
AMAZON IS NOW 8TH LARGEST CUSTOMER Amazon is growing at about 70%, while the other online channels are stagnant.
DATA SOURCE: COMPANY REPORTS, HEDGEYE RISK MANAGEMENT
-10%
-5%
0%
5%
10%
15%
$340
$350
$360
$370
$380
$390
$400
$410
$420 TTM DTC Revenue YY Growth
+70%
HEDGEYE 15
HBI CHANNELS - % OF TOTAL SALES
CUSTOMER BREAKOUT
Traditional wholesale channels shrinking as sales go online.
DATA SOURCE: COMPANY REPORTS, HEDGEYE ESTIMATES
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Other Other Mid-Tier Dept Stores (M, JCP) AMZN DTC KSS TGT WMT
HEDGEYE 16
HBI GROWTH EXCLUDING ACQUISITION $
ORGANIC GROWTH CLEARLY SLOWING We’re seeing lower peaks and lower valleys in the core business. And this has not been in a recessionary period.
DATA SOURCE: COMPANY REPORTS, HEDGEYE RISK MANAGEMENT
-2.8%
1.6%
-1.8%
3.0%
-1.2%
0.2% 0.6%
1.2%
-3.3%
-0.4%
0.6%
-10.0%
-0.9%
-12.0%
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16
Organic Growth 2 Year Avg Linear (Organic Growth)
HEDGEYE 17
CORE CUSTOMERS ARE IN BAD SHAPE
Inventories are too high, sales are too low, and profitability is down. Why, then, should HBI be at peak margins?
DATA SOURCE: HEDGEYE & COMPANY REPORTS
MARGINS HEADED LOWER
HEDGEYE 19
UNPRECEDENTED MARGINS
HBI has a demonstrably higher than the following companies – UA, RL, PVH, GES, CRI, ANF, KATE, and yes – even NKE.
EBIT MARGIN LTM
DATA SOURCE: FACTSET, HEDGEYE RISK MANAGEMENT
16% 15% 14%
13%
11% 11% 11% 10%
8% 7%
5% 5%
3% 2%
1%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
GIL HBI NKE CRI KATE RL PVH UA KSS TGT GES WMT AMZN ANF JCP
HEDGEYE 20
HIGH CASHFLOW RISK AT PEAK UTILIZATION
We need to think of the asset base as a cross between a Consumer Non-durable and an Industrial hypercyclical like CAT.
DEMAND AND CASH FLOW OF MANUFACTURING MODELS
DATA SOURCE: HEDGEYE RISK MANAGEMENT
Ca
sh F
low
Demand
Owned Manufacturing
High Utilization
Low Utilization
Ca
sh F
low
Demand
Outsourced Manufacturing
HEDGEYE 21
REVENUE AND HBI FACTORY COUNT
FACTORY COUNT DOWN, REV UP
The company clearly got much more efficient after its IPO.
DATA SOURCE: COMPANY REPORTS
70
62
52
41 43 43
41 39
46 47
$3,000
$3,500
$4,000
$4,500
$5,000
$5,500
$6,000
30
35
40
45
50
55
60
65
70
75
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Total Revenue HBI Operated Manufacturing Facilities
HEDGEYE 22
FACTORY PRODUCTIVITY
FACTORY PRODUCTIVITY
Productivity, as measured by rev per factory, is up 125% in a decade, but has clearly started to flatten out.
DATA SOURCE: COMPANY REPORTS
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
$0
$20
$40
$60
$80
$100
$120
$140
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Revenue Per Facility YY Growth
HEDGEYE 23
To eliminate any change from acquisitions, lets use the business in 2012…
COTTON DECLINE = 720 BPS OF MARGIN
The drop in cotton price had potentially 720bps impact on margins. Price change takes 12-18 months to flow through to P&L, which means max benefit is likely just behind us.
GROSS MARGIN IMPACT OF 56% COTTON DECLINE
DATA SOURCE: FACTSET, COMPANY REPORTS, HEDGEYE RISK MANAGEMENT
$0.50
$0.75
$1.00
$1.25
$1.50COTTON #2 TTM AVG PRICE
-56%
If we assume goods not produced by HBI have the same cotton use and cost dynamics, we get upwards of 720bps of gross margin benefit.
