hamilton county business magazine april/may 2011

Linda AdamsonTabby Tree Weavers

Focus: Health and Wellness

April • May 2011

The Boomers Retire…Hamilton County Prepares Better Commission Plans Mean Better Sales Fine Dining in Fishers

Brian Paffen, Herbal Art

Plus...

IndianaArtisansTurning Passions to Profit

Pam NewellArtist

April • May 2011/Hamilton County Business Magazine2

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3Hamilton County Business Magazine/April • May 2011

Please send news items and photos to [email protected]

Submission does not guarantee publication

Subscription $20/yearTo subscribe or advertise, contact Mike Corbett at

[email protected] 2011 Hamilton County Media Group.

All rights reserved.

Creative DirectorMelanie Malone ~ [email protected]

CorrespondentsDeb Buehler ~ [email protected]

Rosalyn Demaree ~ [email protected] Fouts ~ [email protected] Held ~ [email protected]

Scott Tyree ~ [email protected] Yoder ~ [email protected]

w w w. h a m i l to n co u n t y b u s i n e s s . co mPublished six times per year by the Hamilton County Media Group

PO Box 502, Noblesville, IN 46061 • 317-774-7747

Editor/PublisherMike Corbett ~ [email protected]

ContributorsEmmett Dulaney DBA ~ [email protected]

David Heighway ~ [email protected] Mishelow ~ [email protected]

Robby Slaughter ~ [email protected]. Michelle Sybesma ~ [email protected]

Mark Thacker ~ [email protected] Thompson~ [email protected]

The Chambers of Commerce in Hamilton County have partnered with ADVANTAGE Health Solutions, Inc.SM (ADVANTAGE) to offer a unique group health insuranceproduct to our members.

As a business member of a Hamilton County Chamber of Commerce, you are eligible to participate in the group health insurance offered through ADVANTAGE as long as you have at least two or more employees. The group health insurance is offered exclusively through ADVANTAGE at a discounted rate.

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The Chambers of Commercein Hamilton County havethe solution for you!

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Indianapolis based photographer Mark A. Lee has been capturing the best in people and events for over 20 years.

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April/May


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Entrepreneur

Michelle’s Got It Covered

Management

Health and Wellness

The Pitch-In

Chamber Pages

Hamilton CountyHistory

Dining Out

Business Resource DirectoryCover photos by Mark Lee, Great Exposures Fe

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es 19IndianaArtisans

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11The Silver Tsunami

Soft Morning, Murphy Park by Pam Newell.

April/May

Hamilton County Business Magazine/April • May 2011 5

©2011 The National Bank of Indianapolis www.nbofi.com Member FDIC

has joined the Corporate Banking division

as Vice President &

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BILL REDMAN

We are pleased to announce

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Congratulations to the winners of Promising Futures

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Editor and Publisher

Our son Alex is pursuing his dream of becoming a concert violinist. He’s working on his Masters Degree and will likely go on to a PhD. I’ve been thinking a lot about him lately because I admire people who build careers around art. It’s one thing to pursue art as a hobby and quite another to risk it all and make your living from it. I know Alex has wrestled with that but he’s going for it. We couldn’t be prouder.

And that’s why I was so excited when Rosalyn Demaree pitched this edition’s cover story to me. Hamilton County enjoys a wide variety of artistic talent and I look forward to exploring it further in future editions. For now we introduce you to 13 of our talented citizens who have achieved the status of Indiana Artisan. These people are melding entrepreneurial zeal with their artistic muse and building our arts community. These are inspiring stories about inspired people and that’s what we’re all about here at the HCBM.

The Booths and the Brehms It seems Hamilton County has a history of developing talented visual artists. David Heighway tells us about two sets of brothers who were born here and made it big about 100 years ago when magazines were huge but photography wasn’t the preferred illustration technique. Instead, books and magazines relied on talented artists and illustrators, four of whom headed east from here and found a thriving market for their work. David fills us in on that beautiful part of our heritage.

The Baby Boomers are at it AgainHow’s this for an emerging market: Every day for the next 20 years, an average of 10,000 baby boomers will turn 65 nationwide. Marketers have been chasing that cohort since they redefined the concept of the teenager (and starting spending money) in the early 60’s, and have been following them (us…I’m smack dab in the middle of that generation) through their various life stages. Now, boomers are starting to retire, and ambitious businesses are preparing to serve that emerging market. Nowhere is that more apparent than in health care, which plays a more prominent role in our lives as we get older. Huge buildings are being erected throughout the county to give us comfortable places to live as we face our inevitable physical limitations. Shari Held takes a look at the trend.

It’s been a long, cold and challenging winter. The weather is warming and so is the economy. I continue to hear that things are getting better for Hamilton County businesses and that bodes well for all of us. See you around the county.

Letter from the Editor/April • May 2011

Mike CorbettEditor and Publisher


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an unstoppable buzz” is not only mean-ingless but also laughable. Everyone wants to create an unstoppable buzz but the chances of your doing it with a smoothie shop in Indiana are slim. The

same can be said for “greatly exceeding all customer expectations” (which you can only do for new customers since they will then raise their expectations to what you provided), “low overhead” (unless you’re comparing it to others in the exact same business with hard numbers, it is questionable), and “our experience” (which means you didn’t do much research).

When you think you’re done writing your business plan and are ready to print and bind an official copy – stop and take one last run through it. Look for cli-chés and lofty statements that might cause readers to raise an eyebrow. The primary purpose of the plan is to explain why your business exists, how it operates, and why it is a good investment. Anything that detracts from that should be questioned and removed.

Watch for these items and find a way to delete them:


Emmett Dulaney

Entrepreneur

Red Flags in your Business PlanAvoid these common errors

Everyone wants to create an unstoppable buzz but the chances of your doing it with a smoothie shop in Indiana are slim.

• Empty phrases. “We will create an

compare it to something they already know (“ABC will have a product line similar to Starbucks”, “Furniture will be sold with assembly required, like IKEA”, etc.). When you make those compari-sons in offerings, be careful to include those companies in all other compari-sons. For example, if the products are like Starbucks, then you need to include Starbucks in your discussion of the in-dustry, of the competitors, of the trends, and so on. Worse yet is arguing against them. You can’t successfully compare yourself to Starbucks for example after example, then say that Starbucks is experiencing negative growth but you expect to differ since you aren’t Star-bucks, and expect to get away with that.

Quite often “think” is used in place of “know” and raises a lot of red flags. When you say, “We also think custom-ers will want…” it means that you didn’t survey them enough to know. When you say, “We think there are three competitors…” it means you didn’t take the time to do a real analysis and if that is the case, the reader won’t think they can put much faith in your financials.

You want to inform the reader, you want to entice the reader, you want to excite the reader; you don’t want to offend them. Sometimes lines that you think are cute or good-natured (“…if you don’t know who he is, then talk to someone who does...”), can come across

• Inconsistencies in spelling.

• Inconsistencies in offerings.

• Be careful with comparisons.

Far worse than spelling errors are inconsistencies in spelling. I once reviewed a business plan for a new establishment that was going to open on Scatterfield Road. I wasn’t bothered so much by the fact that they misspelled the name of the road throughout the plan as the fact that they spelled it three different ways. It immediately implied that they had not bothered to double-check what they had written and most likely hadn’t visited the text beyond a rough draft. If something this trivial could be epidemic throughout the plan, it gave me zero confidence in the rest of the content.

There are often lags in time between the authoring of various sections of the plan, which can lead to different wording in different parts of the plan. For example, you might talk about the business renting trail bikes by the hour when you first write the marketing section. By the time you get around to writing the executive summary, you re-alize that it would be so much easier to rent the bikes by the day. Don’t forget to go back and update the marketing sec-tion for this change. Almost every one of these can be caught if you read your final draft out loud from start to finish. That will slow you down so you’ll actu-ally see what is on the page as opposed to what you think is on the page.

One of the easiest ways to make a reader understand your business is to

• Look for anything that could be considered flippant.

• Search for the word “think” and scrutinize those lines.


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When these items have been corrected, read the plan once more from the perspective of the intended reader. If you’re writing for an investor, question how closely what you’ve written mirrors other plans that have caught their at-tention. If you are writing for a com-petition, compare what you have to the rubric that will be used by the judges. When you’ve matched what they are looking for as closely as possible, then print, bind, and submit.

Emmett Dulaney teaches entrepreneurship and business at Anderson University.

as offensive. Save the industry jokes, slang, and colloquial speech for the marketing materials – not the business plan.

Too often, the only purpose the content in the appendix serves is to fatten the plan and kill trees. Noth-ing should appear in the appendices as a standalone item you expect the reader to just stumble upon. There is a legitimate reason to have items in an appendix, and that reason is to strengthen, or supplement, the content in the business plan. Anything you put in the appendices should be referenced in the plan and the reader told to look for it (for example, in the management section, “For a profile of Mr. Vincent that appeared in the Hamilton County Business Magazine, see Appendix C”).

