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Business Plan Template

(Source: www.business.gov.au)

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Name: Dhruv Misra

Roll No. : GSEP13GLSCM071

Business Name: Trans Trainers

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Contents

Business Plan Summary ................................................................................. 4The Business ......................................................................................... 4The Market ........................................................................................... 5The Future ............................................................................................ 5The Finances ......................................................................................... 6

The Business ................................................................................................. 7Business details ..................................................................................... 7Registration details ................................................................................ 8Business premises ................................................................................. 8Organisation chart ................................................................................. 9Management & ownership ......................................................................10Key personnel ......................................................................................11Products/services ..................................................................................15Insurance ............................................................................................19Risk management .................................................................................20Operations ...........................................................................................20Sustainability plan ................................................................................21

Market research- NA .............................................................................22Market targets ......................................................................................22Environmental/industry analysis .............................................................22Your customers ....................................................................................24S.W.O.T. analysis .................................................................................26Your competitors ..................................................................................27

Advertising & sales ...............................................................................28The Future ...................................................................................................31

Vision statement ...................................................................................31Mission statement .................................................................................31Goals/objectives ...................................................................................31Action plan ...........................................................................................31

The Finances ................................................................................................33Key objectives & financial review ............................................................33Start-up costs for [2015] .......................................................................34Balance sheet forecast ..........................................................................35Profit and loss forecast ..........................................................................36Expected cash flow ...............................................................................37Break-even analysis ..............................................................................38

Bibliography ..................................................................................................... 39

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Business Plan

Business Plan Summary

The Business

Business name:Trans Trainers

Business structure:Sole Trader

ABN:NA

ACN:NA

Business location:Mumbai, India

Date established:01/01/2015

Business owner(s):Dhruv Misra

Relevant owner experience:6 years of work experience in Auto parts Design and Auto

Manufacturing

Products/services:

1. B2B: Outsourcing Personal trainers to Gymnasiums and fitness clubs2. B2C: Providing Personal trainers to individuals3. Online Personal Trainers: Provision of customised plans to individual online.

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Figure 1: Indian Beauty and wellness market

The Market

Target market:

Health conscious adults.

School and college going students

Marketing strategy:

Guerilla marketing strategies are applied. Affliated marketing strategies and print media

in the initial phase is used. Ord of mouth is a major strategic marketing approach.

The Future

Vision statement:

To be the best in personal trainers providing world class exercising techniques and

trainings

Goals/objectives:

To raiser the capital for start-up, that is INR 1500000 to ensure the properexecution of the business plan for the first financial year

To build a customer base of 2000 online personal training subscribers by end of2015.

To have at least 20 customers for face-to-face personal trainers by 2015 To gain minimum 4 B2B client by end of 2015

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The Finances

Finance Objective

Key financial objective for our firm is to have at least following goals covered in the 1 st

financial year.

A customer base of approx. 2500 people for online training program, 6 personal trainers

to be outsoured in the finaical year and a face to face personal training packages sales of

50.

The profit targets related to the above sales figures are INR 4500000.

Finance required

The money which is required starting the business is INR 15,000,00. Self equity of INR

4,552,50 will be given by me, I will get INR from my silent investors INR 5,752,50 Silent

Investors being my friend and 2 family members. Govt Grant for INR 4,592,50 is already

being sanctioned which is every year given to innovative business plan. A Loan of INR

5,392,50 will be taken from State bank of India at an interest rate of 6%.

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The Business

Business details

The Personal Training Service:

The wellness industry comprises of a wide umbrella that covers products and services

from Dietary Suppliments, Fitness equipments, Fitness services, Slimming services, Hair

and beauty care, Saloons and Spas etc. The industry has grown with a rate of 18% in the

year 2012-13 covering a market size of 700 Billion INR (5th Annual Wellness Conference,

2013).

The business idea paints a canvas of a fleet of certified personal trainers that will be

outsourced to the several gyms and fitness institutes. It is a service that will be provided

to clients with different fitness and health requirements. The service will include fitness

trainings including excersise and diet designs. The trainer also executes the exercise

routine planned for the client.

In the entire wellness industry the business fits in the below mentioned Personal Training

Business area.

Figure 2: Welness Market Landscape (5th Annual Wellness Conference, 2013)

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The demand for personal trainers can be for weight loss, stamina improvement, muscle

gain or flexibility improvement. The trainers can teach an individual or a group of people.

