GROUP 3 GROUP 3 PRESENTATIONPRESENTATION

Nene, Nandita, Mir, MZ and Nene, Nandita, Mir, MZ and ReyRey

The Group MembersThe Group Members

PB Valley KhaoPB Valley KhaoYai WineryYai Winery

Royal Chritralada Royal Chritralada ProjectsProjects

Green SpotGreen SpotCompany LimitedCompany Limited

GeneralGeneralObservationObservation

Q6. How is an Q6. How is an awareness of awareness of entrepreneurshientrepreneurship created?p created?

In 1989, Dr. In 1989, Dr. Piya Piya Bhirombhakdi – Bhirombhakdi – founder of the founder of the winery company winery company made his made his mission to mission to produce wine produce wine with a world-with a world-class taste for class taste for the people of the people of Thailand.Thailand.

They started They started with first with first vineyard over 20 vineyard over 20 hectares of land hectares of land and it expanded and it expanded up to 320 up to 320 hectareshectares

His Majesty the His Majesty the King is King is acquainted with acquainted with all the regions of all the regions of the Kingdom the Kingdom many problems many problems and struggles and struggles especially in especially in agriculture agriculture occupation that occupation that is as the is as the backbone of the backbone of the country. country. Determined to Determined to solve the solve the problems, His problems, His Majesty the Majesty the King initiated King initiated the “Royal the “Royal Chitralada Chitralada Agricultural Agricultural Projects”. King’s Projects”. King’s Initiative called Initiative called “Sufficiency “Sufficiency Economy”Economy”

Founded in Founded in April 1954, with April 1954, with the focus in the focus in Health conscious Health conscious people. Their people. Their main mission main mission has always been has always been to produce and to produce and distribute quality distribute quality beverages for beverages for their consumers.their consumers.

IdeasIdeas FinanceFinance InfrastructureInfrastructure PlanningPlanning SupportSupport ImplementationImplementation

PB VALLEY KHAO YAI PB VALLEY KHAO YAI WINERYWINERY

THE ROYAL CHITRALADA THE ROYAL CHITRALADA AGRICULTURE PROJECTAGRICULTURE PROJECT

GREEN SPOT COMPANY GREEN SPOT COMPANY LIMITEDLIMITED

Q7. How the mechanism for the value chains and competitiveness be developed and employed?

Using maximum own produced raw material for producing wine.

Special equipments and other raw materials are imported from other countries like French, Spain – Shiraz (red wine) and Chenin Blanc (White Wine) respectively.

They have their own plant for producing their own products

They distribute their products through their designated distributors.

There are three partners in the company; Farm, Plant, and Restaurant

They have 70% market share in the local market and only 2% international market.

There are two types of projects:

Non-profit projects Semi-profit projects Research and

development unit, Quality Control Unit, Quality Assurance Unit, GMP (good Manufacturing Practice) Unit

In general these projects where made for experimental purposes and to bring awareness and motivation to the general farmers to engage in the agricultural activities – the Sufficiency Economy.

They have four varieties of Soy Milk to meet current markets diverse demands. Vita Champ especially for children, Vita milk, J-Soymilk for vegetarians, and V-Soy for health-conscious individuals and the Vita Milk Energy.

They buy the raw material (soy beans) from local farmers and also import some materials. They ensure the raw soy beans are up to their standard (A grades). Production is done in their own plant. Distribution is made through two levels; 40% goes to hyper market, like the super market and 60% goes to the general market.

Motto: More sale more profit

Their advert strategy is super.

Marketing and Communication strategy

Quality control Enhancing

production through use of Hi-tech equipments and state of the art technology

Research and development

THANK YOUTHANK YOU