handphone users survey 2007

8/4/2019 Handphone Users Survey 2007

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Hand Phone Users Survey 2007

From the Chairman

Introduction

Main ndings

Tables

Glossary

3

4

6

19

27

CONTENTS

page


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FROM THE CHAIRMAN

Malaysians are avid texters. This has proven true over the years thatshort messaging services (SMS) or multimedia messaging services(MMS) have been introduced. A steady increase of hand phone users

who send an average of 5 or more SMS or MMS a day was noted over the period2004 to 2007. In fact a solid 50.4 % of hand phone users sent more than 5 SMSor MMS per day.

This is among some of the interesting ndings of the SKMM Hand Phone UsersSurvey 2007; the fourth in the Hand Phone Users Survey series and the sixthin the Statistical Briefs Series published by the Malaysian Communications andMultimedia Commission (SKMM).

This report presents the main ndings of the Hand Phone Users Survey (HPUS)2007. It brings together the ndings of the HPUS 2006 and HPUS 2005 carriedout by SKMM that illustrates the relationship between hand phones and theirowners.

Response rates to surveys done by the SKMM have been encouraging and theHPUS 2007 is no exception, garnering a response rate of 79.8 percent. I wouldlike to thank respondents who answered our calls and agreed to be interviewedby our Computer Assisted Telephone Interview (CATI) operators for the survey.Without their cooperation, this report would not have been possible.

I would like to commend the Research and Planning Division of SKMM on anothersuccessful survey and invite suggestions from readers to make this series ofpublication even more useful.

Datuk Dr. Halim ShaeChairmanMalaysian Communications and Multimedia Commission


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nationality gender ethnicity age usual state of residence urban/rural distribution income

payment plan number of active hand phone subscriptions SMS usage unsolicited SMS received per week Internet access through the hand phone awareness of mobile number portability, (MNP)

awareness of International Mobile Equipment Identity (IMEI) international roaming

as well as other hand phone user trends and usage.

In 2007, these included:

Target Population

The target population was all main users of hand phones on all digital platformsin the states and territories making up Malaysia. These were the main users ofthe 012, 013, 014, 016, 017 and 019 networks. Both postpaid and prepaid userswere covered.

INTRODUCTION

The Hand Phone Users Survey 2007 is the fourth of an annual survey on handphone users conducted by the Malaysian Communications and MultimediaCommission (SKMM). The main objective of this survey is to estimate proportionsof the hand phone users that fall into the various classes of the categorizationschemes of the key variables.

Proper use of these estimated proportions, in conjunction with populationestimates, can yield the various hand phone user penetration rates.

The survey probed the demographics and socioeconomics of the hand phoneuser such as:


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Reference date and geographical coverage of the survey

The reference date of the survey was set at 31 March 2007. The survey wascanvassed using a Computer Assisted Telephone Interview (CATI) solution andoperated out of SKMMs CATI Centre located at the SKMM Central Regional Ofce,Shah Alam. The canvassing period extended from 9 June to 12 July 2007.

No statistical unit and no segment of the target population were excluded on thegrounds of geographical inaccessibility or service non-coverage or on any othergrounds.

Response Rate

Response rate to the survey was 79.8%.

Methodology

The sample size was 4,925 units ( = 0.01 and d = 0.02) drawing from the workon sample sizes from multinomial populations by Chakravarty.

There was only one stage of sample selection as the survey adopted a simplerandom sample (SRS) approach. Meaningful stratication was not possible

because no suitable variable for stratication was available.

As at 31 March 2007, there were 20,808,797 hand phone subscriptions on the6 digital networks operating in the country. The survey also determined thatas high as 18.3% of hand phone users had the same main user and this wasnetted out to transfer the estimates from the survey, to a user rather thansubscription basis.

Method of administering the instrument

The questionnaire was administered byCATI. Trained interviewers called up mainusers of selected hand phone numbers toseek their cooperation. Answers given toprecoded questions were clicked in whileopen ended answers were typed in.

Calls were made from 2.00 pm to 9.00pm on weekdays and 10.00 am to 6.00pm on weekends and public holidays.