Another area where the personal trainers are required is the patients with physiotherapy

needs. These trainers deliver services such as knee and joints movements, shoulder and

spine exercises and other motions.

The trainer is also responsible to motivate the client to achieve their goals.

Registration details

Business name:Trans Trainers

The business name speaks for itself. Our aim to provide fitness training to the people and

transform their physical and mental well being.

Trading name(s):Trans Trainers

Date registered:To be done

Location(s) registered:Mumbai, India

Business structure:Sole Trader

Domain names:www.transtrainer.in

Business premises

Business location:

Selected location for Business is the financial capital and the fastest city of India,

Mumbai.To start with one office will be set up in Bandra Kurla Complex. This is a planned

commercial complex in the South Mumbai. Total estimated space of the office is 600 sq.

ft.

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The major landmarks are MCA Recreation Centre & Kotak Mahindra Headquarters. It is a

prime location with advantage of Universities, housing complexes and business centres

all around. The connectivity is through both road and rail.

Buy/lease:

The plan is to lease an office at the above mentioned location with a space of 500 sq. ft.

There is a requirement of basic amenities of electricity, water and parking space for

clients and employees. Apart from these no specific requirements are foreseen

Organisation chart

The organization will be lead by me. A marketing and promotion manager will be

recruited to plan and implement the strategic marketing planning process. A financial

accountant for overall finances from budgeting to salary to the emoployees will beappointed. The third and most important is a Human Resource manager for recruiting

and staffing of the trainers. In order to save on manpower I myself will take charge of

the HR manager along with the lead role. Then the organization comprises of number of

trainers who are the skeleton of this business model. The number can vary from 10 to 30

depending on the client base and expansion of the business. These trainers need to have

either of certifications like Personal Trainer, group Instructor, Health Coach from

recognised associations like ACE( American council of Exercise), Crossfit, Zumba Fitness

etc.

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The Organisation Chart is as shown

Figure 3: Organisation Chart

Management & ownership

Names of owners:Dhruv Misra

Details of management & ownership

The business will be under Sole ownership by me. This is an efficient business plan that

focuses on reducing costs by saving on the no. of people employeed. Apart from being

the business lead, I will also look after recruitment and staffing of the personal trainers.

Experience:

I have total six years of work experience, three years as a designer in Mahindra Satyam

for General Electric and next three years in Mahindra & Mahindra ltd. as a Vendor

Developer for sheet metal parts. During these six years I have seen how businesseswork, the impact of external environment, internal functions and competitor and market

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forces that act upon. With the second company I have learnt about sourcing suppliers

and costing different parts. At the role of a Deputy Manager I gained the basic skills of

managing Cross Functional Teams and subordinates.

One of my major achievement is Six Sigma Green Belt Certification during my tenure in

Mahindra Satyam. At Mahindra & Mahindra ltd. I have received the Mahindra Rise Award

for Integrated Material Cost Reduction 2012.

Key personnel

Required staff

Job Title Quantity Expected

staff

turnover

Skills necessary Date required

Marketing &

Promotion

Manager

[1] [2-3 years] MBA in Marketing

Management

01/07/2014

Financial

Accountant

[1] [3-4 years] Experienced professional

with minimum experienceof 3 years. Minimum

Qualification B.Com in

Finance

01/03/2014

Physical

Trainers

10 [2-5 years] Experienced personnels

with minimum experience

of 2 years. Certifications

from various fitness

accociations like Crossfit,

Zumba, ACCC etc.

01/04/2015

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Recruitment options

In the Indian Business scenario following are the methods to recruit employees

The most cost effective method to start with is to create a page of Trans Trainers on

Facebook, which is free of cost and then advertise on the same. Next plan is to distribute

pamphlets with the adds. After one month trial of these ideas I will move on to a costly

method of recruitment i.e providing advertisements in Newspapers like Times of India

etc.

Training programs

Mumbai with a population of 12.5 MM (World Population Review, n.d.) and with a

continuous inflush of working population from all over India, there is no shortage of

physical fitness trainers looking for an apt job. There is complete ensurance that there

will not be any need of conducting trainings for imparting the required skills.

As a mitigation plan, yes trainings will be conducted by means of external providers.

Certification agencies will be referred to for the same. The fee will divided between the

firm and the individual, as the individual gains this certification and will use it further

even after leaving Trans Trainers.

