grow smartbiz presentation
DESCRIPTION
Kathy Korman Frey's presentation at the 2010 Grow Smart Business Conference in DCTRANSCRIPT
@ChiefHotMomma #GrowSmartBiz
evolved company
= successful company
Kathy Korman Frey
@ChiefHotMomma
Founder, Hot Mommas Project & Sisterhood U
GW School of Business, CFEE
#GrowSmartBiz 11.5.10
@ChiefHotMomma #GrowSmartBiz
“Oh, great, we’re going to talk about our feelings”
@ChiefHotMomma #GrowSmartBiz
The evolved and successful company
Is doing something…
@ChiefHotMomma #GrowSmartBiz
….as basic as 1 + 1
They value communication
@ChiefHotMomma #GrowSmartBiz
TRENDS: Social, Social Skills Revolution
@ChiefHotMomma #GrowSmartBiz
• Social media
• Generations
• WAH – Work at Home
@ChiefHotMomma #GrowSmartBiz
“Don’t let a casual appearance, feeling, or vibe inappropriately impact your communications or… you will look like a tool.”
How Not to Look Like A Tool in Business Communications
Link
@ChiefHotMomma #GrowSmartBiz
For every 10 minutes we are at work, between five and eight minutes are spent in some form of communication activity…
E.T Klemmer, Journal of
Communication
–Study Link 1–Study Link 2
@ChiefHotMomma #GrowSmartBiz
“Businesses that communicate
…are more successful at engaging employees and achieving desired business results.”
Watson Wyatt Communication
ROI Study
–Study Link
@ChiefHotMomma #GrowSmartBiz
Companies that promote women are more profitable.
Why is this relevant ?
Dr. Ray Adler, “Women in the Executive
Suite Correlates to High Profits”
–Study Link
@ChiefHotMomma #GrowSmartBiz
The female brain prizes communication and relationships above all other traits.
Dr. Louann Brizendine,
The Female Brain
–Study Link
@ChiefHotMomma #GrowSmartBiz
How to Capitalize
@ChiefHotMomma #GrowSmartBiz
BEFORE
@ChiefHotMomma #GrowSmartBiz
Hire women
@ChiefHotMomma #GrowSmartBiz
The RIGHT women
@ChiefHotMomma #GrowSmartBiz
The RIGHT people
Develop values statement, include communication
But when, and how?....
@ChiefHotMomma #GrowSmartBiz
Values Statement “When”
Small / solo biz • @ Two + successful hires
Large business • @ NOW
@ChiefHotMomma #GrowSmartBiz
Values Statement “How”McPath (McccPath): Team Values
Mind – A great mind. Addicted to learning new things.
Communication - Good communication skills, including social media.
Consistent - Has a personal “system” that works for them.
Coachable – Open to being coached into peak performance.
Passion - Passionate about project.
Techy - Techy.or ability to learn fast.
High Drive - Accustomed to and comfortable in high-drive, high-expectation environments. Not easily overwhelmed.
@ChiefHotMomma #GrowSmartBiz
DURING
@ChiefHotMomma #GrowSmartBiz
Mentoring
Formal mentoring program
• Coffee Fridays
• Use mentoring template
Template (see page 1)
@ChiefHotMomma #GrowSmartBiz
Role Playing
NOT this
kind
@ChiefHotMomma #GrowSmartBiz
• Back 20 of meeting
• Start general
• Get feedback
• Get specific
Role Playing
@ChiefHotMomma #GrowSmartBiz
“Hey. C u ltr @ the mtg.”
This is okay for__Boss__Client__Same age colleague__Same age friend__Direct report
Role Playing
@ChiefHotMomma #GrowSmartBiz
“Get this on my desk. Work Saturday if you have to.”
This is okay for__Boss__Client__Same age colleague__Same age friend__Direct report
Role Playing
@ChiefHotMomma #GrowSmartBiz
Evolved companies are making more money
Evolved companies prioritize communication
You can too…
Join the social, social skills revolution!
Summary
@ChiefHotMomma #GrowSmartBiz
You can too…
• BEFORE: Diversity, specifically female
• BEFORE: Values
• DURING: Mentoring
• DURING: Role modeling
Summary
@ChiefHotMomma #GrowSmartBiz
@ChiefHotMomma
HotMommasProject.org
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