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MAIN FINDINGS

Core Variables

Core Variables of the Hand Phone Users survey are the variables that arecanvassed every round so as to enable the monitoring of key indicators in mobiletelephony.

The ndings in respect of these variables are presented below. However,percentages may not add up to 100 percent because of rounding.

Percentage distribution of hand phone users by nationality

The survey found that 90.3 percent of hand phone users are Malaysians while9.7 percent of hand phone users are non Malaysians.

Percentage

Percentage

Nationality

Gender

2005

93.7

6.3

2005

57.4

42.6

Malaysian

Non - Malaysian

Male

Female

2006

92.5

7.5

2006

58.3

41.7

2007

90.3

9.7

2007

56.4

43.6

Percentage distribution of hand phone users by gender

Survey results show that males contribute to 56.4 percent of the total handphone subscribers while females contribute 43.6 percent. The gure for male isslightly lower compared to the years 2006 and 2005. On the contrary, the gurefor females has shown an increase in percentage compared to 2006 and 2005.

The Malaysian population is made up of 51 percent male and 49 percentfemale.


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Percentage

Percentage

Age category

Ethnicity

2005

13.1

78.2

8.7

2005

53.9

6.5

32.4

6.3

0.9

Pre-teens & teens (up to 19)

Adults (20-49)

Seniors (50+)

Malay

Bumiputra(Sabah/Sarawak)and Orang Asli

Chinese

Indian

Others

2006

20.5

66.8

12.6

2006

57.3

6.7

28.9

6.2

0.9

2007

20.9

66.8

12.3

2007

61.1

5.8

25.8

6.6

0.7

Percentage distribution of hand phone users by ethnicity

Percentage distribution of hand phone users by broad age categories

Adults (users aged between 20 and 49 years as at last birthday) continue to bethe highest group of users with 66.8 percent followed by pre-teens and teens(users aged up to 19 years old) with 20.9 percent. Seniors (aged 50 years andabove) account for only 12.3 percent.

The upward trend for the pre-teens and teens continues, although slowing downin 2007. It was 13.1 percent in 2005, 20.5 in 2006 and 20.9 in 2007. In morespecic age groups, the 20 24 year olds has the highest share of the userbase, accounting for some 19.9 percent of it.

Among Malaysian users, Malays continue to be the largest group of usersaccounting for 61.1 percent followed by Chinese at 25.8 percent. Indians,Bumiputra Sabah & Sarawak and Orang Asli account for 6.6 percent and 5.8percent respectively. The remaining 0.7 percent are other ethnic groups.


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70

60

50

40

30

20

10

0Malay Bumiputra

Sabah/Sarawak& Orang Asli

Chinese Indian Others

200520062007

Percentage distribution of hand phone users by state

Selangor continues as the state with the highest number of hand phone usersat 22.1 percent followed by Johor (13.5 percent), Federal Territory of KualaLumpur (8.6 percent) and Perak (7.8 percent).

Among other states, Sabah (including Federal Territory of Labuan), Penang,Kedah, and Sarawak have between 6 and 7 percent of hand phone users, whilePahang, Kelantan, Negeri Sembilan, Terengganu and Melaka have between 4and 5 percent users.Perlis has the smallest number of users with only 0.8 percent.

22.1% 13.5% 8.6% 7.8%

Selangor Johor W.P. Kuala Lumpur Perak


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PercentageState

200513.7

5.9

3.7

3.0

3.9

4.5

7.4

7.3

0.8

24.7

2.9

6.4

5.9

9.7

Johor

Kedah

Kelantan

Melaka

Negeri Sembilan

Pahang

Penang

Perak

Perlis

Selangor

Terengganu

Sabah

Sarawak

F.T. Kuala Lumpur

200613.0

6.6

4.6

3.7

4.3

4.8

6.4

7.7

0.9

21.7

3.8

6.4

7.1

8.6

200713.5

6.6

4.2

3.7

4.2

5.1

6.5

7.8

0.8

22.1

3.7

7.1

6.1

8.6

The graph below shows the consistent pattern that emerges in each surveyconducted from 2005 to 2007.