Consultancy

Online Advertisements in Job Sites

Adds in Newspapers

Use of Other media like Social Forums, Pamphlets,FM/Radios etc.

Direct Recruitment from College/Universities

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As every business I have identified the core competency of my idea. Eminent trainers

with strong skills of training people for fitness and health is like an asset to organisation.

In order to keep them in sync with the market upgradation trainings will be provided to

the employees.

The following are a list of trainings that will be imparted to upgrade for current scenario

the trainers

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Sport-specific training

Spinning

Exercise and weight loss

Yoga

Swiss ball

Functional fitness

Pilates

Special fitness programs for older adults

Core training

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Skill retention strategies

All the identified skills in the previous section will be the basis for recruitment of personal

trainers. The trainers can be expert in one or more of the fields. People with multiskills

will be given a preference during recruitment.

Market Surveys will be conducted to keep the firm updated with the latest trends. The

Marketing manager will be response for this data. Based on his analysis new skill sets will

be added to the list. The new recruitments being made will focus on these new skills.

Within the firm, in order to address to the current employees, a spider chart will be

maintained for every trainer. It will clearly define the areas where the trainer is an

expert, intermediate or a learner. This will also identify the skills that the trainer needs to

develop and accordingly training programs will be identified for him/her. When it comes

to imparting the latest skills to the trainer, a person who is close to this skill as per the

spider chart will be chosen instead of providing to a person completely new to this area.

Products/services

There will be two main service options

Face to face training session Online Person Training Session that will aslo include a sub-category of audio

training.The objective is to cater to the different training needs of different type of customers as

per their convenience. This flexibility of both online and face to face training will wnable

the firm for a larger target market.

Product/Service Description Price

Face to Face

Personal Training

1. B2C Model Directly to clients approaching us Rs. 300 per day for2 hours

2. B2B Model Outsourcing Trainers to gymnasiums andfitness clubs

Monthly basis of Rs.

30,000 perInstructor

Online Personal

Training

Customised training schedule provided to

customers based on questionnaire

One Schedule for

Rs.3999

Audio/Video Training An add on service to the Online training Per video/audioRs.200

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Face-to-face Personal Training

1. The B2C ModelThe organization will provide the traditional face-to-face personal training. In this service

option the customer will contact Trans Trainers and plan the first meeting. The firstmeeting is just a consultation where the personal trainer and the client get together to

know each other and see if service is apt for their needs. This first consultation will be

free of cost. Once the client on the training, the personal trainer will works out a

completely personalized program for the client which will be done according to the needs

and wants of the customer. A timetable is made and the client and the trainer meet

accordingly at the place decided by the customer.

2. The B2B ModelAlso Trans Trainer will outsource its trainers to various gym and fitness clubs all over

Mumbai. These trainers will be provide training to the clients of those gymnasiums and

fitness clubs.

Online Personal Training

This provides an option for the busy people have access to an instructed workout

program online that will also include an audio training program. The audio training

program plays instructions when the person is working out. The customers will have to

register on our web site and fill out a questionnaire. The questionnaire will be designed to

get details on their personal heath, their preference of exercise, exercising experience

and lifestyle. This will lead to, the web site generating the right work-out option for the

client. Various options will be provided to the client with the opportunity to choose the

audio training that fits their work out the best. The online personal training system will

have detailed instruc-tions, video and picture

Audio/Video Training Service

This service comes along with the online personal training service. The website will have

options to choose different exercise plans like cardio, weight lifting, Zumba, yoga etc.

The audio option will be available for all the exercises. The client can choose the audio

options for the type of exercise thathas been provided to them in the online training

sessions. Both male and female voice options will be available so that the clients get

motivated. There will also be an option to choose the type of music that the client wants

to play in the background. This is a relatively new offering in the Indian fitness marjkjet

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and will definitely broing in new customers, customers who do not have the time or

money to have a personal face-to-face trainer. The payment option will be online itself.

Market position:

The customers are divided into two groups.

1. The Adults and the senior citizens : These group require highly trainedprofessionals who can train them on building strength and improving health

conditions. For this group we have designed the face-to-face personal training.

This represents more luxurious service with professional and traditional training

model service. Customer retaining will be done by maintaining good relationship

with our customers and providing them quality service. The services offered build

up an image which concentrates on giving professional training advice based on

different situation people to satisfy their needs.

2. The young adults : This group focuses mor on time-saving and lower pricetraining program.The unique online personal training program represents lower

price, time-saving and high quality to this customer segment.

