guarantee digital - 5 keys for media companies when launching a digital agency

Key ThingsLocal Media Companies have

to Get Right when Launching a Digital Solutions Agency

for their MarketOR – HOW NOT TO SCREW UP A REALLY GOOD OPPORTUNITY

5

www.guaranteedigital.com

The Five Keys to Success

Understanding the Competition

Team Structure & Go to Market Strategy

The Best Product Mix

Product & Sales Training

Fulfillment & Customer Service

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About Us

• Guarantee Digital Provides plug and play, full service white label digital agencies for Local Sales Organizations

• Partners include Print, TV, and Radio teams in markets of all sizes around the US. (By May 1, we’ll be in 75 markets!)

• The Program is straightforward - Our Partners Sell it and We Fulfill it, keeping their head count low, profit margins high.

• Founded in 2011, GD is based in Suburban Milwaukee with a dedicated staff of web designers, content creators and marketing strategists that serve clients of all sizes – from SMBs to Your Key Accounts.

Strong Existing Partnerships…

Meet the Team!

Why Offer Digital Agency Services?

• Fastest growing segment of Local Advertising…a Multi-Billion Dollar Marketplace

• Merchants need help understanding and leveraging Digital Media to grow their business. Most don’t have the time or expertise to do it right.

• Huge Revenue opportunity among existing and potential new clients – from SMBs to Key Accounts.

• Protect & Defend! Your Clients are getting cold called daily. Don’t let a digital competitor steal your share of wallet.

• Developing a Sales Organization for the Future – where do you see your staff in a year? 3 Years? Will you be competitive in a multi-media marketplace

• Why You Can Win: Local Media Companies ideally positioned…great reputation and long standing trusted relationships!

Released May 2014

© Borrell Inc., 2014. All rights reserved 9

Source: Borrell 2014

Sure, digital

advertising is cool and

sexy . . .

Digital Services include Web Design, Social Media

Management, Reputation Monitoring, Email

Newsletters and more

$ in Billions

Digital Marketing Services Revenue opportunity is actually 5X larger than Digital Marketing!

Local Merchant Needs & Challenges • Lack time to manage or keep pace with constant changes

• Most lack basic skills to maintain web or social presence

• Budgets are challenged and/or not allocated property

• Working with multiple vendors but would prefer to work with one

• Feeling “Pestered” by digital sellers from in/out of the market

• Rates all over the board- not sure what is fair price to pay

• Some have been burned already

• Really looking for a provider they know and trust…that will take the time to educate them, provide good service and ROI

- Borrell & Assoc 2014

“It’s like being Nibbled to Death

by Ducks!”- Local Merchant

Average Merchant gets 17 Digital Sales Pitches per month; nearly one

per work day!

Average # of Digital Cold Callers who

actually get thru to the decision maker =

FOUR

Time is of the Essence….Digital Dollars are being spent today in

your market by local Merchants, many of them your existing customers.

Why not put those dollars in your pocket?

The Five Keys to Success


Team Structure & Go to Market Strategy


Product & Sales Training


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• Many other sales organizations see the same opportunity and your clients are under siege –inundated with Digital Sales People on a daily basis. Many are trying to fund their new digital program by shifting dollars from your budget.

• Your Clients would rather buy from someone they know and trust (YOU!) but won’t wait forever for us to get our digital s&*! together. In fact, many of our clients have a competitive proposal on their desk right now…but haven’t pulled the trigger (yet)

• Your Competitors can be divided into three categories:

• National Pure Plays – power dialing/emailing for dollars on continual basis, often to the irritation of your clients. It’s estimated that 75% of local digital $$ are leaving our markets to these guys!

• Local Digital Agencies and Freelancers – who do certain services (web design or social media) but often don’t offer complete solutions. Merchants would prefer working with one company that has it all.

• Other Media Companies – offering some/all of the services. Many not trained or organized very well. (Many who haven’t read this best practices doc yet!) Typical National Digital Boiler Room

High Pressure, High Churn!

1& DEVELOPING A SENSE OF URGENCY!

Team Structure & Go To Market Strategy2• Depending on size of market and existing staff, hire at least one dedicated Digital

Solutions Specialist (DSS) who wakes up every day thinking about growing digital revenue.

• Larger markets will “imbed” DSS members in key account teams, including Classified, Territories, Key Accounts

• Do not set up the first DSS to compete with the traditional team. Seat the DSS with the Traditional Reps and tell them he/she is here to help them make big $$$.

