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DIGITAL CHALK TALK: Creating Value in Today’s Increasingly Digital World November 28, 2012

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Page 1: Gridley at-business-insider-2012-creating-value-in digital-world

DIGITAL CHALK TALK: Creating Value in Today’s Increasingly Digital World

November 28, 2012

Page 2: Gridley at-business-insider-2012-creating-value-in digital-world

2

I. Where Value is Being Created in Digital

II. Summary of IPO Performance

III. What’s Happening in Digital New York

IV. Quick Gridley Commercial

Agenda

Page 3: Gridley at-business-insider-2012-creating-value-in digital-world

I. Where Value is Being Created in Digital

Page 4: Gridley at-business-insider-2012-creating-value-in digital-world

4

1%

10%

2009 May 2012

% o

f G

lob

al

Inte

rnet

Tra

ffic

373

1,005

2007 2012

Go

ba

l S

oci

al

Ne

two

rk U

sers

(Millions)

Tectonic Shifts Underlying Digital Continue

Growth of Mobile

Source: Strategy Analytics. Source: KPCB

Growth of Social

(Website)

(PR, Word of Mouth)

(PR, Twitter, Facebook,

Blogs, video sharing)

(eCRM, Website) (eCRM, Website,

Syndicated Channels,

Content)

90%

Paid Media

(Advertising)

60%

Paid Media

80%

Paid Media

5%

Owned

media

5%

Earned

media

7%

Owned

media

13%

Earned

media

10%

Owned

media

30%

Earned

media

Video Sharing, Wiki, Bookmarking, Social

Networking, Crowdsourcing,

Co-Creation, Commenting etc.)

2000 2010 2015

(PR, Blogging,

Page 5: Gridley at-business-insider-2012-creating-value-in digital-world

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Unprecedented Time for Enormous Value Creation

• Traditional industry leaders are highly vulnerable like never before

Open Architecture New Business Models Open Source Cloud Computing

• Innovation at record speeds – Approximately $130 Billion of value created in 3 years

Private Public

Page 6: Gridley at-business-insider-2012-creating-value-in digital-world

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Computing Platform Shifting Underlies Much of the Value

Reallocation in Digital

• Windows loses 40% of

market in less than four

years

• Open Source grows to

1/3 of market

Page 7: Gridley at-business-insider-2012-creating-value-in digital-world

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Volatility is Inevitable as Emerging Digital Leaders

Develop Their Business Models in the Public Eye

2002

2004

2007

2007

2008

$6.2 Billion

$73.0 Billion

$6.0 Billion

$11.7 Billion

$10.7 Billion

Year Founded Value One Year Ago Company

Sources: Second Market and CapIQ as of November 25, 2012

Value Today

< $1.0 Billion

$11.6 Billion

$52.7 Billion

$1.9 Billion

$2.5 Billion

2004 $1.2 Billion $561 Million

Page 8: Gridley at-business-insider-2012-creating-value-in digital-world

8

$0

$50

$100

$150

$200

$250

$300

$350

$400

$450

$500

App

le

Mic

roso

ft

Goo

gle

IBM

Ora

cle

Am

azo

n

Vis

a

Dis

ney

eB

ay

Mast

ercard

Fac

ebo

ok

New

sco

rp

Tim

e W

arn

er

Via

com

Yah

oo

CB

S

Sal

esf

orc

e

Dis

cov

er

WP

P

Om

nic

om

Pub

lici

s

All

iance D

ata

Den

tsu

IPG

AO

L

NY

Tim

es

Ma

rket C

ap

($

in

bil

lio

ns)

Key Players Positioned to Attack Emerging Growth

Markets

Payments Content

Advertising /

Marketing

Commerce

Mobile

Social

eCommerce led Services led Payments led Content led Platform driven Technology led

Page 9: Gridley at-business-insider-2012-creating-value-in digital-world

9

0

200

400

600

800

1000

December 2004 October 2012

Users (

mil

lion

s)

Social is Chewing Through Multiple Markets

Commerce

Payments

AdTech/Mkt

Content

• Developing models that tie social

connectivity into the path to purchase

• Infrastructure underlying social commerce

still primitive

• Facebook alone represents about 1/3 of total

impression volume

• Facebook recently announced plan to extend

data outside of its properties for ad targeting

• Scalable business historically limited to

gaming

(0.7)

(0.6)

(0.5)

(0.4)

(0.3)

(0.2)

(0.1)

0.0

Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012

ΔS

ubscrib

ers (

mil

lion

s)

Net Subscriber Adds for Cable TV

Source: One Touch Intelligence.

