gravity ad.apt higher ctr for advertising networks

AD.APT

Recommendation Module

for Ad Networks & Ad

Servers

11 September 2012

Targeted Advertisment

Gravity’s Business Card

• Domain Leading provider of Personalized Recommendation Solutions for TV,

online and digital advertising.

• Offer Real-time, personalized product/content recommendations based on the taste of each

user; Gravity’s solution increases CTRs, conversion rates and average order values by

5-26% and improves customer satisfaction and loyalty.

• A fast-growing company

• 3 key revenue streams

• 50+ deployments in the past 12 months

• Netflix Prize data-mining & recommendations

competition: tied first place

• Client portfolio includes an Alexa TOP 50 client

• Strong technology partnerships

(MS Mediaroom, Nokia Siemens Networks, etc.)

• Established distribution channels in the EU, US

• Stable investor background

17 Apr 2012 Targeted Advertisement for Ad Networks 2

AD.APT offering

Features • Seamlessly tracks the users’ behavior

• Detects personal preferences in consumption

• Finds the most relevant ad considering the context and the audience

That result in • Significantly better conversion and CTR

• Higher value for advertisers per ad display

• Less but more interesting ads for the customers

17 Apr 2012 3 Targeted Advertisement for Ad Networks

BENEFITS: WIN-WIN

• Higher income on

performance

based campaigns

• Optimized

inventory

• Retargeting

options for

advertisers

already using

Gravity RECO

• Higher income on

performance

based campaigns

• Cross – media,

cross-platform

optimisation

• Optimized

inventory

• An added value

service for

advertisers –

extra income

Significant increase in campaign CTRs (10-35%)

Publishers Ad networks Agencies

• Less waste

coverage

• A perfect add-on

feature for a

bidding engine

• Retargeting

options for

advertisers

already using

Gravity RECO

Adservers

• Optimized

inventory

• Cross–media,

cross-platform

optimisation

• An added value

service for

advertisers – extra

income

AD.APT – KEY FEATURES

• Real-time data mining module for ad servers

• Optimized ad delivery for each user using his/her behavior history

and all contexts (platform, time, language, etc.)

• Significant increase in CTR (10-25%)

• Immediate benefits for all players: publishers, agencies, ad

networks

• Ultra-scalable and easy to integrate platform for all ad servers

AD.APT HELPS YOU INCREASE REVENUES

• AD.APT chooses the best ads for Your users.

Relevant

Ads

Served Higher CTR

Optimized ad portfolio

Satisfied advertisers

Value added services

Satisfied customers Increased

Revenue

Ad

Inventory

• No matter whether the ad size or

placement, a recommendation system

can increase CTRs and optimize

portfolios based on user behavior and

preferences.

• We can help You bring more relevant

ads to Your users based on their taste

and behavior.

• AD.APT was developed specially for

ad server providers and ad networks.

AD.APT

Past user

Interactions

BENEFITS FOR PUBLISHERS

• Significant increase in CTRs (10-25%)

• Inventory optimization

• Higher income on performance based campaigns

• Optimised inventory – more inventory to be sold on

performance

• Retargeting options for advertisers already using Gravity

RECO recommendation module

BENEFITS FOR ADNETWORKS


• Higher income on performance based campaigns

• Optimized inventory – more inventory to be sold on

performance

• A perfect add-on feature for a bidding engine

• An added value service for advertisers – possible extra

income



BENEFITS FOR AGENCIES


• Campaign performance optimization tool

• A perfect add-on feature for a bidding engine

• Less waste coverage



How it works?

1. step: Get to know your customers

• Based on the customers’ consumption: Linear TV, VOD, SVOD

and other media contents

• Based on click through (to ad landing pages)

• With Gravity’s powerful algorithms using collaborative filtering and

metadata based approaches


How it works?

2. step: Find the relevant ads to display

• Personalized for each customer, individually

• Context based ad selection

• With a powerful business rule support


NDA Business goals & targets

Agreement Pilot (Live Testing)

Launch

Data gathering

Data mining

Integration Fine-tuning

& Pilot Launch

1 week 2 weeks 2 weeks 1 month 2 months

Business aspects

Technical aspects

THE INTEGRATION PROCESS

E-BUSINESS AND MEDIA CUSTOMERS AND

PARTNERS IN OVER 10 COUNTRIES

13

CASE STUDY - AD NETWORK

14

• Largest ad network and delivery platform in Hungary

• 500+ million ads served daily

• 20k+ ads/sec peak time throughput

• Daily reach of 7 million unique visitors

• Pilot project on Sanoma Media portfolio

• 30+ million ads served daily

• 20% increase in CTR during 1 month pilot

CASE STUDY - LSC PROJECT

15

Company: Velti is a leading global provider of mobile marketing and advertising

technology

LSC Requirement: Behaviour based engagement improving

effectiveness of SMS marketing campaigns

Problem: Velti wanted to increase the engagement and SMS activities in large-scale

SMS campaigns. They chose Gravity as the partner to provide intelligence to

determine the right time for call of action and to select the quiz questions with

highest conversion probability.

using user behavior actions and previous SMS activity information

builds user preference and relevance profiles for better targeting

determines the optimal time of day and quiz question to send to drive

conversions

integrates into existing SMS campaign management & reporting environment

ultra-scalable, high performance architecture, easy to integrate APIs

Solution:

• Optimize & personalize the time for action

• Increased conversion with fewer bulk

and call-to-action messages

• Recommends better performing games and

quiz questions

WHERE DID IT ALL START?

COMPETITION

• Largest DVD rental company in the US

• Oct 2006: Netflix Prize Award competition starts

• Goal: Improve the recommendation performance of Netflix’s in-house developed Cinematch system by 10%

• Prize: 1.000.000 USD

• The benefits of quality recommendations:

• Increase customer life-time value – 1 months increase results in 50-60 million USD/year average extra income

• Customers upgrade their plan – 5 USD/month/customer extra income

• USD 80 Million + additional revenue due to quality recommendation

• Gravity & The Ensemble Team has been able to improve Netflix

recommendation system by 10.1%

CONTACT US!

Bottom Line

Increase your revenues? Gravity can

Find out how:

www.gravityrd.com

[email protected]

AD.APT is a powerful, easily integrated,

personalized recommendation module. It is

designed to help ad networks and adserver

providers deliver highly relevant, personalized ads

to each and every one user. Thus increasing both

user satisfaction and revenues!

http://www.gravityrd.com

mailto:[email protected]

Can you guarantee increase

in your sales?

Gravity can

www.gravityrd.com

[email protected]

For the latest trends and insights:

www.facebook.com/gravityrd

gravity ad.apt higher ctr for advertising networks

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