guerrilla marketing - word of mouth campaigns
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Social MediaSample DistributionMobile MediaFlyer DistributionCostumed CharactersBrand AmbassadorsBi-lingual Staff
Word of Mouth Campaigns“Keep Your Message Buzzing!”
Presented by Attack! Event Staffing, Field Support & Guerrilla Serviceswww.attackmarketing.net
CoSometimes an over-sized, furry character is just what the doctor orderedstumed
Characters
Keep Your Message Buzzing!
Attack! is dedicated to delivering programs that will keep the message and chatter alive. We execute an assortment of non-traditional, word-of-mouth campaigns, from publicity stunts to flyer deliveries, promotional sample distributions and more.
What are Word of Mouth Campaigns ?
Gwen Stefani/Verizon Viral Videos
Gwen Stefani and Verizon needed a way to build awareness and drive traffic to the My Wonderful Life album website.
Challenge
Winning Strategy
• Viral Video Creation• Seeding• Program Management
Highlights
Results• 1,316,385 total views of video• 58 total video websites featuring video• Mentioned in over 60 blogs • #21 most viewed video on YouTube • #9 favorite video on YouTube
Attack! created a viral video with a fun, homemade feel and seeded it within various online communities.
Viewers were encouraged to create their own videos through the My Wonderful Life online contest.
Website traffic significantly increased through peer-to-peer communication.
Agency: Questus
Canadian Club Publicity Stunt
Canadian Club Whisky needed to create hype, drive awareness and increase public interest in the launch of their new online scavenger hunt.
Challenge
Winning Strategy
•Professional Actors
•Videographers
•Publicity Stunt
Highlights
• 200+ Flash Mob Participants
• 10 Field Market Managers
• 90 Brand Ambassadors
Attack! sent out a flash mob of “Lost Explorers” to support the launch of Canadian Club’s online campaign.
Actors flooded the streets asking nearby pedestrians for help with treasure map directions branded by Canadian Club.
Attack! bongo drummers filled the air with percussion beats leading up to the big treasure “excavation” and find.
Follow this link to watch the video! http://www.attackmarketing.net/case-studies/canadian-club.php
Agency: Shift Communications
Jamba Juice Twitter Blitz
Jamba Juice wanted people to try their new food and tea items and participate in their Feel Good Bucks promotion.
Challenge
Winning Strategy
• Branded conversations with Twitter community• Online coupon traffic• Created active Twitter presence
Highlights
Results
• 50,000+ direct online impressions• Searchable archive of positive conversation about Jamba Juice
Executed a Twitter Blitz aimed at the six U.S. cities where street teams were executing.
Created an @jambajuicelvr Twitter account to connect with hundreds of working professionals and Twitter influencers.
Crafted dozens of Twitter conversations about Jamba Juice, announced street team locations and sent visitors to blog posts.
Agency: Neighbor
Livescribe In-Store Demonstrations
Livescribe needed to create buzz and educate the public about Pulse Smart Pens, available at local Best Buy stores.
Challenge
Winning Strategy
• In-Depth Training• Brand Ambassadors• Product Demonstrations• Coupon Distribution• Social Media Outreach
Highlights Results
Brand ambassadors attended a 2-day, in-depth training on Pulse Smart Pen products.
Brand ambassadors executed product demonstrations during weekends at local Best Buy locations.
Social Media (Facebook and Twitter) integration was executed on behalf of brand ambassadors, reaching thousands via their personal networks.
Agency: Livescribe
• 28,909 Online Impressions• 25,962 Demonstrations• 17,928 Coupons distributed
Jeffrey LeeOffice: 323-454-4472 ext: 231
Email: [email protected]
Thank You!Contact us for more information on Word of Mouth Campaigns.