greenfresh,your best product!

Gonzalo Zaragoza

Javier Ferrero

Alejandro Hernandez

GREEN FRESH

Sofia Tondreau Geisse

Valentina Villa

Valeria Burbank

GREEN FRESH your best product !

• We are talking about an healthy product.

• A product that essentially help companies that serve food but usually not as their primary importance..for example hospitals,hotels,casinos..that their main activity is not the ones to serve food but they have to.

• The product is a vegetable pulp useful and employed in the kitchens of these places.

• It's a gastronomic solution for Horeca market that could driven far without wasting time and save labor force.

• People could cook faster but always maintaining high the food quality prepared.

• It is an organic product, which has no chemicals added, completely natural and with the authentic vegetable taste.

Why GREENFRESH ???

POSSIBLE CLIENTS

Hotels

In Spain there are more than 3,800 hotels and

famous groups like,SOL MELIA,HUSA

HOTELS,NH HOTELS and lots more.

Hospitals Only in Madrid there are 12 hospitals

POSSIBLE CLIENTS

Catering Services

Casinos

They used to work with high quality and in a short time

More than 30 in Spain in all the main cities

Which company or brand has the potential for taking advantage of this opportunity?

• Feeding companies related with the elaboration of fresh or frozen products from the land:

• Florette :European leader of

vegetables and salads ready to eat.

• Sirena: Frozen food specialist


•Findus: Frozen food specialist

• Biocop: Markets and distributes

natural and biological products for

feeding, hygiene, health and home.


• Doctor Veg: They make baskets of fruit and vegetables for companies and individuals

Opportunities:

• First vegetable purée business, offering brand new products carefully selected and ready to be used by our costumers.

• This can be done through using a differentiation strategy, by using the quality of our premium products we will be able to establish a gap on the market.

• Negotiation Power High number of providers Standardization of the material raw

• The Product is to be categorized inside the natural diet trend of nowadays, together with environment care and the life quality parameters that nationally and internationally are settled.

DAFO Analysis

Threatens:

• Substitute products, especially the indirect ones

• new competitors

• The techniques and processes used in our company do not require any specialized knowledge or know how in order to developed it, therefore our products might get easily copied.

DAFO Analysis

Strengths

• Know how of the business and the techniques involved on the process.

• We manage delivery of our products; we ensure customized services to all our customers.

• We buy the consumables directly from the provider; this allows us to have a more exhaustive quality control over the goods we acquire

DAFO Analysis

DAFO Analysis

Weaknesses

•Ignorance of the characteristics and benefits of the product by most of the potential customers and consumers.

•Since the product we offer is so simple and in consequence with the first argument, consumers may not notice and give importance to where to buy the product. This makes the positioning strategy a lot more complicated.

• In the analyze of cycle of life and the productive chain of the business it could be 3 different stages: the stage based in factors, the inversion and the innovation.

• In the fists stage the competitive advantage based in the basic factors conditions of low cost, for example the economic work force in relation with capitals cities, natural resources and geographic location.

Competitive Advantage

• In the inversion, the competitive advantage it based in the capacity of realizes products with good quality using efficient methods.

• Finally, the economy are based in the innovation, the competitive advantage generate innovation products.

Competitive Advantage

Target Market Companies that offer food services, but it isn't their main service.

This companies are interested in saving time and money and are willing to innovate in some ways.

Horeca sector: Hotels, restaurants and catering.

Benefits• Helps saving time and money. • Natural

MARKETING STRATEGIES

PositioningGreenFresh is a product that facilitates the production of food,saving time and money in the process. Also, as an semi- artisan product, so natural.

Strategies

• Differentiation unique product in the market

• Focus specific segment in the market, covering needs that aren’t satisfied by other companies.

Product mix

• Carrot • Pumpkin • Beet

MARKETING STRATEGIES

P rice• Because there are no competitors have not been able to

estimate a reference price based on similar products

• The price was estimated according to the opinion of potential customers through a small survey

Average Price5 to 8 euros. depending on the vegetable

Marketing Mix

P lace• For marketing we will use only one way of distribution.

• The channel will be direct, without intermediaries between the company and the customer

• This type of distribution channel can maintain optimum communication with customers, creating a direct and a high degree of loyalty

Marketing Mix

P romotion

• The Promotion is done through constant visits to potential clientsand active participation in food fairs, restaurant and hospitality.

• We will not use mass media because it is a product created for a specific industry and not for final consumers.

Marketing Mix

•direct from the farm field (pumpkins, carrots, beet..)• through machines for thermal pasteurization• finally vacuum packed

• 6 weeks conservation in the fridge• 3 months conservation in the freezer• no chemicals added and totally natural• stored and distributed in conditions of cooling like 1 kg packages.

Marketing Mix

P roduct

Process

Preservation characteristics

-Gastronomic solution for Horeca market

-Employed to help companies to save time and people working on it

-Designed primary to pre-prepared dishes as different homemade Pastas, soups, desserts.

Marketing Mix

P roduct

greenfresh,your best product!

Business