• Make sure the appendices serve a legitimate purpose.

Guy Kawasaki has written a number of books on entrepreneurship, including the newly released Enchantment: The Art of Changing Hearts, Minds, and Actions. When it comes to identifying a concise guide to the topic, however, you can’t go wrong with one of his earlier entries: The Art of the Start (ISBN: 9781591840565). It quickly moves through the issues that most entrepreneurs face and is packed with wisdom and guidance you won’t find elsewhere.


First, are you offering or are they asking? A prospective client who asks for free service will often become an ongoing re-quester. However, if you have a new busi-ness or are trying to work in a new market you could benefit from the exposure. One option is to offer to do a small, clearly defined project to support a non-profit cause of their choice. This gives you a way to volunteer your services to prove your abilities without starting the precedent of free business services.

If you are fulfilling a proof-of-concept request, consider offering a billable service on a small portion that can be credited back if the larger project is purchased. Try to use your creative talents to find a way to illustrate your value without simply giving it away directly. Once they see the value, they will be more likely to make the investment.

MGIC:Change is occurring at a higher velocity than ever before in this global economy. Embracing change often means creating a new mindset within an organization...institutionalizing new habits. What can corporate leaders do to better create last-ing mindset changes within their organi-zations? ~Jeffrey M. Hagerman President, The Hagerman Group

MGIC:I own A Moment in Time Photography. Recently, another business moved into our community with the name A Moment in Time Classic Photography. I have been in business since 2004, I am listed in the phone book and I am registered with the state. I consider it a blatant infringement on my trademark. What are my options? ~Sharron Lawrence

Sharron,I am careful not to give legal advice be-yond my role as a business consultant, but this is an important question. You are in need of a simple Cease and Desist Letter, requesting that the company stop using a name or domain that intentionally mimics that of your existing business. Do some research. Does your city/town require business registrations? If so, are they reg-istered? Photographs are taxable; do they have a Department of Revenue registra-tion? The less formally they are established the more likely a simple Cease and Desist will encourage them to reconsider their name. Anything beyond these measures, I would advise you to reach out to a corporate attorney. Good luck MGIC:Should a service company ever work for free in order to get business? ~Jeryl Mitsch President/Owner mitsch DESIGN

Jeryl:Free service is a double-edged sword, but it can help you a great deal if you do it correctly.

Jeffrey:Great question, Jeffery. Making behavior changes stick is a challenge. Consider these key steps:

1. Get buy-in from all levels of the organization before you make a change that might have a negative impact. This is the source of much failure in change imple- mentation. Abandoning bad plans fosters a response of “ignore it, they will forget about it soon.” Never forget the WHY in describing the who, what, when and where of change.2. Promotions are not just for concerts. Create an internal marketing campaign by a team other than management. Make it a fun and emotional kick-off. Use the staff newsletter, company-wide paging system, or an all staff email. Use simple “thank yous” and “atta-boys” whenever possible until everyone is on board.3. Leadership must model the new behav- iors from the very beginning, keeping the focus of your praise on the staff. If not, you may as well subtract two steps for every one gained. 4. For those who won’t adopt the new behavior, offer a focus group with their co-workers who made the change. It’s a non-threatening way to uncover issues AND give those reluctant individuals a chance to speak up without “digging in their heels”.

It’s a lot of work but if everyone gets in-volved, it can produce positive energy that is worth the investment.

J. Michelle Sybesma is a business consultant with Professional Skills Consulting, specializing in maximizing business success. Send your questions of any business type to [email protected]

Protecting Your Good NameAlso, does it pay to work for free?, and making change “stick”….

J. Michelle Sybesma

Management MICHELLE’S GOT IT COVERED


HC’s Indiana Artisans pursue their passions for profit

Handmade Businesses, Homemade Success

A Woman of the cloth“We fight all the time,” laughs fiber artist Linda Adamson, explaining the challenge of balancing her artistic sensibility with her business brain at Tabby Tree Weaver.

“There are days when I think I need to order 10 more kinds of yarn,” she added. “Then I decide not to. The bottom line is, I have to keep the doors open.”

Her Arcadia store is as colorful as a painter’s palette. Finished weavings – some functional, others merely fun – displayed around the shop hint at what the yarns, looms and spin-ning wheels can yield.

t first blush, business and art blend about as well as water and oil.

It’s more than left-brain, right brain. Bottom lines and ROI are a world away from focal points and realism. Blue chips and paint chips are 180 degrees different.

But look around Hamilton County and you’ll find artists who are successful entrepreneurs. Thirteen have earned the prestigious Indiana Artisan designation, Hoosiers who make one-of-kind art and artisan food that is con-sidered among the best in the state. As they add aesthetic value to the community, they’re boosting the local economy.

Kind of makes you wonder: Is their art work, or is their work art?

By Rosalyn DemareePhotos by Mark Lee


is “sometimes timing. You have to keep at it. If it’s just something you sort of want to do, don’t bother.”

More than half of her customers are from outside Hamilton County -- some from very far outside. A woman from Greece took a week-long class at Tabby Tree while visiting her son in Indianapolis. A Syra-cuse, N.Y., weaver visits whenever she can.

The tourism Adamson’s store creates doesn’t surprise her. “There isn’t a weaving shop on every corner,” she smiled.

Cultural tourism is an overlooked eco-nomic driver, said Sherry Timms, who demurred at being called an expert even though she developed quite a reputation in the field as Ohio County Tourism direc-tor. One of her communities, Rising Sun, won the coveted Governor’s Arts Award in 2003.

When people visit artisan shops, galler-ies and art trails, Timms explained, they spend money at other shops, restaurants, gas stations and hotels.

“If artists look at you as an art community, the world looks at you as an art communi-ty,” and tourism dollars flow into the local economy, she said.

More than a brushwith successLike most artists, Pam Newell looks at things differently, including the bottom line.

“The artistic side keeps me going. If I really needed it, I could get help with the business side,” she said.

Adamson becomes almost lyrical describ-ing Tabby Tree’s unique fibers, all natu-ral, some made from corn or soybeans. “Bamboo is very nice. Tencel is made from wood pulp, which is then processed so it’s like rayon.”

She buys materials and services locally whenever possible, and some of her wool ones come from Louie, a sheep she boards in Sheridan. Adamson lovingly cards, spins, dyes and weaves the 9-10 pounds of fleece he produces each spring.

One thing she could teach more tradi-tional businesses, she says, is that success

“Just because you sold something doesn’t mean you’re successful as an artist,” she said from her Fishers home studio, sur-rounded by her impressionistic, nature-inspired oils and pastels. “After all, they’ve bought pet rocks before.”

Newell has the soul of an artist and the mind of an entrepreneur, perhaps because retail runs in her blood and background. She was a regional marketing manager for a major mall developer for years, and then executive director of Ambassador House before deciding three years ago to become a full-time artist.

She credits her father for much of her busi-ness sense. “He was a real hard driver,” she said. “He knew how to deal with people. In the end, (art) is a people business.”

Reflected light is a common focal point in her landscapes, flowers and fruits, and she is reflective as they take shape on her canvas. But the stories her pieces stir often aren’t known until they sell.

When people look at a Newell painting, it speaks to them, she said, and buyers tell her the work’s back story.

“My paintings find the right forever home,” said Newell, who can’t remember a time when she wasn’t exploring color to create something.

Her savvy business side recognizes that art isn’t a necessity, especially in tough times. So when the economy downsized, her

13

Meet the artisans at MarketplaceNearly 180 exhibitors will be at Indiana Artisan Marketplace, the state’s premier art and food experience, April 16-17 at the State Fairgrounds. Guests will find everything from museum-quality serious to pure home and garden whimsyin pottery, photography, noodles, bread, wine and beer, hand-hewn furniture, paintings and watercolors, fine woodwork-ing, fiber, and fudge. Additionally, there will be art demonstrations and live musical entertainment.

For information, visit www.IndianaArtisan.org

work did, too. She sold paintings through-out the recession by doing the majority of them on 6-by-8-inch canvases.

But she sees a business barometer in her living room, where an 18-by-24-inch landscape was packaged for delivery in early February.

“That’s a bellwether” of a stronger econ-omy, she says emphatically, pointing to the pastel painting. “Large pieces started selling in December.”

Newell believes other businesses could be more successful if they explored different avenues, as she does, to get her name known. She volunteers in arts or-ganizations, lends her expertise to begin-ning artists and is an active member of art groups, including the Hamilton County Artists’ Association.

“Indiana Artisan has been good for me,” said Newell, who is recruiting and training more than 100 volunteers to help at Indi-ana Artisan Marketplace in April.

A large pile of blue ribbons and medals lies just beyond her paints, a silent testimony to her impressive resume of shows and

exhibits. But she cautions artists that might be thinking about starting a business to be prepared for rejection, particularly at juried shows.