30

25

20

15

10

5

0

Joho

r

Keda

h

Kelan

tan

Melak

a

Nege

riSe

mbilan

Paha

ng

Pena

ng

Perak

Perlis

Sela

ngor

Tereng

ganu

Saba

h

Sarawak

W.P.Ku

alaLum

pur

2005

2006

2007


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Percentage distribution of hand phone users by urban rural sector

PercentageSector

2005

81.9

18.1

Urban

Rural

2006

80.5

19.5

2007

78.0

22.0

Over the period 2004 to 2006, the urban-rural gap has narrowed down asshown in the table above. The denition of urban follows that of Census 2000conducted by the Department of Statistics, Malaysia. Census 2000 ndings had

shown that 62 percent of the population live in urban areas while the remainingpopulation in the rurals.

Percentage distribution of hand phone users by income category

Among hand phone users, 29.9 percent had incomes of RM1,000 and below,30.8 percent had incomes between RM1,000 RM3,000, while 5.3 percentreported monthly incomes ranging from RM3,000 RM5,000. Only 3 percenthad incomes in excess of RM5,000.

The remaining 31 percent consisting of retirees, housewives, students andunemployed persons had no income.

No Income


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Percentage

Percentage

Payment plan

SMS/MMSsent per day

2005

19.6

80.4

2005

15.1

7.6

8.1

9.2

3.0

7.4

41.8

2004

25.9

9.1

9.7

10.8

5.6

7.2

31.7

Postpaid

Prepaid

0

1

2

3

4

5

More than 5

2006

15.9

84.1

2006

16.4

7.5

9.9

9.0

4.7

6.4

46.1

2007

16.1

83.9

2007

18.8

4.1

6.5

5.9

1.7

12.7

50.4

User Trends And Experiences

This section of the survey probes into current trends and issues in the use ofhand phone and the experiences of hand phone users.

Percentage distribution of hand phone users by payment plan

In 2007, prepaid users outnumbered postpaid ones, 84 to 16 for every hundred.This ratio closely reects observations made in preceding years.

SMS Usage

In Q1 2007, the number of SMSes and MMSes sent, stoodat 11,724 million (Communications & Multimedia Selected

Facts and Figure, Q1 2007). This represents a growth of 57percent over Q1 2006. The upsurge in SMS usage is reectedin the survey ndings. The percentage of hand phone userssending out more than ve SMS/MMS in a day on averagestood at 50.4 percent.


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Unsolicited SMS

In total, 51.3 percent of users received unsolicited SMSes. 6.4 percent of usersreceived more than 10 such SMSes in a week, while 44.9 percent of themreceived anything from one to 10 per week.

Internet access using hand phones

Only 13.7 percent of users accessed the Internet through their hand phones.This is a drop of 4.7 percentage points from year 2006 gure.

Among those who accessed the Internet on their mobiles, 84.4 percent usedGPRS while 16.5 percent used 3G, 12.1 percent used WAP and 1.5 percent usedEDGE.

PercentageUnsolicited SMS per week

0

Up to 10

10 to 20

20 to 30

More than 30

48.7

44.9

4.7

0.9

0.8

PercentageUse of hand phoneto access internet

Yes

No

2006

18.4

81.6

2007

13.7

86.3


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Awareness on Mobile Number Portability

In the past three months preceding reference date, as many as 28.1 percent ofhand phone users changed their service provider.

However, only 12.6 percent of hand phone users were aware of Mobile NumberPortability (MNP).

PercentageChanged service provider

Yes

No

28.1

71.9

0.6%

Not Aware, 87.4%

Aware, 12.6%

1.5% 12.1%

16.5%

84.4%

GPRS 3G WAP EDGE Others & Dont know


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51.6 percent of hand phone subscribers will consider porting if charges are madelower by 10 percent and an additional 9.5 percent will consider if charges are

lower by 15 percent, a further 18.4 percent of hand phone users will considerporting if charges are lower by 25 percent.

60.5 percent agreed that RM10 is a fair charge per port and 37.4 percent saidthat a ve working day period to change the service provider is reasonable whileothers want it to be faster.

PercentageLower charges by

10%

15%

25%

51.6

61.1

79.5

Percentage

Percentage

RM10 per port

Awareness of mobilebanking services

Yes

No

Yes

No

60.5

39.5

33.5

66.5

Mobile banking

Only 33.5 percent of hand phone users were aware of mobile banking. Only 7percent of those who are aware have registered for the services.


