guide for researchers
DESCRIPTION
This guide outlines how UniServices supports the University of Auckland in leveraging innovation and invention through contract research and technology transfer. It covers the process from pre‑disclosure and protection through to contracting, licensing, commercialisation and revenue in a Q&A format.TRANSCRIPT
CONTRACT RESEARCH AND TECHNOLOGY TRANSFER
AT THE UNIVERSITY OF AUCKLAND
Guide for Researchers
The University’s research ecosystem includes:
• eight faculties, each representing a major area of
research and teaching
• over 50 research units, centres and institutes focused
on pioneering research, enabling cross-disciplinary and
cross-faculty research initiatives
• six inter-institutional Centres of Research Excellence
(CoREs) where researchers collaborate on commonly
agreed work programmes and build research capacity
and capabilities.
Our role is to connect those capabilities with business and
investors, government and the community around the
world. We encourage and support research and new ideas
to flow.
We work alongside researchers to identify and protect
discoveries with commercial potential, find business
partners, negotiate contracts and licence agreements and
we protect the University’s intellectual property portfolio.
UniServices’ role
FOR MORE INFORMATION:
w: www.uniservices.co.nz
t: +64 9 373 7522
UniServices is a wholly owned subsidiary of the
University of Auckland, established over 25 years ago.
This guide outlines how UniServices
supports the University of Auckland
in leveraging innovation and invention
through contract research and
technology transfer.
It covers the process from pre‑disclosure
and protection through to contracting,
licensing, commercialisation and
revenue in a Q&A format.
1
“Working together, UniServices and the
University of Auckland contribute to
society by advancing knowledge that
improves people’s lives, wherever they live.
We are internationally recognised for the
development and commercialisation of
intellectual property based on our research
and creative works, and we strive to make a
positive difference in everything we do.”
Stuart McCutcheon, Vice-Chancellor,
the University of Auckland
Introduction
This guide takes you through the technology transfer
process, from University policies on commercialisation to
frequently asked questions.
UNISERVICES OFFERS:
• the all-important first assessment of your ideas across
commercial, societal, technical, and intellectual property
perspective, and ongoing assessment as we move to
commercialisation
• expert support through our commercialisation, contract
and business managers, and specialist patent attorneys.
In other words, the people with the expertise to take you
down the road to commercialisation
• access to government funding with the Pre-Seed
Accelerator Fund (PSAF). We invest 50/50 into this fund to
speed up the development of projects we believe to have
commercial application or will be funded by a commercial
client
• a collaborative commercialisation model. We work with
you, recognising that publishing findings and sharing
information is paramount for many researchers and that
these requirements may require deft manoeuvring to
remove conflict and deadline issues
• revenue-sharing with you and your departments to
enable you to continue working, and to encourage new
projects
• return of surpluses to the University to expand and
enhance your research capabilities.
We are offering you the opportunity to be part of that success.
Policies
The University of Auckland has three policies covering the
creation of intellectual property (IP) and commercialisation
activities:
• The University of Auckland Intellectual Property
Created by Staff and Students Policy -
http://tinyurl.com/m77fe6v
• The Policy on Outside Activities Undertaken
by Academic Staff -
http://tinyurl.com/n3vbvt6
• The University of Auckland Policy on Conflict of Interest
sets out the relevant considerations and processes to
follow in relation to a conflict of interest -
http://tinyurl.com/kolaov4
2
Two key definitions
CONTRACT RESEARCH is research
completed under contract to a third
party outside the University.
TECHNOLOGY TRANSFER is the
licensing of technology to third parties
- an existing company or a start-up -
through a licence agreement.
3
WHAT DO YOU GET FROM THE TECHNOLOGY
TRANSFER PROCESS?
• the satisfaction of giving the world something it didn’t
have before
• new knowledge and skills from the transfer process
• the opening up of new opportunities for your
own research
• a sense of personal fulfilment
• recognition and financial reward
• new funding for your department/centre
• the ability to meet the obligations of a research contract
• become attractive to research sponsors
• the creation of educational and employment
opportunities for students
• a company start-up.
HOW DO WE TRANSFER TECHNOLOGY?
We undertake research for a third party and/or grant a
license to a third party to use the University’s intellectual
property (IP) rights, sometimes for a particular field of use
and/or region of the world:
• the grant may be exclusive or non-exclusive
• the licensee may be an established company or a start-up
• licenses include terms requiring the licensee to meet
certain performance requirements and to make financial
payments to UniServices, including contract research
payments
• we distribute a share of these payments to researchers
• we distribute a further share to your department and/
or research centre to support for further research and
education
• we retain a portion to support the technology transfer
process and to invest in further technologies.
Technology transfer - the nuts, bolts and IP
4
HOW DO I WORK WITH UNISERVICES?
Contact us as soon as possible.
We can help you work through the options to best leverage
the commercial potential of your research, starting with an
initial assessment and working through the business case to
full commercialisation.
