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Graphic standards

The Integrity Windows and Doors

brand has a unique identity. This identity

encompasses such characteristics as

strength, durability and performance —

the thoughts that should come to mind

when a building professional sees the

Integrity name. The Integrity logo is designed to reflect this unique identity. So it

is really more than a logo that is at stake here. It is the identity, the very essence,

of a brand. This identity is preserved and enhanced when the Integrity logo is

used in a consistent manner. That’s what these guidelines are all about. They are

meant to help you use the Integrity logo in a way that protects and enhances the

brand identity. Please review this information and provide it to any vendor who will

reproduce the logo. And please report any misuse of the logo to the Marketing

Communications Department.

a unique identity

g r A P h I C S T A n D A r D S 3

C o M P o n e n T S o f T h e S I g n A T u r e

C l e A r S P A C e A n D M I n I M u M S I z e

P o S I T I v e A n D n e g A T I v e u S A g e

b A C k g r o u n D C o l o r S

C o M M o n M I S T A k e S

M u l T I P l e l o g o u S A g e

e x T e r I o r S I g n A g e

r e C o M M e n D e D f o n T u S A g e

T r A D e M A r k A n D C o P y r I g h T I n f o r M A T I o n

4

5

6

7

8

1 0

1 2

1 4

1 5

know the basics

This document shows the components of the Integrity® logo and how to use it correctly. These guidelines are easy to follow once you have familiarized yourself with them. To ground yourself in the proper use of the logo, simply review each of the content areas below.

4 g r A P h I C S T A n D A r D S

The logo shown below has been chosen as the one symbol which will represent Integrity Windows and Doors. The logo consists of three elements which have been carefully sized and spaced to create a visual unit. This visual unit is called a ‘signature’. It is important to reproduce the signature exactly as shown, every time it is used.

logotype

Tagline

registered Trademark Symbol


t h e e l e m e n t s o f t h e s i g n a t u r e

The signature consists of the Integrity logotype, the accompanying tagline and the registered trademark symbols. each element has been carefully selected,

sized and positioned. These combined elements are called the Integrity signature. The individual

elements that comprise the signature can never be repositioned, resized, or changed.

ta g l i n e u s a g e

When using “built to Perform.®” in copy, the “b” and “P” must always be capitalized. This rule also applies when using the tagline as a headline or a standalone statement. The registered trademark

symbol, ® must also be included with the first mention on every page.

a l t e r n a t e s i g n a t u r e

When a situation doesn’t allow for the complete, preferred signature, use of the alternate signature is

permitted. The alternate signature is comprised of the Integrity logotype and the registered trademark

symbol.

p r e f e r r e d s i g n a t u r e

When at all possible, we recommend the use of the preferred signature which is comprised of the three

elements; the Integrity logotype, the accompanying tagline and both registered trademark symbols.

components of the siGnature

If used in copy either midsentence or as a headline:

See why we’re built to Perform.®

If used as a standalone statement or without logo:

built to Perform.®


x

x

x

x

guidelines have been established to ensure the Integrity signature remains visible and legible in all applications. The clear space guideline ensures the signature is set apart from typography, photography, other graphics and the edge of the page. The minimum size guideline ensures the signature will remain legible when reduced.

c l e a r s p a c e

A spacing unit designated as “x” will indicate the minimum clear space that must surround the signature in all reproductions. “x” is the height of the letter forms in the word “Integrity.” As the signature reduces and enlarges, the spacing unit “x” also reduces and enlarges. leave one “x” space surrounding the signature. Do not allow typography, graphics, photography or the edge of the page to encroach into this “x” clear space.

m i n i m u m s i z e

To ensure the words “Windows and Doors” and “built to perform” remain visible and legible, the signature may not be reduced below 7/8". Please keep in mind that all elements within the signature must reduce and enlarge as a unit. Do not alter the size of the “Windows and Doors” or the “built to perform” portion of the signature for added visibility.