Unique selling position:

The competitors in Indian market focus on both the customers but the online audio and

video training is unique and is a value addition to the budget customers. Our unique

selling point is the cost efficient different customised models that are offered on online

physical training option that can be customised as per the required need and cost.

Anticipated demand:

The following figure the estimated demand for our services for the year 2015 to 2016 is

as shown in the following graph.

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Value to customer:

The following is the value preposition delivered to our target customers

1. Face to Face Personal training: This is a luxury service that is preferred by peoplewilling to spend on personal trainers to take care of their health or build strength

and stamina. The target customer here is the older generation and the adults.

2. Online Training with an add option of Audio/Video Training: This is designed todeliver the value preposition of cost effectiveness, time saving and flexibility for

the younger adult population. These are basically the students who are perceive

fitness as a necessity in present India. They are also keen in a cheaper solution to

their needs with the flexibility of timings with respect to their study timings. The

online training caters to all these values demanded by our target customers.

Growth potential:

As mentioned in the earlier sections the fitness and well being industry is growing with a

fast rate of 18% per year. We expect a growth of our firm with the industry standards.

The reason to sustain this figure is the unique options of services provided to the

customers, wide business portfolio and the marketing efforts.

Insurance

Workers compensation:

Insurance will be provided to all the employees as per the Workmen compensation Act

1923 and Employee State Insurance Act 1948 . For any accident or mishap happening

to our employees on duty, they will be completely insured for it.

Business assets:

General Insurance will be taken for fire & burgalry from a reputed bank like State Bank of

India, HDFC Bank or Axis Bank.

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Risk management

Risk Likelihood Impact Strategy

Lack of Awareness in

market about the business

Likely High Strong strategic marketing

People have strong bonds

with existing personal

trainers

Likely Low Relationship Management,

Word of Mouth marketing

Existing Gyms at present

recruit their own trainers

Highly Likely Medium Our Value preposition suits

well for targeting them

Operations

Technology (Software):

Web Maintenance

Trans Trainers will establish its own website. Plan is to have a very appealing and health

promoting website which is easy to browse through and user friendly. Audio samples will

be provided for the customers trial. Investment will have to be done to ensure that the

server and software works without any problems. Since Online Training is one of our

unique selling point, any compromise on speed of downloading or loading of website will

not be done. The website design and maintenance will be outsourced. It will be regularly

updated on trainings at least two times a week. The approximate cost of this is expected

to be INR 50,000 for design and launch. Maintenance costs will be about INR 2000 per

month.

Trading hours:

The trading hours will be 10:00 AM to 7:00 PM.

Peak trading hours are expected to be 4:00 PM to 7:00 PM.

Communication channels:

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Modes of contact for the customers to the firm are

1. Website & email2. Phone3. Direct visit to the office

Payment types accepted:

The following are the acceptable payment modes

1. Cash2. Credit3. Cheque4. Paypal

Credit policy:

A credit policy of 30 days will be applicable for the B2B clients only. For the B2C face to

face training clients and online it will be payment during enrolment itself.

Warranties & refunds: NA

Quality control:

Since the service provided is qualitative, a feedback methodology will be adopted. The

clients will be asked to fill regiular feedback forms regarding their expectations and

satisfaction levels achieved. Necessary actions to train and improve the trainers will be

taken based on the same.

Memberships & affiliations:NA

Sustainability plan

Environmental/resource impacts: NA

Community impact & engagement:

The business creates job opportunities for people.

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Apart from this people are connected to each other when they come together to the

fitness clubs and gyms. The business creates strong health oriented culture in the

communities of different age groups.

Risks/constraints: NA

Strategies: NA

Action plan:NA

Market research- NA

Market targets

The following graph shows the expected sales target for the year 2015-2016. Thisincludes the summation of all the products and services provided by Trans Trainers.

Environmental/industry analysis

The Macro environment can be analysed using PESTLE analysis where Pollitical forces,

Economic forces, Socio-cultural forces, and Technological forces, Environmental and

Legal forces are considered.

1. POLITICAL Mumbai is a politically stable city.

150 158 210270

360 428495 563

653750 750

881

0 6070

80

12090

9090

120

130 175120

0

200

400

600

800

1000

1200

ESTIMATED CUSTOMER GROWTH 2015-2016

New Customer Retained Customers

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It is the financial capital of India and is a business hub. The government of India is working on this city for more diversification in the type

of upcoming business.