“Don’t take (rejection) personally,” she advised.

The proof may lie in those ribbons. One of her paintings that won a prize at a juried show had been declined for inclusion at an earlier juried show.

“It’s all subjective,” Newell said, touching her brush ever so lightly to the Clementine still life on her easel.

Thinking outside the (soap) boxIf you want to get Brian Paffen in a lather, ask why soap is an art.

“It’s color, feel, smell. It’s style, texture, design. It’s visual. It’s custom,” says the owner of Herbal Art in Fishers and the art-ist behind its soaps, bath and skin care products, and even dog shampoo. “My work is art.”

Paffen takes his art and work seri-ously, but he never hesitates to infuse a little fun into the formula. The first product for his men’s line, Bald

Man Shampoo, features a head and shoul-ders photo of him on the label. Not that you’d recognize Paffen; it’s shot from the back. The skin care system he will debut at Indiana Artisan Marketplace is called HA2, for Herbal Art to the Next Level.

“I like to be outside the box, a little crazy with it, but still functional,” he said.

That theory goes right to his marketing plan. Download a QR app, scan the coded image on the back of his business card, and you’ll take a video tour of his studio.

Paffen’s background is a mix as curious as some of his fragrances -- his first soap was coconut, pineapple, papaya and mango – but perfect for where he landed in life. He went to college to study chemistry and ended up in the business school.


In 1875 the building now known as The Model Mill was erected.

After more than125 years service this space

still thrives in the heartof downtown Noblesville.

Three preferred caterers to suit any taste or budget. Let them

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Mill Top features six unique event spaces to accomodate

groups of near any size in style

He started Herbal Art in 2002 with $50 in his pocket and a board that bridged his washer and dryer to become his produc-tion floor. The business was almost exclu-sively retail until October 2010.

“All of a sudden it flipped. I was smelling it,” he deadpanned.

He estimates that 70 percent of his busi-ness today is wholesale, custom or private label products. The Fishers Arts Council buys his soap-saturated silk rose petals

with the Council logo imprinted on each one. Similar petals are popular for weddings, where he matches the color scheme, and at bed and breakfasts. For New Day Meadery in Elwood, another Indiana Artisan, Paffen makes beer soap, and he formulated an exclusive soap fragrance for Native Traders, which buys 1,000 bars monthly.

Being environmentally respon-sible is important to him, as is supporting those who support

him. Paffen buys at least 77 percent of his materials from Indiana suppliers, and he calls moving from North Carolina to Fishers in 2005 “the best move I ever made. I credit some of that to the Fishers Chamber for opening a lot of doors.” v

Scan this QR Tag with your smartphone to “view” Herbal Art’s local Fishers Studio Location

The Rest of the Best...


Carl Harvey, CiceroTradition is an essential ingredi-ent in every box of Uncle Henry’s Candy that Carl Harvey makes.

He vividly remembers pretending to sneak pieces of the homemade chocolates while visiting Uncle Henry and Aunt Nellie’s farm in his childhood. When Henry fell ill and couldn’t make the candy, Harvey took over.

“Aunt Nellie was my lifeline in quality control after Uncle Henry died,” he said.

While the following for about a half-dozen varieties of chocolates continues to grow, some of Harvey’s retail customers are the same ones Uncle Henry had 30 years ago.

“I like to say I make very good candies, but my story of how I how I began making it makes the candy even sweeter,” said the Indiana Artisan.

To learn more about Indiana Artisans from Hamilton County and around the state, visit www.IndianaArtisan.org

Ten More Indiana Artisans call Hamilton County HomeBy Rosalyn Demaree

Carol Bell, ArcadiaBlue Moon Pottery - Pet Hair Pottery

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Charlie Ferguson, NoblesvilleC&G Salsa Co.

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Lori Shreve, WestfieldBoyd’s Fudge

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Geoff Davis, Noblesville50 Little Birds

Traditional Pennsylvania Dutch carved and painted wooden songbirds

Scott Roberts, CarmelBread Barn

Whole Grain Organic Wheat Boule

Robin Koza, CarmelPosh Elements

Jewelry featuring handmade art glass beads

Jennifer Cheezum, CarmelPierogi in a Pinch

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Management

Mark Thacker

Are You Making Your Sales Goals?5 Keys to the results you want

correctly, this “activity” is spent on exactly what the company and its leaders prefer. Align your sales compensation plan to your company goals.

Make It Easy to UnderstandGood sales plans are easy to implement and follow. Salespeople need to know how to earn their incentive and exactly what that incentive will be. Look to big picture perfor-mance results: Did sales go up or down? Did client retention remain high? Is produc-tivity increasing or decreasing? If the com-pensation plan is too hard to understand, a salesperson’s focus will not be on what is most important. Keep it simple and everyone will get what they want.

Strike the Right Balance Between Salary and CommissionThis is often the toughest challenge. How do you keep salespeople motivated with a modest salary, yet pay enough to attract the kind of salesperson you want? How do you avoid overpaying a salesperson who has a poor sales year?

The key issues are: the expected annual percentage of client retention, annual growth needed, introduction of new products and focus on new sales verticals. If significant growth is needed, then pay a larger percent-age on “new business.” If client retention is crucial, then raise the commission on retained sales. If new products or verticals are being pursued, then pay higher commis-sions on those areas. It’s important to find the correct balance.

Also, pay attention to the point where com-missions or bonuses kick in. At what sales

Many managers find that their compensa-tion plans fail to motivate their salespeople and they end up overpaying poor perform-ers. Often, the problem is that employees see no connection between their performance and their pay.

Here are five key components of a successful sales compensation plan:

Make It a Win-WinIn a well-struck deal both parties win and lose together. A well-constructed plan has compensation tied to at least two of these essential elements: individual performance, departmental performance and company

performance. If a salesperson’s compensation is tied only to their performance, the com-pany may perform poorly, yet the salesper-son is paid well. Alternatively, if the company or department achieves its goal, then each salesperson should benefit. Imagine an atmosphere where each member of the team is concerned about the overall goal!

Incent the Behavior You Want to SeeGood salespeople read their compensation plan and exploit it to their personal benefit. Their behavior is very easy to predict; they spend the most time on the activity, products or accounts that can make them the most money. If a compensation plan is written

level will you feel comfortable paying variable compensation beyond salary? Too often, business owners reward low levels of performance.

Reward Top PerformersWhen your salespeople achieve 100% of their quota and hit all their required elements, reward them well and keep paying them handsomely beyond their quota. There are 3 key reasons for this:

• They did what you asked them to do. Write the plan so that they receive a large bonus when they achieve 100% of quota. You will only be paying those that have done their job.• They will continue to push at the end of the year; “sandbagging” becomes a thing of the past as they work even harder. In a great year, your top salesperson may be the highest earner in the company. If results are so good that pay skyrockets, don’t let managerial envy or greed interfere.• You can acquire better salespeople. If they aren’t looking at what they would make at 100% and above, you don’t want them!

Employee incentive programs are powerful when employees see the connection between their performance and their rewards. Improving these five key elements will help transform a company with average perform-ers, where people come to work to just do their job and get paid, into one where excel-lence and outstanding results are realized! Mark Thacker is the President of Propelis Consulting and a 25-year veteran of sales and sales leadership. Contact Mark at 317-849-7163

Good salespeople exploit their compen-sation plan to their personal benefit.

17Hamilton County Business Magazine/April • May 2011

Management

Sam Mishelow

Competing in the New EconomyIs your company focused on your customer and your community?

3. Closely study the winners. Great organizations cannot hide their way of doing business. I’m not suggesting that you emulate other organizations; however studying what makes them successful can yield valuable results.

4. Bring visibility to your client champions. Most firms want to serve their customers well, but the level of performance is dictated by the “norm.” A recent survey revealed the factor most strongly correlated with employee retention is whether employees felt that the firm was providing excellent service to its clients. Management is responsible for demonstrating (and recog- nizing) that the company’s number one goal is to serve its customers.

5. Identify barriers to customer winning performance. What is in the way of reach- ing that next milestone, or extending market share? Look at all essential services within the organization. Are they all really “essential?” You must know where the value is created within your organization.

6. Strive for continuous improvement. Organizations that continue to improve most rapidly are also the firms that measure what kind of job they are doing for the ultimate judge—the customer. Employees must be empowered and confident to make decisions that will produce outstanding outcomes and the desired result-customer satisfaction. Customer-oriented thinking means that you define success from the customer’s point of view, not your firm’s point of view. It always costs more to attract a new customer than to retain a cur- rent customer. A satisfied customer many tell two or three people; a dissatisfied customer will complain to over eleven people according to a recent survey. In one

The new global marketplace is forcing many capable market leaders right out of existence. Falling from grace is usually a one-way trip; it is almost impossible to regain your market position after such a fall. Even the most successful and powerful firms fall prey to the awesome competitive forces that exist in each of our respective markets. I would suggest that firms often lose their lofty market position because they forget about the voice of the customer and ignore growing competitive threats.