When using the alternate logo, the signature may not be reduced below 11/16".

If you encounter a situation that requires the signature to be reproduced smaller than the minimum size guidelines, (i.e.-giveaways) you must obtain prior approval from the Integrity Windows and Doors Marketing Department.

clear space & minimum size

7/8"

11/16"

reproduction art for the Integrity signature is available at MarvinMarketingexpress.com or can be downloaded at integritywindows.com/logos. Do not attempt to recreate the signature, or any element within the signature.


p o s i t i v e s i g n a t u r e s

use the positive signature against a white background or a light-colored, neutral background.

only use black logo with outlined diamond when half tones are not allowed. With both of these signatures the background must be light enough to display the

signature with adequate visibility.

n e g a t i v e s i g n a t u r e s

use the negative signature treatment against a black background, or a dark-colored, neutral background.

use the red diamond signature whenever your color selection allows. Avoid backgrounds that do not provide adequate contrast and visibility for the

signature. only use the white logo with the outlined diamond when printing on a dark red background.

guidelines for printing the logo in positive version (black logotype against a light background), and a negative version (white logotype against a dark background) are shown here. A simple rule of thumb is to ensure that the background provides enough contrast to the logotype for maximum visibility

positive & neGative usaGe

box represents background color only. logo should not be used inside a box.





p o s i t i v e

you may use the positive signature against any light-colored background. The background must be light enough to provide adequate contrast for the logotype and accompanying taglines. When you must place the logo against a patterned background, be sure there is enough contrast so that the type remains legible.

n e g a t i v e

This use should be reserved for reproduction against a black, or dark-colored background. use neutral colors as the background MuST provide adequate contrast for the signature. When you must place the logo against a patterned background, be sure there is enough contrast so that the type remains legible.

When selecting a background color for the Integrity signature, make sure the value of the color (lightness or darkness) will provide adequate contrast to the signature. Select a color that will complement, not conflict, with the signature.

backGround colors






a l t e r i n g t h e s i g n a t u r e

There is only one correct arrangement for the Integrity signature. It is illustrated on page 2 of this

manual. A complete set of artwork has been provided for you to use when reproducing the signature.

never recreate, redraw, or alter any of the elements within the signature.

d i s t o r t i n g t h e s i g n a t u r e

The signature may be either enlarged or reduced. It can never be photo-mechanically distorted.

Illustrated below are common misuses of the Integrity® signature. The explanation offers why these applications are not allowed.

common mistakes



c o l o r & i m a g e r y c o n t r a s t

The backgrounds shown to the right do not provide enough contrast for the signature. note how some elements of the signature are hard to see when placed against these backgrounds.

o n e c o l o r l o g o o p t i o n s

The one color logo options were created for use when only one color is available. The diamond must always be transparent when used in a one color application. Do not use these logos when more colors are allowed.

common mistakes continued





1 0 g r A P h I C S T A n D A r D S

multiple loGo usaGe

There may be instances where it is appropriate or advantageous to use the Integrity signature in direct affiliation with another logo. Cooperative programs with dealers and distributors; government agency programs; or home builders are examples of this type of affiliation. In the absence of absolute guidelines, ensure you follow all guidelines for the use of the Integrity signature, and retain a minimum clear space between other logos.

e n e r G y s ta r® l o g o s

energy STAr is a voluntary partnership among the u.S. Department of energy, the u.S. environmental

Protection Agency (ePA), product manufacturers, local utilities, and retailers. Partners, such as Integrity

Windows and Doors, help promote energy-efficient products by labeling with the energy STAr logo.

We are proud of our energy STAr partnership.

The preferred color for the energy STAr logo is the energy STAr blue (100% Cyan).

Alternate versions in black or reversed out to white are allowed. The energy STAr logo can be found on MarvinMarketingexpress.com. More information

about the energy STAr program can be found at energystar.gov.