Monthly Active Facebook Users Worldwide

Source: Facebook S-1

Page 10: Gridley at-business-insider-2012-creating-value-in digital-world

10

Notable M&A

2012 Was the Year of Social M&A

$1.2BN

$1BN

$745MM

$85MM

$50MM

$40MM

$25MM

$32MM

$100MM

$53MM

NA

NA

© 2012 Gridley & Company LLC

Notable Private Financings

Acquirer Target Company

NA

Page 11: Gridley at-business-insider-2012-creating-value-in digital-world

11

0.0

0.5

1.0

1.5

2.0

2.5

3.0

2009 2010 2011 2012E 2013E 2014E 2015E

Glo

ba

l In

sta

lled

Ba

se (B

illi

on

s)

Desktops+NotebooksSmartphones+Tablets

Can We Take Mobile Seriously Yet?

Note: Notebook PCs include Netbooks. Assumes the following lifecycles: Desktop PCs – 5 years: Notebook PCs – 4 years; Smartphones – 2 years; Tablets – 2.5 years.

Source: Morgan Stanley Research, 2012.

Q2:13E: Projected Inflection Point

Smartphones + Tablet Installed Base >

Total PCs Installed Base

Commerce

Payments

AdTech/Mkt

Content

• Certain retailers seeing 30%+ of transactions

originating from mobile form factors

• Industry titans chasing opportunity to

reimagine mobile payments, especially in-

store

• Very young category

• Integration of marketing and payments

• Scalable business historically limited to

gaming

Page 12: Gridley at-business-insider-2012-creating-value-in digital-world

12

Notable M&A

Mobile M&A Growing Up Quickly, Albeit on Small Volume

$1BN

$183MM

$50MM

$70MM

$35MM

$20MM

$16MM

$200MM

$50MM

NA

NA

© 2012 Gridley & Company LLC

Notable Private Financings

Acquirer Target Company

Source: CapIQ

Page 13: Gridley at-business-insider-2012-creating-value-in digital-world

13

POS – A Major Battleground in Mobile

Market Research /

Data Analytics

Digital Commerce

Account Marketing

Payments

eReceipts

Consumer

Page 14: Gridley at-business-insider-2012-creating-value-in digital-world

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Keys to Value Creation in the Digital Economy

Durable and extensible

platforms

Technical barrier or consumer lock-in

Enduring brand Ability to evolve

quickly

Page 15: Gridley at-business-insider-2012-creating-value-in digital-world

15

Digital Bellwethers – Apple vs. Google

Stock Price Performance Market Cap ($ billions)

$528

$220

Apple Google

(100%)

(50%)

0%

50%

100%

150%

200%

250%

Nov-09 Apr-10 Sep-10 Feb-11 Jul-11 Dec-11 May-12 Oct-12

Apple Google S&P 500

% Price Δ

Apple Google

YTD 39.7% 3.5%

1-Year 50.9% 12.3%

3-Year 176.7% 14.6%

5-Year 245.1% 6.8%

Page 16: Gridley at-business-insider-2012-creating-value-in digital-world

16

• Aggressive acquirer to maintain mindshare in key sectors

• Intelligently consolidated capabilities across adtech stack

• Acquired its way into largest growth markets – mobile and payment

• Took a long term bet on online video, just starting to realize value today

• Considerable resources to experiment in new areas

− $45bn in cash

• Has aggressively invested as core search business matures

• Took advantage of unfocused

consumer electronics players in

mobile to build a platform

company

• Remained true to its closed

environment philosophy

• Remained relatively agnostic to

application

− Used M&A as a tool to fill

holes in building platform

services

• Considerable firepower to adapt

− $120bn in cash

Digital Bellwethers – Apple vs. Google

Page 17: Gridley at-business-insider-2012-creating-value-in digital-world

17

Commerce Leaders – Amazon vs. eBay

Stock Price Performance Market Cap ($ billions)