2012 Business With -56% Cotton
HBI Revenue $4,522 $4,522
HBI Produced Goods % of COGS 75% 75%
% of COGS from Cotton in HBI Produced Goods 14% 7%
COGS $3,106 $2,862
$ Value of Cotton in HBI Produced Goods $435 $191
Cotton Price COGS Savings $243
Gross Margin Impact in BPS 538bps
HEDGEYE 24
+10% COTTON MOVE = -40 TO -65BPS
10% increase in cotton price means a ~40bps hit to HBI margins within its own production. This will take 9-12 months to hit the P&L, plus possible delay/ offset from hedging.
DATA SOURCE: FACTSET, COMPANY REPORTS, HEDGEYE RISK MANAGEMENT
Cotton in HBI Owned Production 2015 +10% Cotton
HBI Revenue $5,732 $5,732
COGS $3,532 $3,557
$ Value of Cotton in HBI Produced Goods $247 $272
Cotton Price COGS Increase $25
Gross Margin Impact in BPS -43bps
Assuming goods not produced by HBI have the same cotton use and cost dynamics which get passed on to HBI, we get upwards of ~65bps of gross margin hit for a 10% increase in cotton price.
BEHAVIORAL CONSIDERATIONS
HEDGEYE 26
COMPENSATION FUELS THE FIRE
60% of incentive compensation is directly benefitted by the rate of acquisition and the magnitude of charges. The price and quality of acquisitions has minimal significance in the short/intermediate term.
MANAGEMENT INCENTIVES PERFORMANCE CRITERIA
DATA SOURCE: COMPANY PROXY STATEMENTS
Acquisitions and Charges boost this piece of performance criteria.
HEDGEYE 27
Sara Lee Step-Child
Balance Sheet Fixer Acquirer Underwear Company
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STAGES OF HANESBRANDS (AGAIN)
Let’s look at this again in the context of HBI’s capex spend. LET’S LOOK AT THIS AGAIN …
DATA SOURCE: COMPANY REPORTS, FACTSET, COMPANY PRESENTATIONS, COMPANY COMMERCIALS
Spin-Off 1st Dividend -Paid $670mm in LT Debt-
12x PE & 7x EBITDA 10x PE & 8.5x EBITDA 16x PE & 12x EBITDA
HEDGEYE 28
CAPEX AS % OF SALES
ORGANIC INVESTMENT SLOWING When acquisition activity kicked into high gear, capex started to decline materially. Is this the new JNY?
DATA SOURCE: FACTSET
0%
1%
2%
3%
4%
5%
6%
1Q0
82
Q0
83
Q0
84
Q0
81Q
09
2Q
09
3Q
09
4Q
09
1Q10
2Q
103
Q10
4Q
101Q
112
Q11
3Q
114
Q11
1Q12
2Q
123
Q12
4Q
121Q
132
Q13
3Q
134
Q13
1Q14
2Q
143
Q14
4Q
141Q
152
Q15
3Q
154
Q15
1Q16
HEDGEYE 29
HBI LEVERAGE SINCE IPO
BALANCE SHEET TEMPORARILY IMPROVED
This used to be a great delevering story…
DATA SOURCE: COMPANY REPORTS
97%
89% 92%
84%
78%
73%
60%
54% 54%
64%
50%
55%
60%
65%
70%
75%
80%
85%
90%
95%
100%
2006A 2007A 2008A 2009A 2010A 2011A 2012A 2013A 2014A 2015A
LT Debt to Capital
HEDGEYE 30
INCREASING LEVERAGE AT CYCLE END
Company borrowed in Q1 to buy back stock, announced 2 acquisitions for ~$1.05bn, then did 2 debt offerings. We could argue on GAAP #s HBI is in violation of its debt covenants. Dangerous for equity value heading into recession.
DEBT CHANGES AND LEVERAGE
DATA SOURCE: COMPANY REPORTS, FACTSET, HEDGEYE RISK MANAGEMENT
$2.4 $2.2 $2.2
$2.0 $2.1 $2.0
$1.5 $1.6 $1.7
$2.3
$3.3
1.5x
2.0x
2.5x
3.0x
3.5x
4.0x
4.5x
5.0x
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5Net Debt (Billions) Net Debt / EBITDA 1Q16 New Current
Short Term Debt 378 378Revolver 1003 -800 203Term Loans 1244 1244Notes/BondsIssue 6.375% 2020 1000 -1000Issue 4.875% 2026 0 900 900Issue 4.625% 2024 0 900 900Issue Euro 3.5% 2024 561 561Other -21 -21
Total Debt 3603 4164
The leverage ratio covenant requires… total debt to EBITDA for the preceding four fiscal quarters will not be more than 4.0 to 1.0 for each fiscal quarter provided that, following a permitted acquisition in which the consideration is at least $200mm, such maximum leverage ratio covenant shall be increased to 4.5 to 1.0 for each fiscal quarter ending in the succeeding 12-month period following such permitted acquisition.
