growing your business in a down economy

Sponsored by

How you can How you can take advantage take advantage of the best time of the best time

in history to in history to gain market gain market

shareshareA guide to

leading your market

Copyright 2009 ABI Digital Solutions 2

Areas covered• Dangers that threaten your business.• Marketing best practices that effectively

increase your sales even in tough economic times.

• How to attract a lot more buyers and increase and improve your branding.

• Ways to triple sales with simple steps. • How to brand better, more effectively and more

interestingly than any of your competitors.


The current business climate is unforgiving

• A corporation fails every 3 minutes.

• A company changes control every 15 minutes.

• 96% of all companies fail within 10 years.

• 26,000 new products and brands are introduced every year.

http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003658204, The Ultimate Sales Machine by Chet Holmes, Portfolio 2007, Dun & Bradstreet 2002


The “numbers” can lead us down the wrong path

• 1000• + 40• +1000• + 30• +1000• + 20• +1000• + 10

Copyright 2009 ABI Digital Solutions

A cautionary fable for our times

• There was a hot dog vendor known for selling the best hot dogs in town. His business was booming.

• This man was so busy advertising and selling his hot dogs and making lots of money, that he didn't even have time to read the newspaper or listen to the radio. Consequently, he never heard a word about the coming recession.

• He just kept selling hot dogs to his customers who bought as many as he could make.

5


A self-fulfilling prophecy

• Then, one day, his college-educated son told him that an economic recession was coming, and people wouldn't have enough money to buy many hot dogs.

• On his son’s advice, the successful vendor cut back on his advertising and ordered fewer supplies. He took down many of the billboards that lead to his roadside stand.

• And sure enough, people stopped coming to his hot dog stand, and he eventually went broke.

• Then he thought to himself, "How smart my son was in predicting this."

6


But look at what happens when companies keep marketing during down times…

7Copyright 2009 ABI Digital Solutions


Companies that did not cut marketing in the 1974 – 1975

recession came out ahead

• In the 1974-1975 recession years, companies that did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies that made cuts in the two recession years.

8Source: ABP/Meldrum & Fewsmith study, 1979


Companies that increased marketing in the 1981 – 1982

recession took a lead that lasted years

• A study of hundreds of companies during the 1981-1982 recession showed that B2B firms that increased their marketing expenditures during that time averaged significantly higher sales growth both during the recession and for the following three years than those that eliminated or decreased marketing.

9Source: McGraw-Hill Research. Laboratory of Advertising Performance Report 5262 New York: McGraw-Hill, 1986


"The keys to gaining market share in a recession seems to be spending money and adding to staff. Firms that increased their budgets and took on new people were twice as likely to pick up market share.”

Management Review survey of firms in the 1990 – 1991 recession

Source: Greenburg, Eric Rolfe. "Fortune Follows the Brave," Management Review, January 1993 10Copyright 2009 ABI Digital Solutions


Why Would this Be?

• Because everyone else is spending LESS.

• Companies that maintain their marketing expenditures by default have a larger piece of the advertising pie.

• Companies that ‘bury their heads in the sand’ by cutting back on prospecting while waiting for the economy to improve are leaving the window wide open for competitors to gobble up sales.

11


“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.”

12

Henry Ford



“Rather than wait for business to return to normal, top executives should cash in on the opportunity that the rival companies are creating for them. The company courageous enough to stay in the fight when everyone else is playing safe can bring about a dramatic change in market position.”

13

Advertising as an antirecession tool Harvard Business Review

Source: Dhalla, Nairman K. "Advertising as an antirecession tool," Harvard Business Review, Jan.-Feb. 1980Copyright 2009 ABI Digital Solutions


So to be successful, all you have to do is advertise,

right?• The problem is,

conventional advertising does not work the way it used to.

• Let’s take a look.

14


Consumers today are harder to reach

• 29% of consumers do not read a newspaper.

• In 1960, nearly 90% of the country watched prime time TV. Now less than 30% do.

• 25% never watch the evening news.

• 70% mute commercials.• 24% own a DVR and watch at

least 50% of television programming on replay (skipping the ads).

The Arbitron Outdoor Study:, http://www.oaaa.org/pdf/ArbitronOutdoorStudy.pdf, IBM survey, http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/


People receive so many commercial messages they

tune them out• Thirty years ago, the

average American was targeted by 560 daily ad messages.

• Today, the average consumer receives up to 5,000 commercial messages each day.