Seven steps will help you sustain your posi-tion in the busy marketplace

1. Create a customer-oriented vision. From the CEO on down, everyone must be committed to not just making money for the organization, but also for making a difference for the customer. Any break in this will unravel your plan, so executive buy-in and participation is key.

2. Fill your organization with the voice of the customer. Create and execute programs where your customers are contacted regularly. Some organizations hire outside consultants to do an “external peer review.” Feedback from new clients, existing clients, clients that slipped away, and prospects that you were not successful in acquiring all yield valuable information.

study, almost 20% of those who had a problem with an organization complained about the company to more than 20 people. Clearly, bad word-of-mouth travels fast.

7. Give back to the communities you serve. Want to make a huge difference in your community, and receive outstanding “good will advertising” that doesn’t cost you anything? Encourage your employees to get involved in a least one local not-for- profit community organization. You will be impressed with the results internally, and externally.

Finally, every firm should pursue one of these central strategies:• Cost leadership: Price lower than your competition to acquire market share. One caution: the market will always remember your firm as the “low cost provider” so competing later on quality won’t work. • Differentiation: Achieve superior performance in some important customer benefit highly valued by the marketplace. You can be the leader in service, quality, style, technology, or innovation.• Market focus: Focus on one or more narrow market segments rather than the whole marketplace. A focused firm gets to know the specific needs of these smaller market segments, and then pursues either cost leadership or differentiation within the market segment.

Develop a corporate mission that truly delivers quality products or services. Remember, top management needs to be on board and live it.

Sam Mishelow is Executive Vice-President of Meyer Najem, a Fishers-based construction firm. More at meyer-najem.com

You must know where the value is created within your organization.



Andrew Thompson

Keeping up with the New Health Care LawsChanges may affect your business and your employees

Health Coverage for Older ChildrenHealth coverage for an employee’s children under 27 years of age is now generally tax-free to the employee. This expanded health care tax benefit applies to various workplace and retiree health plans. These changes immediately allow employers with cafeteria plans –– plans that allow employees to choose from a menu of tax-free benefit options and cash or taxable benefits –– to permit employees to begin making pre-tax contributions to pay for expanded benefits for their older children. This also applies to self-employed individuals who qualify for the self-employed health insurance deduc-tion on their federal income tax return.

Indoor Tanning Services: Excise TaxThere is a new 10% excise tax on indoor, UV tanning equipment and salons, effective July 1, 2010. The first payment of the tax was due November 1, 2010. The tax doesn’t apply to phototherapy services performed by a licensed medical professional on his or her premises. There is also an exception for certain physical fitness facilities that offer tanning as an incidental service to members without a separately identifiable fee.

Employer-Provided Health Coverage — Not TaxableStarting in tax year 2011, the Affordable Care Act requires employers to report the value of the health insurance coverage they provide employees on each employee’s annual Form W-2. The revised Form W-2 for 2011 is now available in draft for viewing via the IRS’

The “Affordable Care Act,” passed last year, contains changes to tax and other laws that will affect nearly every business owner in the U.S. for years to come. The impact will be especially strong on small business owners.

Here is a summary of changes in the law that are now in effect, and that may apply to you and your business.

Small Business Health Care Tax CreditThis new credit provides potential relief for small businesses and small tax-exempt orga-nizations to help cover the cost of employee insurance, and is specifically targeted for those with low- and moderate-income work-ers. The credit is designed to encourage small employers to offer health insurance coverage for the first time or maintain coverage they already have. In general, the credit is avail-able to small employers that pay at least half the cost of coverage for their employees.

Flexible Spending PlansAs of January 1, 2011, with the exception of insulin, prescriptions must be obtained in order to receive reimbursement for any drug purchase to be paid from a flexible spending account (FSA). Medical devices, eye glasses, contact lenses, insurance co-pays and deductibles are still reimbursable with or without prescriptions. The new standard applies only to purchases made on or after Jan. 1, 2011, so claims for medicines or drugs purchased without a prescription in 2010 can still be reimbursed in 2011 if allowed by the employer’s plan. A similar rule went into effect on Jan. 1, 2011 for Health Savings Accounts (HSAs).

website. This is the W-2 that most employees will receive in early 2012. The draft form includes the codes that employers may use to report the cost of coverage under an em-ployer-sponsored group health plan.

Group Health Plan RequirementsThere are a number of new requirements for group health plans. Employers will not be subject to penalties for the nondiscrimina-tion rules until after additional guidance is issued. The provisions of the new law make it probable that the nondiscrimination rules will become much more complex in future years, but there seems to be an effort to mini-mize the compliance burden as regulations are drafted – unfortunately, at this juncture, it is too early to tell.

SummaryThe Affordable Care Act creates extraordi-nary change. Business owners need to be keen to the many challenges the new law presents for their own business as well as their employees. It’s a good time to sit down with your team of advisors and be sure you understand the implications and make the decisions that are best for your business.

Andrew J. Thompson is a sole practitioner at the Thompson Law Office, LLC in Carmel, helping small business owners and their families. Reach him at [email protected].


Hamilton County Prepares for the “Silver Tsunami”By Shari Held

I


three concerns people have in retirement,” says Orion Bell IV, president and CEO of CICOA. “But a lot of people don’t want to be grouped in that ‘elderly’ category just because they had their 60th birthday. People today have a different expectation about retirement. Not everybody older than 60 is looking for a nursing home or health care facility.”

So how does Hamilton County rate when it comes to accommodating the needs of this diverse demographic group? Services beginning to emerge“I see things like the Monon Trail, Ham-ilton County’s expanding parks and rec-reation opportunities and the Center for the Performing Arts as being important to seniors who are looking for quality retire-ment,” says Mo Merhoff, president of the

Carmel Chamber of Commerce, adding that Hamilton County is now a “destina-tion” place for retirees.

The amenity-rich county has seen a recent increase in home care services offerings. South Bend-based Senior 1 Care, a fam-ily-owned business that provides personal care, housekeeping and other services for

seniors, recently expanded into the Ham-ilton County area. Its business is divided 50/50 between individual homes and fa-cilities. “This is where the growth is,” says owner Corey Bossung. “The landscape has changed quite a bit in the three years we’ve been here.”

Bossung says the pattern he sees is many retirees initially move to Florida or Arizona.

t’s been a long time coming, but the “Silver Tsunami” has officially arrived. Kathy Casey-Kirshling, America’s first Baby Boomer, is already receiving Social Security benefits and nearly 80 million Americans will follow in her footsteps over the next 20 years—10,000 per day on average. People who perceive Hamilton County, one of the fastest growing coun-ties in the nation, as synonymous with young families had better think again. Seniors, age 60 and older, are the county’s fastest growing population.

According to figures from CICOA Aging and In-Home Solutions, from 2000 to 2007, the senior population in Hamilton County grew by 54 percent, or more than 10,000 seniors. While the graying of Ham-ilton County won’t take place overnight, its impact is already being felt.

“Transportation issues, affordable hous-ing and access to health care are the top

People today have a different expectation about retirement.- Orion Bell IV, president and CEO of CICOA


“They live the high life there for a while,” he says. “But once something tragic hap-pens they tend to move home or close to a son or daughter, usually a daughter.”

Laura Noblitt, Certified Driving Rehab Specialist, opened her Zionsville business, Senior Driving and Mobility Services, LLC, to help seniors stay independent, safely.

“When seniors lose their transportation, oftentimes they have to consider other living arrangements,” she says. “My goal is to help keep them on the road if I can.

But statistics show that many seniors are outliving their ability to drive by 10 years on average.” An occupational therapist for 23 years, Noblitt started her business three years ago in response to concerns

Hamilton Healthcare Campus at 146th and Cumberland Road, and has committed to doubling its capacity at this location within two years.

Services such as Visiting Nurse Service, Inc. and Alliance Home Health are another option for seniors who want to age in place.

Senior housing is on the riseDespite the economy, the last few years has seen plenty of construction in senior or se-nior-compatible housing. All types—from single-family ranch homes to luxurious country club senior campuses that include all levels of care—are represented.

Allisonville Meadows, the newest offering from Indianapolis-based American Senior Communities, opened in Fishers this February.

COO Dan Benson says the Fishers location was selected for its ease of access to main thoroughfares, strong demograph-ics and demand. “We felt that currently there were not any other strong rehabilita-tion providers in that area,” Benson says. “And our buildings in Noblesville and the north side of Indy were pulling folks from this area.”

noted by her profes-sional organizations, AARP and AAA.

If an evaluation shows the senior shouldn’t drive, she suggests alternative transportation such as PrimeLife Enrich-ment Inc. in Carmel, which provides door-to-door, non-emer-gency transportation for seniors to any point in the county or Hamilton County Express.

