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HAIR OILS

Vatika Enriched Coconut Hair Oil provides natural nourishment to your

hair, giving it body & radiance while taking care of the critical balance of

nutrients. nlike ordinary coconut oil, !atika"s coconut oil is enriched with the

goodness of 8 time-tested herbs. #hey work $agic on your hair, giving your

hair & scal% co$%lete nourish$ent for that problem free, healthy crowning

glory.

Keo Karpin Hair Oil

Well-known hair oil made of mineral oil, arachis oil, perfumes, olive oil and wheat germ oil.

Provides strong roots and healthy hair. Keeps hair soft and silky and pleasantly perfumed.

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avratna

'$a$i o(ers navratna hair oil. Hi$ani navratna oil is one of the )agshi% brands

of e$a$i ltd. avratna oil is a$ong the to% selling brands in india. Its traditional

ayurvedic for$ulation along with the cooling sensation has $ulti%le bene*ts of

%roviding relief fro$ headache, tension, slee%lessness, body ache and other hair

related %roble$s. #he na$e navratna co$es fro$ uni+ue blend of ayurvedic

herbs.

.

shikhakai hair oil

Ancient Formulae Shikakai Enriched Herbal Hair Oil contains extract of Shikakai,

which is known for its natural cleansing and non-greasy properties since the ancient

times !he formulation combines the goodness of Shikakai with other trusted herbs,

which on application combats the build up of sebum on scalp, to help hair grow

beautiful and healthy

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Shanti hair oil

yurvedic H!"SH#$! Oil$ade fro$ ancient Ayurvedic for$ula %H!"SH#$!

Oil%eli$inates headache and increases the eyesight. As soon as H!"SH#$!Oilis a%%lied on the head, it gives cooling e(ects to the tender nervous syste$

and kee%s the brain, tention free and cheerful. #his oil gives nourish$ent to the

roots of the hair which hel%s to kee% the hair strong and lengthy, dense and

black. 'veryone"s choice.

&abur badam amla hair oil

&abur 'adam Oil is obtained fro$ ri%e kernels of Prunus Amygdalus. #he

())* pure &abur 'adam Oil is e+tracted from best ,uality almonds.

-abur ada$ Oil sharpens brain & strengthen nerves, besides improving

body strength. It is also a $ild la/ative, which removes constipation in a

natural way. Al$ond oil also contains vita$in ', which hel%s in making

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your skin soft and glowing

S.O$

Strengths

0re$iu$ edible grade coconut oil

1arket leader in its category, has a huge loyalty in the urban & ruralsections of India

Synony$ous with %ure coconut oil & is %ositioned on the %latfor$ of %urity

rand has sought to re$ain relevant and di(erentiated through a slew ofinitiatives in %ackaging & co$$unication like the 2weight3test4 5%rovingthat %ure 6oconut oil is heavier than i$%ure oil7. #hese innovations haveensured %rotection of e/isting franchise, they have %ro%elled further%enetration, enabling conversion of loose oil consu$ers to %ackaged0arachute 6oconut Oil

0arachute en8oys tre$endous e+uity and trust with every %assinggeneration

Is entering the sha$%oo $arket with Star9 and has a range s%eci*cally forthe age grou% of :3;

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0arachute can get into skin care by introducing oils for a%%lication on theentire body

0arachute should launch variants that have not only coconut but alsoother natural ingredients that bene*t the hair. #his will hel% *ghtco$%etition fro$ brands that are not $ade of coconut but other

ingredients like bada$, a$la, $ustard etc. Should launch variants that $ake the head feel cool and refreshed

Threats

1any %layers are entering the $arket 0arachute as a brand is %ositioned as a coconut oil. 6o$%etitor brands are

co$$unicating the advantages of using oils that are $ade of bada$,a$la, $ustard etc.

#hough 1aricois e/%ected to roll out its 1aha #handa brand in 1arch

=

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Sustainable competitive advantage(S!"

Sustainable competitive advantage #" you can achieve and maintain a competitive position

over a given period of time. $hus in business, a sustainable competitive advantage is an

element of business or marketing strategy that provides a meaningful advantage over both

e%isting and future competitors. While there are many possible strategic options that provide

routes to a sustainable competitive advantage or S! (e.g. &uality, product design, value

through low production costs, etc." obtaining a highly effective S! is often difficult to

achieve as it means the S! is both substantial and difficult to imitate or replicate by

competitors. !n S! provides a firm with an advantage relative to competing firms that is

able to be sustained by the firm and not easily eroded by competitors over time. !s such, a

firm may have a competitive advantage in that they are able to offer consumers greater value

(e.g. through low prices or more benefits at a higher price" relative to that of competing firms,

but such competitive advantages may not be sustainable, as when the rate and benefits oftechnological change outpace the firm's abilities to take advantage of such changes. Whatever

strategic options are chosen by a firm, managers should recognie that the strategy should

e%ploit organiational assets and competencies and neutralie weaknesses. )uch of

marketing strategy development and implementation is concerned with the pursuit of S!s

by a firm.

)arketers should recognie that a ma*or aim of a firm's marketing strategy should be to

achieve and maintain a sustainable competitive advantage. While almost all S!s may be

only temporarily achieved in the long run, their pursuit should nevertheless be the foremost

consideration in strategic decisions including the way the firm decides to compete (e.g. its

product strategy, manufacturing strategy", its basis of competition in terms of assets andcompetencies, what is offered in terms of its value proposition, and its choice of where to

compete in terms of productmarket and competitor selection.