guide to online reputation management - rtown

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Reputation Management

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Page 1: Guide to Online Reputation Management - RTOWN

Reputation Management

Page 2: Guide to Online Reputation Management - RTOWN

Consumer Buying Cycle

Interest

Partner Advertising:

SEM, Email/Text

Marketing, Display,

Print Ads, Radio, TV,

Loyalty programs,

Deals.

Research

Search engines, online

reviews, ratings, relevant

articles, word of mouth.

The business’s

reputation is what

consumers say it is.

Purchase

In-store experience:

talked with salesperson

in-store, read product

brochure, tried sample

product. The decision to

purchase is made.

Experience

Post-purchase

experience: Facebook

post, tweet, write

review, discuss with

friends, blog, Consumer

compares expectations

and reality.

ZERO MOMENT OF TRUTH

Page 3: Guide to Online Reputation Management - RTOWN

Decisions are made before entering a store.

When purchase decisions are made by shoppers.

Page 4: Guide to Online Reputation Management - RTOWN

REPUTATION SOLUTIONS

for multi-location businesses

DIGITAL FOOTPRINTFrom 5 to 50,000 locations

Monitor visibility

Listing distribution

Monitor reviews for

multiple locations based

upon sentiment

Page 5: Guide to Online Reputation Management - RTOWN

Reputation Intelligence

Monitoring your Virtual Doorway 24/7/365 and

reporting to you automatically….

Page 6: Guide to Online Reputation Management - RTOWN

BRAND OVERVIEW

Multi-Location Reputation

Dashboard

A bird’s eye view of the

entire brand.

Drill down into regions

and individual locations

to see specific stats.

Page 7: Guide to Online Reputation Management - RTOWN

VISIBILITY

Monitor Location Visibility

We give the BRAND the

ability to look at ALL Visibility

issues for the brand or to drill

down and look at regions

and individual locations

Page 8: Guide to Online Reputation Management - RTOWN

Listing Distribution

Building your presence everywhere,

automatically…

Page 9: Guide to Online Reputation Management - RTOWN

These four major data providers

are trusted to provide accurate

business listing information to

hundreds of sites including:

Search Engines

Review Sites

Social Sites

GPS & Vehicle Navigation

Online Directories

Page 10: Guide to Online Reputation Management - RTOWN

[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies

Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps

App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com

beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of

Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-

data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated

Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere

DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places

Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com

Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com

gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman

HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com

Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius

Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis

Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic

Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com

Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally

mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot

Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles

PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel

Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com

ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast

spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute

Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia

TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing

VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com

Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com

Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com

Listing Distribution pushes to 300

plus sources

Page 11: Guide to Online Reputation Management - RTOWN

Plus we continue to monitor these sources to

ensure data remains correct

Reputation Intelligence runs 24/7/365 monitoring our

visibility sources and reporting any changes immediately

Page 12: Guide to Online Reputation Management - RTOWN

Getting started is easy!

Just confirm the business listing is correct.

Business Name

Street Address

Zip Code

State

Phone Number

Website

Business Category

Page 13: Guide to Online Reputation Management - RTOWN

Automatically corrects errors &

adds missing info on each data provider.

Progress can be monitored in Presence Builder.

Page 14: Guide to Online Reputation Management - RTOWN

Monitoring Your Virtual

Doorway 24/7/365

Page 15: Guide to Online Reputation Management - RTOWN

Monitor your

listings for

accuracy

& presence.

Page 16: Guide to Online Reputation Management - RTOWN

Online Reviews = $$$

Customers who read consumer reviews to ensure

they are purchasing the right product or service.

US customers who say their buying decisions are

influenced by online reviews.

The amount of new business companies with

positive reviews can convert when compared to

companies with ZERO or negative reviews.

Consumers who consider user generated reviews

important or extremely important.

70%

90%

183%

82%

Page 17: Guide to Online Reputation Management - RTOWN

DAILY REVIEW

UPDATES

MULTI LOCATION REPUTATION

for multi location businesses

What are people saying

about your BRAND today

across all monitored review

channels. Negative and

Positive sentiment, and the

ability to drill into individual

reviews for locations

Page 18: Guide to Online Reputation Management - RTOWN

REVIEW DRILL DOWN

MULTI LOCATION REPUTATION

for multi location businesses

We give the BRAND the

ability to look at ALL

REVIEW issues for the

brand or to drill down and

look at regions and

individual locations

Page 19: Guide to Online Reputation Management - RTOWN

Review response service claims the

review sites for your business...

Giving you the ability to respond to reviews immediately and tell your side

of the story and serve customers virtually through reveiw management

Page 20: Guide to Online Reputation Management - RTOWN

Engage the Reviewer.

Why engage?

What would you do if someone was

in your store reviewing it right now?

Page 21: Guide to Online Reputation Management - RTOWN

Three steps to respond to a

negative review.

Page 22: Guide to Online Reputation Management - RTOWN

Two steps to positive review

success.

1 2ENGAGEThe Reviewer

Why Engage?

What would you do if

someone was in your store

reviewing it right now?

HARVESTWord of Mouth

Encourage customers to

leave online reviews.

Publish review highlights in

your social marketing.

Page 23: Guide to Online Reputation Management - RTOWN
Page 24: Guide to Online Reputation Management - RTOWN

Think of reviews as

management tools.

Intelligence to run your business better.

Good Reviews

Accolades

Goal Setting

Bad Reviews

Staff Training

Policy Issues

Page 25: Guide to Online Reputation Management - RTOWN

Email daily alerts to up to 6 key

members of your management team.

New Review Found!

District Manager

Store Manger

Assistant Manager

Assistant Manager

Page 26: Guide to Online Reputation Management - RTOWN

24/7/365 monitoring of your virtual doorway

Review site listing claiming and Positive and Negative

Response per location

Annual Listing Distribution service

Listings and Citation monitoring

Daily email alerts of key issues to up to 6 members of your

management team per location

Login for Reputation, and BRANDS service, one dashboard

to see the virtual doorway across multiple locations and

complete video training modules

OUR MONTHLY PLAN

Page 27: Guide to Online Reputation Management - RTOWN

Reputation Management RTOWN

Speak to an Expert

http://bit.ly/Contact_RTOWN

PHONE

604-418-8146

SOCIAL

RTOWNIsYourTown

RTOWN_

WEBSITE

rtown.ca