growing your business through reverse engineering customer base

Download Growing Your Business through Reverse Engineering Customer Base

Post on 12-Jun-2015




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#84 - In this episode, Travis talks with successful designer and internet entrepreneur David Kadavy. David is a well-known writer and blogger as well as a sought after speaker. His book, Design for Hackers: Reverse-Engineering Beauty has been a top selling book in Amazon and has helped thousands of people create an attractive and well-designed website through balanced and clever visual design. David and Travis also discussed about various topics such as the importance of design and user-experience in creating your website and this would create an image for your business that consumers will take seriously. David gave his take on the common design strategies that help create an impact on websites. Communicating with the designers and establishing the objectives of the business is one thing, another would be creating a hierarchy for competing elements in your design. Simplicity also goes a long way in creating a visually appealing and understandable website layout. These are just some of the things that David points out as he and Travis talk about the importance of design and how it works for your business.


  • 1. the popular media portrayal of hackers, being somebody who breaks into computers. kind of group of people who really value learning new things, and using technology to solve problems, and be willing to learn whatever it is that they need to learn to achieve their vision.

2. there's cultural things that influence designs depends upon the culture or the personal taste and intentions you can't really have a great visual design without a great user experience 3. People are learning how to do a lot of things on their own and in part because they want to but also it's just so much easier now. Like you can create a crazy, complicated, multi-dimensional bracelet using shape ways or something like that. Or you can make your own album, or have your own radio show. 4. this visual communication is a new kind of literacy people learn how to do it more and more with the help of visual communication understanding messages becomes easy to convey a message verbally or even written would have taken a whole lot more effort 5. If you can design something, makes something look decent when you're designing it, and not have to pay somebody else, you're creating value out of thin air. When an entrepreneur figure out how to do a little bit of this it will be a huge ROI. 6. unclear business objectives can manifest themselves in design problems. you got to think about how design fits with the best strategy. Being clear visually with what is the most important thing that a person should be looking at right now is a really important thing to do. 7. watch out for competing elements. simplify decisions (like with font selection) think about all the invisible forces in design. Communicating with these invisible things in design is really important to making clean and clear-looking design quickly and efficiently. 8. In writing you have the intro, and then the body, the highlights and all of those things, but there's a lot of editing and then removing what shouldn't be there. Writing helps organize your thoughts. It should be flowing and communicating. 9. In design, you are connecting your brain to the brain of the lookers of your design. Is it flowing, is it communicating? Is the design conveying these thoughts that you have to them. 10. It's really trying to install new eyes in your head, so that's when you see designs that you've liked, you'll have a better understanding of what's going on. 11. learn how to delegate learn how to separate yourself from the actual doing of the business. through the experience of learning things you come with some new tools for helping get that next level of competency into people's brains. (thats how you scale) 12. To be successful in any business you need to become extremely competent in that. But to really become extremely successful, very rarely does it entail you doing what it is that made you successful. 13. listen to the full interview at 14. the entrepreneurs radio show Conversations with Self-made Millionaires & High-level Entrepreneurs that Grow Your Business a production of Rock Star Entrepreneur Network


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