EU-CELAC seminar on Corporate Social Responsibility

Brussels, October 11, 2013

Guatemala´s experience of Rural Small and Medium

Enterprises Development with Corporate Social Responsibility

Guatemala Central America

AGEXPORT generates employment,

income and contributes to the social,

economic and environmental

development in Guatemala

Making Guatemala an exporting country

PRIVATE SECTOR INSTITUTION

Agricultural and

Aquaculture Manufacturing

Vegetables

Ornamentals Plants

Fruits Mango Berries

Melon Avocado

Coffee

Specialty Products

Honey

Cocoa

Cardamom

Fishery and Aquaculture

Plastic

Food and Beverage

Manufacture products

Furniture

Handicrafts

Clothing and Textiles

Laboratories

Software

Sustainable Tourism

Digital Contents and Development

Services

Contact Centers Health and Wellness

Tourism

Lemon

AG

EXPO

RT

Sub

sidi

ary

of W

est

Cou

ntry

Around 1,000 members companies

20 commissions +10 Committees

85% SMEs New

Peas Hydroponics

Cosmetics Integrated Services

for exports

Organization Sectors

Productos Tradicionale

s75%

Productos No

tradicionales

25%

Productos Tradicionales

29%

Productos No

Tradicionales

71%

1986 2012

Café Banano Azúcar Cardamomo Carne Algodón

Fuente: BANGUAT

US$ 1,061 million 149 Products

237 Companies 88 Markets

US$10,126 million 4,058 Products

3,936 Companies 153 Markets

Guatemala: Structure of exports

Productos agrícolas Manufacturas Muebles, Artesanías Vestuario y textiles Acuicultura, Servicios

Otros Productos

10%Piedras preciosas

6%

Caucho

3%

Flores

1%Frutas

3%Tabaco rama

1%

Vegetales

2%

Ajonjolí

0%

Pesca

2%

Madera y Manuf.

1%

Plásticos

3%

Alimentos

9%

Farmacéuticos

2%

Químicos

1%

Otras manufacturas

13%

Petróleo

3%

Banano

6%

Cardamomo

2%

Café

9%

Azúcar

8%

Vestuario y Tex.

14%

Working together Private Sector, Government,

Cooperation to boost:

Rural development, competitiveness, poverty

reduction and environmental sustainability

GROWTH WITH EQUITY

25 years in business, with more than 1,000 hectares in plantations, 600 workers directly and indirectly 1,800 families SIESA GROUP is the largest exporter by air of nontraditional products serving markets in the UK, USA. Canada and the Netherlands among others. The product portfolio SIESA is adaptable to the needs of customers. SIESA The portfolio includes: Snow Peas, Sugar Snaps, asparagus, Runner Beans, broccoli, Broad Beans, Garden Peas, Petit Pois Peas, Baby Corn, and is constantly developing other crops always conscious of the sustainability of the company and its environment.

San Juan Agroexport, SA Most of the production comes from carefully selected farmers groups, supervised and advised by the company. Bean products, Beans, White Beans, Red Beans, beans vegetables, bean seeds, String beans, new Beans, Black Beans

FRUTESA is a 100% Guatemalan company founded in 1983. We were pioneers in the exportation of fresh fruits and vegetables from Guatemala to Europe and since the beginning our mission has been “To be an exporting company that forms a strong supply chain that links the products grown by Guatemalan growers, with importers and consumers in Europe offering healthy products with the highest quality standards”.

The Integrated Agricultural Cooperative "4 Pinos Union" R. L. was founded in 1979 with the primary purpose of supporting productive activities and social development for small producers in the highlands of the country, his strategy work has been aimed at increasing the income of rural families through a process of agricultural restructuring, changing traditional subsistence agriculture to high value intensive labor. Your membership now reaches 560 partners-owners, all 4,200 Mayan Kaqchikel and producers organized in more than 120 groups in 14 departments, has 1,200 employees of which 90% are women

Food Security and Rural Development

Rural Poverty Very high indicators of inequality and poverty

Lack of Access to Basic Services, Education

Lack of Productive Rural Investment, Incentives

Impacts of Climate Change

Food Security and Nutrition

• The Problem is NOT lack of food. The problem is lack of access to food by not having income, lack of employment. Lack of education and access to health services.

Employment, Income Generation

• Small producers access markets They feature Specialized Technical Assistance Access to jobs and products for the market Strengthen their entrepreneurship, production, trade, and environmental sustainability

Transfer capabilities. Training, Technology,

Environmental Management. Sustainable Management of Natural Resources Diversification of production, safety, BPA, BPM, Eco-enterprise, clean production, micro-watersheds.

MDG´s

Guatemala

Children

enrolled just

4.1 years in

school.