16

Source: Source: Experience the message by Max Lenderman. 2005 (published by Basic Books), http://books.google.com/books?id=cl4vMxzcW84C&pg=PA19&lpg=PA19&dq=%22Thirty+years+ago,+the+average+American+was+targeted+by+560+daily+ad+messages%22&source=bl&ots=ywf5f8-dbm&sig=1SMIO8-G7op3Sx9hwvJOZ_sJ-Mk&hl=en&ei=LXKkSYCbComQtQPEu7WgAg&sa=X&oi=book_result&resnum=1&ct=result#PPA19,M1 ,CAUGHT IN THE CLUTTER CROSSFIRE: YOUR BRAND. By: Creamer, Matthew, Klaassen, Abbey, Advertising Age, 00018899, 4/2/2007, Vol. 78, Issue 14

BUY ACME

!

BUY ACME!

BUY ACME!

BUY ACME

!

http://books.google.com/books?id=cl4vMxzcW84C&pg=PA19&lpg=PA19&dq=%22Thirty+years+ago,+the+average+American+was+targeted+by+560+daily+ad+messages%22&source=bl&ots=ywf5f8-dbm&sig=1SMIO8-G7op3Sx9hwvJOZ_sJ-Mk&hl=en&ei=LXKkSYCbComQtQPEu7WgAg&sa=X&oi=book_result&resnum=1&ct=result


It costs more than ever to reach consumers

• Total US newspaper circulation figures:• 1990: 62,645,000• 2000: 59,421,000• 2007: 51,246,000

• Yet the cost of newspaper advertising per unit of circulation has increased tenfold since the mid-1960s,

• Magazines have seen a fivefold rise in ad costs over this period.

17

Source: BusinessWeek July 12 2004 http://www.businessweek.com/magazine/content/04_28/b3891001_mz001.htm, Newspaper Association of America http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx

Ad cost increases since mid-1960’s


Magazine circulation has been falling for years

18Source: http://www.foliomag.com/2008/why-consumer-magazine-circulation-levels-are-still-too-bloated#

• The industry’s paid-verified circulation has declined nearly 11% from 2000 to 2007.


Super Bowl advertising costs have doubled since

1999

19Source: ZdnetNews 1/2001, http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSN0644484220080506


Don’t look to the Internet to reach your dwindling audience

• As television viewing and magazine readership declines, time on the Internet is increasing. BUT…

• “The truth about online ads is that a precious few people actually click on them.”BusinessWeek Nov. 21, 2007

• Percentage of people who click on Internet banners• 1997: 1%• 2001: 0.4%• Today: 0.2%

Ziff Davis Smart Business, March, 2001, BusinesWeek Nov. 12, 2007


Many marketing executives today are keeping tight reins on their

advertising budgets• A recent Association of

National Advertisers survey shows companies plan to reduce advertising budgets due to the recession• 77% plan to reduce ad

campaign media budgets• 72% plan to reduce ad

campaign production budgets

21

Source: Association of National Advertisers survey released 2/10/2009 , http://www.ana.net/news/content/1622, http://www.businessweek.com/magazine/content/04_50/b3912109.htm?chan=search, http://www.mediaweek.com/mw/content_display/special-reports/mediaweek-forecast/e3i8984cd09f9fc983651aaf8eb5b71c8ed


Drop in ad spending

22

Source: Association of National Advertisers survey released 2/10/2009 , http://www.ana.net/news/content/1622, http://www.businessweek.com/magazine/content/04_50/b3912109.htm?chan=search, http://www.mediaweek.com/mw/content_display/special-reports/mediaweek-forecast/e3i8984cd09f9fc983651aaf8eb5b71c8ed, http://www.kiplinger.com/businessresource/forecast/archive/Firms_Slash_Ad_Budgets_in_2009_081219.html

Sponsored by

Marketing best Marketing best practices that practices that

effectively effectively increase your increase your sales even in sales even in

tough economic tough economic times times


Consistent care and attention yields spectacular

results• The seed of the black bamboo plant must be

watered and fertilized almost weekly after planting.

• To the frustration of the novice farmer, during the first four years nothing at all seems to happen despite being repeatedly watered and fertilized.

• Then, during the fifth year, in the sixth month, the seed opens and a stalk bursts through the ground.

• Within a period of six weeks, the bamboo grows to a majestic height of 20 feet!