HEDGEYE 31
Announced Company Revenue Price EV/EBITDA Acquisition Benefit Est. IRR
28 Apr '16 Pacific Brands $600 $800 12.5x Entry into Australia underwear market Mid-teens
07 Apr '16 Champion Europe $210 $228 10.0x Control Champion brand globally Low-Mid Teen
24 Feb '15 Knights Apparel, Inc. $180 $200 8.0x Exposure to mass retail channel, leverage collegiate licensed apparel High-teens
25 Jun '14 DBApparel SAS $875 $544 7.5x More female exposure in intimate/hosiery categories, entry into Europe
24 Jul '13 Maidenform Brands, Inc. $500 $575 9.5x Complement Intimate Apparel business in US
04 May '11 TNF Group Pty Ltd. $9 Entry into outerwear segment in Australia
10 Aug '10 Gear for Sports $225 $225 7.5x Licensed apparel. Entry into graphic aparel. Strengthen outerwear segment.
31 Dec '07 Inversiones Bonaventure SA Benefits to global supply chain stretegy (Hosiery Sewing)
06 Sep '07 Industrias Duraflex SA Fabric production capacity in El Salvador (Textile Manufacturing)
26 Oct '06 Goldindo Intl Thailand Co. Global manufacturing capabilities.
ACQUISITIONS – RISING MULTIPLES
ACQUISITION HISTORY AND DETAILS
DATA SOURCE: FACTSET, COMPANY REPORTS, HEDGEYE
9.5x
7.5x 8.0x
10.0x
12.5x
6x
10x
14x
Maidenform Brands, Inc. DBApparel SAS Knights Apparel, Inc. Champion Europe Pacific Brands
EV/EBITDA Multiple
HEDGEYE 32
“Clearly, everybody can calculate the trailing 12-month multiples. What we wanted to provide was line of sight into what we believe the earnings power is for calendar 2016 for the total Company and use that multiple, since that is generally how stocks are valued…
If you actually go and look at consensus earnings down there for Pac Brands and actually extrapolate that to calendar 2016, you will see a multiple that is right about 11 because they have been growing pretty substantially...
We actually think they can do a little bit better than that. They have been handling foreign exchange and prices and stuff like that, and so we get to a multiple that is just slightly over 10.”
DECEPTIVE DEAL DETAILS
HBI reported a 10x Multiple for the deal. Pacific Reported a 12x multiple. We estimate the Real Multiple is more like 12.5x
DATA SOURCE: COMPANY REPORTS, HEDGEYE RISK MANAGEMENT
Pacific Brands Press Release
Hanesbrands Press Release
HEDGEYE 33
PACIFIC BRANDS STOCK PRICE
OVERPAYING FOR PACIFIC BRANDS
HBI is offering about 3x what Pacific was worth less than a year ago. Why weren’t they in the market making offers before the asset doubled in price?
DATA SOURCE: FACTSET
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
$1.4
Jan
-14
Fe
b-1
4
Ma
r-14
Ap
r-14
Ma
y-14
Jun
-14
Jul-
14
Au
g-1
4
Se
p-1
4
Oct
-14
No
v-14
De
c-14
Jan
-15
Fe
b-1
5
Ma
r-15
Ap
r-15
Ma
y-15
Jun
-15
Jul-
15
Au
g-1
5
Se
p-1
5
Oct
-15
No
v-15
De
c-15
Jan
-16
Fe
b-1
6
Ma
r-16
Ap
r-16
Ma
y-16
Why Not Buy Here? VS Here?
HEDGEYE 34
OLD FORMAT = $800/SQUARE FT NEW FORMAT = $1,300 SQ FT
AGGRESSIVE CHARGES IN 2015
TTM ADJUSTMENTS BY BUSINESS Maidenform adjustment just ended after 9 quarters. Do 1 time charges last over 2 years?
TTM FOUNDATIONAL & OTHER ADJUSTMENTS Foundational and Other adjustments accelerated significantly since the Knights Apparel Acquisition. “Foundational costs are expenses associated with building infrastructure to support and integrate current and future acquisitions.”