• Compensate the DSS with base salary and commission override on how the entire team does toward their Digital Agency goals.

• Compensate the traditional reps as well on all digital agency sales – do not pay a small 1x referral bonus or reduced commission. This will only lead to account blocking, frustration and slow sales. (Your competition loves when we screw this part up)

• Hire New Business Hunters to go after the 80% of the market that doesn’t currently buy from you. Set rules of engagement to eliminate protected accounts.

2b• Stock the Pipeline with low hanging fruit – Goal each traditional rep to have a minimum # of 4 leg

calls per week, and minimum of proposals (5 - 10) at any given time in the pipeline. As deals go to a yes or no outcome, replace with new prospect. This is a numbers game, so you have to keep a full pipeline. The DSS should meet with Traditional reps on weekly basis to strategize on accounts to see. This is where your low hanging fruit is…plus great defensive move as you block the competition. Don’t wait to tell all of your key accounts you now offer digital solutions.

• Switch Business - If you are worried about “switch dollars” – its too late, its already happening! Your clients are having the conversation, but you aren’t in the room. Get yourself a seat at the big boy table, and stay relevant with your clients. The only switch biz you should be talking about is stealing $$ from someone else budget! And, if it is going to switch, at least put it in your own pocket.

• New Business Goals – beyond existing accounts, goal everyone including the DSS to have X # of new business prospects in the pipeline – can include lapsed accounts but also folks who have never spent $$ with you. Your new digital solutions appeal to nearly every local business including B2B clients, representing true incremental $$.

• From SMBs to Key Accounts – Your new digital solutions will appeal to clients of all sizes, from local main street merchants to your largest accounts. The small guys may need a nice responsive website…the big guys, Content Marketing or Precision Digital Targeting. Don’t assume your largest accounts are digitally savvy, they almost always at least need digital marketing.

Go To Market Strategy Continued…

2c

• You’ve Done this before! • Your Digital Agency is like any other new program worth doing, you have

to hold people accountable. • Demand and measure results. (What gets measured gets done!) • Have clearly understood consequences for not meeting goals. • Fire Someone if you have to. • FYI: The competition is hoping we screw this part up

Accountability & Consequences!

“Sure glad the hole isn’t at our end”


• Digital Service Offerings – represent the foundational digital needs of virtually every local business, from Main Street merchants to your medium to large regional accounts.

• Visibility in Search – Merchants need to get found in search by today’s always connected on-the-go consumer with a quality website that looks good on any size screen. A smart phone friendly site is no longer an option in the Post PC Era where more time is spent on Mobile.

• Leverage Content Marketing (Social Media, Blogs, Email, Text, Video) to stay connected to Customers…driving repeat and referral business. Fresh content educates consumers…and keeps Google happy improving your findability.

• Precision Digital Target Marketing – options your agency should have include: • Programmatic RTB Audience Networks for online Display, Mobile, Video. • Search Engine Marketing often bundled with Site and Search Retargeting • Leveraging Social Media marketing on sites like Facebook, Twitter and LinkedIn. • Native Advertising Distribution – on your sites and via our networks. We create the content. • Email marketing remains a strong way to zip & demo target local consumers. • All products often bundle well with traditional marketing products and even open the doors to

new customers who may have never bought print, tv or radio before.

3The Digital Agency product mix consists of services that clients will pay you to do for them because they lack the time or expertise to DIY. Digital marketing options help them target new customers and extend their reach.

Best Selling Digital Solutions

Cross Platform Marketing

Let’s Connect

Meet Colleen Connected • Working Mother of Three & CFO of the Household! • Reads local paper in print and online • Favorite Social Channels – Facebook, Pinterest, LinkedIn• Total Daily time online = nearly two hours a day; more than

half on her Smartphone or tablet.

How Colleen Makes Purchasing Decisions

Asks Her Social Network

Just “Googles” It.

Does her Research onTrusted Websites

Reads Ratings & Reviews“Wisdom of the Crowd”

Learns about New Products In her local paper

Shops in-store & online with Local Merchants!

Print & Digital work great together to create awareness & interest

Colleen is influenced by a variety of platforms to make

her buying decision

Colleen’s Path to Purchase

Visits Website & Store

Learns more thru search, videos, social network, reviews

Targeted Advertising Raises Awareness

Becomes Your Customer!