Promotion of Special Economic Zones (SEEPZ) by the Government (Ministry ofCommerce & industry, 2014).

2. ECONOMIC Economic downturns and booms can have both positive and adverse effects. The

luxury service offered by Trans Trainers will get affected during a downturn, as

the people will cut down on expenses. But during an economy boom as the

spending power of the people increases we will experience increased sales.

Since the online personal training is affordable, an economic downturn couldimprove its sales, while imposing a negative effect on the more expensive face-to-

face personal training.

3. SOCIO-CULTURAL

Young Indian customers are interested in trying out new products/services. Herethere is a wide scope for Trans Trainersnew online personal training service with

audio training.

Today people have less time to spend and leisure time is important for them. Thusthe programs offered need to be modified to their schedule. Flexible

communication and distribution channels are required.

4. TECHNOLOGICAL Technology has a great role to play in any industry today. It has been a major

disruptive factor. In this industry technological advancements can cause both

positive and negative effects. For instance replacement of trainers by machines is

a threat posed by technology. On the other hand development of new exercises

that can be taught by our trainers is an area of growth.

Connecting with customers is made easy due to technological advancements. Alsostoring client data on a larger scale is possible.

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Reduction in marketing costs is another benefit.

5. LEGAL Legal factors come into picture only during registering the firm and having

contracts with the fitness clubs and gymnasiums.

6. ENVIRONMENTAL NA

The population of Mumbai is growing at a fast pace. As metioned in detail in the firstsection, clear indications are given on the market sie and where our business fits in thewellness industry. The growth rate of the industry is also mentioned above.

Your customers

Customer demographics & Key customers

Market Segmentation is done on the basis of geography, demogra-phy, psychographic

and behavioral variables.

Geography: Personal training program mainly targets customers who live in greatcapital area. Hence Mumbai is the selected region. Apart from this the online personal

training will reach more potential customers.

Demography: The target age is between 18 50 years. Flexibility in the type ofprograms, face to face and online makes it easy to manage different type of

customers.. Students can prefer the innovative and cost effective and flexible online

option. Whereas customers who love the traditional training process that also costs

high, can be afforded by them.

Psychographic: Here the customers are divided into groups based on variousfactors like lifestyle, social groups etc. Trans Trainers focus on health care. We focus

on persons who value fitness and health to the most. They do not consider cost while

selecting right trainer for them. Professional training is all they need. These

customers believe in trying the product first and then adopt it. Hence Trans Trainers

will start its own website which portrays the kind of service that we provide. Trial

option will be provided to these customers.Once the image is created in the minds of

customers then we retain them.

Customer managementCustomer Relationship Management is the key to success of our business. The

retention of customers is very important. Business is based on retaining the existing

customers and creating new customers. Word of mouth is one of our marketing

methods. If the existing customers are satisfied then we expect them to create more

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customers for us. Hence the company will follow a decoram of Customer

Management.

A database for the customers will be maintained and accordingly their feedbacks will

be taken on regular intervals. Continuous improvements will be done based on the

same.

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Trans Trainers Business Plan [2014]

Page 26

S.W.O.T. analysis

Assesing the business environment before starting any business is a crucial task. The environment is divided into two Micro and the

Macro. Micro environment relates to the business internal and the nearest proximity. It can be assessed using SWOT analysis.

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Page 27

Your competitors

At present there is no firm in Mumbai that outsources Personal Trainers to the Gymnasiums and

Fitness Clubs.

Hence when we speak about the competitors at present the following is considered

1. All the Gyms and Health Clubs: This is so because they recruit their own personal trainerson their own efforts. The focus of our business is to become an intermediate in this

market. Trans Trainers needs to do strong marketing and create a place for itself in the

fitness market where all the gymnasiums and clubs come to us for recruiting trainers for

them.

2. Online Programs: Yes, there are many websites available online that provide workoutplans and schedules. But our service is customised for every individual contacting us.

Hence, we are on a better edge with reference to these websites.

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Page 28

Advertising & sales

Advertising & promotional strategy

Planned promotion

/advertising type

Expected business improvement Cost ($) Target

date

Business Fairs and Fitness

Expo

Fairs enable very strong public relations

and personal sellingopportunity. It enables

delivery of details of our business and

products and services to the customers. It

helps create future customers and build

personal contacts. It allows the people to

ask questions about the products and

services and will help in explaining our

new concept of Online Personal Training.