• The question is what was going on in the five years prior?

• Growing the roots that would support a 20 foot growth spurt.

24


Marketing is exactly like black bamboo

• Let’s discuss how to break through and get noticed in all the marketing clutter through correct and consistent care.


The ultimate goal of marketing is top of mind

awarenessTop of Mind Survey

Name…•An American car company

• A cola company•A night-time, stuffy, achy, fever

so you can rest medicine

26


Top of mind choices

A $400,000 study shows what gives you top of mind… Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007


Advertising

Company

brochure

Education

Direct mail

Public relation

s

Internet

Personal

contact

Advertising/Signage

Education/Trade Show

DirectMail

Public Relatio

ns

Internet

Personal

contact

Company

brochure

The Seven Musts of Marketing

• Extensive studies reveal that you must use these seven marketing weapons if you want to dominate your market and be the top of mind choice

Consistent Theme/ Slogan

Impressions{Conflicting and Varying Messages

28Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007


What creates the most top of mind awareness?

• Advertising builds more top of mind awareness than all of the other marketing tools combined.

• Plus…advertising makes all of your other methods work 35% better.

• To be effective, ads must be repeated to become burned into the minds of your customers.

• But advertising effectiveness has declined. There is a science to getting the most for your advertising dollars.

Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007


#1 rule: be “Distinctive”

• Best response-generated advertising must catch the eye.

• Before a prospective client will even think about reading your ad, it has to be distinctive enough to rise out of the clutter.

• Effective advertising also speaks to your audience.

In The Corporate Jungle, Identity Is

Everything!

Communicating By Design

30Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007


Reach people’s emotions with rich imagery

• You need advertising with rich imagery that engulf your prospects.

• Enable them to feel the experience and picture themselves• Using your product• Enjoying the

environment you can create for them

Source: “Measuring Emotional Response to Advertising,” ARF/AAAA MI4 Initiative, 2005, Engagement: Understanding Consumers Relationship with Media, www.magazine.org/engagement, http://www.psychologicalscience.org/pdf/ps/Lerner.pdf


Color gets more attention

• Color draws the eye.• Four-color ads are

recalled 53% more often than black and white ads.

• Keep this mind with all of your print marketing, from signs to billboards.

• Consistent look and feel – including color - is critical to building your brand…

Source: Advertising Positioning, the MPA Research Newsletter No. 60

Sponsored by

How to attract a How to attract a lot more buyers lot more buyers

and increase and increase and improve and improve

your brandingyour branding

33


Your customers are increasingly on the road

• 98.4% of people ride or drive in non-public transportation vehicles every month.

• 70% say they are in traffic more than in previous years.

• People on average spend more than two hours per day in a car – over 15 hours per week.

• People spend nearly 14% of their waking hours in cars.

• People drive an average of 306 miles per week.

•

34Source: The National In-Car Study 2003, Arbitron, http://www.oaaa.org/assets/research/InCarStudy2003.pdf


Heavy commuters have money and families

• The average American’s round-trip commute takes nearly an hour.

• The heaviest commuters spend nearly two hours a day getting to and from work.

• Heavy commuters spend 19% less time reading newspapers and are less likely to be reached by local TV newscasts, especially the local evening news.

Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix, http://www.oaaa.org/pdf/ArbitronOutdoorStudy.pdf


Do you want an upscale demographic?

• The top ¼ of Americans who spend the most time commuting or who travel the most miles are much more likely than the national average to be upscale, educated, married and have children – a great demographic for many B2C businesses.

36Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix, http://www.oaaa.org/pdf/ArbitronOutdoorStudy.pdf


Big business understands the power of outdoor

advertising• 76.9 % of Fortune 500

companies sampled said they would lose sales if they did not use outdoor advertising.

• The average company estimated a decline of 18% in sales without outdoor advertising.

• They also stated that the market saturation with outdoor advertising was much better than any other media.

Source: OAAA Survey


Be strategic in spending your marketing dollars – outdoor

advertising has the lowest CPM

38Source: OAAA http://www.oaaa.org/marketingresources/factsandfigures/mediacomparison.aspx


Some options in outdoor advertising

• Billboards• Truckside

advertising• Other transit

• Buses• Taxis• Mobile billboards

• Street furniture, etc.• Benches• Bus shelters• Kiosks

Source: http://www.oaaa.org/outdoor/facts/number.asp


Outdoor advertising increases brand awareness and positive

perception•In a market test in Detroit

and Minneapolis, both markets ran print and broadcast ads, but Detroit supplemented with billboards and truckside advertising.

