GreeningGreening of California Wineof California WineNapa Technical GroupNapa Technical Group

January 22, 2008January 22, 2008

GreeningGreening of California Wineof California WineNapa Technical GroupNapa Technical Group

January 22, 2008January 22, 2008

Regulatory Pressures

SWP(Knowledge

Network)

Evolving Market

Driving Forces of Change

What is sustainable What is sustainable winegrowing?winegrowing?

Sustainable winegrowing is the Sustainable winegrowing is the growing and winemaking practices growing and winemaking practices that are sensitive to the that are sensitive to the EEnvironment, responsive to the nvironment, responsive to the needs and interests of society-at-needs and interests of society-at-large (social large (social EEquity), an are quity), an are EEconomically feasible to implement conomically feasible to implement and maintain. and maintain. 3E

s

SWP HighlightsSWP Highlights• Leveraged existing efforts (regional

and statewide)

• Formed 50 member Joint Committee

of

WI & CAWG (2001)

• Published SWP Workbook (2002;

online

and 2nd edition 2006)

• Worked with key partners: regional

associations, government agencies,

universities & NGOs

SWP HighlightsSWP Highlights

•Formed California Sustainable

Winegrowing Alliance (2002)

•Held more than 200 self-

assessment and targeted

education events

•Published Sustainability Reports

(2004, 2006)

•Leveraged more than $2.6

Million

in Grants

Self AssessSelf Assess

Interpret Interpret PerformancePerformance

Develop Develop Action Plan Action Plan to Improveto Improve

Implement Implement ChangeChange

SWP SWP CycleCycle of of Continuous Continuous

ImprovementImprovement

targeted education

custom report

action plan

energy efficiency

• ViticultureViticulture• Soil ManagementSoil Management• Vineyard Water ManagementVineyard Water Management• Pest ManagementPest Management• Wine QualityWine Quality• Ecosystem ManagementEcosystem Management • Energy EfficiencyEnergy Efficiency• Winery Water Conservation & QualityWinery Water Conservation & Quality• Material HandlingMaterial Handling• Solid Waste Reduction & ManagementSolid Waste Reduction & Management• Environmentally Preferred PurchasingEnvironmentally Preferred Purchasing• Human ResourcesHuman Resources• Neighbors & CommunitiesNeighbors & Communities• Air QualityAir Quality

SWP WorkbookSWP Workbook

Workbook FrameworkWorkbook Framework227 criteria with four categories of 227 criteria with four categories of

practicespractices

•110 workshops110 workshops (Nov. 2002- present)(Nov. 2002- present)•1,400+ Growers1,400+ Growers

and/or Winemakersand/or Winemakers

Current Data - Current Data - VineyardsVineyards

Number of Distinct Vineyard Enterprises

990 enterprises

Total Acres Farmed by the 990 Enterprises

288,072 acres 55.2% of 522,000 statewide acres

Number Of Acres Assessed by the 990 Enterprises

171,764 acres 32.9% of 522,000 statewide acres

Number Of Enterprises that Submitted Results

807 enterprises 81.5% of 990 enterprises

Total Acres Assessed in Database

152,799 acres 29.3% of 522,000 statewide acres

Current Data - Current Data - WineriesWineries

Number of Distinct Winery Facilities

175 facilities

Total Cases Produced by the 175 Facilities

170.7 million cases

62.5% of 273 million total statewide cases

Number Of Cases Assessed by the 175 Facilities

143.8 million cases

52.7% of 273 million total statewide cases

Number Of Winery Facilities that Submitted Results

107 facilities 61.1% of 175 total facilities

Total Cases Assessed in Database

114.9 million cases

42.1% of 273 million total statewide cases

Benchmarking Benchmarking PerformancePerformance

Self-Assessment Chapter ReportSelf-Assessment Chapter Report

Self-Assessment Criteria ReportSelf-Assessment Criteria Report

California Sustainable Winegrowing Program Progress Report 2006

www.sustainablewinegrowing.org

2004 Sustainability 2004 Sustainability ReportReport

Targeted Education and Action Planning

Action PlanningAction Planning

Review report & highlight Review report & highlight strengths and areas for strengths and areas for improvement (low hanging fruit)improvement (low hanging fruit)

Determine what can be changed Determine what can be changed and whenand when

Integrate targeted education & Integrate targeted education & other technical understandings & other technical understandings & guidanceguidance

Complete action planComplete action plan

Action PlanAction Plan

Targeted EducationTargeted Education Integrated Pest Management 2004+Integrated Pest Management 2004+

Funded by American Farmland TrustFunded by American Farmland Trust Ecosystem Management 2005+Ecosystem Management 2005+

Funded by National Fish and Wildlife Foundation Funded by National Fish and Wildlife Foundation Energy Efficiency 2005+Energy Efficiency 2005+

Funded by Pacific Gas & ElectricFunded by Pacific Gas & Electric Air and Water Quality 2006+Air and Water Quality 2006+

Funded by USDA’s Natural Resources Conservation ServiceFunded by USDA’s Natural Resources Conservation Service

Upcoming:Upcoming: Risk ManagementRisk Management GHG and Other Accounting ToolsGHG and Other Accounting Tools Process WaterProcess Water Green BuildingGreen Building

5000+ participants in targeted ed events

Energy Efficiency Energy Efficiency ExampleExample

BIGGEST ENERGY DEMAND IN THE FOOD PROCESSING SECTOR?

