grupo 361 & massi international team

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We are a integrate marketing group

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  • Member of

  • Member of

    WHY 361o?

  • Member of

    vs.360o

    CLOSED CIRCLE

    361o

    3D CONTINUUM

  • Member of

    Foco en los drivers del negocio y clara vision de ejecucion,

    hoy y maana

    Our 361o Integrated Marketing Philosophy is built on the principle that it is not about surrounding the Consumer or

    Shopper with media. It is about generating a communication continuum of touch points that allow for the evolution of the

    Brand Relationship with its Target.

    Why 361o?

  • Member of

    OUR VISION OF THE FUTURECommunication & Brand Relations Mobile/Digital

    Generating Brand Preference and Purchase Intent

    Consumer Engagement & Shopper Marketing

    Living Brand Experiencesand Closing the Cycle

    at The Point of Purchase

  • Member of

    WHAT IS GRUPO 361?

  • Member of

  • Member of

    WE ARE NOT AN AD AGENCY!

    Although we have three in the Group

  • Member of

    Foco en los drivers del negocio y clara vision de ejecucion,

    hoy y maana

    We are a Group of Integrated Marketing Companies, each Specialized in developing connections between

    Latin American and U.S. Hispanic Consumers, Shoppers and Brands.

  • Member of

    Experiential Marketing

    Shopper MarketingShopper

    Creative Boutique

    U.S. Hispanic Creative BoutiqueCustomer Dialogue

    CommercialConsultancy

    DisplaysAdvertising & PR

    Digital

  • Member of

    People have another device in their hands

    while engaged with mass media

    >78%

    EXPERTS IN INTEGRATED COMMUNICATIONSMulti-platform Communication Brand & Marketing StrategiesIntegrated 361 CreativityMedia Evolution PlanningOver 38 Years Experience In The Americas

    These days are long gone

  • Member of

    Al Aire: Total de respuestas de los usuarios durante el show

    INTERACTIVE TELEVISION

    A Key Strategic Partner

  • Member of

    70% Of All Buying Decisions Are Made At The Point Of Purchase

    > 55% Of People Begin Their Path To Purchase On-line or Mobile

    EXPERTS IN SHOPPER MARKETING Shopper Research Solutions Designed Based On Shopper Insights Path To Purchase Communication Strategies Over 11 Years Of Experience In The Americas

  • Member of

    CONSUMER/SHOPPER"DISTINCTION

  • Member of

    CONSUMER/SHOPPER"DISTINCTION

  • Member of

    SHOPPER JOURNEYPath-to-Purchase

  • Member of

    SHOPPER JOURNEYPath-to-Purchase

  • Member of

    A Point Of Purchase Specialized Creative Boutique Integrated Shopper Solutions Over 17 Years Of Experience In The Americas

    EXPERTS IN SHOPPER CENTERED CREATIVE DEVELOPMENT

  • Member of

    World Class Display Design Studio (Low, Medium & High-tech)Innovation In Shopper Engagement DisplaysOver 15 Years Of Experience In The Americas

    EXPERTS IN MULTI-SENSORY DISPLAYS

  • Member of

  • Member of

    VIRT

    UAL 3

    D

  • Member of

    SCENT MARKETING STRATEGIC PARTNER

  • Member of

    Sales, Distribution & Logistical Strategy Development Trade to Shopper Marketing Solutions Integrated Sales & Marketing Strategies Over 10 years experience in The Americas

    EXPERTS IN COMMERCIAL CONSULTANCY

  • Member of

    EXPERTS INMULTI-SENSORY

    BRAND EXPERIENCES

    Unique Multi-sensory Brand Architecture MethodologyEngagement Strategies & Concept DevelopmentEvents, Promotions, Trade Shows And SponsorshipsOver 17 Years Experience In The Americas

  • Member of

  • Member of

    Look?

    Sound?

    Smell?Feel?

    Taste?

    MULTI-SENSORYARCHITECTURE

  • Member of

    EXPERTS IN CREATIVITY FOR HISPANICS A Multi-cultural Creative Boutique based in Dallas, Texas Creativity based on Hispanic Insights and Not Mere Translations Over 20 Years of Experience in The United States

    Million People

    of the populaFon

    Research on-line before buying

    1 in every 4 children

    Own Smartphones

    Purchasing Power

  • Member of

    Markets are Conversations

    EXPERTS IN DIALOGUE MARKETING Dialogue Strategy Developers Content Development And Management Influencer Scouting And Management Over 15 Years Of Experience In The Americas

    The Consumer as Media

  • Member of

    EXPERTS IN THE DIGITAL PARADIGM A Strategic Approach To Enter The New Digital Ecosystem Global Network Of Developers (Specialized in Key Technologies) Social Media And Relational Media Strategies Multi-media And Multi-channel Solutions More Than 16 Years In The Americas (Digital Years Are Dog Years)

  • Member of

    LARGEST DATA BASE COMPANY IN THE WORLD

    A Key Strategic Partner

  • Member of

    How Do We Work?

  • Member of

    ROLES Client Service Strategic Guidance Service Integration Coordination

    EXPERTCOMPANIES

    SINGLE POINT OF CONTACT

  • Member of

    Creative Diversity!

    6 VPs form our Americas Creative

    Committee!

  • Member of

    OFFICES IN THE AMERICAS

    - USA- Argentina- Brazil- Colombia (Andean)- Mexico- Panama (Central America/Caribbean)- Venezuela

    BOOTS ON THE GROUND

  • Member of

    Billings: > US$ 220,000,000

    Clients: > 40 in The Americas

    Employees: 345

    OUR GROUP IN NUMBERS

  • Member of

    SOME KEY CLIENTS IN LATIN AMERICA

  • Member of

    SOME KEY CLIENTS IN THE U.S.