•Detroit was the clear winner. • 30% Increase in brand

awareness (50% within the target demographic)

• 100% positive perception of brand

Source: MediaVehicles 2/2001

With outdoor advertising

Without outdoor

advertising

Brand awareness


Reach your customers wherever they drive

• Billboards are extremely effective for reaching urban commuters, and most were put into place to reach that audience.

• Though many commute to the city, over half of Americans live in the suburbs.

• How can you successfully and cost-effectively reach suburbanites?

http://www.pbs.org/fmc/timeline/dsuburb.htm, http://www.oaaa.org/outdoor/sales/history.asp, http://www.wiu.edu/art/courses/handouts/billboardimages/billboards.htm, Haworth Media, http://www.post-gazette.com/pg/06107/682801-53.stm


•You can reach suburbanites and commuters coming and going with truckside advertising.

You may have a fleet of potential billboards on

wheels


An ad on a large truck is as big as a traditional roadside

billboard• Each side of the truck

and the back are used as display space.

• The overall display space on a large truck (both sides and the back) is equal to more than a bulletin billboard (typically 10’ x 40’ or 14’ x 48’).

Source: OAAA


Truckside visibility can’t be beat

• Big trucks sit high, and both sides of the truck and the back are clearly visible across traffic lanes as well as close up.

• Commuters see truckside advertising for an extended period in traffic.

Source: OAA


The Great News!

• The most expensive part of outdoor advertising is not the graphics production – it’s the lease!

• You get all the benefits of outdoor advertising, but spend $0 on ad space.

Source: OAA


Drawing Them In

46

* Billboards

* Vehicle Graphics

* On Premise Signs


Outside on-premise signs attract new-comers and remind

current ones• 35% to 50% of the

consumer population today shops outside their local area.

• Legible, conspicuous on-premise signage assists in attracting a large percentage of these non-local and new-comer consumers – and remind old customers you are there.

47Source: http://www.sba.gov/smallbusinessplanner/start/pickalocation/signage/understand.html


Signs make people aware of your business

Participants' Responses

Quick Service Food(% of

responses)

Saw it (the sign) while passing 35%Always knew 29%

Word of mouth 14%

Advertising 10%All other 6%Don't know 6%


• Survey participants were asked how they first became aware of quick service food, family and atmosphere restaurants.

• The spontaneous nature of the QSF visits at 35% shows the power of on-premise outdoor signage.


Inside and outside - Signs are critical to increasing

profits• In a recent study, the

addition of a pole sign, or a plaza identity sign including the store's name, resulted in an average increase in weekly sales of 5-10%, which was attributed to increased visibility.

49Source: California Electric Sign Association (CESA) and the International Sign Association (ISA)1995


Getting Closer

50

* Billboards

* Vehicle Graphics

* On Premise Signs

* On Premise Signs

Why the Repetition?


Let people know where you are

• A consumer must be exposed to an ad 9 times before they will buy.

• On-premise signs help develop a memory for a location.



Working for you 24/7

• An effective on-premise sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media.



Signs remind passing customers on their way home

from work• The most value is in the P.M.



Where consumers stop on the way home from work



Remind the 40% who decide to stop while on

their way home



Case Study: K. Hovnanian Homes

• Although the recent instability of the economy has created a housing downturn across the nation, Houston’s K. Hovnanian/Brighton Homes has maintained/experienced an increase in their traffic & sales numbers when compared to the previous year.

56

Source: Small Business Association, http://www.sba.gov/smallbusinessplanner/start/pickalocation/signage/belmont.html



• K. Hovnanian made some key strategic decisions:• They decided to maintain their

previous years marketing budget rather than slash it.

• They decided to eliminate their newspaper ads.

• They decreased their radio spots• They INCREASED their spending

on outdoor advertising including billboards and signage.

57




• With the new outdoor advertising campaign that K. Hovnanian/Brighton Homes just kicked off, they have already begun to see an increase in traffic & sales with hopes of seeing upwards of a 10% increase (or more) by the end of the campaign.

58



Case Study: LUBY’S

59


• Luby’s Restaurant made a strategic decision one year ago to shift their marketing efforts to Outdoor as their primary brand development tool.

• Luby’s set specific goals they expected from their new strategy.