Our staff can advise on:
• marketability
• funding sources
• commercial partners
• patenting and other protection methods
• new business start-up considerations
• the University’s policies and procedures
• contracting considerations with companies and investors.
WHAT ARE THE TYPICAL STEPS IN THE PROCESS?
Research
Observations and experiments during research activities
often lead to new ideas, discoveries, technologies and
inventions. New ideas might include methods, designs,
machines, computer programs, algorithms, devices,
chemicals or medicines, biomarkers, or an improvement to
an existing technology.
By contrast, the definition of an invention is narrower. It is
any useful process, machine, composition of matter, or any
new or useful improvement, that has one or more inventive
steps and is non obvious to those “skilled in the art”.
However, for this guide, both are handled similarly and we
will refer to both technologies and inventions as ideas.
Pre‑disclosure
The sooner you call us, the sooner we can help you maximise
your discovery for your benefit and protect your work.
Idea disclosure
This is where you give us written notice of a discovery using
‘idea disclosure’. It’s the first step in the formal technology
transfer process and should fully document your idea so we
can evaluate and assess commercialisation options.
Use our electronic idea disclosure form:
http://tinyurl.com/m5yvlac
All disclosures are confidential.
Assessment
We partner you with a Commercialisation Manager
and IP Advisor to review your disclosure and discuss
commercialisation potential. This assessment may include
conducting patent searches, market analysis and any
competitive ideas.
This evaluation process guides our strategy to license to an
existing company or create a new business start-up.
Protection
Where appropriate, we seek formal protection for an idea,
most commonly through patent protection. This can
encourage third party interest in commercialisation. Patent
protection begins with the filing of a patent application.
This is not a fast process; it can require several years and
significant amount of money to see the patent through to
being granted. However, the first steps are easy and we take
care of the whole process.
5
Where patent protection isn’t available, we may need to rely
on a design registration, copyright or trademark.
Two points to note:
1. UniServices manages over half of all patents filed by
Universities in New Zealand. That’s expertise you can
access.
2. We pay all the costs associated with IP protection.
Marketing
With your involvement, your UniServices Commercialisation
Manager will identify candidate companies with the expertise,
resources, and business networks to bring your idea to
market and/or develop a contract research opportunity
with a company. This may involve an existing company or
forming a start-up company. Your active involvement can
dramatically enhance this process.
Option A: Existing business relationship
In some cases the idea is best commercialised by licensing it to
a company already active in the relevant market. Alternatively,
the license could be included in a research contract with a
company. In both cases, your Commercialisation Manager
will identify potential licensees and work to identify mutual
interests, goals and plans to fully commercialise this idea or
seek the best research contract option for you.
Option B: Form a start‑up
If the creation of a new business start-up is the best
commercialisation path, we will work with you to plan, create
the company and find investors, directors and management
as required.
Licensing
A license agreement is a contract between UniServices
and a third party. Here, we license our rights to an idea
(without relinquishing ownership) for financial and other
benefits. Licenses can be used with both existing and start-
up companies. Sometimes we use an option agreement
to enable a third party to evaluate the technology and its
market potential for a limited time before licensing.
Commercialisation
Where a new technology is licensed, the licensee company
continues to advance the technology and invests to
develop it into a product or service. This may entail further
development, regulatory approvals, sales and marketing,
support, training, and other activities.
Revenue
You, your department or centre and UniServices share
the licence revenue. We use our share to fund additional
commercialisation activities.
The commercialisation process is shown graphically on the
next page.
6
Technology transfer - the nuts, bolts and IP
The commercialisation process
UNISERVICESTHE UNIVERSITY
OF AUCKLAND
Academic
ResearchContract
Research
Research
Funding
Royalties
IPO / Equity
Licensing
Spin Out
Publishing
REVENUE
Technology
Disclosure
Assessment
Protection
Marketing
7
HOW LONG DOES THE TECHNOLOGY
TRANSFER PROCESS TAKE?
Protecting your idea and finding the right licensing partner
may take some time, but it’s work we do on your behalf to
enable you to keep working. It depends on:
• the nature of the idea
• the development stage of the idea
• the market for the idea
• competing ideas
• the amount of work needed to bring a new concept to
market-ready status
• the resources and willingness of the licensees and the
researchers.
HOW CAN I HELP IN THIS PROCESS?
Contact us when you have a new idea with potential
commercial or research value:
• call UniServices at + 64 9 373 7522 (main line) or the
appropriate Commercialisation Manager:
http://www.uniservices.co.nz/contact
• complete and submit the UniServices Idea Disclosure
Form:
http://tinyurl.com/m5yvlac
remember:
- this must be done before any public disclosure of
your idea
- you must submit it so we have enough time to file a
patent application before publicly disclosing your idea
or publishing a manuscript. We prefer to complete this
step before you submit the manuscript for publication
• respond to UniServices and outside patent counsel
requests
- while some aspects of the patent and licensing process
will require significant participation on your part, we
always look to minimise interruptions to your research
• keep us informed of upcoming publications or interactions
with companies related to your intellectual property.