The Latin

American

average is

eight years

Haiti averaged

five years

Environmental

sustainability

Funding

Technical

assistance

Income

Employment

• Employment and income generation

in poor communities.

• Creating successful business where

everyone wins. Business Management.

• Technical and technological

innovation for small producers.

• Management access to financing.

• Sustainable management of natural

resources.

Objectives

Identification

producers

Organization

with

entrepreneurial

attitude

ASSOCIATIVITY

Identification Markets

Buyers with

responsible

business

attitude

Access to

Basic Services

Value Chains

•Land irrigation

Roads

Gathering

Infrastructure

Municipal Support

Education

health

Access to Credit

Market Access

Technical assistance

Technology

Transfer

Innovation

Sustainability

Market intelligence

Certifications

Effects

Employment

Income

Economic Recovery

Nutrition Food

Safety

Equity

Poverty Reduction

Competitiveness

Environmental

Sustainability

Public Sector

Private Sector

Rural Development

Private Strategic Alliances

Support Programs Alliances with Cooperation Promotion

commercial

Enterprise Platform for Strengthening SMEs

INCAP

Innovation for Integrated Rural Development

Technical

assistance

Market Access

Commissions 20 Sectors

Public Strategic Alliances

INNOVATION, DESIGN AND TECHNOLOGY TRANSFER

IRRIGATION PROGRAMS STRATEGIC ALLIANCES

BPA & BPM food safety

TRADE PROMOTION

PRODUCTIVE INFRASTRUCTURE

HACCP, BPA,BPM,POES Auditorías para la

Inocuidad Alimentaria

Programs in partnership PUBLIC & PRIVATE

INCAP Proyectos

FIDA

Agricultura protegida

Buyer Identification

Investment Plan

Business Plan

Base line diagnosis

Markets

Competitiveness

Productive Offer

Potential

Identification of Eco-business chains

60.000 US$ AT

Producers identification

Business

Management SMEs

• Business

Administration

and Management,

• Accounting,

• Costs,

• Legal.

• Tax compliance

• Financial

management,

• Access to formal

credit.

• Pre-investment

• Studies for bank

loan application.

• Business

Leadership

Liderazgo

• AT production

processes, quality,

• BPA, BPM.

• Diagnosis,

implementation and

certification of

quality.

• Training in logistics,

quality and volume

processing.

• Technology transfer,

tours exchange field

trips.

• Production

processes,

traceability,

• SAFETY.

• Certifications

Comercialization

• Prototype

development,

product .

• Diversification.

• Brand.

• Development

Logos, packaging

design, product

information

materials.

• Web pages,

catalogs access

business

information

technology,

international travel

(trade promotion.

•Business Leadership. •Associativity. •Role of Boards. •Types of leadership. •New rural entrepreneurship. •Roles in the company. •Commercial risks. Management of power. •Corporate governance associative.

Leadership Productivity

Food Security

• The basics of food

safety.

• Importance of

nutrition in

human

development.

• Food safety and

productivity.

• Safety and food

hygiene.

• Alternatives to

improve access to

food.

• Alternatives to

combat

malnutrition.

Rural Woman

• Awareness and

Training

coordinators and

technicians.

• Diagnostics

including Women.

• Leaders and Needs

Identification.

• Provide tools for

strengthening

technical and

personal.

• Network and Best

Practices.

• Business leadership

associations.

• Environmental

Management with a

focus on micro-

watershed.

• Good agricultural

practices. BPA.

• Good

Manufacturing

Practices. BPM.

• Certifications.

• Clean production.

• Environmental

studies.

• Local environmental

management.

• Identification of

alternative

technologies.

• Technology

transfer.

• Adaptation and

mitigation of

climate change.

• REDD initiatives.

• Participation in

networks.

• Risk prevention.

Climate Change and

Technology Transfer Eco-enterprises

Performance Measurement: Indicators

Jobs Created

Total Billed Sales

Other relevant indicators

of: Nutrition, S. food

Gender, Environment, etc..

Poverty

Reduction

Economic

Development

INCAP

PROMOTION OF FOOD AND NUTRITION SECURITY

IN 30 RURAL VALUE CHAIN

Informe de Estudio de Línea de Base

Versión para discusión con AGEXPORT Promoción de la seguridad alimentaria y nutricional en las familias

integrantes de 30 encadenamientos empresariales de los departamentos

de San Marcos, Huehuetenango, Quetzaltenango, Quiché y Totonicapán

Guatemala, 05 de julio de 2012

PROMOTING GENDER EQUALITY AND RURAL

WOMEN BUSINESS LEADERSHIP

Ventas alcanzadas de US$ 346,635.00

Implementación de Bpa’s y Sistema de Gestión de la Calidad (SGC)

Logro de recertificación de Global GAP y Tesco

Asistencia técnica especializada en el cultivo

Encadenamiento empresarial Producción y comercialización de

Arveja China y Dulce

Generación de empleo Sostenibilidad Acceso a Mercados

480 familias de la Aldea Los Volcancitos de San Sebastián, Huehuetenango.