$104

$62

Amazon eBay

(30%)

(10%)

10%

30%

50%

70%

90%

110%

Nov-09 Apr-10 Sep-10 Feb-11 Jul-11 Dec-11 May-12 Oct-12

Amazon eBay S&P 500

% Price Δ

Amazon eBay

YTD 32.7% 58.0%

1-Year 16.5% 60.8%

3-Year 72.8% 103.1%

5-Year 190.1% 48.8%

Page 18: Gridley at-business-insider-2012-creating-value-in digital-world

18

• Saw mobile and local services

early and made smart

acquisitions across the path to

purchase

• Recognized opportunity to “facilitate” commerce and acquired GSI Commerce

• Grew Paypal into a payments platform that is portable to mobile and offline

• Made considerable investments against its “partner” strategy as core eBay commerce business stagnated

• Very selective but strategic

about owning key commerce

assets

• Most notable acquisitions

intended to maintain high

barrier through brand and price

• Aggressively moving into

hardware and offline as mobile

emerges as an important

facilitator of commerce

Commerce Leaders – Amazon vs. eBay

Page 19: Gridley at-business-insider-2012-creating-value-in digital-world

19

Digital Content Leaders - Yahoo vs. AOL

Stock Price Performance Market Cap ($ billions)

$22

$3

Yahoo AOL

(70%)

(50%)

(30%)

(10%)

10%

30%

50%

70%

Nov-09 Apr-10 Sep-10 Feb-11 Jul-11 Dec-11 May-12 Oct-12

Yahoo AOL S&P 500

% Price Δ

Yahoo AOL

YTD 14% 134.9%

1-Year 19% 140.8%

3-Year 20% 41.5%

5-Year (31%) NA

Page 20: Gridley at-business-insider-2012-creating-value-in digital-world

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• Aggressive acquirers in technology early, but fragmentation of content and adtech difficult

to counteract

• Rebirth of both companies with new management teams

• Jury still out on sustainability of models

− Yahoo – “Productizing” around mobile platform

− AOL – Assembling a stable to top tier content brand

• Large stock moves to date driven by one-time events

Digital Content Leaders - Yahoo vs. AOL

2006 2007 2008 2010 2011 2009 2005 2012

Didn’t participate in

shift to mobile

Notable M&A Deals Outside of Publishing

Page 21: Gridley at-business-insider-2012-creating-value-in digital-world

21

The Enterprise - Oracle vs. Salesforce vs. IBM

Stock Price Performance Market Cap ($ billions)

$215

$146

$20

IBM Oracle Salesforce

(50%)

0%

50%

100%

150%

200%

Nov-09 Apr-10 Aug-10 Dec-10 May-11 Sep-11 Jan-12 May-12 Oct-12

Oracle Salesforce IBM S&P 500

% Price Δ

Oracle Salesforce IBM

YTD 18% 45.2% 3.5%

1-Year (2%) 29.9% 2.8%

3-Year 36% 125.1% 48.8%

5-Year 47% 172.4% 86.2%

Page 22: Gridley at-business-insider-2012-creating-value-in digital-world

22

The Enterprise - Oracle vs. Salesforce vs. IBM

• Historically reluctant to adapt

to enterprise cloud models

• Has recently made numerous

acquisitions to evolve product

and business model

• Broke from historical stance of

staying agnostic to applications

• Aggressively acquiring

vertically oriented data assets to

maintain category leadership

• Leverages early leading cloud based applications to

methodically build out sales/service suite

Page 23: Gridley at-business-insider-2012-creating-value-in digital-world

II. Summary of IPO Performance

Page 24: Gridley at-business-insider-2012-creating-value-in digital-world

24

Current State of Digital IPO Market

• Challenging market for digital/internet IPOs this year

− Facebook performance brought into question consumer internet valuations

− Platform dependencies exasperated downward pressure

• M&A very risky strategic tool for newly public companies today

− New digital companies having to compete for scarce assets against much

larger competitors

− Lack of financial fundamentals in most targets today brings new levels of risk

to shareholders

• Numerous consumer internet companies required to change business model

while being public

− Zynga, Groupon, DemandMedia

• Enterprise marketing remains relatively healthy

− Performance dictated by company fundamentals

Page 25: Gridley at-business-insider-2012-creating-value-in digital-world

25

Digital IPOs in 2012 vs. 2011

2012YTD U.S. Digital IPOs 2011 U.S. Digital IPOs

($ in millions) Offer Current Performance ($ in millions) Offer Current Performance