WHAT SHOULD I DO BEFORE
MEETING UNISERVICES?
Keep it secret. That’s the simplest way to give us the best
possible opportunity to commercialise your idea. Tell us
before you tell anyone else.
We can advise whether a patent application is the best option
to protect the idea. Talking with people outside UniServices
or the university can jeopardise gaining patent rights and,
therefore, the opportunity to successfully commercialise
your idea. Please, talk to us first.
Where a patent application has not been filed, we will give
you a non-disclosure or confidentiality agreement for the
party to sign before you describe your idea to third parties
outside the University.
8
Technology transfer - the nuts, bolts and IP
WHAT IS AN IDEA DISCLOSURE?
An idea disclosure - also called a technology disclosure - is
a simple document that describes your idea.
Please ensure you note the date of any upcoming publication
or other public disclosure describing the idea so they can be
included in the assessment process.
Start here, with our online idea disclosure form:
http://tinyurl.com/m5yvlac
This is confidential between you and UniServices. Your
assigned Commercialisation Manager will contact you to
discuss the idea and its potential commercial applications.
WHY SHOULD I SUBMIT AN IDEA DISCLOSURE?
It starts the process that could lead to commercialisation
and this might involving protection and gaining outside
development partners.
If you used external funds for your research, your funding
contract may set out a specific process for dealing with any
arising idea. UniServices can assist you with managing any
of these issues.
HOW DO I KNOW IF MY DISCOVERY IS AN
INVENTION? SHOULD I BE SUBMITTING AN IDEA
DISCLOSURE?
If you think you can solve a significant problem, add value
or offer something new - submit the form, if only for your
own protection.
Even if you’re doubtful, still contact us. We can advise you
on your options.
Idea disclosure
WHEN SHOULD I COMPLETE AN
IDEA DISCLOSURE?
Complete the form the moment you think you have
discovered something unique with possible commercial
value. Do this before presenting your discovery through
publications, poster sessions, conferences, press releases,
or other communications. Public disclosure of a new idea
outside UniServices means it may no longer be patentable.
SHOULD I LIST VISITING SCIENTISTS
ON MY IDEA DISCLOSURE?
Mention all contributors to the ideas leading to a discovery,
even if they are not University of Auckland employees.
UniServices, along with legal advisors, will determine the
rights of such persons and institutions. You should discuss
all working relationships (preferably before they begin) with
us to understand the implications for any subsequent ideas.
HOW DO I SUBMIT AN IDEA DISCLOSURE?
Download and complete the form at:
http://tinyurl.com/m5yvlac
Each week we assign disclosures to a Commercialisation
Manager. Alternately, call us on + 64 9 3737 522 (main line)
or contact the appropriate Commercialisation Manager
directly:
http://www.uniservices.co.nz/contact
9
Assessment of an idea disclosure
HOW DOES UNISERVICES ASSESS
IDEA DISCLOSURES?
Commercialisation Managers and IP Advisors work together
to examine each idea disclosure to review:
• the opportunity to leverage the idea for a research
contract with a client
• the novelty of the idea
• competing ideas
• protectability and marketability of potential products or
services
• relationship to related intellectual property (IP). IP is the
product of the human creative process. It may be a new
idea, concept, knowledge, technology or a brand and
may be protected under the patent, trademark and/or
copyright laws
• size and growth potential of the relevant market
• amount of time and money required for further
development
• pre-existing rights associated with the intellectual property
• potential competition from other products or ideas.
This assessment may also include consideration of whether
the IP can be the basis for a new business start-up.
IF I BELIEVE THAT ALL IP SHOULD BE LICENSED
NON-EXCLUSIVELY TO ALL POTENTIAL USERS
FOR THE PUBLIC GOOD, WILL UNISERVICES
HONOUR MY REQUEST?
Your Commercialisation Manager will work with you to
develop the appropriate strategy for your idea.
Some ideas lend themselves to non-exclusive licensing,
such as licensing to multiple third parties. Others will only
reach the marketplace, and therefore the public, if licensed
on an exclusive basis.
We will try to accommodate your wishes, but we
are required to determine the most appropriate
commercialisation strategy.
HOW DO WE DECIDE WHETHER TO
COMMERCIALISE WITH A TRADITIONAL OR
OPEN SOURCE LICENSE FOR SOFTWARE?
We support university software developers who choose to
license their programs through open source mechanisms.
We retain the right to distribute the program freely and
ensure open sourcing is consistent with obligations to third
parties, such as sponsors.
Please contact us for advice on appropriate notices to put
on your open-sourced software, as there are many different
varieties of open sourcing.
DO YOU EVER REASSIGN AN IDEA
TO A RESEARCHER?
If we decide not to pursue patent protection/active
marketing, we may transfer commercialisation rights back
to a researcher.
In such cases, and only where any commercialisation
revenues are received, the researcher(s) must repay (out of
any commercialisation revenue they may receive) the costs
incurred by UniServices in the development, patenting or
marketing of the idea
10
11
Commercialisation
WHAT HAPPENS DURING COMMERCIALISATION?