Fast Fact: 85% of Consumers will just “Google it” best keywords if they don’t know the name of the Business

Digital Solutions GuideGoals

• Shorten Sales Cycle

• Quick Needs Analysis easy for Reps to talk client thru

• Answers lead rep and client to proper package options to offer

Packages include – 5 Basic Options • Visibility Essentials • Mobile Essentials• Web Essentials • Social Essentials• Target Marketing

Digital Solution Guide

2. Online Visibility?

3. Social Media Strategy?

4. Need More Sales, Store & Web Traffic?

Smart Phone Friendly?

Quality Website?Found in Search?Regular Updates?Blog? Inbound Leads?Do you own it?

Quality Presence?Regular Posts? Quality Posts?Growing Fan

Base?Driving Repeat &

Referral Business?

Are you reaching Consumers actively in the Market?

Increasing Website Traffic?

Growing Social Fan Base? Increasing inbound leads?

1. How’s Biz?

2014 Ok? Plans for 2015? Best Sellers? Competition? Best Customers? Where Live? Frequency of Visits? How Get New? Advertise?

Quick Needs Analysis helps Guide You to the Digital Program best for your business

Fundamentals of Local SEO

Quality Optimized Fresh Local Content(Off Page SEO)

Quality “Findable” Web & Mobile Presence(On Page SEO)

Get Found by Consumers Actively Searching for Your Products & Services

On Page SEO Tactics• Responsive Design - look good on any size screen • Under the Hood: Title, Meta, H1 Tags, Site Maps etc.• Strong SEO Website Copy• Fresh Blog, Product/Service Updates • Phone, Email, Social links every page• Analytics set up

+Off Page SEO Tactics • Google My Business• Business Listing Optimization • Social Media • Ratings & Reviews • Blogs, PR, Native Content • Videos• Press Releases

Fresh | Relevant | Optimized

1 2

The Visibility Essentials Package$299 Set Up and $399 per month

• Top 75 Sites yearly• Improves Ranking• G+ updated 4x month• Uniform NAP, Site link• Videos, Photos, Social • Full Biz Description• Reporting

• Boost reviews from your website

• 24/7 Monitoring & notify• Rating, Review sites• Social Sites mentions• Best Practice Guide for

Responding

SEO Business Listings

Reputation Booster & Management

Digital Fast Facts: • 85% of Consumers research New Products & Services online

• 90% of Consumers act on a Mobile Search within 24 hours.

• More local search now done via Mobile than Desktop

• 70% Consumers Trust Online Reviews• Social Media excellent source of Repeat,

Referral Business• Quality Fresh Blog Content great for SEO

• 2 New Videos a year • YouTube Channel • Pro Voice, Scripting• Optimized for Search• Add to your site• Link to from Social• Link to from Biz List

Video SEO SEO BlogArticle

• One article month• 350 – 400 words• Using Best Keywords• Post to Website• Google Blogger • G+ Profile Page• Link from Social

Other SEO Options Include: • On Page SEO Tune Up – Get Quote• SEO Copywriting @ $99 per page

SEO Reports will measure ranking improvement

The Mobile Essentials Package$457 Set Up and $228 per month

• Smart Phone Friendly• Matches look/feel• No impact to main site• Thumb friendly• 1 click to call, maps• Photo Galleries• Social Media links

• Top 50 Sites• Improves Ranking• G+ updated 4x month• Uniform NAP, Site link• Videos, Photos, Social • Full Biz Description• Reporting



Responding

Mobile Website SEO Business Listings


Other Options include: • Mobile Only site build: $398 1x and $58 per month • 85% of Consumers research New Products & Services online

• 90% of Consumers act on a Mobile Search within 24 hours.• More than half of all local searches are done on Mobile device


Video SEO

Digital Fast Facts

Web Essentials VIP$797 Set Up and $228 per month

• Responsive Design• Optimized for Search• Up to 3 Pages• Quick Quote Forms• Photo Galleries• Social Media Widgets

• Top 50 Sites• Improves Rank• Promotional Updates• Uniform NAP, Site link• Videos, Photos, Social • Full Biz Description



Responding

SEO Web Design

Search OptimizedBusiness Listings


Digital Fast Facts • 85% of Consumers research New Products & Services

online• 90% of Consumers act on a Mobile Search within 24

hours.• More local search now done via Mobile than Desktop

• 70% Consumers Trust Online Reviews• Social Media excellent source of Repeat, Referral