WINERIES

NUMBER OF BONDED WINERIES IN CALIFORNIA?

2275

Integrated Energy Management Practices

environmentally preferred purchasing

material handling

water quality

economics

solid waste

wine quality

human resources

energy efficiency water use

neighbors/community

air quality

Energy Efficiency Energy Efficiency EducationEducation

Partnered with Pacific Gas & Electric Company

Fifteen Energy Efficiency 101 workshops around the state – more to come in 2008!

Energy Efficiency resources – binder and online

Increased use by wineries of free energy audits, PG&E rebates for solar and other energy efficiency measures

In-depth workshops on green building, climate change and process water in 2008 and 2009

Green Building Practices

Regulatory Pressures

Knowledge Network

Evolving Market

Driving Forces of Change

Demand for Environmental Information

CONTENT + PRODUCT = MARKET ACCESS

Regulatory Pressures

SWP(Knowledge

Network)

Evolving Market

Driving Forces of Change

Regulations

CO2Water

Use

PM10

VOCs

GLOBAL WARMING SOLUTIONS ACT AB32

LIMITS ON C02 EMISSIONS, METHANE AND OTHER GASES

REPORTING BY 2009

Planning Departments

Public Policy Zoning Ordinances

Educate Elected Officials

Food

Economics

Ground Water Recharge

Compost

Fuel

Carbon Sequestration

Addressing Market & Regulatory Addressing Market & Regulatory DriversDrivers

CERTIFICATION Growth of 3rd party certification programs (regional,

national, international) Lodi Rules, CCVT, Napa Green, Fish Friendly

Farming WA (Food Alliance), OR (LIVE) National Sustainable Ag Standard ISO 26000 NZ, S. Africa (developed); Australia (considering)

Development of certification program related to SWP

GREENHOUSE GASSES/CLIMATE CHANGE Development of GHG Accounting Tool CDFA grant to examine vineyard GHG footprint Climate change workshops Identifying / filling research gaps

Cycle of Continuous ImprovementCycle of Continuous Improvement

Gaps:

• Self-assessed, no 3rd Self-assessed, no 3rd party verification party verification (regulatory/retail (regulatory/retail problem)problem)

• Can only report on Can only report on Self-Assessment and Self-Assessment and participation, no way participation, no way to verify continuous to verify continuous improvementimprovement

Cycle of Continuous ImprovementCycle of Continuous Improvement

Closing the Gaps:

•Develop a 3Develop a 3rdrd party certification party certification programprogram – – That is cost effective and credible That is cost effective and credible

•Demonstrating continuous Demonstrating continuous improvementimprovement - Verify that areas of - Verify that areas of weak sustainable performance are weak sustainable performance are being identified (through S-A) and being identified (through S-A) and improved upon (verified through improved upon (verified through certification)certification)

Desired Outcomes of Desired Outcomes of CertificationCertification

Voluntary certification option for winery and Voluntary certification option for winery and vineyard SWP participantsvineyard SWP participants

State, national and international validation State, national and international validation of the SWPof the SWP Maintain our global leadership positionMaintain our global leadership position

Credibility with regulators and policymakersCredibility with regulators and policymakers

Credibility with retailers and consumersCredibility with retailers and consumers

Support of the core principles, objectives and Support of the core principles, objectives and strategic goals of the sustainability programstrategic goals of the sustainability program

What is Your What is Your Consumption?Consumption?

kWh per ton/acrekWh per ton/acre

kWh per gallon/case of winekWh per gallon/case of wine

Gallons of water per ton/acreGallons of water per ton/acre

Gallons of water per gallon/case of wineGallons of water per gallon/case of wine

ENERGY INTENSITY

WATER INTENSITY

What is Your GHG What is Your GHG Intensity?Intensity?

Common DefinitionCommon Definition

CARBON NEUTRAL

CARBON ZERO

CAP & TRADE

CARBON OFFSETS

CARBON FOOTPRINT

FOOD MILES

Shared UnderstandingShared Understanding

• MINIMIZE MISCOMMUNICATION

• REDUCE MISINFORMATION

• ELIMINATE MISUNDERSTANDING

ALIGNMENT FOR CHANGE

Charting a New Direction

A Little HumorA Little Humor

Wine Industry GHG CalculatorWine Industry GHG Calculator

Wine Industry GHG Wine Industry GHG CalculatorCalculator

Created by International Partners New Zealand Winegrowers Winemakers' Federation of Australia South African Wine and Spirit Board Wine Institute of California

Goal: to provide a free, easy to use, wine industry specific calculator that will satisfy GHG accounting needs: Operational tracking Carbon labeling Market Access Marketing Carbon Credit Accounting Future regulatory requirements under a low carbon

cap and trade market

3 Scopes – WRI 3 Scopes – WRI MethodologyMethodology

GHG Calculator OutputGHG Calculator Output

Why should I Why should I participate?participate?

Be Be proactiveproactive to increasing to increasing environmental pressuresenvironmental pressures

Respond Respond effectivelyeffectively to social concerns to social concerns ReduceReduce unnecessary inputs and outputs unnecessary inputs and outputs MinimizeMinimize risk and liability exposure risk and liability exposure EnhanceEnhance economic viability economic viability Join Join networknetwork of proactive wine of proactive wine

community memberscommunity membersNOW ONLINE!

Outside the Box Thinking

www.sustainablewinegrowing.org