grdoc employee redbook

8/3/2019 GRDOC Employee Redbook

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Communication Education Measurement Rewards Events

The Little Red Book of...

Employee



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Communication Education Measurement Rewards Eventsi i i Communication Education Measurement Rewards Events

Introducing Employee Engagement

At Grass Roots, our business is about inspiring people

and stimulating performance improvement.

For many of our clients, the ability to offer the best

possible customer experience is critically dependent

on their ability to communicate with, educate, measure

and reward their employees in the right way.

We have a wealth of experience in designing and

developing programmes that motivate and enable

the employee to deliver better results - in local and

international markets.

Wed like to share our approach and some of the client

projects we have delivered.


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What is Employee Engagement?

Employee engagement is a widely used term, yet it is a struggle

to agree on a universal definition. Some define it as a process

that drives employees to go the extra mile, some simply as howemployees feel about their company or product. Others define

engagement as a thing in its own right, a tool that can be

implemented as and when required.

While definitions vary, there tends to be a more unified approach

to how employee engagement manifests itself and the value it can

bring to an organisation. Research has proven that there is a direct

link between employee satisfaction and customer satisfaction, and

between customer satisfaction and improved business performance.

So keeping quality employees happy, has to be an important factor

for any business.

At Grass Roots, we believe that employee engagement is not

just about loyalty: it is about ownership, accountability andresponsibility. An engaged employee will feel a strong emotional

bond to the organisation that employs them and is willing to invest

discretionary effort.

Key Drivers of Employee Engagement

The case for employee engagement is compelling. Research has

consistently demonstrated that engaged employees drive business

results. Research and academic study has played a pivotal role in helpingorganisations understand the definition and importance of employee

engagement. Now emphasis must be placed on the practical application

of this knowledge. Organisations need tools and solutions that enable

them to achieve their employee engagement goals.

The five drivers of employee engagement

It is widely agreed that a number of factors influence employee

engagement. Grass Roots have categorised these factors into five key

drivers of employee engagement:

Culture & Environment

Leadership & Management

Reward & Recognition

Purpose & Development Communication


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The five drivers of Employee Engagement Employee Propositions and Competencies

Employees

Employee Communications

Performance Measurement

Employee Recognition Programs

Employee Incentive and Reward Programs

Employee Benefits

Audience

Typical business objectives

Drivers of Employee

Engagement

Program

components

Support services

Grass Roots understands the business objectives and drivers of employee

engagement and our products and services are aimed at delivering real

results in this challenging area.

L E A D E R S H I P &

M A N A G E M E N T

P U R P O S E &

D E V E L O P M E N T

C U L T U R E &

E N V I R O N M E N T

C O M M U N I C A T I O NR E W A R D &

R E C O G N I T I O N

L E E HI

E E T

E

E EL E T

CU LT U RE &

ENV I RO NM ENT

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E I T I

LEA D ERS HI P &

M A NA G EM ENT

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E EL E T

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E I E T

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E I T I

L E E H I

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E EL E T

LT E

E I E T

I TIREW A RD &

RECO G NI T I O N

LE E H I

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P U RP O S E &

D EV ELO P M ENT

E

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I TIE

E I T I

HI

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CO M M U NI CA T I O NE

E I T I

Practical tools and solutions

With over 30 years of experience across multiple industries, Grass Roots has

developed a suite of practical tools and solutions that address each of the five

drivers. Whether you require a localised or company-wide approach, we have

the expertise, tools and solutions to support your employee engagement goals.

Organisational behaviour change programs

Behavioural competency framework development

Employee enagagement healthcheck

Leadership & Management skills development

Management assessment carriers

Managers engagement toolkit

Recognition and Incentive tools

Tax efficient benefits

Total reward communications

Employee feedback and pulse surveys

Skills assessment and role alignment

Skills and knowledge development tools

Employee Engagement Hub

Employee lifecycle & segmented communications

Live employee communication events

EmployeeCommunication

EmployeeRecognition

Employee Incentivesand Reward

EmployeeCommunity

1 2 3 4

The Hub Global Data

Centres

Digital &

Creative Studio

Global Reward

Fulfilment


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Interpreting Employee Engagement Employee Engagement Hub

Communication is at the heart of an effective engagement strategy.

An organisation may have a positive culutre, a compelling reward and recognition

proposition, excellent training opportunities and great leaders, but without effective

communication the benefits of these positive attributes wont be realised.

Employee Engagement Hub

Leveraging sophisticated customer marketing techniques, the Employee Engagement

Hub is a multichannel communications platform that delivers high-quality and

personalised interactive content to employees across the entire organisation.

A flexible, multi-language architecture means each clients unique local, regional &

global needs can be met within a single framework that supports multiple solutions

& is supported by a global network that includes operations in 16 countries

Features and benefits

Employee Segmentation Engine

Delivers targeted, personalised and timely communications to specific employee

segments based on pre-defined criteria

Employee Life cycle Communications

Communications relevant messages at key stages in the emmpoyee lifecycle such

as new employee induction (on-boarding), anniversaires, maternity, retirement etc.