Business• Quality Fresh Blog Content great for SEO

• 1 Montage Video• YouTube Channel • Pro Voice, Scripting• Optimized for Search• Add to your site• Link to from Social• Link to from Biz List

Video SEO

• Landing Page• 6 Page Site• Custom Site

Other Options include:

Home

The Web Essentials Bundle$1347 Set Up and $428 per month


• Top 50 Sites• Improves Rank• Promotional Updates• Uniform NAP, Site link• Videos, Photos, Social • Full Biz Description



Responding

SEO Web Design

Search OptimizedBusiness Listings


Digital Fast Facts • 85% of Consumers research New Products & Services

online• 90% of Consumers act on a Mobile Search within 24

hours.• More local search now done via Mobile than Desktop

• 70% Consumers Trust Online Reviews• Social Media excellent source of Repeat, Referral

Business• Quality Fresh Blog Content great for SEO




• Responsive 3 Page Site Design - from $698• Larger Custom sites – get quote


SEO & Reputation Essentials

All pricing shown is suggested retail

Content Marketing Essentials

All pricing shown is suggested retail

The Social SEO Package$299 Set Up and $499 per month

• Top 75 Sites yearly• Improves Ranking• Uniform NAP, Site link• Videos, Photos, Social • Full Biz Description• Quarterly Progress

Reports



Responding



Digital Fast Facts:

• 70% Consumers Trust Online Reviews• Social Media excellent source of Repeat, Referral Business• Quality Fresh Blog Content great for SEO


Video SEO SEO Blog

Article


Social MediaManagement

• Choose 3 Channels• Channel Optimization• Hands Free to You• We Post 3 – 4 x week• 2 Boosted Posts/mo• Monthly Contests• In Store Collateral

Other Options include:• Social Boost – 3 channel mgmt. + FB Boosts for $399/mo• Other Content Marketing options include Email Newsletters, Blogs & more

The Web & Social Essentials Package$1397 Set Up and $499 per month

• Top 75 Sites yearly• Improves Ranking• Uniform NAP, Site link• Videos, Photos, Social • Full Biz Description• Quarterly Progress

Reports

• Boost reviews from your website • 24/7 Monitoring & notify• Rating, Review sites• Social Sites mentions• Best Practice Guide for Responding






Social MediaManagement

• Choose 3 Channels• Channel Optimization• Hands Free to You• We Post 3 – 4 x week• Monthly Contests• In Store Collateral


• Same Package but with 3 Page site • 3 Page Web & Social Boost –• 6 Page Web & Social Boost -

Package Includes


SEO Web Design

Targeted Marketing ProgramsBeyond SMB’s, strategic Digital Targeting Programs and Audience Networks will appeal to your Medium to Large advertisers and represent a significant source of revenue opportunity.

Cross Platform Digital Targeting Reaches Consumers Actively Looking for Your Business!

For More Information Contact Danny Digital @ [email protected]

Site, Search Retargeting & Contextual Targeting Mobile Targeting

Search Engine Marketing

Social Media Marketing

Streaming Video & Audio

Targeted Email Marketing

Target Local Prospects by1. Product/services,

brands, competitive keywords searched

2. Retarget visitors who have visited your website

3. Target based on Content read

Digital Product

Targeting Options

Platforms & Channels

Investment

Your text ads served targeting top spots on Google, Bing, Yahoo

You only pay when your ad is clicked

1. Consumers targeted based on proximity to your store (5 mi)

2. Facebook Geo Fencing at City Level

3. Mobile Search Retargeting

Consumers targeted based on interests, occupation, industry, demos, device

Spotify/ Pandora: target by demos, music genre, purchase intent

YouTube: Target by content categories, keywords

Video Networks

Target down to zip code level by variety of demographics

B2B too

All Devices News & Info SitesFacebook Retargeting

Facebook retargetingTwitter CPCLinkedIn Sponsored Updates, CPC

Pay Per Click budget based

All Devices Major Search Engines

Mobile Web & Apps Smart Phones

Web & Mobile Web & Mobile Web & Mobile

Cost Per Thousand based pricing

CPM, CPC CPM, CPC CPM, CPC CPM

1Potential New

Client performs a

Keyword Search &

is anonymously

“cookied” for their

search term.