INR 300

Average

Registrat

ion Fee

per Expo

or Fair

09/02/2

015

Magazines like Prevention This is a very reputed Health Magazine

followed by majority of health conscious

population in India. Articles will be

published for the introduction of our

business. Later ads will be published. This

is mass marketing and will create

awareness.

INR

4400 for

page

article of

size 434

x 280

mm

10/01/2

015

Pamphlets distribution Create awareness in the mass. Will be

done in the initial phase.

INR

4000,

consideri

ng INR 2per

pamphlet

03/03/2

015

News Paper Ads Ads published in Business journals to

target the gymnasiums and Fitness Clubs

for the B2B Business.

INR 600 8/02/20

15

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Page 29

Planned promotion

/advertising type

Expected business improvement Cost ($) Target

date

Google Ad words Ads in google creates a huge market.In

this method the adds are seen in googlepages and when people click it they are

dirtected to our webpage. It is an Affliate

Marketing method worth adopting when its

Google, a page that every person visits

numerous times daily.

INR 76

per click

02/02/1

5

Sales & marketing objectives

As a start up company I have just one sales and marketing manager.

The marketing plan is mentioned in above sections. All the above mentioned marketing methods

will be used as per the proposed timelines.

Objectives of the marketing team is to create awareness, generate customers by networking,

increase sales both for face to face and for online personal training.

Unique selling position

When the customer has a need for our services or recognizes a problem in his health, the buying

process starts. The desire to be fit is the problem recognised in our customers. After this problem

is identified, the customer refers the internet and various print media to satisfy his needThen the

collected data is compared to find the best fit for him in terms of various parameter like cost,

flexibilkity, quality of training etc. The final decision is to buy or not to buy our product.

Trans Trainres Online personal training is highly differentiated in the fitness market. There are nocompetitor in this sector. The competitive advantage lies here. The audio/Video add on is another

specialised feature that is new in this industry. The competitor websites that sell pre planned

workout schedules lack the customisation we offer. Hence we stand aside offering a better and

greater value preposition to our customers at an efficient cost.

Sales & distribution channels

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Page 30

Channel type Products/serv

ices

Percentage

of sales

(%)

Advantages Disadvantages

Internet Online

Personal

Training

40 % It is designed for thepeople who need

flexibility and do not

have time to workout

at fixed schedules.

Only challenge is thatthe product is new. It

will take time to

create awareness.

Shopfront B2C Face to

face personal

training

30% This is for individuals

who require personal

trainers for

themselves. These

people are very

conscious and willing

to pay high.

Only challenge is that

the product is new. It

will take time to

create awareness.

Shopfront B2B Face to

face personal

training

30% Reduction of the

burden of fitness

centres and

gymnasiums to

recruite their own

personal trainers.

Awareness of our

business model.

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Page 31

The Future

Vision statement

To be the best in personal trainers providing world class exercising techniques and trainings.

Mission statement

Trans Trainers is committed to create a culture of health and fitness in the Indians by offering its

services based on flexibility of time and exercises. Trans Trainers understands that exercising

daily is a challenge and we make it more fun by our product offerings and motivation.

Goals/objectives

The short term objectives for Trans trainers are as follows:

To raiser the capital for start-up, that is INR 1500000 to ensure the proper execution ofthe business plan for the first financial year

To build a customer base of 2000 online personal training subscribers by end of 2015. To have at least 20 customers for face-to-face personal trainers by 2015 To gain minimum 4 B2B client by end of 2015

The long term objectives are as follows

To gain 10% market share by year 3. To have a trainer base of 80 by year 5

Action plan

Please note: This table does not include sustainability milestones as they are listed in the

sustainability section above.

Milestone Date of

expected

completion

Person responsible

Location Finalisation 12/07/14 Myself

Loan from the bank 10/08/14 Myself

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Milestone Date of

expected

completion

Person responsible

Registration of Trans Trainers 01/08/14 Myself

Facilities set up(internet connections, computers,

furniture, interior design)

01/09/12 Myself

Recordings to be done for online training 01/05/14 Trainers(min 3)

Website and domain 01/05/13 Outsourced

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Page 33

The Finances

Key objectives & financial review

Financial objectives

Key financial objective for our firm is to have at least following goals covered in the 1stfinancial

year.

A customer base of approx. 2500 people for online training program, 6 personal trainers to be

outsoured in the finaical year and a face to face personal training packages sales of 50.

