grass residences tower 4 loi briefing august 15, 2011 · smdc perceived accepted consumer beliefs...

GRASS RESIDENCES

2013-July

Mr. Henry Sy, Sr. - VISIONARY

“While I was on my shopping trips abroad during the 1950s and 1960s, I saw the shopping center development in the US from the East to the West Coast. I knew that this would happen in the Philippines.” – Henry Sy, Sr.

THE MALL THAT STARTED IT ALL

• It all began here. SM City North EDSA innovated and institutionalized the "one-stop shopping complex" and was the first mall in the Philippines to introduce "malling" as a pastime. Besides being a haven for shoppers, the architecture of the mall blends both old and new, creating calming and colorful scenes.

• With world-class cinemas, a helpful and convenient transport depot for easy commuting, outdoor parking, and attractive structures, SM City North EDSA aims to be an architectural landmark of Metro Manila’s progress, as well as one of the most beautiful structures in the Philippines.


The Times:

“In 1983, we were building SM City North-EDSA, our first shopping mall. Many people at that time said I was crazy. There was a political crisis; interest rates were as high as 45%, and the location of the mall was in the middle of nowhere. They said that SM City would not succeed, but the mall was an instant success.”

AND THE REST, AS THEY SAY, IS HISTORY…

FOR INTERNAL TRAINING PURPOSES ONLY NOT A SELLING MATERIAL


WE BUILT THIS CITY

Construction of SM City North EDSA started in 1983 and opened in 1985. Since then, the shopping mall has undergone several expansions and renovations. It has 4 primary buildings (the City Center, The Block, The Annex and Carpark Multilevel Bldg) and The Sky Garden covering the whole complex.

• With a gross floor area of 424,691 square meters, SM City North Edsa is the Philippines‘ largest mall and the third largest in the world.

• More than 700 retail shops for all wants and needs

• More than 170 restaurants for all palates

• 48 food stalls catering to more than 3000 seats at the Food Court

• 12 cinemas for all movie-goers, including a digital cinema at The Block and IMAX at the City Center

• More than 170 shops and service centers, all in the Annex

• Nearly 4,000 parking slots with valet services on 3 strategic locations.

• It also features SM Department Store, its major anchor, and SM Supermarket, a Hypermarket, a Savemore Supermarket, a Sky Garden, an Amphitheater an entertainment stage for events with more than 1200 seats and a Hypermarket.


The VISION continues…

In 2007, the SM Group, through SMDC, expanded the development of

the area with the introduction of a residential component –

GRASS RESIDENCES.


SMDC Perceived Accepted Consumer Beliefs

• Dotted with relevant establishments (educational, institutional and medical), Quezon City is a progressive city that continues to boom with offices, commercial and retail developments.

• SM North EDSA is one of the most well-known, oldest, and biggest malls in the country.

• A residential development in an expanding city near a mall will offer people unparalleled convenience and satisfaction of a good investment.


SMDC Perceived QC Market Need

LOCATION

• The prestige and convenience of a Quezon City address

• Living in an expanding, progressive city

PRODUCT

• Breathing space amidst the city’s concrete jungle

• Ease of living by way of a development’s facilities and offerings

LIFESTYLE

• Practical and sensible living

• Lock-up-and-go security addressed by condo living

• Relaxing environment after a hard day’s work, without need to travel long distances

FOR INTERNAL TRAINING PURPOSES ONLY

NOT A SELLING MATERIAL

SMDC Target Market - Demographics

• Urban Achievers

• Early Nesters

• Foreign-based Filipinos

• Investors

• Foreigners


SMDC Target Market - Psychographics

Modern Practical

Smart Active Private

• People who seek a private retreat from but right in the bustling, fast-paced city

• People who value

convenience

• People who know they deserve nothing but the best value for their money


Project Concept

Why GRASS? Grass is the top-of- mind plant that best symbolizes a flourishing flora community, similar to

SMDC’s envisioned thriving community of families and individuals

at Grass Residences.

Why the color GREEN? The color of nature, the color of money.

*Symbolizes growth, rest, harmony, freshness, stability, safety.

The elements characterized by Grass Residences.

GRASS RESIDENCES A relaxing oasis,

A thriving community,

Offering country club living

Right in the heart of the city.



Site Development Plan To

SM

No

rth

ED

SA

MIS

AM

IS S

T.

NU

EVA

EC

IJA

ST.

Berkshire Tower 4

FUTURE DEV’T

Tower 5


Good Accessibility

• Integrated with Grass Phase 1, the entire development is bounded by Nueva Ecija, Nueva Vizcaya and Misamis Streets.

• Conveniently located in a highly accessible area

- three entry points for residents

- near MRT station and public thoroughfare


Convenient Location

• A mere 4-minute walk from SM North EDSA, SM's first and largest mall, via an exclusive bridgeway

• Near the country's premier educational institutions (UP, AdMU, Philippine Science High School)

• Near institutional, medical, and commercial establishments

• Near the NLEX-Mindanao Ave. entry point

.