DATA SOURCE: COMPANY REPORTS
14% 17%
18%
26%
21% 21%
29%
25%
21% 21%
0%
10%
20%
30%
40%
50%
$0
$50
$100
$150
$200
$250
$300 Maidenform DB ApparelKnights Apparel Champion Japan% of TTM EBIT
0.0%
3.0% 3.4%
3.8%
4.9% 4.3%
7.7% 8.3%
9.5%
7.7%
0%
2%
4%
6%
8%
10%
12%
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90 Foundational Costs Other Costs
% of TTM EBIT
HEDGEYE 35
1330 bps
0 bps
1000 bps
2000 bps
3000 bps
4000 bps
5000 bps
6000 bps
7000 bps
1300BPS Δ BETWEEN GAAP AND NON
230 companies with positive earning for years 2011-2015. This looks at the spread in reported earnings CAGR vs. GAAP earnings CAGR. HBI in the top quintile
AT THE HIGH END OF THE S&P
DATA SOURCE: HEDGEYE RISK MANAGEMENT, COMPANY REPORTS, FACTSET
“The Securities and Exchange Commission is stepping up its scrutiny of companies’ homegrown earnings measures, signaling it plans to target firms that inflate their sales results and employ customized metrics that stray too far from accounting rules.” WSJ 4/28/16
HEDGEYE 36
RICHARD NOLL HBI OWNERSHIP %
CEO SELLING STOCK
Noll owned $59mm worth of stock in June’15 w/ stock near all-time highs. He has sold over 50% of his share since – he now owns ~$25mm worth today.
DATA SOURCE: FACTSET, BIZJOURNALS.COM
$0
$5
$10
$15
$20
$25
$30
$35
$40
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0.9%
Jan
-10
Ap
r-10
Jul-
10
Oct
-10
Jan
-11
Ap
r-11
Jul-
11
Oct
-11
Jan
-12
Ap
r-12
Jul-
12
Oct
-12
Jan
-13
Ap
r-13
Jul-
13
Oct
-13
Jan
-14
Ap
r-14
Jul-
14
Oct
-14
Jan
-15
Ap
r-15
Jul-
15
Oct
-15
Jan
-16
Ap
r-16
Richard Noll OS%
HBI Price
HEDGEYE 37
HBI MANAGEMENT OS% EX. RICHARD NOLL
NOBODY ELSE BUYING
Other HBI management not unloading stock to the same degree as Noll, but not buying either.
DATA SOURCE: FACTSET
$0
$5
$10
$15
$20
$25
$30
$35
$40
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0.9%
Jan
-10
Ap
r-10
Jul-
10
Oct
-10
Jan
-11
Ap
r-11
Jul-
11
Oct
-11
Jan
-12
Ap
r-12
Jul-
12
Oct
-12
Jan
-13
Ap
r-13
Jul-
13
Oct
-13
Jan
-14
Ap
r-14
Jul-
14
Oct
-14
Jan
-15
Ap
r-15
Jul-
15
Oct
-15
Jan
-16
Ap
r-16
Current Management OS % Ex. Noll
HBI Price
CATALYST
HEDGEYE 39
HERE’S YOUR CATALYST
HEDGEYE 40
Nu
mb
er
of
Fili
ng
s(B
ar
Gra
ph
)
$0$2$4$6$8$10$12$14$16$18
0123456
Ap
r-10
Jul-
10
Oct
-10
Jan
-11
Ap
r-11
Jul-
11
Oct
-11
Jan
-12
Ap
r-12
Jul-
12
Oct
-12
Jan
-13
Ap
r-13
Jul-
13
Oct
-13
Jan
-14
Ap
r-14
Jul-
14
Oct
-14
Jan
-15
Ap
r-15
Jul-
15
Oct
-15
Jan
-16
Ap
r-16
Sales (#) Buys (#) Insider Sell $$ Value Insider Buy $$ Value
Se
nti
me
nt S
core
$0
$5
$10
$15
$20
$25
$30
$35
$40
0
10
20
30
40
50
60
70
80
90
100
A-10 J-10 A-10 O-10 D-10 F-11 A-11 J-11 A-11 O-11 D-11 F-12 A-12 J-12 A-12 O-12 D-12 F-13 A-13 J-13 A-13 O-13 D-13 F-14 A-14 J-14 A-14 O-14 D-14 F-15 A-15 J-15 A-15 O-15 D-15 F-16 A-16
HBI: Sentiment vs. PriceSentiment Price Graph Insider Sell Insider Buy
Price
Do
llar
Va
lue
(Sca
tter P
lot)(Millions)
BEARISH SENTIMENT SCORE
Hedgeye Sentiment Triangulates Sell Side Ratings, BuySide Short Interest, and Insider Transactions.