2

Cross Search Retargeting reaches

Consumers Actively in the Market to Buy

Prospect later visits

their favorite sites on

the Web and is

served your ad

based on their past

search history of key

words, brand names

and the names of

our competition

Search Retargeting Increases Efficiency

Your Online Display targets potential customers

who have been actively searching for your

products and services. Ads are served based

on Brand Names Searched and also

Competitors Searched. Ads are Geo Targeted

to reach local consumers. Car Insurance

1Potential New

Client performs a

Keyword Search &

is anonymously

“cookied” for their

search term.

2

Cross Screen

Competitive Search Retargeting

Prospect later visits

their favorite sites on

the Web and is

served your ad

based on their past

search history of key

words, brand names

and the names of

our competition

Remind potential clients

searching for your competition

that your products and services

are a better alternative! Progressive

Site Retargeting reaches potential customers who have already Visited your Website and invites them back.

SEM + Search Retargeting

Search Engine Marketing: • Target comprehensive list of keywords related to products, services, brands carried

as well as competitive keywords

• Bids will target top 3 positions on Google, where 77% of search happens

• Continuous optimization of your campaign to maximize click thrus.

• Includes all Ad Creation

• Tracking Reports for clicks and calls

Search Retargeting - reach consumers who may not have clicked on your SEM advertising

• Ads are served based on their most recent search activity on Google, Yahoo or Bing.

• Retargeting is based on their most recently searched broad match keywords, brand names and long tail search phrases

• Competitive keywords can also be targeted

• Ads served on brand safe sites

Digital Video

Plus Brand Safe National Sites like-Trusted Local

News Site…

Video Marketing

• Display ads (banners) run across all areas of the site except the Homepage. They are available as a 300x250 ad that appears to the right of the feature video and above the video suggestions list.

• Overlay in-video ads are transparent overlay ads that appear on the lower portion of your video.

• TrueView in-stream ads are skippable video ads that are inserted before, during or after the main video. You only pay when entire ad is watched. Non skippable ad options available as well.

Reach Consumers Near your StoreMobile Geo Fencing pinpoints customers when they are near

your store and serves them ads relevant to their location

Expanding Mobile Banner

Banner EXPANDS into full page take over with multiple

Calls to Action for Consumer

(320 x 50)

(320 x 416)

There are a variety of ways to target your best potential clients on # 1 Social Media Network:

• Demo• Interest• Site Retargeting• Search Retargeting• Newsfeed• Mobile

Facebook Targeting Options

Grow Your Fan Base, Web & Store Traffic with Social Boost!

Social Media Management: We manage Facebook, Google + and Twitter, the top 3 social networks, all hands free to you. We connect with you monthly to plan next 30 days of posts, creating all content and posting 3x per week on day/time of your choice for each channel. Includes Monthly contests, in-store signage and reporting that measures the growth of your Fan Base.

Audience Extension with Facebook Boosted Posts: We boost a key Facebook post 2 – 4 x per month, ensuring that it is seen by 100% of your Facebook Fans as well as their Friends. As “Birds of a Feather Flock together” friends of your Fans often represent a great target customer list!

Facebook Retargeting – Your Facebook Ad targets potential customers who have been actively searching for your products and services on sites like Google. Ads are served based on your Best Keywords, Brand Names and Competitive terms. Ads are Geo Targeted to reach local consumers.

INVESTMENT OPTIONS: All Packages include a 1x $349 Production Fee plus the following

The Social Boost Program leverages Google+, Facebook and Twitter to drive traffic to your stores, website and grow your social fan base. We do all the work for you, including handling all social media posting, so you can focus on running your business

INTRODUCING

Marketing & Social Media Calendar

Plan & Sync the Message We distribute the Message via variety of Channels…

We Manage and Distribute Your Social Media Communication across multiple platforms

We meet with your team regularly to ensure offline syncs with online message and then manage all postings hands free to you!