Hamilton County Express, which began with two vehicles in 2002, now runs 18 vehicles. Transpor-

tation Manager Elaine McGuire says it provided 43,000 trips last year. Riders can connect with IndyGo transit for trips to Marion County. Many Express users are seniors, with doctor appointments and Wal-Mart being their top destinations.

Medical care expanding to meet needsAccess to quality health care appears to be keeping step with the growing population. IU Health, St. Vincent, Riverview and Community Health Network all have a growing presence in Hamilton County, and the Franciscan Health System will soon enter the marketplace.

Franciscan St. Francis has an 89,000-square-foot short-stay medical center on the books for Carmel at 12188 N. Meridian Street. Slated to open next January, it will offer ‘round-the-clock ambulatory services.Community Health Net-work recently opened its 60,000-square-foot ambula-tory facility, Community

Allisonville Meadows, Fishers

We see a healthier, more informed, more engaged, more knowledgeable senior than ever before. - Dan Benson, American Senior Communities COO


Benson says the demographic shift nation-wide will have significant ramifications for all of us for years to come. “Most people are focused on the negative—the growing health care costs, under-funding of social security and ongoing burden of increases in Medicare/Medicaid expenses at the State level,” he says. “Although the impact of this growing senior population will be significant, we are focused on the positive. We see a healthier, more informed, more engaged, more knowledgeable and much more determined senior than ever before.”

Hamilton Trace of Fishers, slated to open this fall, is currently under development by Bloomington-based CarDon & Associates. The $19.5 million first phase will include 30 assisted-living apartments and a 108-bed skilled care facility.

“Over the course of the last 10 years there’s been an increasing level of interest in low-maintenance or no-maintenance housing,” says Matt Skelton, director, Community Development for Westfield. “That was the first wave. The second wave is the skilled nursing and assisted living facilities. We have both in the works right now.”

Kindred Healthcare’s 120-bed skilled nurs-ing facility is almost complete and it has an assisted living community in the works immediately north of the nursing facility. Low-maintenance communities currently

Hamilton Trace, Fishers

Bridgewater Transitional Care and Rehabilitation Center, Westfield


for The Barrington. “We will take care of them for the rest of their lives at whatever level of care they might need.” The fee for health care for residents who sign up early is $3,295 per month, which, according to Faultless is less than half the going rate.

When completed, The Barrington will have 134 residences, 56 assisted living suites, 26 memory support suites and 48 skilled nursing suites. Residences in the upscale, non-profit community will have full-size designer kitchens, walk-in closets and other upscale features. Community amenities will include a fitness center, wellness center, clubroom, creative arts studio, business center, a salon and spa and underground parking.

According to Hamilton County Area Neighborhood Development (HAND), an organization that helps provide affordable housing to county residents, 20 percent of the county’s households are low- or moderate-income families. For them, the

ritzier accommodations are out of the question. In the last few years HAND has built rental properties for seniors age 55 and older in Sheridan (Spicewood Garden) and Noblesville (Plum Tree Gardens and 8th St. Redevelopment/Roper Lofts) and several homes in Noblesville.

“Hamilton County has given some thought to it, and has made an investment to get ready for the aging population,” says CICOA’s Bell. “We’ve never had this many people be this healthy for this long. It’s a good problem to have.” v

under construction in Westfield include The Maples at Springmill by Epcon Com-munities, The Villages of Oak Manor by Hills Communities and Bridgewater Pointe by Adams & Marshall, in the golf community of Bridgewater.

In Noblesville, Meredith Meadows, a 55+ apartment community, just began leasing. Prairie Lakes Health Campus opened a year-and-a-half ago. It offers assisted liv-ing, long-term care, short-term rehabilita-tion and transitional care, adult day care, respite care and skilled-nursing care.

Several plush facilities are popping up in Carmel. The Stratford, an active-liv-ing retirement community in the Village of West Clay, features an award-winning wellness program. It has assisted-living ac-commodations and a memory center, with a skilled nursing center yet to come. The year-old Sunrise Senior Living features in-dependent and assisted living, Alzheimer’s and memory care and short-term stay.

The Barrington, a continuing care retire-ment community, is taking reservations now for independent apartment residenc-es. Developer Greystone Communities plans to open the facility in 2012. “People come in independently and then they are part of our life care,” says Jana Faultless, vice president of community relations

Spicewood Gardens, Sheridan

Sunrise Senior Living, Carmel

We’ve never had this many people be this healthy for this long. It’s a good problem to have.

- Orion Bell IV, CICOA


No matter the challenges, we know that things can be better if we aspire

to achieve them. That’s something we all share. The unshakeable belief that

we can make a difference in our own lives, in the lives of others, and in

the lives of our communities.

Help us help individuals, businesses, and

our communities aspire to something better.

Find out how at aspireindiana.org.

aspireindiana.org © 2010 Aspire Indiana,Inc.

9745 Olympia DriveFishers, IN 46037

www.hearthatwindermere.com

Home is where the Hearth is! Welcome Home!

We are a licensed assisted living community with a continuing commitment to superior living accommodations and high quality services to promote independence and choice for you, your neighbor or loved one.

Please call for more information and to schedule your personal visit at (317) 576-1925 or visit us on the web at www.hearthatwindermere.com.

of Fishers

Fishers’ Best Kept Secret

Senior Housing GlossaryAdult Day Care:Provides health-related and rehabilitation services to the elderly during the day in a protective community setting. Often used by people with daytime jobs who have an elderly parent living with them.

Assisted Living:A residential community that offers residents special services such as meals, laundry, housekeeping, medication reminders and assistance with daily activities. Services vary from facility to facility.

Continuing Care Retirement Community (CCRC):A community providing multiple levels of care that seniors can progress through as needed, eliminating the disruption of moving to another facility. Often includes independent living, apartment living, assisted living, skilled nursing care and a memory component. Fee structures vary from facility to facility.

Home Health Care:Medical and nursing services performed in the individual’s home by a licensed provider.

Hospice Care:Care for patients nearing the end of their lives, provided in a home or facility setting. May include counseling and social services.

Independent Living:Retirement communities, typically for ages 55+, for people who can take care of them-selves and their homes. Often, but not always, they offer social activities and meals in central dining area for residents.

Nursing Home:State-licensed facility that provides 24-hour nursing care and regular medical supervision and rehabilitation, along with room-and-board for residents and activities, if appropriate.

Respite Care:Used to provide temporary care of a senior when the spouse, daughter or regular caregiver needs a break from caregiving responsibilities. May be provided in-home or in a facility.

As a Catholic school, we welcome a diverse group of students who join as one to seek excellence in the classroom,

on the playing fields and stage, and in service to others — and we’ve been doing it for more than 92 years.

CathedralLifelong Connections.

www.gocathedral.comSpring Open House May 1


The Pitch-InNotes from all over the county…

Construction is beginning on the long-awaited US31 project through Carmel and Westfield. The first phase will widen the 146th St. bridge over US31 to eight lanes plus a trail. Work will begin soon on the SR38 intersection north of Westfield. The entire project is expected to take seven years. When finished, US31 will be an in-terstate-style highway through both cities.

Myron D. Lewis, FACHE, is the new ad-ministrative director of Indiana University Health Saxony Hospital, scheduled to open later this year at Exit 10.

Cindy Adams, Ph.D., R.N., ANP-BC, is the new chief nursing officer at Community Health Network, replacing the retiring Jan Bingle.

The Carmel Clay Public Library received an $84,600 grant to launch Money: From A to Z, a financial literacy program for all ages. Carmel is one of only 20 libraries nationwide to receive the grant.

Hamilton County’s Entrepreneurship Advancement Center is hosting its 2nd Annual Community Business Plan Competition to encourage new business creation and existing business growth. Registration deadline is May 6. More at www.goentrepreneurs.org.

The Indiana Supreme Court delivered 11 e-ticket scanners printers to the Carmel Police Department. The system lets police use hand-held scanners to create traffic citations and electronically send them to the court. A federal grant funded the purchase.

The Carmel Rotary Club and Carmel Clay Parks & Recreation are holding their Adult Easter Egg Hunt Saturday, April 16, at the Monon Community Center. Participants walk the trails of Central Park to search for more than 4000 prize-laden eggs. More at https://rec.themononcenter.com

Noblesville’s One Source Insurance has changed its name to Brown & Brown In-surance following its acquisition in 2009. The Noblesville office will remain open but most of the staff will move to Carmel. Brown & Brown is the seventh largest in-dependent insurance company in the U.S.

Jack Laurie Home Floor Designs and One-Touch Automation are moving into the Indiana Design Center. Jack Laurie is Fort Wayne’s leading flooring showroom and One-Touch provides automated systems that homeowners can control from anywhere.

Jackie Booth is the new Assistant Branch Manager at the Noblesville Farmers Bank and Joe Kalil is the new Assistant Branch Manager at the Fishers Office.

The Carmel Symphony Orchestra League presents “A Jewel for the Symphony” luncheon April 12 at Oak Hill Mansion. $35/person Call 459-6040 by April 5 for reservations.