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PercentageTypes of payment transactions

Purchase of goods and services from retailers

Payment for public transportation

Parking fee

Payment of bills

Remittance or person to person transfer

Purchase of mobile ring tone

Others

*17.2

*20.7

**3.4

72.4

*34.5

*34.5

**6.9

Of those who are aware but not registered, 18.0 percent were interested to signup while 82.0 percent were not interested.

Among those who are registered for mobile banking, 25.0 percent conductednancial banking transactions, 8.7 percent non-nancial and 6.5 percent bothnancial and non-nancial. The remaining 59.8 percent did not transact in thethree month preceding reference date.

Among nancial transactions, the most popular was payment of bills (72.4percent), followed by remittance or person to person transfers (34.5 percent)

and purchase of mobile ring tones, top-up and games (also 34.5 percent).

Not Registered, 93%

Registered, 7%

* see RSE tables


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Factors that will spur the interest of hand phone users to subscribe to mobilebanking services included more convenience (91.6 percent) followed by morebanking services (27.6 percent), greater security features (24.8 percent) andothers (3.2 percent).

PercentageFelt secure for

Payment of bills

Parking fee





Others

50.0

42.8

39.1

36.8

31.6

20.8

11.1

91.6

3.2

27.6

24.8

More banking services Greater security feature

More convenience Others

50 percent of the subscribers felt secure using mobile banking transaction forpayment of bills, 42.8 percent for paying parking fees, and 39.1 percent for

payment for public transportation. These and others are shown in the tablebelow.


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Comfort ceilings are as tabulated below.

Cumulative percentage ofthose registered

Comfort ceiling

Less than RM50

RM50

RM100

RM200

RM500

100.0

82.0

73.6

54.4

25.2

No Aware, 77%

Aware, 23%

Awareness of IMEI

Survey results show that 23.0 percent are aware about International MobileEquipment Identity (IMEI). The majority of hand phone users, 77.0 percent,do not know what IMEI is. 57.1 percent of all respondents said that RM10 is afair price to pay for registration of IMEI while the rest were of the opinion thatit was too expensive.


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International roaming

10.4 percent of users travel overseas during the three months preceding 31March 2007 and of those, 55.6 percent made use of international roamingservices to make calls/SMS/MMS while overseas.

Did not traveloverseas, 89.6%

Traveloverseas,

10.4%

PercentageUse of internationalroaming services

Yes

No

55.6

44.4

Among the international roaming users, 65.2 percent felt that the chargesimposed were too expensive, 29.1 percent felt that the charges were fair while5.7 percent claimed that the charges were cheap.

Expensive

Fair

Cheap

0

5.7

29.1

65.2

10 20 30 40 50 60 70


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TABLES

Caution is required in the use of the estimates tabulated below.

While SKMM takes every care to minimize non-sampling errors, which cannot bequantied, the estimates presented are also subjected to sampling error, whichis a measure of the chance variation that occurs because a sample, and not theentire population is canvassed. The sampling error of an estimate is usuallyexpressed as a percentage of that estimate to give the relative sampling error(RSE) of that estimate.

In general, estimates that are small are subjected to high RSEs. As a guide,only estimates with RSEs of 25 percent or less are considered reliable for general

use. Estimates with RSEs greater than 25 percent but less than or equal to 50percent are denoted with an asterisk in these tables and should be used withcaution while those with RSEs greater than 50 percent are denoted by twoasterisks and are considered too unreliable for general use. However theseestimates may be aggregated with others until an RSE of less than 25 percentis obtained.

Condence intervals for very small estimates should be based on the binomialdistribution rather than the normal approximation to the binomial. As analternative, the method of Korn and Graubard, 1998 may also be used.

Percentages may not add up to 100.0 percent because of rounding.