Most licensees continue to develop an idea to enhance
it, reduce risk, prove reliability and satisfy the market
requirements for adoption by customers. This can involve:
• additional testing
• prototyping for manufacturability
• durability and integrity
• development to improve performance and other
characteristics.
We often create documentation for training, installation and
marketing during this phase.
Benchmarking tests are often required to demonstrate the
product/service advantages and to position the product in
the market.
WHAT IS MY ROLE DURING
COMMERCIALISATION?
Your role can vary depending on:
• your interest in involvement
• the interest of the licensee in using your services for
various assignments
• any sponsored contract research related to the license or
any personal agreements.
WHAT WILL HAPPEN TO MY IDEA IF THE
START-UP COMPANY OR LICENSEE IS
UNSUCCESSFUL? CAN WE LICENSE THE
IDEA LICENSED TO ANOTHER ENTITY?
Licenses typically include performance milestones that
can result in termination if they are not met. This allows for
subsequent licensing to another business.
12
Contract research
We manage all aspects of contracting and can help to deliver
both excellent research and contract requirements.
Commercial clients’ expectations are often very different
from public good grant funders. They are expecting service
and outputs equivalent to any other business-to-business
transaction. They may have a strong commercial view and
timeline that differs strongly from your work experience at
the university.
WHAT CONSTITUTES CONTRACT RESEARCH?
Commercial engagements include:
• testing and certification services
• academic consultancy
• summer projects/short-term student projects
• Masters and PhD projects
• contract research
• company co-location
• R&D partnerships
• service delivery contracts for education, social development
and public health.
WHAT SERVICES DO YOU OFFER?
Our services include:
• links to other research collaborators (external and internal)
• voice of market - links to industry, sector knowledge
and drivers
• client introductions and liaisons
• help industry and clients understand the value of academic
research and services
• find and access targeted funding opportunities
(government and industry-specific)
• navigating the tricky conversations (IP, contract
negotiations and pricing)
• managing commercial and contractual risk.
HOW LONG WILL THE CONTRACT PROCESS TAKE?
Each contract is different. Our aim is to move the process
along as quickly as possible while balancing the need for
speed with the need to meet everyone’s expectations and
requirements.
WHAT CONTRACT RESEARCH SERVICES
DO YOU PROVIDE?
In providing contracting services, we:
• document agreed expectations to avoid misunderstandings
• manage and insure against risk
• protect the rights and interests of the University, the
principle investigator or PI (this is you, the researcher) and
students
• determine what happens when things go wrong
• manage scope changes and variations to contracts.
13
WHAT ARE THE BENEFITS TO WORKING
WITH UNISERVICES?
When it comes to managing the process, we offer you four
major benefits:
1. Contractual and legal matters. These include:
• liability
• warranties
• indemnities (no personal risk)
• insurance
• disputes
• termination clauses and provisions.
2. Day-to-day admin, including:
• pricing the work
• project costs
• invoices
• payments
• removing/mitigating conflicts of interest
• purchasing travel
• paying sub-contractors
• travel and company insurance.
3. Overheads at significantly lower costs than most individual
(or private consultancy) tax rates.
4. You have full and authorised use of your University of
Auckland facilities.
WHAT TYPES OF CONTRACTS ARE COVERED?
We provide assistance on various contracts, including:
• research agreements
• services agreements
• Institute of Professional Engineers New Zealand (IPENZ)
consultancy agreements
• student research project agreements
• inter-university subcontracts for Ministry of Business,
Innovation and Employment (MBIE), Health Research
Council (HRC) and Marsden sub-contracts.
WHAT IS THE CONTRACT RESEARCH PROCESS?
1. Identifying the scope: What is going to be delivered
(deliverables) and reported on, by when and by who
(outcomes).
2. Ensuring we cost and price the contract correctly:
• how much will the scope cost?
• what is the price (value) to the client?
3. What Intellectual Property is each party contributing and
who has access or ownership of any new Intellectual
Property.
4. Who has the right to publish and what are the restrictions.
14
Contract research
Why undertake commercial research?
It provides money to fund research.
Government funding for basic research is reducing
and becoming harder to get. For example, access to
some grants funding (MBIE and Callaghan Innovation)
relies on established commercial relationships.
Commercial projects can provide the resources for Masters
and PhD students you might not otherwise be able to access
and they can offer opportunities for future employment.
It validates your idea and sets it on a commercial pathway.
Publicity and exposure can enhance the reputation of your research
and group/department. Again, this can lead to future opportunities
for funding, employment and further research projects.
Commercial projects often enable multi-faculty research,
offering new opportunities for further collaborative research.
15
WHAT IS A LICENCE?
A license is permission granted by the owner of IP allowing
another party to act under all or some of the owner’s rights,
usually under a written license agreement.
WHAT IS A LICENCE AGREEMENT?
Typically, in written form, these describe the rights and
responsibilities related to the use and exploitation of IP.
