grey g2 introduction
TRANSCRIPT
Introducing the Agency.
1. A worldwide pool of communication professionals with experience relevant to your business
2. Strong presence in countries you need service
3. Expertise in various fields of marketing communication
4. Ability to keep our Clients stay with us for long
5. Creative ideas that shine
6. Proven effectiveness in building our Clients’ business
7. Unique methodologies to maximize your communication ROI
8. A network that works
9. Efficiency tools to facilitate info exchange & knowledge share
10. Our commitment to our clients
10 reasons why Grey/G2.
2
Our Anatomy.• Founded in 1917• 147 offices in 93 countries
• 8,000 employees worldwide• 5th largest agency network in the world• Serving 100 of the Fortune 500
• Part of the WPP Group of companies, one the world’s largest communication groups
Our network.
Grey/G2 around the globe.
495 Offices • 158 Cities • 83 Countries • 10,500 employees
AmericasArgentinaBrazilCanadaChileColombiaCosta RicaDominican RepublicEcuadorEl SalvadorGuatemalaHondurasJamaicaMexicoNicaraguaPanamaPeruPuerto RicoTrinidad & TobagoUnited StatesUruguayVenezuela
Asia PacificAustraliaBangladeshChinaHong KongIndiaIndochinaIndonesiaJapanMalaysiaNew ZealandPakistanPhilippinesSingaporeSouth KoreaSri LankaTaiwanThailandVietnam
Luxembourg MacedoniaMoldova MoroccoNetherlandsNigeriaNorwayPolandPortugalRomaniaRussia Saudi Arabia
AustriaBelgiumBelarusBotswanaBulgariaCroatiaCyprusCzech RepublicDenmarkEgyptEstoniaFinlandFrance
GermanyGhanaGreeceHungaryIrelandIsraelItalyKazakhstanKenyaLatviaLebanonLithuania
Saudi ArabiaSlovak RepublicSloveniaSouth AfricaSpainSwedenSwitzerlandTurkeyUkraineUnited Arab EmiratesUnited KingdomUzbekistanZimbabwe
Europe, Middle East & Africa
A Total Communications Company.
Our advertising agency offers Brand strategy, creative strategy and creative execution across all platforms.
Our diversified marketing services company, that combines shopper marketing, relationship marketing, digital marketing, data analytics and branding and design.
Our data and insight integrator that enables the development of research based strategies and modeling for prediction of outcomes or optimization of investments.
Our interactive marketing agency developing award-winning and innovative work across channels and platforms, that people love – while also delivering measurable business results for our clients.
Media Buying & Planning
Public Relations +
Great Names. Great Marketers. Great Relationships.
Client Client SinceNo. of Brands
ManagedNo. of Countries
Globally
1956 31 44
1955 21 41
1963 25 42
2010 1 15
Grey/G2 in CEE:21 offices, 600 employees
Gabor TothCEOHungary
CEO Grey Group CEE
Grey/G2 Hungary
AddressAndrássy út 9.1061 Budapest, Hungary1538 Pf. 466Tel: (36.1) 2 14 67-50
Employees: 65
Key ClientsProcter & GambleGlaxoSmithKlineAllianz InsuranceBATRauchKraft FoodsBayer
Ilona KolipkaCOOHungary
1+1=3In Hungary, we are a unique joint venture of two networks, Grey and G2, combining and amplifying vast local and international expertise in numerous disciplines.
About our beliefs.
We believe in working collaboratively.With each other, and with our clients.Teamwork is not a ‚nice to have‘, it‘s a must:nothing sinks a ship faster than too many egos.
We believe in ambition.
Goals are incredibly important, but ambition is even more so. Because ambition is what turns a goal into a mission. And people who are on a mission will stop at nothing to accomplish it.
We believe in focus.
Most clients and most agencies go wrong right at the start. They pick up the wrong problem to solve. So that is why we invest more energy upfront to identify where we can create the most impact. It saves time, it saves money and sometimes it has already saved brands.
15
Our clients.
We believe in awards.
They demonstrate our value.They show our peers how we mean business.They help us attract and keep the best talent.They make us proud.And isn‘t it better to have a proud agencyfighting for you?
17
Proud of.
5th place on the M-List ranking* in 2011 *Hungarian agencies ranked based on total No of points collected after creative and effectiveness awards
Efficiency at the core.
Ranking Agency Bronze Silver Gold Platinum Total
1 Grey/G2 302 McCann Erickson 283 DDB 204 Young & Rubicam 195 Leo Burnett 116 Publicis 97 Ogilvy & Mather 78 JWT 69 TBWA 510 Saatchi & Saatchi 511 Scholz & Friends 412 Lowe GGK 413 D'Arcy 2
Effie 2002-2012 Hungary
Source: Effie
Our Mission.
We integrate unique intelligence, focused creativity and leading-edge technology to develop selling concepts that deepen people’s commitment to our clients’ brands.
With a success proven planning process: Pathfinder™
..and the Brand Shift™ Philosophy.
Our departure point – it can be a positioning or
mindset
FFfrom
The SHIFT is how we will enable the brand to
gain trajectory.
The purpose, mission or ambition for the brand/business
TTto
With proprietary tools to anatomize the customer’s path to purchase.
How do consumers purchase the product?
When and why do consumers buy the product?
What shapes their decision?
Where can we best address them on their path to purchase?
We don’t believe in a one-size-fits-all approach to regional client service. We apply the principles that we have learned through years of effectively handling multinational business. At the heart of that is the belief that each business and Brand is different, and that there is no one approach. With each client, we take into account ►
• Client budget holdings and decision-making
• What’s global vs. what’s local• Common criteria for success• The framework to ensure
consistent communications
Extensive and proven regional coordination expertise.
Some recent work.
Allianz.
Chevrolet.
Lenor.
Rauch Ice-T.
Unicef.
Chocome.
30
Ef Zámbó.
31
We are here to build your business!