Table 1

Percent

Percent

RSE

RSE

Gender

Nationality

56.4

43.6

90.3

9.7

1.4

1.8

0.5

4.9

Male

Female

Malaysian

Non-Malaysian

Table 2


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Percent

Percent

Percent

RSE

RSE

RSE

Ethnicity

Age category

State

61.1

5.8

25.8

6.2

0.7

20.9

66.8

12.3

13.5

6.6

4.2

3.7

4.2

5.1

6.5

7.8

0.8

22.1

3.7

7.1

6.1

8.6

1.3

6.7

2.8

6.3

20.3

3.1

1.1

4.2

4.0

6.0

7.6

8.1

7.6

6.9

6.1

5.5

17.8

3.0

8.1

5.8

6.3

5.2

Malay

Bumiputra (Sabah/Sarawak) and Orang Asli

Chinese

Indian

Others

Pre-teens and teens

Adults

Seniors

Johor

Kedah

Kelantan

Melaka

Negeri Sembilan

Pahang

Penang

Perak

Perlis

Selangor

Terengganu

Sabah

Sarawak

F.T. Kuala Lumpur

Table 3

Table 4

Table 5


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Percent

Percent

RSE

RSE

Income

SMS/MMS sent per day

31.0

29.9

30.8

5.3

3.0

18.8

4.1

6.5

5.9

1.7

12.7

22.8

12.0

3.8

1.0

4.8

6.0

2.4

2.4

2.4

6.7

9.1

3.3

7.7

6.1

6.4

12.2

4.2

2.9

4.3

8.1

16.1

7.1

6.3

No income

RM5000

0

1

2

3

4

5

6 10

11 20

21 30

31 40

41 50

50 and more

Table 6

Percent RSEPayment plan

15.9

84.1

3.6

0.7

Postpaid

Prepaid

Table 7

Table 8


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Percent RSEUse of hand phone to accessInternet

13.7

86.3

12.6

87.4

60.5

39.5

4.0

0.6

4.2

0.6

1.3

2.0

Yes

No

Yes

No

Yes

No

Table 9

Table 11

Table 12

84.4

16.5

12.1

*1.5

**0.2

**0.4

1.9

9.7

11.6

35.1

99.9

70.6

GPRS

3G

WAP

EDGE

Others

Dont know

Table 10

Percent RSEMode of hand phone access toInternet

Awareness of MNP Percent RSE

Percent RSEAgreement to a 5 working day

period to port


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Percent*

Percent

Percent

RSE

RSE

RSE

Will consider switch on charges

Agreement to a charge of RM10per port

Changed service provider in pastthree months

51.6

9.5

18.4

37.4

62.6

28.1

71.9

2.0

6.3

4.3

2.1

1.2

5.4

0.5

10% lower

15% lower

25% lower

Yes

No

Yes

No

Table 15

Table 13

Table 14

Percent RSEAwareness of mobile bankingservices

33.5

66.5

2.2

1.1

Aware

Not aware

Table 16

* In the report, aggregated percentages were used for ease of understanding.


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Percent

Percent

RSE

RSE

Types of banking transactions

Types of payment transactions

25.0

*8.7

*6.5

59.8

*17.2

*20.7

**3.4

72.4

*34.5

*34.5

**6.9

18.1

33.8

39.4

8.6

40.7

36.6

98.3

11.5

25.6

25.6

68.2

Financial

Non-nancial

Both

None



Parking fee

Payment of bills



Others

Table 18

Table 19

Percent RSERegistration with bank for mobilebanking

7.0

93.0

10.1

0.8

Registered

Not registered

Table 17


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Percent

Percent*

Percent

RSE

RSE

RSE

Factors that drive mobile banking

Comfort ceiling

Felt secure for

27.6

24.8

91.6

*3.2

18.0

8.4

19.2

29.2

25.5

*50.0

**42.8

39.1

36.8

31.6

*20.8

**11.1

10.2

11.0

1.9

34.8

13.5

20.9

13.0

9.9

10.9

46.4

22.1

27.7

32.9

36.4

40.7

54.7

More banking services offered on themobile

Greater security features

More convenience

Others

Less than RM50

RM50

RM100

RM200

RM500

Table 22

Table 23

Table 20

Percent RSEInterest in signing up for mobilebanking

18.0

82.0

6.1

1.3

Yes

No

Table 21

Payment of bills

Parking fee





Others

* In the report, aggregated percentages were used for ease of understanding.