Employee Surveys Module

Capture and analyse real-time employee opinion via web and SMS

Employee Systems Integration

The Hub integrates with your employee systems enabling you to manage and

measure the effectiveness of all your employee engagement initiatives

The Employee Engagement Hub enables Grass Roots to address a business

typical employee objectives and drivers in an integrated choesive manner.

TotalReward

EventRegistration

Employee

Engagement

Hub

LongService

FlexibleBenefits

ThirdParties

Employee

RecognitionOnline

Learning

LifecycleCommunications

Segm

entationEngine


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Employee Communication

increased cut through

of employee program

communications and a

greater ROI

TELSTRA

Improving Reward & Recognition Communications

Telstras Enterprise & Government (TE&G) division employs over 1500

people across sales & customer care functions. Excellent customer

services is critical and actively encouraged through a variety of Reward

& Recognition (R&R)programs Realising that a programs effectiveness

is reliant upon effective communications, TE&G engaged Grass Roots to

improve program communications.

Our approach applies CRM learning to improve communications by

ensuring they are timely, relevant & measurable to groups, sub-segments or

even to the individual employee. Our solution is built upon a communication

platform that enables the simple design, delivery & measurement of

segmented employee lifecycle communications. Our technology and

supporting services are helping TE&G communicate with employees about

R&R in the right way and at the right time. The result for TE&G is the

increased cut through of program communications and a greater ROI.

Our technology is also automating many of the day to day communications,

freeing up valuable time that can now be spent developing the message

rather than delivering it.

1.

CASESTUDY


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MICROSOFT ANZ

Peer to Peer Employee recognition program

Microsoft ANZ is going through a period of unprecedented change

as their industry grapples with the exciting and disruptive influence of

cloud computing. Understanding the increased importance of employee

engagement during change, the Microsoft leadership team focused efforts

on ways to improve drivers of employee engagement, including recognition.

A review of existing recognition practices revealed a need to improve the

frequency & quality of peer to peer recognition. Challenges to achieving

this included changes to the working environment that were disrupting

normal face to face interaction within teams.

The Grass Roots solution applies principles of social media to make the

experience of recognising & being recognised more immediate, interactive

& fun. Live & interactive recognition feeds, smart phone applications &

digital recognition walls are forever changing the way Microsoft recognises

its people. They are being used to create a program that leverages

recognition & social media to maintain and on-going 2-way dialogue

about value. One of the most exciting aspects of this dialogue is the

information it generates & the value of this information to Microsoft in better

understanding how to communicate with their employees.

Our solution applies principles

of social media to make the

experience of recognising

& being recognised more

immediate, interactive & fun

Employee Recognition

CASESTUDY

2.

SPLASH


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Employee Incentives and Reward

3M AUSTRALIA (MEDICAL)

Marketing control over programs for a better employee outcome

The marketing team at 3M Medical have multiple marketing managers,

each with their own product to drive. This has historically created

fragmented outcomes concerning brand control, messaging and

importantly, sales rep understanding of the key programs and products to

sell in the field, resulting in mixed allocation and effectiveness of

incentives and rewards.

Grass Roots understood this challenge and implemented a program to be

the single source of truth by which the sales reps could visit and access all

promotions that were available to them. When a participant logs in to the

My3M portal, the site recognises the user by specific attributes and shows

them customised content based on the user type. The site incorporates

both learning and incentive promotions and gives the marketers the ability

to have their own look and feel for their promotion within the website.

This approach has resulted in the sales reps having a clearer focus on

what to sell, how to maximise 3Ms product sales and importantly greater

alignment of incentives and rewards to 3M objectives.

3.

15 promotions for 7

different audience types;

with each Sales rep

seeing a personalised

view of how to maximise

their and 3Ms return

CASESTUDY


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STATE BANK OF INDIA (TBC)

International partner engagement and reward program

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Employee Community

CASESTUDY

4.

CHINA AUSTRALIA


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We would welcome the opportunity to help you

inspire the people that matter to your business.

To begin a dialogue with Grass Roots, email

Paul Scarpiagnato (China)

[email protected]

Matt Seadon (Australia and New Zealand)

[email protected]

Steve Saxty (Singapore)[email protected]

Charoo Aggarwal (India)

[email protected]

Contact Us...

INDIASINGAPORE

CHINA AUSTRALIA


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GRASS ROOTS OFFICES AROUND THE WORLD

Australia Brazil China Colombia France Germany India Ireland Mexico

Singapore Spain Switzerland United Kingdom USA Venezuela


INDIA

Telephone +91 22 4030 1130

www.grassrootsindia.in

CHINA

Telephone +86 10 8518 0798

www.grassroots-china.com

SINGAPORE

Telephone +65 6295 6021

www.grassroots.com.sg

AUSTRALIA

Telephone +61 3 8415 8402

www.grassroots.au.com

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