DATA SOURCE: FACTSET, HEDGEYE RISK MANAGEMENT
APPENDIX
HEDGEYE 42
OLD FORMAT = $800/SQUARE FT NEW FORMAT = $1,300 SQ FT
UNSUSTAINABLY LOW TAX RATE
HBI TAX RATE OVER PAST 3 YEARS Tax rate at 8.8% ~500bps below MGMT LT guide. “And we think there's no reason why acquisitions shouldn't enable us to … sustain a tax rate in the low to mid teens really for the foreseeable future.” Jan ‘14
OTHER EPS TAX HEADWINDS Pacific Brands Acquisition & the roll-off of jurisdictional benefits should increase tax liability.
DATA SOURCE: COMPANY REPORTS, HEDGEYE RISK MANAGEMENT
6%
12%
18% TTM Tax Rate
-$0.01
-$0.03
-$0.05
-$0.06
-$0.07
-$0.06
-$0.05
-$0.04
-$0.03
-$0.02
-$0.01
$0.00
2016E 2017E 2018E 2019E
HEDGEYE 43
SHARE REPO PARABOLIC AT PEAK
After years without buying stock, HBI has repurchased 363% of CFFO on a TTM basis. Borrowing against its revolver in 1Q. This at the same time CEO Noll is selling stock.
HBI SHARE BUYBACK AND % OF CFFO
DATA SOURCE: COMPANY REPORTS, FACTSET
0
100
200
300
400
500
600
700
800
$0
$5
$10
$15
$20
$25
$30
$35 HBI PriceShare Repurchase Price TTM ($mm)
120% 155%
363%
0%
50%
100%
150%
200%
250%
300%
350%
400% TTM Share repurchases % of TTM CFFO
HEDGEYE 44
FY 2016
BLENDED FX TOPLINE IMPACT
FX BECOMING REVENUE TAILWIND MGMT Guide: With respect to currency, our guidance assumes approximately $40 million of incremental revenue headwinds in 2016, which equates to roughly 60 to 70 basis points of growth.
DATA SOURCE: FACTSET, COMPANY REPORTS, HEDGEYE RISK MANAGEMENT
-4.0%
-3.5%
-3.0%
-2.5%
-2.0%
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
4/21/2013 4/21/2014 4/21/2015 4/21/2016 4/21/2017
Blended FX Revenue Impact
HEDGEYE 45
HBI THEN & NOW 2006
DATA SOURCE: COMPANY REPORTS, HEDGEYE ESTIMATES
92% 8%
25%
75%
27% 58%
32% 8%
13% 6%
12% 29%
0%50%100%
80% 20%
35%
65%
27% 46%
39% 7%
1% 10%
5% 15%
23%
0% 50% 100%
2015
WMT TGT
KSS
DTC
JCP/M
OTHER
INNERWEAR
OUTERWEAR
MEN’S
WOMEN’S
INT’L
U.S.
% SALES
AMZN
HEDGEYE 46
MARKET SHARE BREAKDOWN HBI has about a 28% share in its core business – and that share has not moved for the past three years.
DATA SOURCE: EUROMONITOR
28.2%
9.2% 8.8%
15.1%
0%
5%
10%
15%
20%
25%
30%
Ha
ne
s
Ch
am
pio
n
Ma
rke
t S
ha
re
Ma
ide
nfo
rm
Ha
ne
s
Ch
am
pio
n
Ma
rke
t S
ha
re
Ha
ne
s
Ch
am
pio
n
L'e
gg
s
Ma
rke
t S
ha
re
Ha
ne
s
Ma
ide
nfo
rm
Ch
am
pio
n
Ma
rke
t S
ha
re
Men'sUnderwear
. Women'sUnderwear
. Hosiery . Underwear
HEDGEYE 47
COMPETITIVE OVERVIEW
Though that seems to be changing on the margin. THIS HAS BEEN A CONSOLIDATED INDUSTRY
DATA SOURCE: EUROMONITOR
VS
Fruit of the
Loom
Maidenform Jockey Vanity
Fair
Hanes
All Others
Women's Underwear Market Share
Hanes Fruit of the
Loom
Jockey Nike
Private label
American
Eagle
All Others
Men's Underwear Market share
VS Fruit of the
Loom
Hanes
Jockey Maidenform
Private label
All Others
All Underwear Market Share
HEDGEYE 48
SHRINKING BARRIERS TO ENTRY
UnderArmour was the pioneer in mens performance underwear, now there are dozens of gimmicky brands. Unlike years past where you needed manufacturing assets, now you need a design and link to Asia.