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Percent

Percent

RSE

RSE

Agreement to a registrationcharge of RM10 per phone

Opinion on roaming chargesincurred

57.142.9

65.2

29.1

*5.7

1.41.8

4.8

10.4

26.9

AgreeDisagree

Expensive

Fair

Cheap

Table 25

Table 28

Percent

Percent

RSE

RSE

Travel overseas

Used of international roamingservices

10.4

89.6

55.6

44.4

4.7

0.5

4.4

5.5

Yes

No

Yes

No

Table 26

Table 27

Percent RSEAwareness of IMEI23.0

77.0

2.9

0.8

Yes

No

Table 24


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GLOSSARY

TERM DESCRIPTIONS

The hand phone is seen as a personal, rather than a householdequipment. This is because hand phones are normally carried bytheir main users when they leave the house or ofce. When thehand phone rings at home, more often than not the person whoanswers it is the main user as calls received by that device areexpected to be for him.

(see also main user below)

The main user may or may not be the legal owner of the device.He may also not be the one who pays for the bills incurredas in the case of supplementary subscriptions and companysubscriptions.

The ethnicity of a child of mixed parentage is Malay if either parentis Malay, or recorded as reported, or takes the ethnicity of thefather if undecided.

Age referred to age as at last birthday.

Usual state of residence refers to the state where the respondenthas a home and has stayed continuously there for the past 6months. If he has stayed for less than 6 months but knowsbeyond reasonable doubt that he will be there for at least 6

months continuously, then he should be counted in that state.This is especially so in cases where the respondent has just beentransferred in, prior to the interview taking place. If a respondentknows that he will be moving to another state shortly but has notdone so yet at the time of the interview then he is not consideredas a resident of the state where he is moving to. This is especiallyso in cases where the respondent has a notice of transfer but hasnot moved yet.

Usual state of residence does not refer to the state where ancestralhomes or kampungs are located.

A service that allows customers the choice of switching from onemobile service provider to another while retaining their existing

telephone numbers.

A number unique to every GSM and UMTS mobile phone. It isusually found printed on the phone underneath the battery and canalso be found by dialing the sequence *#06# into the phone. TheIMEI number is used by the GSM network to identify valid devicesand can be used to stop a stolen phone from being used.

The hand phone

The main user

Ethnicity

Age

Usual state ofresidence

Mobile NumberPortability (MNP)

International MobileEquipment Identity(IMEI)


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The SKMM website contains more statistics pertaining to theCommunications and Multimedia industry. This is updated every quarterof the year.

The SKMM website is at www.skmm.gov.my

The SKMM publishes the following:1. Communications & Multimedia: Selected Facts & Figures

(ISSN: 1675-6223), a quarterly statistical bulletin of thecommunications and multimedia industry.

2. Postal & Courier Services: Selected Facts & Figures(ISSN: 1823-9919), a half yearly statistical bulletin of the postaland courier industry.

Please contact SKMM for more details or email [email protected]

The Statistical Brief series (ISSN:1823-2523) is issued by the SKMM todisseminate survey ndings and statistical updates. These briefs areaimed at the general to intermediate user audience.

Titles in this series so far:

Statistical Brief Number OneHand Phone Users Survey 2004

Statistical Brief Number TwoHousehold Use of Internet Survey 2005

Statistical Brief Number Three

Hand Phone Users Survey 2005Statistical Brief Number Four

Hand Phone Users Survey 2006

Statistical Brief Number FiveHousehold Use of Internet Survey 2006

Statistical Brief Number SixHand Phone Users Survey 2007 (this issue)

Koay Hock Eng

Azilawati Masri

Asharina AlwiDayang Aidah Awang PiutSiti Shadiah Zainol Abidin

For further information about these and related statistics, contact thefollowing ofcers:

Koay Hock Eng: +603 8688 [email protected]

Azilawati Masri: +603 8688 [email protected]

THE STATISTICS & KNOWLEDGE RESOURCE DEPARTMENT

WEBSITE

STATISTICALBULLETIN

STATISTICALBRIEF

DIRECTOR

STATISTICIANS

FOR MORE STATISTICS

CONTACTS


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