FERRY | FRISCA GITA | DWI

Magister Manajemen Universitas Indonesia

Consumer Behavior

Hamburger

Makeup

Ads Perception Perception is the process by which people select, organize, and interpret these sensations.

Contrast Technique Stimuli that differ from other around them, due to Size, Color, Position, etc.

Stimuli that appear in unexpected ways or places tend to grab our attention.

Hamburger Makeup.

Hamburger Makeup Facts

Brings new meaning to ‘hungry eyes’.

Used as part of an advert campaign for the fast food chain.

Encouraging viewers perception to “get a tasty new look”.

Try to appeal to the ladies (beauty-savvy female). √ √

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• http://www.dailyedge.ie/new-burger-king-ad-makes-eyes-at-beauty-burgers-404217-Apr2012/

This ads was quite effective to targeted and attracted its consumer. The technique used was appropriate for the consumers targeted . Even though it doesn’t exactly make them want a burger, but they

attracted indeed with the makeup. At least it encourage the perception and awareness of burger.

This ads became a trend at that time, especially for the savvy female. Some of them makes the tutorial makeup and upload it on You Tube.

Group Opinion