Sheridan businessman Brian Bragg has opened Bragg Insurance Agency on west SR47. Brian was most recently the branch manager and mortgage loan officer for

First Farmers Bank & Trust.

The former Parmasters Golf Facility in Noblesville has reopened as Golf 365, an indoor golf entertainment and training center.

by Rhoda Israelov Owner of the ghost blogging serviceSay it for You

For those who’ve considered blogging.... but don’t have the time or the inclination to write.

The Value Proposition Making the Case for Your Business An advertising feature

The Hamilton County Business Magazine is partnering with “Say it for You” on a ghost-blogging service called Hamilton County BOINC. To learn more, visit our website, hamiltoncountybusiness.com and click on BOINC on the right hand menu. Or call 774-7747 for more information

An advertising feature of The Hamilton County Business Magazine

s a business owner, you're always looking for new ways to introduce what you have to offer to the right kind of new customers. That's exactly what having a corporate blog is designed to do. Blogs can play a key role in any savvy business marketing plan. The goal is to "win search" by moving your business listing higher in ranking on search engine pages of Google, Bing, Yahoo, and MSN. The blog is your way to extend a personal invitation to online searchers to "come on in and take a look at our company".

About bloggingYou want your blog to function like a great trade show booth. Customers arrive at your blog "booth", where they read or see something that draws their interest and appears as if it might fulfill their needs.

(That, of course, is where having lots of appealing, fresh content in your blog is so important.) Right there is the critical moment in the process - customers need to come inside the booth (meaning click through to your website), where you'll get the chance to find out more about them and help them find out more about you.

About e-mailEmail has been adopted by just about every business and organization to stay in touch with customers and constituents. But you can't stay in touch with people you've never met and who don't know your name, and you can't email strangers without their permission (that would be illegal spam-ming!) Blogging is the perfect complement to email as a marketing tool for beginning the customer relationship!

About ghost-bloggingWhile ghost blogging is fairly new, ghost writing has a long, proud, history. Over the centuries, celebrities or public figures didn't have the time, discipline or writing skill to create a book, a speech, an autobiography, an article, or even an important letter, so they hired writers to do these things for them. Those are the exact reasons business owners hire others to ghostwrite blogs, newsletters, press releases, and columns - no time, not enough discipline or writing skill to do it themselves.

About Pay-per-Click online advertisingThere are basically two ways for your business to use online search for customer

acquisition: Pay-Per-Click advertising and blogs. Blogging is part of organic search. A study by Marketing Sherpa found that as many as 99% of clicks on a search engine are on organic results, not on ads!

Are you ready for business blogging? You may have heard all the buzz about blogs, but you may be wondering if you need a new marketing initiative. Your decision to start a corporate blog should be deliberate and strategic, and to help you through the thought process, I'll ask you two questions.

• If you had only eight to ten words to describe why you're passionate about what you sell, what you know, or what you do, what would those words be? (That's the message that needs to come across loud and clear in every blog post!)• Would you find you?

I challenge you to imagine someone seated at a home computer, or perhaps navigating the Web on a laptop at the corner coffee shop, or a business manager at work, searching for information about the kind of information, products, or services you have to offer. (Remember, though, they've never heard your business name!) Go ahead and try it, using the search terms you believe your potential customers would be likely to use - does your business show up?

As Businessweek predicted all the way back in May, 2005, "Blogs will change business!" The question is, will it change yours?

146th St. bridge over US31

Supreme Court Justice Frank Sullivan, Jr. and Carmel Police officer Scott Spillman demonstrate Carmel’s new e-ticket system.

by Rhoda Israelov Owner of the ghost blogging serviceSay it for You

For those who’ve considered blogging.... but don’t have the time or the inclination to write.

The Value Proposition Making the Case for Your Business An advertising feature

The Hamilton County Business Magazine is partnering with “Say it for You” on a ghost-blogging service called Hamilton County BOINC. To learn more, visit our website, hamiltoncountybusiness.com and click on BOINC on the right hand menu. Or call 774-7747 for more information

An advertising feature of The Hamilton County Business Magazine

s a business owner, you're always looking for new ways to introduce what you have to offer to the right kind of new customers. That's exactly what having a corporate blog is designed to do. Blogs can play a key role in any savvy business marketing plan. The goal is to "win search" by moving your business listing higher in ranking on search engine pages of Google, Bing, Yahoo, and MSN. The blog is your way to extend a personal invitation to online searchers to "come on in and take a look at our company".

About bloggingYou want your blog to function like a great trade show booth. Customers arrive at your blog "booth", where they read or see something that draws their interest and appears as if it might fulfill their needs.

(That, of course, is where having lots of appealing, fresh content in your blog is so important.) Right there is the critical moment in the process - customers need to come inside the booth (meaning click through to your website), where you'll get the chance to find out more about them and help them find out more about you.

About e-mailEmail has been adopted by just about every business and organization to stay in touch with customers and constituents. But you can't stay in touch with people you've never met and who don't know your name, and you can't email strangers without their permission (that would be illegal spam-ming!) Blogging is the perfect complement to email as a marketing tool for beginning the customer relationship!

About ghost-bloggingWhile ghost blogging is fairly new, ghost writing has a long, proud, history. Over the centuries, celebrities or public figures didn't have the time, discipline or writing skill to create a book, a speech, an autobiography, an article, or even an important letter, so they hired writers to do these things for them. Those are the exact reasons business owners hire others to ghostwrite blogs, newsletters, press releases, and columns - no time, not enough discipline or writing skill to do it themselves.

About Pay-per-Click online advertisingThere are basically two ways for your business to use online search for customer

acquisition: Pay-Per-Click advertising and blogs. Blogging is part of organic search. A study by Marketing Sherpa found that as many as 99% of clicks on a search engine are on organic results, not on ads!

Are you ready for business blogging? You may have heard all the buzz about blogs, but you may be wondering if you need a new marketing initiative. Your decision to start a corporate blog should be deliberate and strategic, and to help you through the thought process, I'll ask you two questions.

• If you had only eight to ten words to describe why you're passionate about what you sell, what you know, or what you do, what would those words be? (That's the message that needs to come across loud and clear in every blog post!)• Would you find you?

I challenge you to imagine someone seated at a home computer, or perhaps navigating the Web on a laptop at the corner coffee shop, or a business manager at work, searching for information about the kind of information, products, or services you have to offer. (Remember, though, they've never heard your business name!) Go ahead and try it, using the search terms you believe your potential customers would be likely to use - does your business show up?

As Businessweek predicted all the way back in May, 2005, "Blogs will change business!" The question is, will it change yours?

new faces of the chamber

Michael HessHome Video Studio-Fishers

David WeickSower Promotional Solutions

Stewart WhitcombWhitcomb & Associates, LLC

*Photos taken by Focal Point Studios

Brandin GorinMarcos Pizza-116th Street

Scott SeibertShred-it

Martin Heminger Huntington National Bank-Olio

Jamar Cobb-Dennardreachmore

Todd PalmerAdvantage Golf

Jon KnightPrimary Residential Mortgage, Inc.

Lindsay McClureOrthoIndy

Megan HooverThe Hagerman Group

Belinda KingKeyBank-Hamilton Town Center

Robin Richardson Residence Inn By Marriott

Amy BeckerLewis & Wilkins, LLP

Jim KnightKnight Insurance Agency

Ron MayBrightStarHealthcare

Jeff CarrollEncore Sotheby’s International Realty

Rokeena PattonSeasons 52

Steve MitchellOliver Construction

Anne BlackChateau Thomas Wine Bar & Gift Shoppe, Fishers

Cy WoodFranklin University

Andrea SimontonStaybridge Suites

11601 Municipal Drive 317-578-0700 www.FishersChamber.com

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FEBRUARY LUNCHEON

HA

MIL

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NO

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Upcoming Events!APRIL 2011

HamiltonNorth Chamber

70 N. Byron StreetCicero, IN 46034

317-984-4079

Lisa Reynolds, Rick Ramsey, Chrissy Cloutier Ramsey of Ramsey Cloutier Fine Portraits Wayne Piper, New York Life

Daniel Rodriguez, Angela Perrin of R&R Construction Services

Debra Curfman, Literacy Coach and Keith Ecker, Hamilton Heights Primary School Principal made a presentation about the effects of poverty on literacy and what the community can do to help.

GRAND OPENING

NEW MEMBERS

Additional new members:Cattails Golf ClubAardvarks Party Rentals

Andrew Manna and Sarah Randall of Church, Church, Hittle & Antrim present the Business Spotlight at the February Luncheon

Tuesday, April 12 ~ HNCC Luncheon, 11:30 amSpeaker: Jeff Burt, Hamilton County AllianceRed Bridge Park Community BuildingThursday, April 14 ~ Joint Networking Breakfast with Noblesville Chamber8:00 amHarbour Trees Golf Club

MAY 2011Tuesday, May 10 ~ May Annual Dinner,6:30 pmAlice’s Restaurant/ArcadiaThursday, May 19 ~ Alive After FiveLogan Street Signs


28th Annual Cicero Triathlon Registration Now Open

The TimesCicero Kiwanis

Wildfire CommunicationsTelecom Placement, Inc.