UniServices’ licence agreements usually stipulate that the
licensee must diligently seek to bring the UniServices IP into
commercial use.
The agreement also seeks to provide a reasonable return to
UniServices.
HOW DO YOU CHOOSE A BUSINESS
TO BE A LICENSEE?
We choose licensees based on their ability to commercialise
the idea for the benefit of the public.
Sometimes, an established business with experience in
similar technologies and markets is the best choice. In other
cases, the focus and intensity of a start-up company is a
better option.
WHAT CAN I EXPECT TO GAIN
IF MY IP IS LICENSED?
You can expect a number of benefits including:
• further funding. We provide a share of any financial return
from a license provided to the researcher(s) and their
department or institute
• new and enhanced relationships with businesses that can
boost your teaching, research and consulting
• the satisfaction of knowing your ideas are deployed for
public benefit.
WHAT IS THE RELATIONSHIP BETWEEN
A RESEARCHER AND A LICENSEE, AND HOW
MUCH OF MY TIME WILL IT REQUIRE?
Most licensees need some active assistance from the
researcher for commercialisation efforts. This can range
from infrequent, informal contacts to a more formal
consulting relationship.
Working with a new business start-up can require
substantially more time, depending on your role with the
company and your continuing role within the university.
The University’s conflict of interest policies govern your
participation with a start-up.
WHAT OTHER TYPES OF AGREEMENTS
AND CONSIDERATIONS APPLY TO
TECHNOLOGY TRANSFER?
1. Non‑Disclosure Agreements (NDAs) are often used to
protect the confidentiality of an idea during evaluation by
potential licensees.
NDAs also protect proprietary information from third
parties you need to review as part of your research or
evaluation of research opportunities.
We enter into NDAs for UniServices proprietary
information shared with anyone outside UniServices.
2. Material Transfer Agreements (MTAs) are used for
incoming and outgoing materials at the university.
UniServices or the Research Office administer them.
These agreements describe the terms under which
University of Auckland’s researchers and outside
researchers may share materials, typically only for
research or evaluation purposes.
Materials used without a proper MTA can endanger IP rights.
Licence agreements
16
3. Inter‑Institutional Agreements describe the terms under
which two or more institutions (e.g., two universities) will
collaborate to assess, protect, market, license, and share
in the revenues received from licensing jointly owned IP.
4. Option Agreements or Option Clauses within research
agreements describe the conditions under which
UniServices preserves the opportunity for a third party to
negotiate a licence for IP.
A Sponsored Research Agreement to corporate research
sponsors at UniServices often includes option clauses.
We enter into option agreements with potential licensees
wishing to evaluate the idea prior to entering into a full
license agreement.
5. Contract Research Agreements describe the terms
under which sponsors provide research support to the
University of Auckland and UniServices. UniServices
negotiates these agreements.
17
Marketing to find a licensee/contract research partner
HOW DOES UNISERVICES MARKET MY IDEA
AND RESEARCH?
Commercialisation Managers use many sources and
strategies to identify potential licensees and market ideas.
The two most useful strategies are relationships and
marketing.
The existing relationships that you hold, or that we have,
can be useful in marketing ideas or contract research.
Market research can help identify prospective licensees,
while faculty publications and presentations are often
excellent marketing tools.
We also examine other complementary ideas and
agreements to see whether we can leverage their approach
or experience.
HOW DO YOU FIND MOST LICENSEES
AND RESEARCH PARTNERS?
Research and consulting relationships are often a valuable
source of licensees. Studies have shown that the researcher
knew 70 per cent of licensees.
We also identify licensees through our existing relationships
here and around the world.
We attempt to broaden these relationships through
contacts obtained from personal networking and from
website inquiries, market research, industry events and the
cultivation of existing licensing relationships.
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HOW LONG DOES IT TAKE TO FIND A
POTENTIAL LICENSEE OR PARTNER?
It can take anywhere from months to years to locate a
potential licensee, depending on the attractiveness of the
idea and the size and stage of development of the market.
This is where you can benefit from our expertise and our
experience.
We invest in projects with commercial potential or that
can generate significant contract research opportunities in
order to speed up their development.
We can access funding and can invest 50/50 into projects
alongside the government’s Pre-Seed Accelerator Fund
(PSAF). We can guide you through the PSAF application
process.
HOW CAN I ASSIST IN
MARKETING MY IDEA?
Your active involvement can dramatically improve the
chances of matching an idea to an outside company.
Your research and consulting relationships are often helpful
in both identifying potential licensees and champions
within companies.
Once we identify interested companies, you are the best
person to describe the details of the idea and its advantages.
We get the most successful technology transfer results when
the researcher and the licensing professional work together
as a team to market and promote use of the idea.
CAN THERE BE MORE THAN ONE LICENSEE?
Yes. An idea can have multiple licensees, either non-
exclusively to several companies or exclusively to several
companies, each only for a unique use or area.
19
Considerations for a start-up
WHAT IS A START-UP AND WHY
CHOOSE TO CREATE ONE?