The Message can include:• Marketing messages• Coupons/Special Offers• Customer Loyalty Promotions• Customer Testimonials &

Reviews

• Your Charitable Efforts/Giving Back • Contests & Promotions• New Product/Service announcements• Product & Service Videos• Employee & Vendor Recognition

Included in Social Boost:

Optional Channels can include:

E-Newsletters Blog Text VIP Clubs

LinkedIn Pinterest

Facebook Twitter Google Plus

P P BP P

P

BP

PPP

P BB

P = Post to 3 ChannelsB = FB Boost + 2 Channels

Target Best Potential Clients

• Geo target at the DMA level• By Company Name• By Industry• By Job Title• Schools attended

LinkedIn Marketing Solutions

• Company Page Set Up• Posting Management• Sponsored Updates• Text, Image, Video ads• Display

Extend the Reach of your LinkedIn Posts to Your Best Target Audience

Twitter Promoted Ads

Ad Options:• Promoted Tweets• Promoted Accounts

Targeting Options:• Location Targeting• Interests Targeting• Gender Targeting• Device Targeting

Location:Twitter Timeline

Cost:CPC or per follow

Email Marketing Solutions

Geo Targeted Email Marketing: Geo target your message to reach local consumers via our huge opt in database of email addresses. Target by Metro, City or Zip Code level to reach customers in your key trading areas.

Demo Targeting: Reach Local Consumers by wide variety of Demographic selections, including:

• Gender • HH Income• Veterans• Political Affiliation• Presence of Pets

• Presence of Children• Occupation • Own Home/Rent• Marital Status • Religion

Multi-Channel Hyper-Local Targeting Delivers!

Geo Targeted to Active Local Shoppers via Web, Social,

Mobile, & Video

Driving Customers to your website or Offer Specific Responsive Landing Page that tracks ROI

Ultimately Delivering Customers to Your Door!!

1 2 3 4

How it Works: Our creative team develops your marketing message for presentation in multiple print and digital formats. We then deliver the message via hyper local targeted marketing channels that can include Print, Email, Web, Social, Mobile & Video, reaching your target customers in home, online and on the go all month long. Custom web & mobile landing pages captures activity generating reports that measure your return on investment!

For More Info contact Sam Sales414-555-1212 [email protected]

Look good on web, tablet and mobile

Message Printed & Delivered to Target

House Holds

100% MarketCoverage

Your BusinessYour Business

mailto:[email protected]

Sales & Product Training

• Needs Based Solution Training – set your team apart by learning to first understand the needs of the client, then prescribe a solution.

• No Geek Speak – reps should learn how to speak to local merchants in terms they understand and feel comfortable with…with a focus on ROI. A welcome change from the high pressure geek speaking cold callers!

• Prepared for a Digital Future here today – where do you see your sales team a year or two from now? Single product pushers? Or multi-media pros competitive and relevant to the local business community?

• NOT ONE AND DONE! • Provide in-depth training at launch, starting with virtual, classroom and in the field

curbside coaching – that “certifies” the team to go sell solo. • A Go to Sales Coach – for team refreshers, new hires, proposal strategies • Updated & On-demand – keep pace with the change in the digital landscape

4


1. Let Corporate do it – if supported by long distance corporate office who already has these programs, what are you waiting for? Key questions: Do they have expertise on all products? The bandwidth to support you long distance? Can they help with Training? If you are in a smaller market, will you & your clients get the love you deserve? (see option 3 if the answer is no.)

2. Hire in House Fulfillment team - kick off your agency by going in the RED, hiring web designers, SEO specialists, Social Media Experts and Digital Traffic/marketing pros. Research and vet dozens of vendors. Over time you may sell enough to pay for all these folks, but we’ve heard lots of media execs say it takes 18 – 24 month ramp up to profitability. (who has time for that?!)

3. Outsource Training & Fulfillment with a Great Partner! – by now you knew where this was headed, didn’t you? Why re-create the wheel, add expensive headcount when we can get you up and profitable in 4 short weeks!?

5Basically Three Ways to Go:

Digital Agency Partner Program

You Sell it. We Fulfill it. We provide -

+ Complete Suite of Digital Agency Products + White Glove Customer Service+ Complete Sales Training+ Merchant Launch Seminars+ Instant Profitability!

Our Digital Agency Program for Media Partners is Straightforward…

Agency Partner Benefits

Turn Key Digital Solutions for Web, Mobile, Social, Native, Content, Video, Email, Listings, Reputation, Targeted Audience Networks

Best Practices Shared: How to Sell to Local Merchants, Staff Structure, Pricing & Packaging, Sales Collateral including new agency website

100% Fulfillment & White Glove Support: Customer focused team of digital experts treat your clients like GOLD! Your team sells it and we take it from there!

EFFECTIVE TRAINING! Not just product training, but how to sell to Local Merchants in a consultative manner that proves ROI

PROFITABILITY! No need to wait 18 months for profitability! You Sell it, we fulfill it, keeping headcount low, margins high!