1st Quarter Bell of Recognition:Darren Collar, Cicero Fire Department,

accepts the 1st Quarter Bell of Recognition on behalf of the Hamilton County Professional Firefighters

from Carmen Clift, Chair of the Ambassador Committee

NO

BLESVILLE

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Noblesville Chamber601 Conner Street

Noblesville, IN 46060317-773-0086


APRIL 2011 MAY 2011UPCOMING EVENTS!

May 4 - Economic Development Forum7:30 a.m. TBD - 601 E. Conner Street

May 12 - NetWORKS! - All County7:30 a.m. Harbour Trees Golf Club - 333 Regents Park Lane

May 19 - Business After Hours4:30 – 6:30 p.m. Logan Street Signs & Banners Indiana Restoration Services 1720 S. 10th Street

May 24 – Membership Luncheon 11:30 a.m. Harbour Trees Golf Club - 333 Regents Park Lane

May 24 – Golf Outing 2:00 p.m. Harbour Trees Golf Club - 333 Regents Park Lane

April 14 – NetWORKS!with Hamilton North Chamber! - 8:00 a.nm Harbour Trees Golf Club - 333 Regents Park Lane

April 21 - Business After Hours4:30 – 6:30 p.m Godby Home Furnishings - 14550 Mundy Drive

April 27 – Membership Luncheon11:30 a.m Harbour Trees Golf Club - 333 Regents Park Lane

Noblesville High School teacher Nicole Steele introduced NHS student Crystal Matt who was the Chamber’s student honoree at the February membership luncheon. Crystal has excelled in academics as well as in life. “She cares about doing things that matter,” noted Ms. Steele.

Joining Mayor John Ditslear, Chairman of the Chamber Board of Directors Jerry Barr, and our very own Syd Loomis

in the ribboncutting ceremony to welcome The Farmers Bank to Noblesville were members of the bank’s staff, officers and

Chamber ambassadors. The ceremony was followed by a Business After Hours.

NEW MEMBERS Seek out our new members at the next Chamber event you attend and help them feel welcome!

Weston Meeks, Jill Steimel and Justin Williams PPG Porter Paints

Ericka Jackson, Barbara JacksonPullien’s City Cafeteria

Eric Stukenberg, Steve Benedict and Amy EnglertCarpenter Realtors

Photographs courtesy of Steven Furlow, The Times

Smith Development &Construction CompanyHoulihan’s RestaurantHamilton County ChiropracticThe Indiana Kitchen CompanySaucePan Creative

Greenview, Inc.Foresight FinancialManagement - John Hancock, Financial NetworkHeavenly SweetsTeipen, Selanders, Poynter & Ayres, P.C.

Mill Creek Self StorageChristine Crull AltmanFirst United Methodist ChurchCity of NoblesvillePebble Brook Dentistry, LLCCentury 21 Scheetz

Noblesville Ace HardwareC & C Realty CompanyBest BuyProfessional Engineers’ GroupDaryl J. Petry, P.C.Options Charter School

Resler’s Tax ServiceMaple Park VillageManta ResourcesBoomerang Development, LLCThe Goddard School

Metropolitan IndianapolisBoard of RealtorsBaker & DanielsPurgatory Golf ClubR & T Tire and Auto Service -NoblesvilleL & M Gardens, Inc.

Renewing members:

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cham

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rg2011 Monthly Luncheon Dates

Sheridan Chamber407 S. Main Street

P.O. Box 202Sheridan, IN 46069

317-758-1311

Wheels & Wings Fly-In/Cruise-In2nd Annual Air and Car ShowJune 4, 2011Registration 8:00 AM - Noon. Airshow 1:00 PM - 3:00 PM.Featuring Aerobatic Performers / Warbirds / Vintage Aircraft and Automobiles. This is general aviation at its best. Enjoy a bite to eat in the company of midwest friendly people. Last Year over 200 cars, 50 airplanes, and 50 motorcycles on display. Cars/Planes begin arriving at 9:00am. Air Show featuring Four Aerobatic Displays and Car/Plane Demonstration Races.

April 28, 2011May 26, 2011June 23, 2011

July 28, 2011Aug 25, 2011Oct. 27, 2011


January Chamber Luncheon

Come celebrate the Sheridan Airport

Be sure to visit the Sheridan Chamber Website, www.sheridanchamber.org for information on all upcoming events!

James Sanborn, a Japanese American who grew up in a prisoner of war camp and now lives in Sheridan, speaks at the Sheridan chamber’s January luncheon.

NEW MEMBERS

APRIL 2011Economic Development MeetingMonday, April 11th ~ 11:30 a.m.Main Street Design Proposal ~ US 31 Landscape Old Country Buffet ~ Village Park Plaza ~ WestfieldIndividuals pay for lunch at the door and join the committee in the back meeting room.RSVP to (317) 804-3030 or [email protected]

Membership LuncheonThursday, April 21st ~ 11:00 a.m. – 1:00 p.m.The Bridgewater Club ~ 3535 East 161st St $15 Members with reservations; $20 All othersRSVP by April 15th online at www.westfiled-chamber.org

Hamilton County YPG Alliance EventThursday, April 28 ~5 p.m. - 7 p.m.This event is a combined effort of the separate Hamilton County Young Professional groups to network together at a single event. The Young Professional Group is a collection of professionals 40 years old and younger who network and have events geared towards connect-ing with younger professionals. Each YPG chapter is an offshoot of its Chamber of Commerce. Location TBD. No cost.

MAY 2011Economic Development MeetingMonday, May 2nd ~ 11:30 a.m -1:00 p.m.Senator Jim Buck Wood Wind Golf Club ~2302 West 161st Street ~ WestfieldCatered by Kelties$10.00 per guest ~ pay at the doorReservations required to 804-3030 or [email protected]

All County Networking Breakfast Thursday, May 12th ~ 7:30 - 9:00 a.m.“Speed Date” with members of all the Hamilton County ChambersHarbour Trees Golf Club ~ 333 Regents Park Lane, NoblesvilleReservations required by May 6th, $10 for members; $20 non-members. Register online at www.westfield-chamber.org

You are invited to the 8th annual “Race Into Summer”May 18th ~ 5-7 PMPresented byNoblesville Trophies & Logan Street Signs & Banners1720 South 10th Street ~ Noblesville

Membership Luncheon Thursday, May19th~ 11:00 a.m. - 1:00 p.m.The Bridgewater Club ~ 161st and Carey Road ~ WestfieldMembers with a reservation: $15.00 ~ Walk-ins, non-members, and all billables: $20.00. RSVP to (317) 804-3030 or [email protected] or go to our website at www.westfield-chamber.org

May 24th ~ 7:30 -9:00 a.m. Hilton Garden Inn ~ 13090 Pennsylvania Street ~ CarmelStar Media presents: “Search engine marketing: Does your business come up first in a Google Search? If not, you should attend!”Chamber members are free, Non Chamber Members are $20.00 Breakfast is included for all guestsRegister to Star Media online at www.westfield-chamber.org

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MARK YOUR CALENDARS Westfield Chamber130 Penn Street

P.O. Box 534Westfield, IN 46074

317-804-3030

All Chamber event dates, timers and locations are subject to change. Please call 317-804-3030 or visit www.westfield-chamber.org for details.


Westfield Chamber of CommerceServing the community since 1981

Celebrating our 30th Anniversary!1981-2011

Advantage Plus Home InspectionsHome InspectionsMark Downs317-989-4608www.aphomeinspect.com

Meridian Profit AdvisorsCost Containment ConsultingBrian Young317-769-4005www.meridianprofit.com

Becley Building Group, INCConstructionMike Rocchio317-514-6130www.becleybg.com

May 3rd!

Wesley’s Landscape & Lawn CareLawn careWesley Addington317-867-1796www.wesleyslandscape.com

Hampton Inn - Carmel HotelRadell Green317 843-1100www.hamptoncarmel.com

HC Grows Four Famous 20th Century Illustrators

Hamilton County History

David Heighway

Two sets of brothers were popular in the publishing business

Hanson Booth illustration for a 1909 edition of System: The Magazine of Business.

32 April • May 2011/Hamilton County Business Magazine

A George Brehm cover illustration for Woman’s World Magazine, which claimed the largest paid in advance circulation in the world in 1914, more than 2 million.

Franklin Booth was called a “painter with a pen” for his unique style.