• In the past year, Luby’s has reached all their internal goals and expectations, and has said they are “VERY PLEASED” with the results thus far.

Sponsored by

Ways to Ways to triple sales triple sales with simple with simple

steps steps


70% of purchase decisions are made at the store itself

• Only three out of 10 purchases are decided in advance of the shopper going to the store.

• 70% of buying decisions are made at the store.

• Clearly, grabbing the consumer’s attention is the key to increasing your sales.

• One way to do this is with signs…

Source: University of Florida Economics Department


CLOSE!

62

* Billboards

* Vehicle Graphics

* On Premise Signs

* On Premise Signs

* In Store Signs


Signs stimulate the brain

• When signs are removed from store aisles, a recent study showed there was very little brain activity – and very few products purchased.

• When signs are added, the emotional area of the brain showed startling amounts of activity and eye movements increased.

• The amount of items that were bought soared.

63

Source: “Measuring Emotional Response to Advertising,” ARF/AAAA MI4 Initiative, 2005, Engagement: Understanding Consumers Relationship with Media, www.magazine.org/engagement, http://www.psychologicalscience.org/pdf/ps/Lerner.pdf, Martin Lindstrom, Author of Buyology (2008, MSNBC.com


Excite your customers and watch sales soar

• Store signs have been shown to increase sales by 54%.

• Sales increase even more when backlighting is added.

• Remember, only three in 10 purchases are planned before your customer arrives.

• The ability to draw them to your products is largely dependant on your displays and signage.

Source: Entrepreneur.com


Point of Purchase

65

* Billboards

* Vehicle Graphics

* On Premise Signs

* On Premise Signs

* In Store Signs

* Point of Purchase Signage


Signs can suggest add-ons and upgrades

• The positive effects of signage are enormous, especially given that normal profits in the retail industry are approximately 1%-2%.

66Source: California Electric Sign Association (CESA) and the International Sign Association (ISA)1995


More signs = Increased revenue

• In a recent study, on average, one additional on-premise sign resulted in an increase in annual sales revenues of 4.75%. • This translates to a $23,750 increase

in average sales revenues for a typical store with annual sales of $500,000.

• On average, one additional on-premise sign increased the annual number of transactions by 3.93%. • This translates into more than 3,900

additional transactions for a store with an annual average of 100,000 transactions.

67Source: International Sign Association (ISA)1995


Permanent adhesive floor graphics increase sales, the

ultimate measurement of customer attention

• We are programmed by nature to pay attention to the ground close to us.

• The impact floor graphics have on sales is an average 12% to 18% increase.

• As a comparison, some categories, like soft drinks, which are high volume, are thrilled when they see a 2% to 3% increase.

68Source: Media Life Magazine, http://www.medialifemagazine.com/news2001/nov01/nov19/1_mon/news5monday.html


The I.S.E.E. Formula

• I: Inform

• S: Sell

• E: Educate

• E: Entertain

69


Inform

Some Signs Can Inform the Public. They Can:

• Give Directions• Inform Customers of Store

Hours• Identify Sales Merchandise


SELL

Sales Signs are BY FAR the most common type of sign

• BUT DON’T OVER DO IT!

• Would you want to shop in a store that looks like this?


EDUCATE

The best signs educate the customer! If sales signs are the most overused, educating signs are the least utilized.

• Explain how a product can be used

• Explain how a product is made

• Explain how a product should NOT be used

72


ENTERTAIN!

Remember: No one HAS to go shopping any more! Going to a store is just as much about the experience of going as it is about purchasing an item.

Shoppers WANT to be entertained.

73


Signage can set the entire tone for your business

Sponsored by

How to brand How to brand better, more better, more

effectively and effectively and more interestingly more interestingly than any of your than any of your

competitors.competitors.


Origins matter

• When digital printing was introduced, most printers started with desktop printing of small sizes and have since moved up to grand scale.

• Few of them started out as large graphics printers and are usually playing catch-up in this area.

76


Color match challenges with large scale equipment

• The material printed on makes a huge difference in the final look even when the same formulations are used.

• But it takes a great deal of experience and skill in color management on a grand format digital color to ensure your logo, for example, looks the same color across all media.

• Why is color so important?...

77


The Power of COLOR

• Color accounts for 60% of an initial impression to accept or reject a product.

• Knowing which colors to use for your displays and signage is crucial to making an impact on your customers.

• Make sure your printer has designers who understand the use of color!