Date Company Size Market Value Since IPO Date Company Size Market Value Since IPO

Oct 11 Workday, Inc. $732.6 $8,311.0 85.2% Dec 15 Zynga, Inc. $1,000.0 $1,842.3 (76.5%)

Oct 10 Shutterstock, Inc. 76.5 868.0 52.4% Dec 12 Jive Software, Inc. 161.3 879.8 14.0%

Oct 02 LifeLock, Inc. 141.3 703.6 (9.4%) Nov 16 Angie's List, Inc. 114.3 636.5 (15.3%)

Sep 19 Trulia, Inc. 102.0 464.8 0.0% Nov 03 Groupon, Inc. 700.0 2,596.6 (80.2%)

Aug 01 Eloqua, Inc. 92.0 609.3 53.7% Aug 10 Carbonite, Inc. 71.9 239.1 (6.8%)

Jul 25 E2open, Inc. 70.3 350.8 (6.7%) Jul 19 Zillow, Inc. 79.6 846.9 26.7%

Jul 19 Kayak Software 91.0 1,526.6 52.3% Jun 28 HomeAway, Inc. 248.4 1,741.7 (22.4%)

May 17 Facebook, Inc. 16,006.9 56,652.1 (31.2%) Jun 16 Bankrate, Inc. 336.8 1,187.6 (20.9%)

Mar 28 CafePress Inc. 85.5 92.2 (71.6%) Jun 14 Pandora Media, Inc. 234.9 1,425.3 (47.3%)

Mar 28 Millennial Media Inc. 132.6 1,034.8 1.6% May 25 The Active Network, Inc. 165.0 285.3 (68.6%)

Mar 22 Vipshop 71.5 663.1 101.7% May 18 LinkedIn Corporation 352.8 11,560.4 139.1%

Mar 21 ExactTarget, Inc. 161.5 1,359.6 5.1% May 10 FriendFinder Networks Inc. 50.0 20.1 (93.7%)

Mar 21 Vantiv, Inc. 500.0 2,766.8 26.5% Apr 20 Responsys, Inc. 79.4 318.1 (45.7%)

Mar 14 Demandware, Inc. 88.0 819.3 72.3% Apr 13 Zipcar, Inc. 200.5 303.7 (57.9%)

Mar 01 Yelp, Inc. 107.3 1,281.2 34.9% Jan 25 Demand Media, Inc. 174.0 726.6 (49.8%)

Feb 23 Bazaarvoice, Inc. 113.8 653.3 (21.2%) Mean (27.0%)

Feb 17 Brightcove, Inc. 55.0 278.5 (9.0%) Median (45.7%)

Feb 09 Synacor, Inc. 34.1 $149.1 10.0%

Mean 15.4%

Median 5.1%

Page 26: Gridley at-business-insider-2012-creating-value-in digital-world

26

Social Consumer IPOs

Stock Price Performance Commentary

• Doubled down with M&A and investment

in an unsustainable model

• Negative publicity was too hard to

overcome

• Dismal M&A strategy; paid $180mm for

OMGPOP, wrote it off shortly thereafter

• Realization of platform risk and consumer

behavior shift in a short period of time

• Jury is out on quality of long term business

revenue growth model

• Company aggressively experimenting

(100%)

(80%)

(60%)

(40%)

(20%)

0%

20%

40%

60%

IPO

OfferPrice

30

days

60

days

90

days

120

days

150

days

180

days

210

days

240

days

Groupon Zynga Facebook

Page 27: Gridley at-business-insider-2012-creating-value-in digital-world

27

Lead Gen / Content IPOs

Stock Price Performance Commentary

• Had successfully built a content business

around high value verticals such as finance

and insurance

• Disappointing recent quarter as company

makes adjustments to its revenue model

• Content farm = Unsustainable business

model

• Pivoting towards AOL strategy

• Successful exit three months after IPO

(80%)

