growth strategy workshop
DESCRIPTION
This is a workshop I did for 2nd stage entrepreneurs at a workshop hosted by the National Black MBA & The Disney Entrepreneurship CenterTRANSCRIPT
2010 ECONOMIC EMPOWERMENT SERIES
MOVING BEYOND THE START UP: TAKING BUSINESS TO THE NEXT LEVEL
Part 1: Clear Strategies for Success
Saturday, April 24, 2010
2010 ECONOMIC EMPOWERMENT SERIESMOVING BEYOND THE START UP: TAKING BUSINESS TO THE NEXT LEVEL
Part 1: Clear Strategies for Success
Dwight CalbertPresident
Aphelion Consulting LLC
2010 ECONOMIC EMPOWERMENT SERIESMOVING BEYOND THE START UP: TAKING BUSINESS TO THE NEXT LEVEL
Part 1: Clear Strategies for Success
Workshop 1:Strategic Aspirations
Product/Market Life-Cycle
Launch Growth Maturity Saturation Decline
Time
Sal
es
1) Challenges of Growth
75% of growth initiatives fail
Less than 12% of publicly traded companies achievedouble-digit growth over a 10 year period
29% of managers in major corporation feel confident that they can reach their organic growth target
90% of executives rate innovation as a strategic priority in relation to growth;
over half are dissatisfied with their ROI on innovation
The Relative
ValueGrowth
OrganicGrowth
vs.
Margin Improvements
Exploration
Exploitationvs.
CreativeDestruction
Cannibalism
Dilute the Brand
Inconsistent Strategic Intent
Proactive Exit StrategiesReinvigorates Growth
The #1 Strategic Problem for Companies
GROWTHGROWTHGROWTHGROWTH
2) DefineStrategy
How do you strategically think about growth?
Strategy is:
1) an overarching plan that defines how you will attain & evolve a unique, differentiated
competitive position that provides a clear advantage
2) a guideline for the focused use of resources to exploit opportunity and profit
Strategy Defined
Differentiated
Advantage
Sustainable
Greatness
Components of Strategic Aspiration
from Blue Ocean Strategy
“These ideas are not for those whose ambition in life
is to get by or merely to survive”
PhilosophicalTenet
“An organization can outperform rivals only if it can establish a difference that
it can preserve”
Successful Strategy requiresVision, Commitment, Focus, Bold Leadership
& Decisive Action
“Strategy is a Paradox”Commitment to an Unknown Future
3) Strategic Thinking Tenets
Foundations of Strategic Thinking
Nothing is True -Everything is Permitted
ChallengeConventional Wisdom
Framing Science
BIG PICTURE
Long-Term Perspective
High Altitude Holistic View
Signaling
The strategic use of misdirection toconfuse the competition
Carefully manage signalingeffort because it gives notice
of innovation growth initiatives
4) ExampleGrowth Strategy
Innovation SpurredPath to Growth Model
Adapted from “Incubating Innovation”Journal of Business Strategy
by Hickman & Raia (200)Strategic Scope
Degree of Change & Innovation
Limited
Deg
ree
of C
han
ge &
Innova
tion
Unlimited
OrganizationalCapabilities
Existing
New
Develop NewCapabilities
CreateRevolutionary
Change
Improve CoreBusinesses
ExploitStrategic
Advantages
S3 4
1 2
Exploration
Exploitation
Illustrative Growth Strategy
1Increased Capacity for Reinvestment
Capacity & Willingness to Change
2Identify & Shape New Markets
Innovation
3Reduce Missed Opportunity Cost
De-Risking Opportunities
Product/Market Life-Cycle
Launch Growth Maturity Saturation Decline
Time
Sal
es
1Increased Capacity for Reinvestment
Capacity & Willingness to Change
Growth Strategy
COMPETE on Your Ability to Generate
Excess Cash
Innovation is a core strain in theDNA of Growth
AssumptionsKnowledge
Cost
Cost
1) Change the ratio to optimize cost savings & productivity gains
2) Create organizational knowledge & capabilities that are valuable intangible assets
10% Savings = $1 Million in Growth
A Key Source of Differentiation:
What are the capabilities that drive competitive advantage given our strategic focus?