Source: www.newdream.org


Blue is the color of trust.Blue also feels cooling and thirst-quenching.

Source: The Psychology of color79Copyright 2009 ABI Digital Solutions


Red is the color of excitement, speed, danger and passion

Source: www.webreference.com 80Copyright 2009 ABI Digital Solutions


Yellow says “warmth and happiness”

Source: The Psychology of color


Orange says “affordable” – but not cheap

Source: The Psychology of color 82Copyright 2009 ABI Digital Solutions


Source: The Psychology of color

83Copyright 2009 ABI Digital Solutions

Green says: “abundance, nature and freshness”

Copyright 2009 ABI Digital Solutions 84Source: The Psychology of color

84

Pink, teal, light blues and navy appeal to shoppers on a budget

Copyright 2009 ABI Digital Solutions 8585Copyright 2009 ABI Digital Solutions

The purpose of grand scale graphics is to catch the eye – Can

your printer deliver?


Can they handle lighted signs?

86


Stadium and street graphics?

87


Wall graphics?

88


Point of purchase?

89


Billboards?

90


Window wraps?

91


Vehicle wraps of all sizes?

92


Exhibition and trade show signs?

93


Unusual custom jobs?

94


Graphics that set a tone?

95

Sponsored by

And now a And now a word from word from

our sponsorour sponsor


Every image in this presentation was

real job for real ABI Client ABI can serve ALL your large format needs and help you be

everywhere your clients may turn!• Building wraps• Fleet/Truck/Bus wraps• Taxi/Car wraps• Parking lots• Staircases• Trade show carpets• Stadium signs• Pillar and pole wraps• Banners• Exhibit signs

• Scaffolding wraps• Ferry/Barge wraps• Bus Benches/Bus

Stops/Street furniture

• Window perforations

• Walls• Billboards• Point of purchase

displays• Backlit signage


Just a few of our satisfied clients

98

AIDS Foundation of HoustonAmerican Heart Assoc. Anheuser-BuschBacardi USABaker HughesBest WesternBig Brother Big SisterBlue Bell Ice CreamCaldwell BankerCapital Farm CreditCavenders Boot CityCBS (CBS Coutdoor)Centex HomesCentury 21

Champion ExpositionChili’sCitiBankClear Channel OutdoorComcastComfort Inn and SuitesConference USAConn’s AppliancesCountry Music Hall of FameCountry Music AssociationCVS PharmacyDairy QueenDallas Symphony Orchestra

Darque TanDavid Weekly HomesDays InnDerse ExhibitsDisneyExhibitsgroup/GiltspurFast SignsFiesta MartFoundation for a Better LifeFoxGambrinus Company (Shiner Bock Beer)GESGold’s GymHilton Garden Inn


A few more of our satisfied clients

99

Holiday InnHouston AstrosHouston ChronicleHouston Food BankHouston Museum of Natural ScienceHouston Raceway ParkHouston Museum of Fine ArtsHouston TexansHouston RocketsHouston ZooHoward JohnsonIKEAIMAX TheaterJames Coney IslandKroger

La QuintaLandry’s RestaurantsLaredo National BankLennarMattress FirmMidasMiller BrewingMotel 6Murphy’s DeliNeiman MarcusPanera BreadPerry HomesQuality InnREMAXRice UniversityRyland HomesSalvation Army

Sam AdamsSign-a-ramaSilestoneSix FlagsSleep InnSonicSpeedy StopSt. Pete Times ForumSubwaySuper 8Texas A&MUniversity of HoustonUniversity of KansasUS AirwaysUS BankWoodforest bankXM Satellite Radio


Our clients say it best

100


Don’t take our word for it

“I've worked with several large-format printers, but I am sold on ABI. Yes, the product is quality, and the process is consistent. But it's their solutions-oriented "let's find a way to get this done” mentality that has kept me a loyal customer. Keep it up!"

Preston Horn - Grace Community Church

"We appreciate you guys so much; you guys do such a good job on the billboard vinyls. Several of our clients are renewing their lease, but their vinyls still look so good they don't want new ones printed. You need to start building in "obsolesce" after a certain length of time!“

Beatriz Covey, KEM Advertising

101


Let us make you look good

51 N. FM 3083Conroe, Tx 77303

Phone: 936.523.1000www.abidigitalsolutions.com

[email protected]

“Revenue-generating digital printing solutions from the

earth’s most education-based, customer-centric provider”