graphic standards · two primary and one accent font. century gothic is the primary headline font....

K E Y C L U B

graphic standards

�

An internAtionAl,

student-led

orgAnizAtion providing its members

with opportunities to perform

service, build chArActer,

And develop leAdership.

�

to develop competent,capable,

caring, leaders,

throughthe vehicle of service

this is something to get really excited about!

How to use the new Key Club graphic standards

�

check out Key club

,s

hot new look!

Key Club has a new look and it rocks!

With nearly 245,000 members representing almost 5,000 clubs in 24 nations, Key Club is the largest high school service organization in the world! One important way we can let others know about Key Club is by communicating “our look” to others. That is, using the same design elements -- things like fonts, colors, logos and symbols to express who we are. Keeping “our look” consistent enables others to see Key Club in the way we do – whether they’re in Kansas or in Kenya. And, it helps us create a buzz about the great work Key Club is doing serving others and developing tomorrow’s leaders. Everything you need to get started is in this guide. You’ll find colors, design schemes, photos and templates to help you create brochures, letterhead, newsletters, posters and more! It’s really that simple! Together, we’ll watch Key Club grow in a big way! World, hope you’re ready for us!

this is something to get really excited about!

hot new look!

3

logo usage:

The Key Club logo and wordmark are a key part of this new look and feel.

Color:When reproduced, the logo and wordmark are to appear only in the colors as seen below:

Size:Logo to be placed no larger than 1½ inches wide on anything smaller than a banner. Wordmark to be formatted no larger than five inches on anything smaller than a banner. Logo must always be proportionate as seen below:

pms �95 & pms 4505

black pms �95 whitewhitepms �95black

Using the Key Club logo in black or white will give the design a more contemporary feel.

logo usage:

Background:Should be placed on a neutral background:

Area of isolation:There should be nothing within a half inch of all sides of the logo.

serviceserviceservice

4

5

fonts:

the Key Club fonts!

Two primary and one accent font. Century Gothic is the primary headline font. Goudy Old Style is the primary copy font, and your choice of any funky font is the accent font.

Header and Subheads: Font–Century Gothic Try to keep the height and width of the lettering proportional Space between each letter – 0

Accent:Font–To be used for some headers, subheads and emphasized wording to make the piece more contemporary and personalized.

General text:Font–Goudy Old Style Try to keep the height and width of the lettering proportional Space between each letter – 0 Color- Black Size- 9.5 Point / 13 Leading (space between each line)

A Web site is the exception. In this instance, Arial may be used.

TITLETitletitle - amplifier

TITLE Title title - flexure

ACCENT CONTEMPORARY FONT - Your ChoiceCKI office will be using FloMotion for 2006-07 school year

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

This font will an even more contemporary feel and can be customized to your campus!other cool font options....Flexure, Amplifier & Fandango

HEADER FONT - Century GothicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

with 5 pt kerningGill Sans to be used for Cover CKI, Circle K International lettering, and can be used for headers inside piece.

COPY FONT - Goudy Old StyleABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

9.5 pt font/ 13 pt leadingGoudy Old Style is to be used for the copy in all of CKI’s printed materials.

TITLE Title title - Fandango

Have one main CKI title font, One accent font that can change once a year and One copy font?



ACCENT CONTEMPORARY FONT - Your ChoiceCKI office will be using FloMotion for 2006-07 school year

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

This font will an even more contemporary feel and can be customized to your campus!other cool font options....Flexure, Amplifier & Fandango


with 5 pt kerningGill Sans to be used for Cover CKI, Circle K International lettering, and can be used for headers inside piece.


9.5 pt font/ 13 pt leadingGoudy Old Style is to be used for the copy in all of CKI’s printed materials.





ACCENT CONTEMPORARY FONT - Your ChoiceKey Club office will be using Crackhead for 2006-07 school yearABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzThis font will an even more contemporary feel and can be customized to your campus!other cool font options....Crack house, Fragment, EMBOSSING TAPE OR GF ORDNER


with 5 pt kerningCentury Gothic to be used for Cover Key Club, Key Club lettering, and can be used for headers inside piece.


9.5 pt font/ 13 pt leadingGoudy Old Style is to be used for the copy in all of Key Club’s printed materials.



In Windows possible accent fonts: Goudy Stout, Juice, Tempus Sans or Viner Hand ITC

All materials:Consistency in visual layouts is key to retaining the image of Key Club worldwide!

Pencil area:Placement–Pencil should always be placed on the cover or front of whatever is being produced.

6

Introducing...

the Pencil!

K E Y C L U B

www.keyclub.org Join

Key cl

ub!december 12 .7pm . gymnasium

You’re

invited!

K E Y C L U B

the look:

7

Pencil color:White should be the color used in the majority of the Key Club pieces; however, a Key Club-designated color may be used as an alternative, if necessary.

Pencil size:The pencil’s sides should always horizontally touch the right and left edge. On 8½- by 11-inch pieces, the height should be 1/2” tall and sized proportionately to other sized pieces.

