Strategy

Building

local

management

talent

Building

partnership

with local

industry

Principles

provide clients

with an

experienced and

consistent team

promise true

partnership

attitude

apply strategic

knowledge and

disciplines to add

value

consistently deliver

high quality

services

leverage global

est pra ti e

fight for the best

prices for our

clients

create ideas that

sell

turn your brand

into a showcase of

success

Repositioning Techniques for Asian

Market

Defined

e-marketing

CRM Strategies

Challenges

Increasing

Competition

Rising

Customer

Expectations

Strong Price

Pressure

Smaller Asian

Market

New Technology leads

competitive business model

GOALS

1

2

3

Opportunities

No Legacy System in Asian

Market

Increasing growth in Asian

Market

CRM will provide business

solution

China is a huge potential market

While developing e-marketing strategies,

consider….

how to tackle a dramatically changing industry cost structure

to understand the specific market forces

how to attract and retain high-caliber talent

CRM Development in Grey

CRM Philosophy

Focus on 4-point philosophy

Data Mining and Customer profiling

Actions

Market need analysis

customer segmentation

Tools

Brand Futures+

CRM Charter

Grey Relationship Management

Build Brands

Develop and

Manage Customers

Creating positive

experience

Use Constant Dialogue

GR

M Fra

mew

ork

Custom

er Relationship

Managem

ent(CR

M)

Advertising

Public Relations

Sales Promotion

Interact Marketing

Direct Marketing

Media Planning

Database

BR

AN

D

Tools for GRM

GRM

Principles

Brand

Future++

GRM

Charter

Grey Global

Group (16

partner

Companies)

Defining Brand DNA Creating Customer Relationship

vision and plan

Planning

models

Specialist Marketing

and communication

companies

Integrated plan

Collect Customer Information

Knowledge

Implementation of CRM

Knowledge

Strategy

Execution

Traditional

Consulting

Firms

Multinationals

Grey

Worldwide Local Firms

Ideal

Positioning

-Kanishk Chaturvedi