A start-up is a new business entity formed to commercialise
Intellectual Property.
It’s an alternative to licensing the IP to an established
business. We take this path when either the idea has no
current market or we believe a new company will make a
substantial profit.
A few key factors when considering a start-up company are:
• development risk - often large companies in established
industries are unwilling to take the risk for unproven ideas
that the start-up is developing
• development costs versus investment return - can the
investors in the start-up obtain their needed rates of
return?
• potential for multiple products or services from the same
idea - few companies survive on one product alone
• sufficiently large competitive advantage and target
market - what benefit does the idea provide over market
competitors?
• are potential revenues sufficient to sustain and grow a
company?
We can help evaluate these and other factors.
WHO DECIDES WHETHER TO FORM A START-UP?
Forming a start-up is a decision we make with you. We
can then help you to meet investors, consultants, and
entrepreneurs, and access our expertise to help you found
the company.
We will then negotiate with a representative of the start-up
company (who should not be an employee of the University,
to avoid conflict of interest), to grant a license to the new
company. We advise you to gain an agreement regarding
your role with the start-up and have it reviewed by your
own legal advisor to ensure all personal ramifications -
including taxation and liabilities - are articulated and clearly
understood.
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Ownership of IP
WHO OWNS WHAT I CREATE?
The University of Auckland governs ownership of IP through:
• the University of Auckland Intellectual Property Created
by Staff and Students Policy:
http://tinyurl.com/m77fe6v
• the Policy on Outside Activities Undertaken by
Academic Staff:
http://tinyurl.com/n3vbvt6
Ownership depends on your employment status as the
creator(s) of the idea and your use of UniServices or university
facilities. Considerations include:
• What is the source of the funds or resources used to
produce the idea?
• What was the employment status of the creators at the
time of creation?
• What terms of agreement relate to the creation of the IP?
WHO OWNS RIGHTS TO DISCOVERIES
MADE WHILE I AM CONSULTING?
The ownership of technologies made while consulting
for an outside company will depend on the terms of the
consulting contract. This is why it is so important to define
clearly the scope of work within consulting contracts and to
state clearly what happens to any new IP at the outset.
Contact our Operations Team who are available to help with
consulting and contract research agreements:
Contracts Operations Manager +64 9 373 7522
CAN A STUDENT CONTRIBUTE TO AN IDEA?
Yes. A student can even be the sole contributor or researcher.
The policy for ownership of an idea developed with or by
a student set out in the University of Auckland Intellectual
Property Created by Staff and Students Policy:
http://tinyurl.com/m77fe6v
21
Revenue distributions
HOW DO YOU DISTRIBUTE LICENSE REVENUES?
UniServices is responsible for managing the expenses
and revenues associated with idea agreements. We share
revenues from license fees, royalties and equity - minus any
unreimbursed patenting expenses - with the researcher(s)
and their department/institute. For purposes of revenue
distribution, we define researchers as named researchers
on patents or authors of copyrighted materials and any
other contributors specifically named in the Revenue
Sharing Agreement.
WHAT HAPPENS IF I RECEIVE EQUITY
FROM A COMPANY?
If you have/will receive equity directly from a licensee of
an idea, you will not usually also receive any of the equity
received by UniServices in connection with that license.
Equity includes shares, share options or warrants.
WHAT ARE THE TAX IMPLICATIONS OF ANY
REVENUES I RECEIVE FROM UNISERVICES?
License revenues or equity paid to researchers are generally
taxable. We recommend you consult a tax advisor for
specific advice.
HOW DO YOU DISTRIBUTE REVENUE IF THERE
ARE MULTIPLE RESEARCHERS AND/OR MULTIPLE
IDEAS IN A LICENSE?
We divide the researchers’ share of royalties among all
researchers (and any contributors) according to the sharing
arrangements set out in the relevant Revenue Sharing
Agreement.
HOW IS EQUITY FROM A LICENSE DISTRIBUTED?
We distribute the equity we receive under a license
agreement to researchers that are not receiving equity
directly from the licensee, in accordance with the Revenue
Sharing Agreement.
REINVESTMENTS AND RELATIONSHIPS
We reinvest revenue coming to UniServices entities into
additional research and education, fostering the next
generation of research, researchers and entrepreneurs.
Our new idea, transferred to industry, enhances industrial
competitiveness, brings new products and therapies to the
public, and creates economic development and new jobs
through our start-up companies.
The creation and deepening of company relationships
through these activities supports UniServices’ mission.
They result in additional research projects, broader
educational opportunities and collaborative investments,
and an enhanced ability to create, retain and share valuable
resources that contribute to our mission.
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Navigating conflict of interest
HOW DO THE UNIVERSITY AND UNISERVICES
DEFINE AND DEAL WITH CONFLICTS OF INTEREST?
The University of Auckland Policy on Conflict of Interest sets
out the relevant considerations and processes to follow in
relation to a conflict of interest. See:
http://tinyurl.com/kolaov4
WHAT KINDS OF ISSUES CONCERN CONFLICT
OF INTEREST REVIEWERS?