1/3

1/3

1/3

1/3

1/3

1/3

1/3

1/3

energy STAr® and the energy STAr certification mark are registered u.S. marks.


e n e r G y s ta r u s a g e

The ePA requires a minimum clear space that must surround the energy STAr signature equal to 1/3 the height of the energy portion of the logo. Do not

allow typography, graphics, photography or the edge of the page to encroach into the clear space. The graphic box within the energy STAr mark

may not be reduced smaller in width than 3/8" to ensure the type remains legible.

When using energy STAr in copy, all letters must be typeset in uppercase. The energy STAr name

is a registered trademark of the u.S. government. The registration mark must be added to the first

mention of the energy STAr name on every page. Include energy STAr registration information

when using the energy STAr logo.

graphic boxmin. width = 3/8"

g r A P h I C S T A n D A r D S 1 1

d e a l e r l o g o u s a g e

Shown to the left are examples of the correct positioning of the Integrity signature in direct affiliation with another company logo. note how the Integrity signature is positioned with the other logo at an adequate clear space.

multiple loGo usaGe continued

Integrity SignatureDealer Information

YOUR BUSINESS1000 any street

your town, st 10000(000) 111-2222

w w w.y o u r b u s i n e s s . c o m

YOUR BUSINESS1000 any street

your town, st 10000(000) 111-2222

w w w.y o u r b u s i n e s s . c o m

Do not allow typography, graphics, photography or the edge of the page to encroach into this “x” clear space.

c a u t i o n

use caution when placing any text in direct association with the Integrity signature. The text must complement, not detract from the signature. When printing a street address, web address or any other information in direct association with the Integrity signature, use the nobel type family. It complements the logotype and provides a consistent family appearance within the Integrity collateral.

x



exterior siGnaGe

s i g n a t u r e p l a c e m e n t & p r o x i m i t y

The distributor’s or dealer’s business identity should be placed first or in top position over the Integrity signature. A spacing unit designated as “x” indicates the standard clear space for other advertising material. however, the proximity of

the Integrity signature in exterior signage should allow for 2 times the “x” in clear space for height and width. no portion of the company’s identity

or name should encroach into the clear space requirements for the Integrity signature.

x

x x 75%

DEALERD I S T R I B U T O R

S A M P L E L O G O


S A M P L E L O G O

s i g n a t u r e s i z e r e l a t i o n s h i p

Considering the distributor’s or dealer’s business identity should have primary placement, the Integrity

signature should be represented smaller than the distributor’s or dealer’s business identity. The Integrity

signature may not be any larger than 75% of the other’s identity height or width, whichever is the

closest dimension to Integrity’s measurement. Integrity’s signature measures from either the top of the ‘red

diamond’ to the baseline of ‘Windows and Doors’ or width from the far left of the ‘red diamond’ to the right of

the ‘y’ in Integrity. The tagline should not be included in the measurement.


x

x

x

x

x

x x

retailers may not use the Integrity logo in any exterior signage without written approval from Integrity Windows and Doors. no part or portion of the Integrity signature may be used in the name or logo of distributor’s or dealer’s business identity. The signage should clearly communicate to customers that they are working with a distributor or dealer of Integrity and not directly with Integrity Windows and Doors.


exterior siGnaGe continued

u s e o f a d e s c r i p t o r l i n e

no descriptor line should be added to the Integrity signature. A company, however, may use a descriptor line to describe themselves as an Integrity supplier, distributor or dealer as part of their business identity.

e l e m e n t s o f t h e s i g n a t u r e

The elements of the Integrity signature must meet our graphic guidelines without alterations or exclusions. If the manufacturing of an exterior signage will change the look or appearance of the Integrity signature, the signature should not be used. When legibility becomes a concern, the alternate signature without the tagline may be used in exterior signage.