Generación de 8,451 jornales 22.5 ha de cultivo de arveja Producción de 8, 400 quintales

de arveja.

Participación en ferias agrícolas nacionales e internacionales

Desarrollo de la Imagen Empresarial

Página web: www.asomam.com

Encadenamiento empresarial Producción y comercialización de Ejote Francés y Arvejas

Acceso a Mercados

Generación de empleo

Sostenibilidad y Desarrollo Económico

Ventas alcanzadas de US$ 625,000

Implementación de herramientas administrativas, contables y financieras

Enfoque empresarial Implementación de BPA’s

Relación comercial con la agroexportadora 4 Pinos

Página Web: www.cinasem.org

330 familias de la Aldea Chola, Uspantán, El Quiché.

Generación de 8,451 jornales 200 ha de cultivo de ejote

francés Producción de 30,000quintales

de ejote francés.

Impacto Social

Circuito Cultural y Natural

5 Asociaciones

Tour operadores

Mercado

Turistas Internacionales

Promoción y Mejoramiento de Servicios Turísticos Comunitarios de San Juan la Laguna, Sololá.

http://www.sanjuanlalaguna.org/flash/home2.html

Manejo Sostenible de los Recursos Naturales

75 familias de las comunidades de los caseríos de Semeja Primero y Tercero de Chichicastenango, El Quiché involucradas en el Encadenamiento Empresarial

251 cuerdas de producción de arveja dulce

200,000 libras de arveja dulce producidas.

Generación de 4,477 jornales

Implementación de BPA’s Plan de mitigación ambiental Asistencia Técnica

Acceso a mercado formal a través de la Asociación ADIBA/SIESA

Participación en ferias nacionales.

Página web: www.adiba.com

Acceso a Mercados Generación de empleo en la zona

Encadenamiento empresarial Acceso a Mercados de Exportación de la Producción de arveja dulce

Sostenibilidad y Desarrollo Económico

Planta de Deshidratación Solar Palo Amontonado Comercialización de Productos Naturales

Planta de Deshidratación en Palo Amontonado

Utilización de Energía Solar

Desarrollo de Nuevos Productos

Ingreso a Mercados México, EEUU, Europa

Productores locales

Generación de empleo en área rural

Medio Ambiente Desarrollo económico

Xate certificado

Empresas compradoras Generación de empleo en zonas

protegidas

La alianza comercial entre Mayan Palms, empresa comercializadora de productos no maderables como el xate, de las concesiones forestales de Uaxactún, Carmelita y Afisap ubicadas en Flores y San Andrés, Petén, con

Encadenamiento con Comunidades de las concesiones forestales de Petén, que comercializan Xate y crean empleos e ingresos para el desarrollo de su comunidad.

Producción de Xate (Palma Ornamental) para mercados de exportación ACOFOP

Desarrollo de 5 nuevas líneas de productos

con diseños y colores innovadores según las

tendencias del mercado internacional

Implementación de herramientas para el

control de procesos administrativos, de

comercialización y de producción.

Implementación de Plan de Negocios y Plan

de Comercialización

Asesorías técnicas en procesos productivos y

de calidad.

En proceso de la Certificación de Manos

Mujer

En proceso implementación del Software

contble, administrativo y financiero

Encadenamiento empresarial Diseño e Innovación de Líneas

de Artesanías Textiles de Artesanas Mayas

Generación de empleo Sostenibilidad Acceso a Mercados

188 familias beneficiadas de los

departamentos de Alta Verapaz,

chimaltenango y Sololá

15 comunidades atendidas

Ventas alcanzadas de US$

404,725.00

Contrapartida alcanzada US$90,730

Establecimiento de 2 sala de ventas

(Chimaltenango y Antigua)

Participación en misiones

comerciales y ferias nacionales e

internacionales

Desarrollo de la Imagen Empresarial

Página web: ww.ajquen.com

Promoción en la Revista REVUE

The agricultural conversion improves family income

Fuente: Cooperativa 4 Pinos. En Quetzales- 1 US$ = 7.8 quetzales

Campesino

Tradicional

1 Mz. 1/2 Mz.

MaízEjote Frances

(2 ciclos)

Arveja

( 1 ciclo)Maíz

Costos 6,616 24,900 12,171 Insumos 2,316 12,600 6,531 1,158 Jornales 4,300 12,300 5,640 2,150Ventas 8,400 35,100 18,000 4,200 Utilidad (vetas-costos) 1,784 10,200 5,829 892 Ingresos (jornales + utilidad) 6,084 22,500 11,469 3,042

3,042

El Nuevo Campesino genera 6.08 veces más.