EDUCATIONAL MERCHANT SEMINARS – Kick off your market with Seminar that draws a room full of prospects, filling your pipeline with great leads.

Agency Partner Benefits

Age

ncy

sit

e b

uilt

fo

r p

artn

er

Star

93

.3

• You Sell it, We Fulfill it. One

form to complete and our team

does the rest so you can keep on

selling.

• Weekly Production Meetings

keep you informed of client

progress

• Online Project Management site

so you can track the progress of

your orders

• Dedicated Account Manager &

Sales Coach assist with pre &

post sales

Complete Fulfillment &

Customer Support Services

GD Account Management Team

Life at Guarantee Digital

The Social Media Team (at Halloween)

Erika our Sales Directorand her son Carson

Cloud based project management keepsyou up to speed on all active clients

ReportingDashboardProvided with your Branding

Client accessible

Auto generates reports monthly

Launching in 2015

The Digital Media Lab is.. • A Community Learning Lab: for Merchants who want to DIY

Digital to grow their business, with classes on site and online • A Community Media Store: For those who can’t or don’t have

time to DIY, we offer DIFM (do it for me) Suite of digital solutions in a no pressure, everyday low price environment.

• Changing the Sales Dynamic: rising above the noise and confusion in the local digital marketplace, we change the dynamic from just another pushy seller to educator & adviser.

• Market Roll Out: Offered thru Media Partners, Franchisees and O & O stores, with plans to launch first two in Milwaukee and Santa Rosa.

Learning Center. Media Store.

Empowering Merchants to Make an Educated Decision

What Local Merchants are looking for in a Digital Solutions Provider

Introducing

•A Learning Lab –“Teach Me how to Do It Myself”

•A Media Store –

“I don’t have the time or expertise – Do it For Me!”

• Options Provided in Everyday low price, no pressure environment

• Think… • Apple Store for Digital Media or, • Progressive Insurance for Digital Media DML Instructor

The DML Experience: The Apple Store of Digital Media?

Coming to an upscale suburb near you!

Digital

If Flo worked for Digital Media Labs!

Browse these Fine Products

In our Media Store!

“Progressive Insurance for Digital Media”

A Fresh Approach to Local Digital Media

• Merchant Attends Free No Obligation Introductory Seminar

• Merchant receives Free Digital Analysis of their business

• DML Advisors guide merchants on Best Solution for their business –

•DIY? Or DIFM? (Do it For Me) DML Advisor

Two Clear Revenue StreamsMedia Lab Tuition• Variety of Course Tracks

• Web Design• Social Media, Email, Text

Marketing• Online Marketing

• Business Membership• All you can eat access for

all employees

• DML “Personal Trainer”

• Bundled Programs –• Courses + Media Store

Media Store Solutions• Digital Services

– Responsive Website Design– Mobile sites, apps– Reputation Management– SEO – Content Marketing – Social,

Email, Blogs, SMS Management • Digital Marketing

– Display– SEM– Social– Mobile– Video

Available in Digital Media Lab Markets and Online Everywhere Coast to CoastDML Alumni earn discounts on future classes and Media Store purchases

The DML Reality At its Core, the Digital Media Lab is essentially

an ad agency disguised as a school!

The reality is that most Merchants are way too busy and don’t have the technical skills to DIY most services for themselves

Therefore, we anticipate more than half of DML revenue to come from Media Sales with Class Tuition and Business Membership an

important but secondary income source.

The success and profitability of the DML Store lies within the ability to sell digital marketing and services to local merchants.

Opportunity for Media PartnersMedia Partner Provides

• Local Sales & Lab Coordinator

• Local Marketing Support

• Facilities & Equipment Cost

Guarantee Digital Provides

• Media Store Products, Fulfillment, Sales Training

• Media Lab Website

• Course Curriculum

• Source Instructors

Working together…Options include –

- Launch a Full Service Digital Agency

- Or, round out current offerings with our Agency a la Carte plan

- Choose from On site and Virtual Launch options

- Launch in as quick as 4 weeks

- Digital Media Lab option – if you are looking for a truly unique approach to the digital marketplace

For more information: contact Daryl Hively @ 414-234-8529 or [email protected]


EMPOWERINGLocal Merchants & Media Partners

with Essential Digital Solutionsto Grow their Business

Contact Daryl Hively

[email protected]


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