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Handout on Prototyping for Handout on Prototyping for d.school summer workshop September 2006 Based on Handout for ME377 Wi t 2006 0 Winter 2006

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Page 1: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

Handout on Prototyping for Handout on Prototyping for d.school summer workshop September 2006

Based on Handout for ME377Wi t 2006

0

Winter 2006

Page 2: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

PROCESSPROCESS

Iterate

Understand Observe Visualize TestBuild

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Page 3: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

ENLIGHTENED TRIAL AND ERROR SUCCEEDSENLIGHTENED TRIAL AND ERROR SUCCEEDS OVER THE PLANNING OF FLAWLESS INTELECT

(E l ti f th )

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(Evolution of the eye)

Page 4: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

Id ti d i t ti

ITERATION

• Ideation and experimentation• Understanding of execution risks gained• Serendipity is enabled

Build

PrototypesInsight

• Ideas are clearly expressed• New insights and

Test

• Ideas are clearly expressed• Communication is improved

• New insights and learning feed into the development process

• Options are eliminated

• Failure happens• Risk is reduced• Assumptions are challenged

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Assumptions are challenged• The unexpected is revealed• Non-market forces (politics) are removed

from the equation

Page 5: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

FAIL EARLY

(Cost of failure vs project time curve)

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(Cost of failure vs. project time curve)

Page 6: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

FAIL OFTEN

(Ri k it ti )

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(Risk vs. iteration curve)

Page 7: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

PROTOTYPE ROUGH

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(Coulter Leys “PlanB”)

Page 8: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

PROTOTYPE RAPID

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(IDEO “surgical tool”)

Page 9: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

PROTOTYPE RIGHT

(Richard Feynman demonstrates how

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( ythe Challenger O-ring failed)

Page 10: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

PROTOTYPING TIPS

CANNIBALIZE

BE MINDFUL OF RESOURCES

ALWAYS BRING PROTOSALWAYS BRING PROTOS

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Page 11: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

PROTOTYPE EVERYTHING

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(Moon mission)

Page 12: Handout on Prototyping for d.school summer workshop ... · One question, one prototype 2G f h2. Go far enough 3. Stop before it's perfect 4. Cannibalize as much as possible 5. Don't

Golden Rules of Prototyping

1. One question, one prototype

2 G f h2. Go far enough

3. Stop before it's perfect

4. Cannibalize as much as possible

5. Don't fall in love with your prototype

6. Always build and share more than one prototype

7. Create to provoke and persuade7. Create to provoke and persuade

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