(60%)

(40%)

(20%)

0%

20%

40%

60%

80%

IPO

OfferPrice

60

days

120

days

180

days

240

days

300

days

360

days

420

days

Bankrate Demand Media Kayak

Page 28: Gridley at-business-insider-2012-creating-value-in digital-world

28

Marketing Automation IPOs

Stock Price Performance Commentary

• Has struggled to counter pricing issues at

large enterprise end of the market

• Successfully transitioned business away

from traditional email marketing

• Growing at north of 40%

• Successfully created B2B marketing

automation category

(60%)

(40%)

(20%)

0%

20%

40%

60%

80%

100%

120%

140%

IPO

Offer

Price

60 days 120

days

180

days

240

days

300

days

360

days

Responsys ExactTarget Eloqua

Page 29: Gridley at-business-insider-2012-creating-value-in digital-world

29

Exciting Value Creators for 2013

MOBILE

Broadcast Ad Models

Local + Social Apps

Niche Utilities

All categories discovering

new ways to employ data to

enhance consumer

experience and revenue

Early Ad Model

Location specific apps

Transaction based models

Page 30: Gridley at-business-insider-2012-creating-value-in digital-world

30

SOCIAL

Broad Interest Networks

Enterprise Tools

Niche Networks

• Enterprise & Social

integrating within

broader suites

• Emergence of Niche

Networks

Platforms develop

Single channel management tools

Context based environments

Exciting Value Creators for 2013

Page 31: Gridley at-business-insider-2012-creating-value-in digital-world

31

Exciting Value Creators for 2013

eCOMMERCE

Retailing Online

Niche Commerce

Convergence

• Evolution of new consumer

models

• “Convergence” a major area

of investment among

commerce leaders and VCs

Development of new business models

Tight integration offline and online

Creation of online only businesses

Page 32: Gridley at-business-insider-2012-creating-value-in digital-world

32

Exciting Value Creators for 2013

MARKETING SERVICES

Email Marketing

New Channels

Multi-Channel/Mktg.

Automation

• Data driven capabilities fuel

nearly all M&A and investments

in Mktg Services

• Currently in an integration

phase – putting all of the pieces

together

Development of leading single channel solutions

Data based models to drive higher ROI

Primitive digital capabilities

Page 33: Gridley at-business-insider-2012-creating-value-in digital-world

III. What’s Happening in Digital NY

Page 34: Gridley at-business-insider-2012-creating-value-in digital-world

34

Gridley’s Guide to Digital NY

• Unique and comprehensive report for investors, buyers and entrepreneurs looking for one place to

quickly get up to speed on New York’s exciting, explosive digital ecosystem

• We decided to put together this report last year after people kept asking us about all of the “digital

momentum” in NY. There was a feeling that lots was going on, but people didn’t really understand

just what “it” was and how extensive “it” was. We aim to answer those questions here

• For an “easy to use” website that lays out the information in this report (and more) in a fun,

creative way, visit www.gridleyco.com or www.gridleydigitalny.com

Page 35: Gridley at-business-insider-2012-creating-value-in digital-world

35

• New York now consistently #2 tech hub behind SF Bay Area

− $5.6 billion invested in Digital NY companies since 2006

− ~200 Digital NY companies have raised $5 million+ of outside

capital

− ~150 investors focused on Digital NY

• Leading digital/internet companies moving into area

− Twitter opens office in late 2011

– eBay building an innovation center in the City

• NY has distinct competencies that are attracting talent

– Wall Street

– Madison Avenue

– Retail

A Word About the New York Scene

Page 36: Gridley at-business-insider-2012-creating-value-in digital-world

36

San Francisco, 69

Palo Alto, 13

San Mateo, 9

Sunnyvale, 6Los Altos, 1

New York, 52

Boston, 16

Los Angeles, 9

Others, 197

San Francisco31%

Palo Alto3%

San Mateo3%

Sunnyvale2%

Los Altos5%New York

13%

Boston7%

Los Angeles5%

Others31%

NY’s Emergence as a Tech Hub

• New York City has become a true digital media innovation center

−Source: CB Insights “Venture Capital Activity Report”