Worth Brehm illustration for an ad in a 1922 magazine.

he period between the 1890’s and the 1930’s is known in the art world as the Golden Age of American Illustration, and two sets of Hamilton County brothers were important contributors to this movement. They worked with authors like Booth Tarkington, Sinclair Lewis, and William Faulkner. Their art colleagues were people like Johnny Gruelle, James Montgomery Flagg, Thomas Hart Benton, and Norman Rockwell. They created iconic images for the books of Mark Twain and the covers of the Saturday Evening Post and still inspire artists today.

George Brehm (1878-1966) and James Ellsworth “Worth” Brehm (1883-1928) were the third generation of their family to live in Hamilton County. After graduating from Noblesville High School in 1898 and 1902 respectively, they went to Indiana University and other schools for training in art. After working at the Indianapolis Star, they moved to New York around 1905 and were soon very successful. George had his first Saturday Evening Post cover in 1906 and Worth had his first cover in 1908. They established separate careers in 1912 when Worth moved to an artist colony in Connecticut. George, and his wife and children, had an apartment in New York and a summer home on Martha’s Vineyard. Much of their work was based on scenes from their boyhood in Noblesville.

Franklin Booth (1874-1948) and Hanson Booth (1884-1944) were raised in Carmel and followed much the same path as the Brehms. Franklin Booth would return to Carmel from New York on regular occasions and eventually built a studio behind his family’s home. He is the only one of the four artists who is buried in Hamilton County. He developed a very unique style based on hundreds of pen strokes that

would make the finished drawing look like an engrav-ing. Three books have been written about Franklin and his style which, among other things, has become an important influence on modern comic book artists.

These four artists did illustrations for books, advertise-ments, and stories in magazines such as Ladies Home Journal, American Magazine, Colliers, and Cosmopoli-tan. Their work could also be found in the business magazines of the period. At one point or another, all of them worked with James Whitcomb Riley. George did work as varied as Saturday Evening Post covers, women’s magazines, Business Week, and Edgar Rice Burroughs stories. Worth was known for his illustra-tions of children, and became famous for his images of Penrod, Tom Sawyer, Huckleberry Finn, and others. Franklin did pipe organ advertisements and worked with authors like Theodore Dreiser and Joyce Kilmer. Hanson did not become as well known as his brother and did work for pulp adventure magazines, Popular Science, and Boys Life.

Examples of these artists’ work can be found online and at the Hamilton East Public Library, which has had several original Brehm illustrations donated. Although overshadowed by later artists like Norman Rockwell and somewhat forgotten today, these men were an important part of an artistic movement in the first half of the twentieth century. Their work reflects well on their upbringing and ties to Hamilton County.

Social Media OptimizationSocial Media Marketing

David Heighway is the Hamilton County historian

George Brehm’s daughter recently donated this original Brehm oil painting of his wife to the Hamilton East Public Library.

The Indianapolis Indians have as many ticket packages and hospitality

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Striving for Perfection In FishersPeterson’s

Dining Out

exceptional service and beautifully decorated dining room. However it is the food that truly puts Peterson’s at the top of the list of great Indianapolis steak-

houses.

Only the top 2% of beef is classified by the USDA as

“Prime” and you won’t find any-thing less at Peterson’s. The grade of beef is determined by the age of the cow when slaughtered and the degree of marbling in the meat. Peterson’s delicately seasons the beef and cooks it very quickly under heat in excess of 1000 degrees. This causes the marbling to melt into the fibers of the meat, creating a tender and juicy steak very difficult to duplicate, except at the finest steakhouses. Dry aged beef, a rare delicacy, is also a frequent offering on the menu. Explaining the details of dry aging in an appetizing manner is difficult. However, I have tried it and any steak lover who hasn’t should do so immediately.

Peterson’s is able to say they serve thefreshest available seafood in Indiana thanks to a service called Chef Ex which ships seafood and other fine foods over-night via Fed Ex. Whole fish (yes, the whole fish), massive scallops, lobster and crabs that were caught the day before arrive each day in time for dinner service. I lived in Maine for a good portion of my life andI understand the striking difference be-tween fresh and frozen seafood. I can quite honestly say that the scallops at Peterson’s taste fresh off the dock.

And if the main entrées aren’t enough to entice you, the side dishes will certainly have you calling for a reservation. My wife and I shared the horseradish mashed pota-toes, which were nothing short of amazing. They had a rich tanginess like no other mashed potatoes we’ve found. Peterson’s also boasts an award winning wine list which includes vintage bottles worth more than my car.

A trip to Peterson’s is incomplete without a bowl of their award winning lobster bisque. Made-from-scratch lobster stock combines with fresh ingredients to create a thick, rich broth that is a customer favor-ite. Other highlights on the appetizer menu include the Tuna Tartar Tostadas and the Lobster Bruschetta.

Peterson’s has thrived in an economic cli-mate that has forced many upscale eateries to close the doors. In any industry, only the finest survive the lean years without mak-ing cutbacks and compromises. Peterson’s is certainly one of the finest in Indiana and proves there is no reason to leave the county to seek the perfect meal.

Local business owner Joe Peterson has a lofty goal for his Fishers-based restaurant: perfection. Years of entertaining clients led him to believe that no restaurant had put all of the elements together and reached the pinnacle of success. After years of planning Joe believed that perfection is possible and he intended to achieve it. Dinner at Peter-son’s is truly an experience in fine dining. No detail has been overlooked including the

…there is no reason to leave the county to seek the perfect meal.

Story and photos by Scott Tyree

Sharp Business Systems of Indiana7330 East 86th StreetIndianapolis, IN 46256317-844-0033sbsindiana.com

We are serious about improving our clients businesses by updating office technology, managing office printing and streamlining critical business processes.

Sharp Business Systems of Indiana, a division of Sharp Electronics Corporation, can increase your company’s bottom line.


Commercial Lease Space

River Edge Professional Centerand River Edge Market PlaceNoblesville, INCall John Landy at [email protected]

65,000 square feet of flexible floor plans. Design and build to your specifications. Time Share space available. Retail space also available from 1,600 square feet up.

Easy access and abundant parking! High speed internet. 3 minutes from Riverview Hospital.

Signs and Banners

Logan Street Signs & Banners1720 South 10th Street,Noblesville, IN317-773-7200 Open M-F 7-5www.loganstreetsigns.comwww.noblesvilletrophies.comwww.noblesville.com

Digitally printed signs and banners of any size, vehicle wraps and graphics, T-shirt printing, laser engraving. Great customer service, fast turn-around. Family Owned and Operated. Serving Noblesville and Hamilton County since 1992. Also home of Noblesville Trophies. 773-7391 Open M-F 9-6 Sat. 10-2

Financial Forms and Systems, Inc.www.financialformsandsystems.com317-726-7385

FFS is a locally owned supplier of business checks, envelopes, commercial print, stamps, office supplies and anything else you need to keep your business running. We offer free delivery in Hamilton County and can usually have what you need the next business day. Contact Scott Tyree at 317-726-7385 for a fast quote.

Printing

Rotary International

The Noblesville Midday Rotary Club is one of 32,000 local Rotary clubs throughout the world and six in Hamilton County. Open to all persons re-gardless of race, color, creed or political preference, Rotary brings together busi-ness and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Each club meets weekly. For more information on the Noblesville Midday Rotary Club. Call Gloria Davis 317-877-0051

Service Club

BUSINESS RESOURCE DIRECTORY

Computer ConsultingCompumed802 Mulberry StreetNoblesville, IN, Suite [email protected]

• Business Computer Hardware and Software Installation• Custom Application Development• On-Site Support and Service

340-4802

Freelance Graphic Design

Mezign Design11505 River Drive East Carmel, INCall Melanie at [email protected]

Mezign Design offers graphic design ser-vices for anything from business cards to billboards, specializing in print and web advertising. Reasonable rates, modern design and fast turnaround. Give Mezign Design a try. You’ll be glad you did.

Business Technology

Dave Snider - Owner - Master Barber

T H E P R O F E S S I O N A L B A R B E R S

Walk-in no waiting.

Classic Barber Shop317-843-2500

2462 East 116th Street, Carmel, IN 46032

M, T & F ~ 9 a.m.-6 p.m.W & � ~ 9 a.m.-7 p.m., Sa ~ 7 a.m.-4 p.m.

www.barberclassic.com Michael Ray SmithAttorney and

Counselor at Law

(317) 576-854211650 Lantern Road Suite 118Fishers, IN 46038www.michaelsmithlaw.com

Personal Service, Practical Advice For Business and Nonprofit Organizations

Business Technology

Next Edition:

Advertising Deadline: April 23

For advertising info: [email protected]

Green/Sustainable Business Practices

Noblesville

How HealtHy is your company? Let’s start with your empLoyees.a safer, more productive workplace starts with a smarter, more comprehensive health program. at riverview, we’re expanding our traditional occupational health offerings, with a focus on wellness. Best of all, our corporate wellness services can be customized to meet your company’s needs and budget. Contact us at 317-776-3829 or [email protected] to learn more.

hamilton county business magazine april/may 2011

Documents

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