SM North EDSA

UP Techno Hub

UP Diliman

Quezon

Memorial

Circle

ADMU Phil. Science Phil. Heart Center

East Ave. Med. Center


Shared Amenities

• Main clubhouse with function rooms

• Olympic size swimming pool

• Adult swimming pool

• Kiddie swimming pools

• Badminton courts

• Covered basketball court

• Fitness gym

• Children’s play area

• Cabanas and pavilions


Hassle-free living

TOWER FACILITIES:

• Exclusive bridgeway connecting to SM North EDSA for residents' convenience

• High-speed elevators

• 24-hour security

• Concierge services

• Back-up power system

• Elevated water tank

• Fire alarm and sprinkler system

• Centralized mailroom system

• Centralized garbage collection and disposal system

• Lighted perimeter fence


Amenity

*View from the amenity area


Badminton Courts at Carpark Building A

*Badminton courts

*Fitness gym


Basketball Court at Carpark Building B

*Basketball court and bleachers


Amenities


Amenities

*Outdoor Lobby

*Pooldeck area


Amenities

*Bridgeway

*Perimeter fence

*Landscapes


GRASS RESIDENCES PHASE 2


Site Development Plan

Berkshire (Tower 4) 3Q 2017 A two-tower

40-storey podium

development

situated on a

1.4-hectare property

in Quezon City,

comprised of a total of

3,914 residential units

and 1,641 parking slots.

To SM North EDSA

*Architect’s rendition


Essential Amenities

UNPRETENTIOUS BASICS

• Lobby and lounge

• Function rooms

• Swimming pool

• Landscaped pocket greens


Podium & Floor Numbering

Physical Floor Marketing Floor

5th Floor – Res’l 7th Floor

4th Flr – Amenity & Res’l 6th Floor

3rd Flr - Parking Podium level 3

2nd Flr – Parking Podium level 2

Ground Flr – Parking/Comm’l & Lobbies

Ground Flr

Basement 1 – Parking Basement 1

Basement 2 – Parking Basement 2


*Additional omitted floor numbers: 13th & 14th

01A 01B 02 03 05 06 07 08 09

10A 10B 11 12 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34B 34A

35 36 37 38 39 40 41 42 43

45

4

6

47

4

8

54

5

5

56

5

3

52

CITY VIEW

AMENITY VIEW AMENITY VIEW

PO

CK

ET A

MEN

ITY

V

IEW

AM

ENIT

Y V

IEW

49

Tower 4 Amenity Floor Layout (6th Floor)


Tower 4 Typical Floor Layout (7th to 42nd Floor)

01A 01B 02 03 05 06 07 08 09

10A 10B 11 12 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34B 34A

35 36 37 38 39 40 41 42 43

44

4

5

46

4

7

48

4

9

50

51

5

2

53

5

4

55

5

6

CITY VIEW

AMENITY VIEW AMENITY VIEW

PO

CK

ET A

MEN

ITY

V

IEW

AM

ENIT

Y V

IEW


Typical 1-Bedroom Unit


Room Description Square meters (Approx SQM)

Square Feet (Approx SQFt)

Living & Dining Area

4.9 53.6

Kitchen Area 4.6 54.4

Toilet & Bath 3.4 36.4

Bedroom 7.2 78.4

TOTAL 20.1 219.8

Typical 1-Bedroom with Balcony


Room Description Square meters (Approx SQM)

Square Feet (Approx SQFt)

Living & Dining Area

8.2 88.1

Kitchen Area 4.7 51.1

Toilet & Bath 3.4 37.0

Bedroom 7.2 77.2

Balcony 2.8 30.5

TOTAL 26.4 284.0

Unit Finishes

ALL UNITS ARE BASIC UNFURNISHED WITH THE FOLLOWING FINISHES:

Flooring

Bedroom: Polished tiles

Living/Dining/Kitchen: Polished tiles

T&B: Ceramic tiles

Wall

Bedroom: Painted finish

Living/Dining/Kitchen: Painted finish

T&B: Ceramic tiles

Kitchen Countertop: Granite with sink and faucet

Overhead and under-the-counter cabinets

Ceiling: Painted finish



PHASE 2 PRICING AND PAYMENT TERMS


Tower 4 Unit Mix & Pricing

Unit Type Unit Count Unit Size (Approx SQM) Pricing Average

Min Max Ave Php / Unit Php / NSA

1 BR UNIT 453 20.1 37.5 22.9 2,089,000 91,000

1 BR END UNIT 69 20.9 26.6 23.8 2,171,000 91,000

1 BR END UNIT WITH BALCONY

68 32.9 32.9 32.9 3,011,000 92,000

1 BR WITH BALCONY 1,190 26.4 28.9 26.6 2,430,000 91,000

1 BR WITH GARDEN 37 26.4 34.6 29.9 2,664,000 89,000

STUDIO END UNIT 70 20.5 20.5 20.5 1,873,000 91,000

STUDIO UNIT 68 19.9 19.9 19.9 1,820,000 91,000

STUDIO UNIT WITH GARDEN

2 23.9 23.9 23.9 2,118,000 89,000

Grand Total 1,957 19.9 37.5 25.4 2,325,000 91,000


Phase 2 Payment Terms

Scheme Particulars Discount on DP Discount

on TLP

Deferred 100% in 36 mos - -

Spot DP 10% DP, 90% in 36 mos 5% of the 10% Spot DP -

Spread DP

10% in 24 mos, 90% cash or bank - -



Easy Payment

Schemes

10% spot, 10% in 36 mos, 80% cash or bank 3% of the 10% spot DP -

20% spot, 10% in 36 mos, 70% cash or bank 3% of the 20% spot DP -

10% in 24 mos, 10% spot, 80% cash or bank - -


*Terms are valid until September 30, 2013 and may be changed by the Project Team without prior notice.

*Architect’s rendition FOR INTERNAL TRAINING PURPOSES ONLY


grass residences tower 4 loi briefing august 15, 2011 · smdc perceived accepted consumer beliefs...

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