Total of Top Cities = $1,853 million

Total Including Others = $2,672 million

Q3 2012 Internet VC Funding by Top Cities Q3 2012 Internet VC Deals by Top Cities

Total of Top Cities = 175

Total Including Others = 372

Bay Area

98 Bay Area

$1,171M

Page 37: Gridley at-business-insider-2012-creating-value-in digital-world

37

The Past Six Years Have Shaped Much of NY’s

Digital Media and Technology Landscape

• Notable events in NY since 2007:

June

2011

January

2007

/

April

2007

September

2010

November

2007

June

2008

September

2009

January

2011

is founded announces spin-offs of:

Opens a

Googleplex in New

York City

Mayor Bloomberg

starts up city-funded

business incubator

programs

comes to New York

leads

in tech VC funding

and deal quantity

Mayor Bloomberg offers

$100 million and land to

develop a top

engineering school to

encourage tech

development, to bring

New York City to the

forefront of innovation.

($3.1 billion)

($680 million)

July

2007

/

/ ($275 million)

Closes deal and

announces HQ move

to NY in September

Raises Series B

round

Raises series A round

Acquires

For $125 million

August

2008 Raises series

A round Raises series A

round

September

2007

October 2007

Raises series

A round

Development of brand

names across broad set of

verticals

Raises Series A

round

December

2007

Raises series A

round

announces

acquisition of

December

2009

Announces

acquisition of

for $30 billion

announces

acquisition of

June

2012

For $183

million

March

2012

announces

acquisition of

for $745 million

announces

acquisition of

February

2011

announces

acquisition of

($524 million)

($315

million)

Page 38: Gridley at-business-insider-2012-creating-value-in digital-world

38

NY Ecosystem Has Very Different Roots and Growth

Opportunities Than Silicon Valley

Operational

Efficiencies

Leadership

Talent Engineering

Talent

Creative

Talent

Strategic

Partnerships

Strategic

Acquirers

Key

Customers

Internet Services

Advertising Data Services

Wall Street

Business

Development Media Fashion

Page 39: Gridley at-business-insider-2012-creating-value-in digital-world

39

Explosion of Seed Investment

Seed Programs / Super Angel / Seed VC

Source: CB Insights

Traditional VC with Formal Seed Programs

24

8 9 9

15 1513 13

2426

42

Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012

Seed VC Deals

Page 40: Gridley at-business-insider-2012-creating-value-in digital-world

40 Source: Capital IQ, TechCrunch, public filings, and press releases. *rumored value

Private Digital NY Sale Transactions >$100 million Since January 2010 (Disclosed deals / rumored pricing available)

Date Acquirer / Target

Transaction

Value ($MM)

6/4/2012 salesforce.com, inc

(NYSE:CRM)

Buddy Media, Inc. $745

6/16/2011 DG FastChannel MediaMind

Technologies Inc.

524

6/3/2010 The Hearst

Corporation

iCrossing, Inc. 425

6/13/2011 Google AdMeld 400

2/6/2011 AOL Huffington Post 315

1/19/2011 Affinion Web Loyalty 296

8/26/2012 IAC Search &

Media, Inc.

About.com, Inc. 300

11/1/2011 Yahoo! Inc.

(NasdaqGS:YHOO)

interclick, inc. 264

2/3/2010 Monster

Worldwide, Inc.

HotJobs.com, Ltd. 225

1/25/2010 Dentsu Innovation

Internactive

200

3/21/2012 Zynga, Inc.

(NasdaqGS:ZNGA)

OMGPOP, Inc. 183

11/12/2012 j2 Global, Inc.

(NasdaqGS:JCOM)

Ziff Davis Media

Inc.

165

9/8/2011 Google Inc.

(NasdaqGS:GOOG)

Zagat Survey, LLC 151

6/17/2010 Web.com Group,

Inc.