The profit targets related to the above sales figures are INR 4500000.

Finance required

The money which is required starting the business is INR 15,000,00. Self equity of INR 4,552,50

will be given by me, I will get INR from my silent investors INR 5,752,50 Silent Investors being

my friend and 2 family members. Govt Grant for INR 4,592,50 is already being sanctioned which

is every year given to innovative business plan. A Loan of INR 5,392,50 will be taken from State

bank of India at an interest rate of 6%.

Assumptions

The financial tables on the subsequent pages are based on the assumptions listed below:

Interest rates for bank loan will remain 6% for the subsequent years. The sales figures are conservative as the business model is new. Hence we have taken a

very avg growth of 8% whereas the expected growth rate of the industry is 12%

We have considered seasonality only in the starting of the year because as per survey thatis time after new year that people join gyms as a new year resolution.

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Page 34

START-UP COSTS Cost ($) EQUIPMENT/CAPITAL COSTS Cost ($)Registrations Business purchase price N/A

Business name INR 5,000.00 Franchise fees N/A

Licences INR 12,000.00 Start-up capital INR 500,000.00

Permits INR 25,000.00 Plant & equipment

Domain names INR 3,500.00 Vehicles INR 220,000.00

Trade marks/designs/patents INR - Computer equipment INR 25,000.00

Vehicle registration INR 22,000.00 Computer software INR 1,000.00More Phones INR -

Membership fees Fax machine INR -

Accountant fees INR 7,000.00 More

Solicitor fees INR - Security system INR 25,000.00

Rental lease cost (Rent advance/deposit) INR 390,000.00 Office equipment

Utility c onnections & bonds (Elect ricity, gas, water) INR 12,000.00 Furniture INR -

Phone connection INR 3,100.00 Shop fitout INR -

Internet connection INR - More

Computer software INR 25,000.00

Training INR -

Wages INR 900,000.00

Stock/raw materials INR -

Insurance

Building & contents INR 35,000.00

Vehicle INR 12,000.00

Public liability INR -

Professional indemnity INR -

Product liability INR -

Workers compensation INR 60,000.00

Business assets INR -

Business revenue INR -

Printing INR 2,500.00

Stationery & office supplies INR 2,000.00

Marketing & advertising INR 25,000.00

More N/A

Total start-up costs INR 1,541,100.00 Total equipment/capital costs INR 771,000.00

Start-up costs for [2015]

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Page 35

Balance sheet forecast

Amount Amount

220000 455250

50000 575250

2000050000 539250

30000

15000 459250

385000

150000

390000

900000

204000

1644000

2029000 2029000

2 Vehicles

Website design and Launch

Audio MixerFurniture

Owners Equity

Self Equity

Silent Partners Investments

Balance Sheet as of Janauary 2015

Assets Equity and Liabilities

Non Current Assets

PPE

Loan Capital

Computer + Software

Personal Training tools and clothing

Current Assets

Govt Grant

Total Non Current Assests

Total Assets

Cash and cash equivalents

Marketing Budget

Office Premise

(3month Down Payment + 3 month

advance)

Cash Reserve for first 3 months of

active partner salariesStart-Up grant from

Govt

Total Current Assests

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Page 36

Profit and loss forecast

Total Revenue 37355818.5 100%

Cost of Revenue 15000000 40.15%

Gross Profit 22355818.5 59.85%

Insurance 530400 1.42%

Other Insurance 240000 0.64%

Salary 1200000 3.21%

Rent 780000 2.09%

Communication,phone,Internet 180000 0.48%

Accounting 120000 0.32%

Office Supplies 60000 0.16%

Travel Expenses 600000 1.61%

Advertising 2898000 7.76%

Employee Insurance 180000 0.48%

Website Maintenance 600000 1.61%

Total Operating Expense 7388400 19.78%

Net Operating Income 14967418.5 40.07%

Depreciation 33500 0.09%

Loan Payment 32355 0.09%

Earning before tax & Income (EBIT) 14901563.5 39.89%

Interest Expense 45925 0.12%

Net Income 14855638.5 39.77%

Dividend Payout to Silent Members 1485563.85 3.98%

Income after Dividend Payout 13370074.65 35.79%

Non Operating or Others

Income Statement for Year 2015

Operating Expense

Other Expenses

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Page 37

EXPECTED

CASHFLOW [YEAR]Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

OPENING BALANCE INR - INR 234,800.00 INR 480,100.00 INR 724,400.00 INR 1,014,209.38 INR 1,311,918.75 INR 1,610,728.13 INR 2,067,778.13 INR 2,534,828.13 INR 3,001,878.13 INR 3,486,678.13 INR 3,983,478.13