W i n d o w C e n t e r


y o u r I n t e g r i t y S u p p l i e r


There are hundreds of type families that are available for use in advertisements, brochures, and other collateral pieces. When producing these pieces, use of the nobel type family ensures consistency with the Integrity® signature and collateral material. nobel is the preferred type family for use in Integrity collateral.

recommended font usaGe

t h e n o b e l ty p e f a m i l y

The font selected by Integrity for use in their advertising is the nobel family. The most commonly

used styles are regular, book and light.

s u g g e s t e d u s a g e

Within the nobel family are a variety of weights and styles — we have chosen the regular and light

versions. note how the nobel light font is used in headline type, with nobel regular and light used in body copy. nobel book is also commonly used for

body copy.

nobel regularabcdefGhiJklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890!@#$%&

Nobel BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&

nobel lightAbCDefghIJklMnoPQrSTuvWxyzabcdefghijklmnopqrstuvwxyz1234567890!@#$%&

round top windows

BUILT TO PERFORM®.

All ultrex series round tops are constructed of a proprietary glass reinforced composite material that is finished with integrity’s patented acrylic capping technology to deliver the perfect complement to ultrex’s durable performance.

round top round top windowswindows nobel

light headline

nobel regular body copy

nobel light body copy


The All Ultrex Series Round Top is constructed of a glass reinforced composite capped with

Integrity’s acrylic finish technology. These dynamic windows are a great way to top off any project and are available in standard sizes. Choose from three installation options, six exterior colors and several glass and lite options to create an individual unit or pair your Round Top with another All Ultrex product to create a unique assembly.

+ Glass reinforced composite material complements ultrex’s performance in a radius profile.

+ Acrylic capping finishing technology delivers consistent finish and durability in all six All ultrex series exterior colors.

+ Available nailing fin, installation bracket and through jamb installation.

+ perforated folding radius nailing fin provides for simple installation and proper water management.

+ Available factory and field mulling options.

Round Top WindoWs

A Dynamic Complementto top off your design.

ALL ULTREXS E R I E S

®

Call 1-888-419-0076 for the Integrity® dealer nearest you, or visit www.integritywindows.com

© 2011 Marvin® Windows and Doors. All rights reserved. Registered trademark of Marvin Windows and Doors.ENERGY STAR and the ENERGY STAR mark are registered U.S. marks. Part #19981539


tr a d e m a r k p r o t e c t i o n f o r a l l i n t e g r i t y s i g n a t u r e s

The registered trademark symbol ® has been carefully sized, spaced and positioned in relationship to the entire tagline. It enlarges and reduces proportionally. It is important to read and follow the minimum size requirements found on page 5, which will help ensure the registered trademark symbol remains legible at all times.

u l t r e x r e g i s t e r e d tr a d e m a r k i n f o r m a t i o n

on all printed collateral using the ultrex logo (advertisements exempt), the registered trademark line, “ultrex® is a registered trademark of Marvin Windows and Doors.” must appear.

c o p y r i g h t i n f o r m a t i o n

on all printed collateral with the Integrity signature (advertisements exempt), the copyright line “©2012 Marvin Windows and Doors. All rights reserved.” must appear (note the copyright year should reflect current year). In addition, “®registered trademark of Marvin Windows and Doors.” must appear after the copyright line.

The registered trademark symbol ® is an integral part of the Integrity logo. It signifies Marvin® Windows and Doors’ ownership and the intent to protect it. When reproducing the signature, the provided reproduction art must be reduced and enlarged as a single unit. The ® symbol will reduce and enlarge accordingly. never alter any element within the signature.

trademark & copyriGht info



©2012 Marvin Windows and Doors. All rights reserved. ®registered trademark of Marvin Windows and Doors.

® registered trademark of Marvin Windows and Doors.

©2012 Marvin® Windows and Doors. All rights reserved. ®registered trademark of Marvin Windows and Doors. energy STAr® and the energy STAr certification mark are registered u.S. marks.

Part #19971682

2020 Silver bell road, Suite 15eagan, Mn 55122

1.800.328.0268

fax 651.452.3074

[email protected]

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