greater visibility and recall than other ooh media · 2018. 2. 20. · 3 greater visibility and...

TAXI MEDIA

ENTERTAINMENT & MEDIA CPG TRAVEL &

TOURISMRETAILBEAUTYFASHION ALCOHOL

FINANCE

BEAUTY

OUR CLIENTS

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Over 100 of the world’s top companies trust Verifone with their brands:

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GREATER VISIBILITY AND RECALL THAN OTHER OOH MEDIA

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Taxis Subway entrance Bus shelter Bus advertiser Phone kiosk

Total (n=102) Male (n=51) Female (n=51)

“Have you seen any of these [television show] advertisements?”

*Source: Proprietary research study for Verifone Media, conducted by Russell Research

MARKETS: TAXI TOPS

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TAXIS GO WHERE PEOPLE GO• Average 1,800 miles per week• Exclusive ad environment with two exposures• Fully illuminated and on the road nearly 24 hours a day• Very cost-effective ad buy

• Follow fixed routes

• Cluttered ad environment

• Limited availability

BUSES

• Placed at fixed locations

• Limited market coverage

• Expensive media buy

STREET FURNITURE

• Fixed ad placements

• Short dwell time

• Limited availability

BILLBOARDS

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MAXIMIZE YOUR CAMPAIGN• Engage metropolitan audience in unique ways

• Custom, unique branding options

• Enhance your messaging

• Available in select markets

UNIQUE TOPSTurn heads with innovative, customized options that enhance the presence of your brand. Executions include: 2D/3D Extensions, Custom 3D Design, Clear Canopy and Lenticular.

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UNIQUE TOPSTurn heads with innovative, customized options that enhance the presence of your brand.Executions include: 2D/3D Extension, Custom 3D Design, Clear Canopy, Lenticular

TAXI TOPS• 28000+ taxi tops in 25 major markets

• High-impact brand messaging

• Mass reach in high traffic areas

• Customizable, dynamic capabilities

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HIGH IMPACT TOPS (THREE SIDED)Capture attention with a premium look – 30% bigger and 100% brighter than standard tops

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STANDARD TOPS (THREE SIDED)Increase visibility and raise awareness with three-sided standard tops, which provide a360-degree view

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STANDARD TOPS (TWO-SIDED)Increase brand awareness by highlighting your product in the busiest areas of town.Eye-level and backlit, taxi tops deliver prominent messaging day and night

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TAXI TRUNKSTaxi trunks offer the same high quality, mass branding as tops at a great value. Your messaging will be prominently displayed, providing consistent exposure in the market:

• Immersed in pedestrian traffic for continuous branding• In the line of sight for drivers and pedestrians• Lower price point for smaller budget

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TAXI TV• Dynamic, entertaining content

• Touch point with a captive audience

• Interactive capabilities

• Digital, measureable and unskippable

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TAXI TV DELIVERS THE GREATEST IMPACT

TAXI TV TV RADIO MOBILE INTERNET OOH

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SOUND l l l l l

MOTION l l l l l

UNSKIPPABLE l l

INTERACTIVE l l l l

GUARANTEED IMPRESSIONS l l l

PROXIMITY TO PURCHASE l l l

• Taxi TV loop doesn’t run unless there’s a rider• Interactive capabilities• Customized programming through our content partnerships• Geo-targeting, day-parting, week-parting

PAYMENTSCREEN

TAXI & LIMOUSINE

COMMISSION INFO

LATEST NEWS

+/- 00:1502:00

00:30

PICKS UP WHERE IT ENDED ON PREVIOUS RIDE PAYMENT

SUPER PREMIUMAD PLACEMENT

PREMIUMAD PLACEMENT

PICK UP DROP OFF----------------------------------------------------------------------------------

NATIONAL NEWS AND PRIME TIMECLIPS APPEAR BETWEEN ADS

+/- 11:30 TO 18:00

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CONTENT THAT ENGAGES AND INFORMS

AD BREAK:60 - :90TOTAL




BANNER/VIDEO AD

PLAYS WHEN METER IS HIRED

TAXI & LIMOUSINE

COMMISSION INFO

LATEST NEWS02:00

00:30

SUPER PREMIUMAD PLACEMENT

PREMIUMAD PLACEMENT

PICK UP DROP OFF----------------------------------------------------------------------------------

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PREMIUM AD PLACEMENTS

• Guarantee immediate attention as the first ad placements seen by all riders

• Achieve maximum impact by making sure your ad runs in every ride, every time

• Improve ad recall by being the first advertiser our passengers see

PLAYS WHEN METER IS HIRED





PAYMENTSCREEN

+/- 00:15

PICKS UP WHERE IT ENDED ON PREVIOUS RIDE PAYMENT

BANNER/VIDEO AD

PICK UP DROP OFF----------------------------------------------------------------------------------

NATIONAL NEWS AND PRIME TIMECLIPS APPEAR BETWEEN ADS

+/- 11:30 TO 18:00

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• :15 or :30 video spot, with full sight, soundand motion

• Repurpose your TV or Digital Video creative, or work with us on a custom produced spot

• Reach taxi riders in a relevant, environmentwith guaranteed impressions

Interact with a qualified, captive audiencewith unskippable video messaging

RECURRING VIDEO SPOTS

CUSTOMIZE CREATIVE FOR PRECISE AUDIENCES

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All Taxi TV content can be featured where and when you want via day-parting and geo-targeting

Geo-targeting enables content to change as taxi travelsthrough different neighborhoods or zip codes

Dayparting rotates content by hour block or time of day

CASE STUDY

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OBJECTIVEAria Resort & Casino wanted to educate Las Vegas travelers on its features and amenities, while also testing the efficacy of the Taxi TV experience.

STRATEGYThrough a partnership with Verifone, a custom-built suite of tablet apps was installed on 700 taxis servicing the Vegas area.

EXECUTIONThe tablet apps featured 13:00 of content, special offers, and SMS integration for reservations and ticket purchases.

RESULTS

• 90% rated the platform 3/5 or higher• 9.25 pages were viewed during an average session• 50% of riders developed a more favorable perception of

the hotel and casino

Aria Resort & Casino: Awareness Campaign50% of riders developed a more favorable perception of hotel and casino

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YOUR TAXI CAMPAIGNS WORKING TOGETHERHigh frequency, impactful media at scale

22MM+ monthly impressions28,000+ screens

Dynamic, entertaining contentTouch point with a captive audience

Interactive capabilities

• 2B+ monthly impressions• 28,000+ taxi tops• High-impact brand messaging• Mass reach in high traffic areas• Customizable, dynamic capabilities

•••••

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TAXI WRAPSWrap cabs to capture more attention and increase brand visibility and impact• Fully wrap taxis or wrap taxi doors only• Grab the attention of on-the-go consumers in a big way• Pair taxi wraps with a taxi top campaign for maximum brand exposure

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SHUTTLE WRAPDeliver larger-than-life messaging close to the point of sale with fully wrapped shuttles

• Generate buzz with a big visual impression• Largest mobile advertising allowed on airport property

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24/7 MAGAZINELas Vegas’ premier tourist publication, targeting visitors on-the-go. It provides info on shows, attractions, dining, shopping, nightlife and more:

• Monthly readership of nearly 1.2 million • 17 years of unparalleled service to

Las Vegas tourists• Exclusive niche audience in taxis

greater visibility and recall than other ooh media · 2018. 2. 20. · 3 greater visibility and...

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