The background:• The area above and below the pencil can be a Key Club color, see page 10, or an image (photo or illustration) in any

combination. See below for ideas.

• Always keep the target audience and purpose of the project in mind to market Key Club most effectively!

character buildingleadership

inclusiveness

K E Y C L U B

K E Y C L U B

:

when :where:

caringinclusiveness

leadership

character

building

Join us!

K E Y C L U B

:

when :where:

caringinclusiveness

leadership

character

building

Join us!

K E Y C L U B

caringinclusiveness

leadership

character

building

:

when :where:

Join us!

K E Y C L U B

:

when :where:

caringinclusiveness

leadership

character

building

Join us!

caring

An international, student-led organization providing its members with opportunities to perform service,build character,

anddevelop leadership.

Logo placement:• As stated before, the Key Club wordmark should always appear

on the cover somewhere and the Key Club logo on the back cover.

• The Key Club logo can be placed on the front, but not within five inches of the pencil.

Club or district logo placement:• Can be placed anywhere.

Inside look:• The use of the pencil and similar lines, as well as Key Club

colors and fonts, will maximize the effectiveness of the piece.

8

Copy font: Goudy Old Style

Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.

9.5 font size, 13 pt leading










the look:

TITLE OF PROJECT

K E Y C L U B

header

a Kiwanis-family memberkeyclub.org

3636 WOODVIEW TRACE INDIANAPOLIS, IN 46�68 • 317.875.8755 • US AND CANADA: 1-800-KIWANIS

Back cover look:• The Key Club logo is always centered on the lower back of the piece, not to exceed one inch

in proportionate width.

• “a Kiwanis-family member,” Web site and contact information are to be placed below the logo in Century Gothic 9 Pt. Please keep upper/lowercase consistent as shown, and spacing between lines the same.

9

a Kiwanis-family memberkeyclub.org

3636 WOODVIEW TRACE INDIANAPOLIS, IN 46�68 • 317.875.8755 • US AND CANADA: 1-800-KIWANIS

10

rocKs!

Key club

Below are the only colors to be used on all Key Club materials:

Colors:One or more accent colors should be used with black copy.

Logo colors:Black and white or reversed out will give the materials a more contemporary feel.

100% Cyan56% Magenta0% Yellow40% Black________________0% Red47% Green95% Blue

Metallic-for two color printing

0% Cyan15% Magenta78% Yellow36% Black________________15�% Red134% Green66% Blue

BLACK

Black copy

Key Club logo colors

Use one color accented with black and Key Club logo colors.Use same color in a series of materials.

Copy is to be in black

PMS 4505PMS 872PMS 295

PMS 382

PMS 286PMS 295

PMS 158PMS 362 PMS 187

PMS 313 PMS 4505 Black

Black copy





PMS 382

PMS 286PMS 295



70% Cyan0% Magenta100% Yellow9% Black_______________63% Red156% Green83% Blue

Black copy





PMS 382

PMS 286PMS 295



Black copy





PMS 382

PMS 286PMS 295



�9% Cyan0% Magenta100% Yellow0% Black_______________190% Red�14% Green0% Blue

0% Cyan100% Magenta79% Yellow�0% Black_______________167% Red�5% Green48% Blue

0% Cyan61% Magenta97% Yellow0% Black_______________��7% Red114% Green34% Blue

100% Cyan56% Magenta0% Yellow40% Black_______________0% Red47% Green95% Blue

100% Cyan66% Magenta0% Yellow�% Black_______________0% Red57% Green166% Blue

100% Cyan0% Magenta8% Yellow13% Black_______________0% Red15�% Green195% Blue

0% Cyan15% Magenta78% Yellow36% Black_______________15�% Red134% Green66% Blue

the colors:

To access Key Club color palette, go to templates.

If using a Mac:•Go to Microsoft Word•Click appropriate color fill box•Click “More fill colors” at bottom•Enter values of colors

If using a PC:•Go to Microsoft Word•Click color fill box•Click “More fill colors” at bottom•Enter values of colors

New Key Club colors ROCK!

Key club

11

The photos and illustrations used in marketing materials should communicate Key Club’s mission.

Photos and illustrations should:• Be energetic.• Have a call to action.• Be diverse.• Have an area around the subject that is open to attract the viewer’s eye and create an empowering feeling.• Make sure image colors reflect the Key Club color palette, see page 10.• Ensure core values are represented in the imagery.

the imagery:the imagery:

151513

keyclub.org/templates

includes key club templates to personalize letterhead, envelope, business card, brochure, poster, newsletter, and more!

check out our graphic standards templates:

15


Circle K International will not only provide a variety of experi-ences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a sig-nificant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply indi-vidual skills to various settings.


15

a K i w a n i s - f a m i l y m e m b e rk e y c l u b . o r g

3636 WOODVIEW TRACE INDIANAPOLIS, IN 46�68 USA 1-317- 875- 8755 • US AND CANADA: 1- 800-KIWANIS

graphic standards · two primary and one accent font. century gothic is the primary headline font....

Documents