Register.com, Inc. 135

*

*

Page 41: Gridley at-business-insider-2012-creating-value-in digital-world

IV. Quick Gridley Commercial

Page 42: Gridley at-business-insider-2012-creating-value-in digital-world

42

Focused Digital Expertise Underlies

Gridley’s Investment Banking Services

Advertising /

Marketing

SaaS

Content

Payments

Social

Mobile Point-of-Sale

eCommerce

Enterprise

Comprehensive Investment

Banking Services

• Private Company Sales

• Private Company Equity

Financing

• Public Company Buyside

Page 43: Gridley at-business-insider-2012-creating-value-in digital-world

43

Strategic Thought Leadership is Well Known

• 2012 Business Insider:

IGNITION

• DFJ Gotham Annual Investors

Meeting

• IAB Marketplace: Mobile

• Women’s Mobile Network

• 2011 Business Insider:

IGNITION

• OMMA Display

• Market Research Council

Luncheon

• Capital RoundTable

• SIIA Midmarket Growth

Conference

• OMMA Mobile

• Digital Hollywood NYC:

Media Disruption

• ad:tech NYC 2010

• January Conference

• Summer Networking

Event & Golf Outing

Quarterly Publications Industry

Guides

Frequent

Industry Speaker

Annual Gridley Hosted

Events

• Highly respected

newsletter about industry

trends and corporate

finance / M&A activity

• In-depth review of the

digital NY ecosystem,

including recent startups

and the firms investing in

them

Page 44: Gridley at-business-insider-2012-creating-value-in digital-world

44

Selected Recent Gridley Transactions

Gridley clients include industry leaders and premier emerging growth companies

Advisor

Undisclosed

Acquired by Schulman, Ronca, &

Bucuvalas, Inc. .

Advisor

Undisclosed

Acquired by

WPP Group plc

Advisor

Acquired

M3 Mobile Marketing

Undisclosed

Advisor

Acquired by

Channel Intelligence, Inc.

Undisclosed

Advisor

Undisclosed

Acquired by

ISIS Equity Partners, Inc.

Advisor

Acquired by

Undisclosed

Quest Software

Advisor

Acquired by

MDC Partners Inc.

Undisclosed

Advisor

Acquired by

Minicom Digital Signage

Undisclosed

Advisor

$138,000,000

Acquired

Modem Media, Inc.

Undisclosed

Email Business of

Advisor

Sold to

One to One Interactive, Inc.

Advisor

Acquired

Pepperjam

Undisclosed

Advisor

Acquired by

Oversee.net

Undisclosed

Advisor

Undisclosed

Acquired by

Valassis Communications, Inc.

Sold to

Ad Serving Business of

Advisor

Undisclosed

Aegis plc

Advisor

Acquired

Silverlign Group Inc.

Undisclosed

Advisor

Acquired by

TeleTech Holdings

Undisclosed

Advisor

$58,000,000

Acquired

Performics, Inc.

$20,000,000

Placement Agent

Investment by

TZP Group LLC

$20,500,000

Advisor

Acquired by

The Dolan Company

Advisory Communications

Advisor

Acquired by

Systems, Inc. (ACS) d/b/a

Undisclosed

ARAG Group

Co-Manager

$113,189,337

Secondary Offering

Acquired by Roper Industries, Inc.

Advisor

$367,000,000

Advisor

Acquired by

WPP Group plc

Undisclosed

Issued Fairness Opinion

$17,450,000

Acquired by

Verisign

PrePay Intelligent Network Solutions Business Unit of

Advisor

$157,000,000

Acquired

e-Dialog, Inc.

Advisor

Acquired

FetchBack Inc.

Undisclosed

Advisor

GfK

Undisclosed

Acquired by

Advisor

Undisclosed

Parthenon Capital LLC

Sold to

$55,200,000

Follow-On Offering

Co-Manager

Undisclosed

Acquired by

Carlson Marketing Group

Advisor

Marketing One to One, Inc.

d/b/a

Advisor

SAS

Undisclosed

Acquired by

Advisor

Pending

Undisclosed

Acquired by

Digital Agency

Page 45: Gridley at-business-insider-2012-creating-value-in digital-world

Gridley & Company LLC

10 East 53rd Street, 24th Floor

New York, NY 10022

212.400.9720 tel

212.400.9717 fax

Twitter: @gridleyco

www.gridleyco.com

QUESTIONS?

Linda Gridley

President & CEO

212-400-9710

[email protected]

Pratik Patel

Director

212-400-9712

[email protected]

Peg Jackson

Managing Director

212-400-9709

[email protected]