handout on prototyping for d.school summer workshop ... · one question, one prototype 2g f h2. go...
TRANSCRIPT
Handout on Prototyping for Handout on Prototyping for d.school summer workshop September 2006
Based on Handout for ME377Wi t 2006
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Winter 2006
PROCESSPROCESS
Iterate
Understand Observe Visualize TestBuild
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ENLIGHTENED TRIAL AND ERROR SUCCEEDSENLIGHTENED TRIAL AND ERROR SUCCEEDS OVER THE PLANNING OF FLAWLESS INTELECT
(E l ti f th )
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(Evolution of the eye)
Id ti d i t ti
ITERATION
• Ideation and experimentation• Understanding of execution risks gained• Serendipity is enabled
Build
PrototypesInsight
• Ideas are clearly expressed• New insights and
Test
• Ideas are clearly expressed• Communication is improved
• New insights and learning feed into the development process
• Options are eliminated
• Failure happens• Risk is reduced• Assumptions are challenged
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Assumptions are challenged• The unexpected is revealed• Non-market forces (politics) are removed
from the equation
FAIL EARLY
(Cost of failure vs project time curve)
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(Cost of failure vs. project time curve)
FAIL OFTEN
(Ri k it ti )
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(Risk vs. iteration curve)
PROTOTYPE ROUGH
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(Coulter Leys “PlanB”)
PROTOTYPE RAPID
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(IDEO “surgical tool”)
PROTOTYPE RIGHT
(Richard Feynman demonstrates how
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( ythe Challenger O-ring failed)
PROTOTYPING TIPS
CANNIBALIZE
BE MINDFUL OF RESOURCES
ALWAYS BRING PROTOSALWAYS BRING PROTOS
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PROTOTYPE EVERYTHING
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(Moon mission)
Golden Rules of Prototyping
1. One question, one prototype
2 G f h2. Go far enough
3. Stop before it's perfect
4. Cannibalize as much as possible
5. Don't fall in love with your prototype
6. Always build and share more than one prototype
7. Create to provoke and persuade7. Create to provoke and persuade
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