Examples include the appropriate and objective use of
research, the treatment and roles of students, supervision
of individuals working at both UniServices and a licensee
company, and conflict of commitment (i.e. your ability to
meet your UniServices obligations).
WHAT ARE EXAMPLES OF
A CONFLICT OF COMMITMENT?
A conflict of commitment may exist if duties, assignments
or responsibilities associated with an idea licence or outside
business arrangement have a negative impact on your ability
to meet commitments associated with your UniServices
employment or exceed the amount of time available to you
for these activities. The best approach is to fully disclose
your situation to your department head and discuss the
implications for your job responsibilities.
HOW DOES UNISERVICES MANAGE CONFLICTS
OF INTEREST?
UniServices can work with you and your Dean or Head of
Department to resolve or manage any conflict of interest.
It is your responsibility to disclose and document any
potential conflicts.
23
Patents and other legal protection
WHAT IS A PATENT?
Patent claims are the legal definition of a researcher’s
protectable idea. A patent gives the holder the right to
exclude others from making, using, selling, offering to sell,
and importing any patented idea.
Note: A patent does not provide the holder any affirmative
right to use their idea, since it may fall under a broader
patent owned by others. Instead, your patent only provides
the right to exclude others from practicing it.
WHAT TYPE OF SUBJECT MATTER
CAN BE PATENTED?
Patentable subject matter includes processes, machines,
compositions of matter, articles, some computer programs,
and methods (including methods of making compositions,
methods of making articles, and even methods of performing
business).
CAN YOU PATENT A NATURALLY
OCCURRING SUBSTANCE?
Not in its natural state. However, a natural substance that
has never before been isolated or known may be patentable
in some instances, but only in its isolated form. A variation
of a naturally occurring substance may be patentable if
a researcher can demonstrate substantial non-obvious
modifications that offer significant advantages in using
the variant.
WHAT IS IPONZ?
IPONZ is the Intellectual Property Office of New Zealand.
It administers patents on behalf of the government. IPONZ
employs patent examiners skilled in all technical fields in
order to appraise patent applications and issues trademark
registrations.
WHO SHOULD BE NAMED AS AN INVENTOR
ON A PATENT AND WHO DETERMINES THIS?
An inventor is a person who takes part in the conception of
the ideas in the patent claims of a patent application. Thus,
inventorship of a patent application may change as the
patent claims change during the process of developing and
filing (prosecution) of the application. An employer or person
who furnishes money to build or practice an invention
is not an inventor. Inventorship may require an intricate
legal determination by the patent attorney prosecuting the
application.
WHO IS RESPONSIBLE FOR PATENTING?
UniServices contracts outside patent counsel for patent
protection, ensuring access to patent specialists in diverse
areas. Researchers work with the patent counsel in drafting
the patent applications and responses to patent offices in
the countries in which patents are filed.
24
WHAT IS THE PATENTING PROCESS?
A patent attorney generally drafts patent applications.
They will ask you to review an application before it is filed
and ask you about inventorship of the application claims.
At the time an application is filed, UniServices will ask the
inventor(s) to sign a Deed of Assignment and a Revenue
Sharing Agreement. The Deed of Assignment formally
transfers ownership to UniServices. The Revenue Sharing
Agreement sets up the obligation for UniServices to return
a share of revenue to the researchers.
Usually the first step in the patenting process is to file an
application with a provisional specification at IPONZ. This
preserves the position in terms of documents that can be
cited against the application.
The application and provisional specification will expire
one year following the date of filing. If protection is still
required, we will need to file a Patent Cooperation Treaty
(PCT) application with a complete specification prior to
that expiry. A PCT application is a patent filed under the
Patent Co-Operation Treaty. While not a patent itself, the
PCT application allows applicants additional time (up to 30
months from the date of the filing of the application with
provisional specification) to determine where they wish to
seek protection.
We often also file the complete specification at IPONZ at
the time of filing the PCT. All going to plan, the complete
specification will form the basis of a New Zealand patent.
IS THERE SUCH A THING AS
A PROVISIONAL PATENT?
No. However, there is a provisional patent application,
described below.
WHAT’S DIFFERENT ABOUT
FOREIGN PATENT PROTECTION?
Patent rights are territorial in nature. A New Zealand
patent will only grant protection in New Zealand, and a US
application will only grant protection in the US.
Foreign patent protection is subject to the laws of each
individual country, although in a general sense the process
works much the same as it does in New Zealand. In most
countries, a researcher will lose any patent rights if he or
she publicly discloses the idea prior to filing of the first
(or priority) application in one country. In contrast, some
countries, notably the United States, have a one-year grace
period after publication by the inventor in which a patent
may still be filed.
25
IS THERE SUCH A THING AS AN
INTERNATIONAL PATENT?