Costos y valor de Ventas

Nuevo Campesino

1/2 Mz.

33,969Ingreso Anual Total 6,084 37,011

1. ASILCOM /FEDECOVERA 2. GRUPOS ACUÍCOLAS/MAYASAL 3. AURSA 4. ALIANZA 5. LABORATORIOS MABELI 6. CRISTAL MUEBLES Y MAS 7. COOPERATIVA CHIRREPEC 8. ALIMENTOS CAMPESTRES 9. SAN JUAN LA LAGUNA 10. FUNDAECO 11. ASOFLORSA 12. OMYC 13. ACODIHUE 14. AJ QUEN 15. KIEJ DE LOS BOSQUES 16. FORESCOM 17. APRORECH 18. GUATEMALA 365 19. COOPERATIVA NAHUALÁ 20. ACOFOP/BIOSFERA MAYA 21. FUNDACIÓN LACHUÁ 22. CONSORCIO TUCURÚ 23. APROCHILCO 24. COMERCIALIZADORA DE EMPRESAS

RURALES S.A. 25. VISIÓN MAYA 26. COMER. DE CACAO “FUNDALACHUA, AMEN

Y ADEC” 27. REDD FUNDAECO 28. GUSANO DE SEDA 29. COOP. MUJERES 4 PINOS 30. WAKAMI 31. APODIP 32. ACDI

1. CICOMI 2. APIC 3. ADEPAS 4. AMUTEJ 5. COOPERATIVA IXOQUI 6. AJ KEM 7. ASOCIACIÓN SANTA TERESA 8. ASOCIACIÓN FLOR DE ALGODON

1. ASOCIACIÓN DE AGRICULTORES JALAPANECOS/ASIAJ

2. ASOCAMPO 3. AGRISEM 4. XIQUIN SANAHI, LA NUEVA BENDICIÓN, AJ

SAMAJELA 5. ADIBA / ASINKADI 6. ADINSE, CIPRESALES 7. COOPERATIVA TECUN UMAN 8. GRUPO T-XE-JOJ 9. ASOMAM 10. ADIAP/FLOR DE AMERICA 11. EL BUEN SEMBRADOR, EL PARAISO 12. AGROVERDE LAS AREAS 13. ASOCIACIÓN RENACIMIENTO 14. ASOCIATIVA LAS PAMACAS 15. GRUPO COMUNAL CAAL CACAO 16. COOPERATIVA NUEVA ESPERANZA R.L. 17. GRUPO INTEGRAL COMUNITARIO ALI AJAW 18. GRUPO INTEGRAL LA ESPERANZA CHIYO 19. ASOCIACIÓN ADIES 20. ASOCIACIÓN DE AGRICULTORES DE LAS

AGROALDEAS DEL IXIL 21. COOPERATIVA SAN BARTOLO 22. GRUPO FLOR DE LAS ROSAS 23. GRUPO EL CIPRESALÓN ADINCI 24. ASOCIACIÓN DE AGRICULTORES LA

MANZANITA 25. ASOCIACIÓN DE COMITÉS DE DESARROLLO

RURAL TEMALENSE -ACODERT- 26. COOPERATIVA LAS CANOAS 27. ASOCIACIÓN ADESIGUA 28. COMITÉ DE PRODUCTORES AGRÍCOLAS DE SAN

LORENZO SAN MARCOS 29. ASOCIACIÓN INTEGRAL DE AGRICULTORES

ASOINAP 30. COOPERATIVA MAYA I 31. ASOC. AGRI. RIOS DE AGUA VIVA 3 PARAJES. 32. ADEAGROFANSI 33. ADINA 34. AGRIUF 35. AIDA 36. CAFÉ IXIL 37. LOS PARAJES 38. ASIDEC 39. ASDICHO 40. ADIP

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Development of associative

local peasant

180 RURAL SMEs

MINEDUC

Strengthen the institutional Public for Rural Development

Strengthen Private institutions for Rural Development

Aligning Strategy for Cooperation Support

Innovation and Rural Development

Competitiveness

NUTRICION

S. ALIMENTARIA

Investing in growth and development of SMEs in Central America

SMEs GENERATE EMPLOYMENT, INCOME AND CONTRIBUTE

A POVERTY REDUCTION AND ENVIRONMENTAL SUSTAINABILITY

Rural Value Chain

Development looks and feels in El Paraiso, Santa María Nebaj

www.export.com.gt

www.encadenamientosempresariales.com