Cash incoming

Sales INR 586,500.00 INR 586,500.00 INR 586,500.00 INR 640,509.38 INR 640,509.38 INR 640,509.38 INR 807,750.00 INR 807,750.00 INR 807,750.00 INR 838,500.00 INR 838,500.00 INR 838,500.00

Asset sales INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR -

Debtor receipts INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR -

Other income INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR -

Total incoming INR 586,500.00 INR 586,500.00 I NR 586,500.00 INR 640,509.38 INR 640,509.38 INR 640,509.38 INR 807,750.00 INR 807,750.00 INR 807,750.00 INR 838,500.00 INR 838,500.00 INR 838,500.00

Cash outgoing

Purchases (Stock

e tc ) INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR -

Accountant fees INR 10,000.00 INR - INR - INR 10,000.00 INR - INR - INR 10,000.00 INR - INR - INR 10,000.00 INR - INR -

Solicitor fees INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR -Advertising &

marketing INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00 INR 25,000.00

Bank fees &

charges INR -

Interest paid INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00

Credit c ar d f ees INR -

Utilities (electricity,

gas, water) INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00 INR 1,000.00

Telephone INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00 INR 2,500.00

Lease/loan

payments INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00 INR 35,000.00

Rent & rates INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00 INR 45,000.00

Motor vehicle

expenses INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00 INR 3,000.00

Repairs &

maintenance INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR -

Stationery &

printing INR 1,000.00 INR 500.00 INR 1,500.00 INR - INR 2,100.00 INR 1,000.00 INR - INR - INR - INR 3,000.00 INR 1,000.00 INR 2,000.00

Membership &

affiliation fees INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR -

Licensing INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR - INR -

Insurance INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00 INR 44,200.00

Super annuati on INR -

Income tax INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00 INR 50,000.00

Wages (including

PAYG) INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00 INR 100,000.00More

Total outgoing INR 351,700.00 INR 341,200.00 I NR 342,200.00 INR 350,700.00 INR 342,800.00 INR 341,700.00 INR 350,700.00 INR 340,700.00 INR 340,700.00 INR 353,700.00 INR 341,700.00 INR 342,700.00

Monthly cash

balance INR 234,800.00 INR 245,300.00 I NR 244,300.00 INR 289,809.38 INR 297,709.38 INR 298,809.38 INR 457,050.00 INR 467,050.00 INR 467,050.00 INR 484,800.00 INR 496,800.00 INR 495,800.00

CLOSING BALANCE INR 234,800.00 INR 480,100.00 INR 724,400.00 INR 1,014,209.38 INR 1,311,918.75 INR 1,610,728.13 INR 2,067,778.13 INR 2,534,828.13 INR 3,001,878.13 INR 3,486,678.13 INR 3,983,478.13 INR 4,479,278.13

Expected cash flow

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Page 38

Break-even analysis

BREAK-EVEN CALCULATOR

Timeframe (e.g. monthly/yearly) YEARLY

Average price of each product/service sold INR 1,500.00

Average cost of each product/service to make/deliver INR 750.00

Fixed costs for the month/year INR 7,388,400.00

Percentage of price that is profit INR 0.50

Total sales needed to break-even INR 14,776,800.00

Number of units sold needed to break-even 9851.20

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[Business Name] Business Plan [YEAR]

Page 39

Bibliography5th Annual Wellness Conference. (2013). Imperatives for growth.Mumbai: pwc.

Retrieved March 15/03/14, 2014

Ministry of Commerce & industry. (2014, MArch 26). Special Economic Zones in India.

Retrieved from Special Economic Zones in India:http://www.sezindia.nic.in/about-asi.asp

World Population Review. (n.d.). World Population Review. Retrieved from WorldPopulation Review: http://worldpopulationreview.com/countries/india-population/

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[Business Name] Business Plan [YEAR]

Table of Figures

Figure 1: Indian Beauty and wellness market ............................................................ 5

Figure 2: Welness Market Landscape (5th Annual Wellness Conference, 2013) .............. 7Figure 3: Organisation Chart ..................................................................................10

gsep13glscm045

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