Although an international patent does not exist, an
international agreement known as the Patent Cooperation
Treaty (PCT) provides a streamlined filing procedure for
most industrialised nations. A PCT application is generally
filed one year after the corresponding application with
provisional specification has been submitted. A national
phase entry from the PCT application must later be filed in
the national patent office of any country where you wish to
seek patent protection, generally within 30 months of the
earliest claimed filing date.
WHAT DO WE GAIN BY FILING AN
APPLICATION UNDER THE PCT?
The PCT application provides two advantages:
1. It delays the need to file costly foreign applications until
the 30-month date, often after an applicant has the
opportunity to further develop, evaluate and/or market
the idea for licensing.
2. The international preliminary examination often allows an
applicant to simplify the patent prosecution process by
having a single examiner speak to the patentability of the
claims, which can save significant costs in prosecuting
foreign patent applications. The Paris Convention permits
a patent application filed in a second country (or a PCT
application) to claim the benefit of the filing date of an
application filed in a first country, provided that a so-called
“convention applications” is filed in foreign countries (or as a
PCT) within one year of the first filing date of the application.
26
Patents and other legal protection
WHAT IS THE TIMELINE OF THE PATENTING
PROCESS AND RESULTING PROTECTION?
The time to obtain a granted patent varies greatly between
countries and between applications. Currently, the average
US patent application is pending for about three years,
though researchers in the biotech and computer fields
should plan on a longer waiting period. Once a patent is
issued it is enforceable for 20 years from the initial filing of
the application that resulted in the patent (usually the date
the PCT application was filed), assuming that maintenance
or annuity fees are timely paid.
WHY DOES UNISERVICES PROTECT
SOME INTELLECTUAL PROPERTY
THROUGH PATENTING?
Potential commercialisation partners (licensees) often
require patent protection to protect the commercial partner’s
often sizable investment required to bring the idea to market.
Due to their expense, patent applications are not possible
for all UniServices IP. We carefully review the commercial
potential of an idea before investing in the patent process.
However, because the need for commencing a patent filing
usually precedes finding a licensee, we look for creative and
cost-effective ways to seek early protection for as many
promising ideas as possible.
WHO DECIDES WHAT IS PATENTED?
While we discuss this with you, ultimately we make the final
decision about filing for a patent.
WHAT DOES IT COST TO FILE
FOR AND OBTAIN A PATENT?
Filing a regular PCT application may cost $15,000 - $20,000.
An issued patent in countries of interest may cost $20,000 or
more per country. Once a patent is issued, maintenance or
annuity fees are required to keep the patent alive.
WHAT IF I CREATED THE IDEA
WITH SOMEONE FROM ANOTHER
INSTITUTION OR COMPANY?
Generally, the idea will be jointly owned between UniServices
and the other institution or company. Each researcher will
assign their rights to their employer. We will work with the
other institution to decide on management of the idea.
Usually, if the other institution is a university or research
institution, we will make an inter-institutional agreement
that provides for one of the institutions to take the lead
in protecting and licensing the idea, sharing of expenses
associated with the patenting process and allocating any
licensing revenues.
WILL UNISERVICES INITIATE OR CONTINUE
PATENTING ACTIVITY WITHOUT
AN IDENTIFIED LICENSEE?
We often accept the risk of filing a patent application before
a licensee has been identified. After UniServices’ rights are
licensed to a licensee, the licensee generally assumes the
patenting expenses. Sometimes, we must decline further
patent prosecution after a reasonable period (often two or
three years) of attempting to identify a licensee.
27
WHAT IS COPYRIGHT AND HOW IS IT USEFUL?
Copyright is a form of protection provided by the laws of various countries to the authors of original works of authorship. This includes literary, dramatic, musical, artistic, and certain other intellectual works as well as computer software. This protection is available to both published and unpublished works. The Copyright Act generally gives the owner of copyright the exclusive right to conduct and authorise various acts, including reproduction, public performance and making derivative works.
Copyright protection is automatically secured when a work is fixed into a tangible medium such as a book, software code, video, and so forth.
WHAT IS A TRADEMARK OR SERVICE MARK
AND HOW IS IT USEFUL?
A trademark includes any word, name, symbol, device, or combination, used in commerce to identify and distinguish the goods of one manufacturer or seller from those manufactured or sold by others, and also to indicate the source of the goods. In short, a trademark is a brand name.
A service mark is any word, name, symbol, device, or combination used or intended to be used in commerce to identify and distinguish the services of one provider from those of others, and to indicate the source of the services.
WHAT IS TRADEMARK REGISTRATION?
An application can be filed at IPONZ for formal protection of a trademark. IPONZ will decide whether the application is registrable (with input from the applicant) and may register the application.
However, it is not necessary to register a trademark to prevent others from infringing upon it. Trademarks can become protective through use by an organisation, even before registration.
Patents and other legal protection
28
Auckland UniServices Limited
Level 10, UniServices House70 Symonds Street, Auckland
Private Bag 92019Auckland Mail CentreAuckland 1142New Zealand
+64 9 373 7522
www.uniservices.co.nz