Growth Markets

Reaching your goal. Achieving your vision.

For entrepreneurial companies, speed and

clarity of action often spell the difference

between success and failure. Reznick Group’s

Growth Markets Practice provides accounting,

tax and business advisory services to help

growing companies move forward.

This publication contains only general information and is not intended by Reznick Group to be a rendering of accounting, business, financial, investment, legal, tax, or any other professional advice or services. This publication is not a substitute for any professional advice or services.

©2012 Reznick Group, PC RG_ IND_GRO_05-12v1

About Reznick Group

Reznick Group is a top 20 national CPA

firm providing accounting, tax and business

advisory services to clients nationwide.

The firm’s industry experience includes

technology, life sciences, government

contracting, entertainment, hospitality,

manufacturing and distribution, banking

and financial services, renewable energy

and real estate.

For more information, visit: www.reznickgroup.com

Growth Markets Entrepreneurial companies need business advisors who

can keep pace with them while helping them build a

foundation for future financial growth. Reznick Group’s

Growth Markets Practice provides these companies

with accounting, tax and business advisory services

that draw upon the full resources of a Top 20 CPA

firm. The practice offers a deep understanding of key

industries and the financial needs of growth-focused

businesses—from early-stage startups to venture and

private equity-backed businesses to later-stage privately

held and publicly traded companies.

The Right Financial Advice—At Every Stage of GrowthThe Growth Markets Practice can serve as strategic

advisors to a company’s decision makers at each stage

in a company’s life cycle.

Early stage and startup: Companies planting their stake

in the ground need a reliable source of guidance on a

range of business-building issues. Our practice team helps

early-stage company founders, CEOs and CFOs connect

with local business leaders, work through key business

issues, and resolve critical tax and finance matters.

Expansion stage: Businesses achieving solid revenue

traction or investor funding have a new set of require-

ments which may necessitate financial audits, multistate

tax compliance and reporting of results to investors and

lenders. The Growth Markets Practice can draw upon the

full resources of Reznick Group—its valuation, state and

local tax and other practice teams—for integrated support.

Later stage: As the enterprise becomes fully established,

managing cash flow is critical. The company faces

decisions on acquisitions, debt or equity financing, and

a pending IPO may require a review of internal controls

and processes. The Growth Markets Practice can leverage

Reznick Group’s extensive experience working with

large companies to help later stage companies follow

investor relations communication best practices while

laying the foundation for continued growth.

The Industry Experience You NeedThe challenges and opportunities faced by high-growth

companies vary greatly by industry. For this reason,

Reznick Group’s Growth Markets Practice maintains

specific focus in a number of industries, Including:

• Technology and new media

• Life sciences

• Government contracting

• Entertainment and hospitality

• Manufacturing and distribution

ServicesAssurance and Accounting

• Financial statement audits and reviews

• Examinations and agreed-upon procedures

• Audit readiness and transaction

support services

• Technical accounting support, including revenue

recognition and complex equity structures

Tax Compliance and Consulting

• Preparation of income tax provisions

• Tax compliance, planning and strategy

implementation

• State nexus studies

• Section 382 analysis

Business Advisory and Valuation

• Due diligence services

• Contract compliance

• Internal audit services, including compliance

with Sarbanes-Oxley (SOX)

• Stock and option valuation and purchase

price allocation

Learn More:For more information on how you can benefit from our services, visit: www.reznickgroup.com/growthmarkets

Case Study: Growth Markets

Client

A fast-growing software as a service (SaaS) company

Situation

The company was approaching $1 million in annual

revenue and had obtained several marquee customers.

The founders wanted to capitalize on this momentum

and position the enterprise to raise the venture capital

required to further scale the business.

Challenge

The company’s finance and accounting practices

needed a thorough assessment to ensure that they

would successfully meet the expectations of potential

investors. Reznick Group’s Growth Markets Practice

identified several areas that required immediate

attention, including the company’s revenue recognition

policies, employee incentive agreements, internal

resource constraints and complex issues within its capital

structure. In addition, the company needed access and

introductions to local technology business leaders and

venture capitalists to obtain the needed funding.

Reznick Group Solution

Reznick Group worked with the company founders and

CFO, and provided detailed recommendations and insight

that brought the company’s finance and accounting

procedures in line with best practices. Reznick Group

also leveraged its relationships within the technology

community to introduce the company to venture

capitalists, bankers, membership organizations and

CXOs at peer companies.

Results

By working with Reznick Group, the company increased

its appeal to potential investors by presenting clear

and straightforward financial information, addressing

resource needs and building a network of mentors,

business partners and contacts that significantly

strengthened its prospects of scaling and growing its

business. The firm is currently meeting with several

investors and evaluating term sheets.