MENS PERFORMANCE UNDERWEAR BRANDS ARE PLENTIFUL
DATA SOURCE: COMPANY WEBSITES, LINKEDIN, YOUTUBE
HEDGEYE 49
CUSTOMER DEMOGRAPHIC
Hanes.com appeals to older customers and has a larger % of female traffic than the internet average. HANES.COM VS TOTAL INTERNET % OF ONLINE TRAFFIC
DATA SOURCE: COMSCORE
0%
5%
10%
15%
20%
25%
30%
35%AGE
HBI Total Internet
0%5%
10%15%20%25%30%35%40%45%50%INCOME
HBI Total Internet
0%
10%
20%
30%
40%
50%
60%
70%
80%
GENDER HBI Total Internet
HEDGEYE 50
TAX HAVENS
Inverse correlation between Sales and Long-Lived assets. Low tax rate due to earnings fed through foreign subsidiares, mainly in the Cayman Islands.
U.S. IS 80% SALES, ONLY 20% LONG-LIVED ASSETS
DATA SOURCE: COMPANY REPORTS
80%
12%
2% 2% 2% 1% 1% 0% 0%
20%
12%
0% 0%
8%
0% 1%
16%
42%
0%
10%
20%
30%
40%
50%
60%
70%
80%
United States Europe Japan Canada Other Mexico Brazil China C. America +Caribbean
Basin
HBI % Sales % Long-Lived Assets
HEDGEYE 51
COTTON STOCK:USE RATIO
Responding to lower prices, world consumption is projected to exceed production by 3 million bales in 2015/16. When stock to use ratio goes back down, HBI’s COGS will go up.
USDA PREDICTS CONSUMPTION WILL EXCEED PRODUCTION FOR 1ST TIME IN 6 YEARS
DATA SOURCE: USDA
0.25
0.45
0.65
0.85
1.05
1.25
0.25
0.35
0.45
0.55
0.65
0.75
0.85
0.95
1.05 Cotton Price Cotton Total Stock:Use
HEDGEYE 52
US COTTON DEMAND
Responding to lower prices, world consumption is projected to exceed production by 3 million bales in 2015/16. When stock to use ratio goes back down, HBI’s COGS will go up.
USDA PREDICTS CONSUMPTION WILL EXCEED PRODUCTION FOR 1ST TIME IN 6 YEARS
DATA SOURCE: USDA
-2700bps
-1700bps
-700bps
300bps
1300bps
2300bps
(55%)
(35%)
(15%)
5%
25%
45%US Stock to Use RatioYY Bps Change
DATA SOURCE: HEDGEYE RISK MANAGEMENT
HEDGEYE 53
COTTON PRODUCTION & SUPPLY
International production is slowing on the margin.
DATA SOURCE: USDA
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%19
85
/86
198
6/8
7
198
7/8
8
198
8/8
9
198
9/9
0
199
0/9
1
199
1/9
2
199
2/9
3
199
3/9
4
199
4/9
5
199
5/9
6
199
6/9
7
199
7/9
8
199
8/9
9
199
9/0
0
20
00
/01
20
01/
02
20
02
/03
20
03
/04
20
04
/05
20
05
/06
20
06
/07
20
07
/08
20
08
/09
20
09
/10
20
10/1
1
20
11/1
2
20
12/1
3
20
13/1
4
20
14/1
5
20
15/1
6 (e
st)
Total Supply YY % change
Production YY % change
Data Source: Hedgeye Risk Management USDA
HEDGEYE 54
US % OF LONG-LIVED ASSETS VS US % OF SALES
LONG LIVED ASSETS
From 2014 to 2015, US sales declined while US long-lived assets increased as a % of total.
DATA SOURCE: COMPANY REPORTS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014 2015
Other United States long-lived assets US % of Sales
HEDGEYE 55
REGIONAL UNDERWEAR SALES UNDERWEAR SALES GROWTH 2-YR AVG - BY REGION
DATA SOURCE: EUROMONITOR
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
USA Eastern Europe Latin AmericaMiddle East and Africa Western Europe Asia Pacific
HEDGEYE 56
HANES SKU BREAKOUT
HANES SKU BREAKOUT
The average SKU price on hanes.com has increased more than 50% since 2010
DATA SOURCE: COMPANY WEBSITE, HEDGEYE ESTIMATES
29.6% 40.4%
26.4% 14.9%
16.8% 12.8%
27.2% 23.4%
8.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2016
Other
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