Within those capabilities what are the positions that really make a difference?
Who are the people in those positions & what are their skill-sets?
Are the best people & skills in the most important strategic roles?
Growth Strategy
Building the Organizational CapabilityCapacity & Willingness to Change
1a
Compete onSpeed &Agility &
Time
Time
Org
aniz
atio
n Si
ze
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6
Creativity Direction Delegation Co-ordination Collaboration Alliance
LeadershipCrisis
AutonomyCrisis
ControlCrisis
Red TapeCrisis
GrowthCrisis
Organizational Growth Phase Model
UPS Marketing Tag-line
“Moving @ the Speed of Business”
UPS Marketing Tag-line
“Moving @ the Speed of Business”
DecisionMaking Window
Risk
Short Long
Low
High
FundamentalMarketChanges
DecisionMaking Window
Risk
Short Long
Low
High
Past Competitive Environment
Today’s Competitive Environment
Product/Market Life-Cycle
Launch Growth Maturity Saturation Decline
Time
Sal
es
2Identify & Shape New Markets
Innovation
Growth Strategy
COMPETE on Vision
“People who get on in this world get up and look for circumstances they want;
if they don’t find them, they create them”
~ George Bernard Shaw
Low Hanging Fruit
Low Hanging Fruit
Adjacencies
Franchising
Channel Expansion
Geographic Expansion
Growth with Partnerships & Alliances
Growth through Mergers & Acquisitions
Money In
Money Out
Growth RequiresInvestment
Converting Ideas
Innovation Portfolio
Innovation PortfolioPortfolio Dimensions
Timeframe
Exploration vs. Exploitation
Evolutionary vs. Revolutionary
External & Globally Sourced
Concept Diversification
Strategic Diversification
Master the Art of Creative Destruction
Unorthodox Experiments
Growth Strategy
Building the Organizational CapabilityInnovation
2a
COMPETE on Ideas
“from possibility to profit”
Innovation Defined
the art of converting new ideas, discoveries or a vision into societal progress or commercial success
faster and more effectively than competitors who have equal access to
knowledge and technology
PhilosophicalTenet
“Technological breakthroughs and new products are not enough to generate
growth from innovation”
Areas of Innovation
Creativity
~ how to discover more and better ideas that lead
to innovation
~ creativity & innovation in organizational teams
Creation Engines
StrategicValue
CreatingPotential
{
Challenge
Objective
Opportunity
Product Development
~ how to create an open-sourced, collaborative system of development
~ creating & coordinating synergies across the
global community
Innovation Integrators
Process / Capability
~ how to create the core capability of innovation in
all company activities
~ performance metrics, processes, systems &
human capabilities
Innovation Infrastructure
Strategic
~ how to create strategic innovations that drives adaptive competitive
advantage
~ exploiting environmental change to shape and create new markets
Strategic Renewal
3Reduce Missed Opportunity Cost
De-Risking Opportunities
Growth Strategy
Always Compete for New Opportunities
Growth Strategy
Building the Organizational CapabilityDe-Risking Opportunities
3a
Compete on ourDecision Making Ability
Risk is an Inherent Part of Innovation
& Growth
Remove the perception of risk (career risk) from the innovation process
Different is not Deficient
2010 ECONOMIC EMPOWERMENT SERIESMOVING BEYOND THE START UP: TAKING BUSINESS TO THE NEXT LEVEL
Part 1: Clear Strategies for Success
Thank You
Dwight CalbertPresident
Aphelion Consulting LLC
Infinitely Innovative
(650) 641-2095 Office(866) 202-1086 Toll-Free
(312) 498-7741 Cell
www.Aphelion-Consulting.com