group 03 bigbazaar

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Pantaloon Retail

About Pantaloon:o Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail

formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution inIndia and its founder Kishore Biyani is known as India's "King of Retail". Pantaloon'sheadquarter is in Mumbai.

o Pantaloon's origin can be traced to 1987 when the company was incorporated asManz Wear Private Limited. The company launched Pantaloons trouser, India's first formaltrouser brand.

o In 1992 , Pantaloon launched its IPO.

o In 1994 , The Pantaloon Shoppe - exclusive menswear store in franchisee formatwas launched across the country.

o In 2001 , Big Bazaar, India's first hypermarket chain was launched.

o In 2002 , Food Bazaar, the supermarket chain was launched

o In 2006 , Future Capital Holdings, the company's financial arm launched real estatefunds, "Kshitij" and "Horizon" and private equity fund "Indivision".



Big Bazaar is a chain of hyper markets in India, currently with more than 125stores. It is owned by Pantaloon Retail India Limited, Future Group . It has considerablesuccess in many cities and small towns. The idea was by pioneered by entrepreneur KishoreBiyani, the CEO of Future Group. Currently Big Bazaar are located only in India. PantaloonRetail is the flagship company of Future Group. The lines of business of Future Group are:

E-commerce: Pantaloon's website Futurebazaar.com has revolutionized the e-commercebusiness in India. It offers a wide range of products at affordable prices. It has been namedas Best Indian Website 2007 in the Shopping category by PC World.

Food: In food business, the group offers a host of options. Food Bazaar - a chain of largesupermarkets; Brew Bar - a beer bar; café Bollywood - a national chain of eateries; Chamosa- a pan-Indian chain of snack counters, and Sports Bar - a bistro focused on the world of sports.

Fashion: The group offers a variety of options in fashion. Its brands include aLL, Blue Sky,

Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top 10.

Home & Electronics: Options include: Collection i - a lifestyle furniture store; ElectronicsBazaar - offers branded electronic goods and appliances; e-zone - trendiest electronicsitems; Furniture Bazaar - entire range of Home Furniture; Home Town - one stop destinationfor all the home needs.

Leisure & Entertainment: Options are: Bowling Co. - state-of-the-art premium familyentertainment centre, offering multiple, novel and unique leisure and entertainment options; F123 - offers a wide range of gaming options ranging from bowling and pool to redemptionand interactive video games to bumper cars.

Wellness & Beauty: Options are: Health Village - a state-of-the art spa and yoga centre;Star & Sitara: Beauty salon for men and women; Tulsi - provides access to the bestallopathic, ayurvedic and homeopathic medicinal products; Turmeric - offers beauty productslike colour cosmetics, fragrances, herbal and specialty skin items, hair products and bathaccessories.

Books & Music: Future Group's brand - "Depot" offers Books, CDs, & stationery iteams.

Target Customers:

Big Bazaar targets middle and upper middle class customers



The large and growing young working population is preferred customers segments

Big Bazaar specially target working women and home makers who are the primarydecision makers.



Big Bazaar Items

1) Apparel and Accessories

a) Apparel

• Men• Women• Kids

b) Accessories

i) Sun glasses ii) Watches iii) Bags

2) Appliances



a) Kitchen Appliances

b) Home Appliances

3) Electronics

4) Phones



5) Chocolates & Confectioneries

6) Fruits & Vegetables



Our Visit to Big Bazaar KothrudPune



Big Bazaar at Kothrud, Pune

Observations:

Store Design, Layout And Visual Merchandising



Design:

Design was consistent and self expressiveDesign is to get as much people in to door as possibleGood utilization of resources

Design is to attract more customer orientedBig Bazaar is a self-Service Store

Store Layout:

Big Bazaar around the idea of contemporary Mandi or Bazzar Stocks have been organized but not hung for displayBilling Counter is near to the exit way so it is easy to leave after purchasing

The model is based on maintaining margin and drawing customer in masses, enough to get the buzz going around the store

The product in the big bazaar are arranged in order and product is placed segment wise

Interior Design:

Ceiling have red stripes on white background..Most of the interiors are made of Blue & Orange.Lighting quality is that good which make each & every things visible.



There is a pavement in the big bazaar to carry the purchased goods. it make easy for thecustomer to carry it

Atmospherics:

It refers to the design of an environment via visual communication, lighting, Color, music andScent to stimulate customer perceptual and emotional responses, and attractive holding sothat customer ultimately to affect their purchase behaviour and one more thing the whole big bazaar



is centralized Air Conditioner.

1) Visual Merchandising :

Posters of merchandising and name is displayed in each segmentPrice tag and the offer price is shown with each productDisplay of segment of product is displayed in large holdingsThe floor of whole big bazaar is neat and clean

2) Lighting:

Light was quite bright and it made an reflection on the product it help them toattract customer



Light were fixed in ceiling and they mainly used tube light because it makeReflection

3) Colour :

In colour they mostly used blue, orange and white with red strips. In logo they usedBlue and orange

4) Music

In music the light back ground instrumental was playing in order to attract customer And it feels good to customer while purchasing

5) Announcement :

They announce of offers and schemes to the customer to make easy to know about the offerseasily at every floor and it keeps customer attraction towards the voice.

Exterior Design:

Sign Board :



The big sign board was on the top of the entry and exit gate. The board was in blue,Orange colour and super market is written along with big bazaar, and a bird picture is

engraved on board as a logo of future group

Front Gate :

It was completely made up of glass. Entire outlet was visible from outside and it is inbig area it look attractive and censor was in the front gate to check the customer whotaken goods from the bazaar

Locality :

Retail site is located at kothrud, it is among the main areas of pune, the city pride kothrudis near by big bazaar and there are many college near to big bazaar. This helps them to

create sales .

Parking :

Good parking facility provided by them to a large area to the customers, so it not create problem to the customers and it is free of cost

Customer Service:

Customer service is the set of activities and programme undertaken by retailer tomake

the shopping experience good and to help them



Pricing:

They had different pricing strategy at different time. Sometime they have different priceat morning and evening as well

Discount is for all the customer but high discount to the person who purchase in bulk



QUESTION AND ANSWER

1. What is the objective of bigbazaar?To deliver everything , everywhere, everytime in most profitable manner to the customers.

2. Where you see bigbazaar after 5 years?Objective of bigbazaar is to deliver everything , everywhere so after 5 years bigbazar wantsto open its retail stores all across INDIA and make it approachable to each of an INDIAN.

3. Why big bazaar offered ‘SABSE SASTE 3 DIN’ on January24/25/26--2009?Kishore Biyani had offered ‘SABSE SASTE 3 DIN’ because he wanted to make theREPUBLIC DAY truly memorable to the Indian Customers by providing best shoppingdeals and savings to them.

4. How you feel as working for bigbazaar?Working here is great pleasure,it’s not because of it is INDIA’s biggest retail chain butthey encourage us by giving providing us great environment to work.

5. What do you do to differentiate your products & services to customers from yourcompetitors?By giving more dicount to the customers than other retail stores,and by helping thecustomer individually. We have different trained number of staff(persons) who help thecustomers to satisfy there needs & wants.

group 03 bigbazaar

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