grant mac presentation

Mealshare

Grant MacEwan Marketing

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Mealshare - DEYA Entrepreneurship Fellowship Pitch 2

Buy one, give one.What is Mealshare?

• New Non Profit

• “Our goal is to provide as many meals as possible to people in need”

• Partnerships with restaurants

• Partnerships with charities

• Buy one, give one

• Our Team: Andrew, Jeremy, Derek, Board of Advisors


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Problem, Opportunity, Result

• The Problem: Food Security• 870 million chronically undernourished (1 in 8)• 900,000 assisted by foodbanks in Canada each month (1/50)• Use of foodbanks & shelters is increasing• Financial support for these facilities is a constant struggle

• The Opportunity: Few Value-Aligning Purchasing Options• Increasingly, customers are looking for ways to align their purchases with their values• Examples: organic meat, recycled toys, local produce, LEED buildings

• The Result: Mealshare • A Philanthropic passive giving option for food

I didn’t like the word “passive” here. Derek’s slide.

Buy one, give one.Mealshare Operations

• Mealshare is not a handout

• Value proposition• Provide marketing for restaurants• Customer experience

• Attractive alternative• Donations• Advertising

Mealshare - DEYA Entrepreneurship Fellowship Pitch

Presence atEvents

Social Media PR Media Website

Buy one, give one.Financials


• Mealshare will be successful on volume

• Mealshare income is split• Purchasing meals• Marketing • Salaries• Other business expenses

Buy one, give one.Whats happening now?• How did we get here?

• Operating in 8 restaurants in 3 cities

• Expanding to Victoria in early November

• Adding 4 or 5 new restaurants in each city in late November


Buy one, give one.Our Vision

A world where it is easy to share food with those less fortunate and every person’s basic nutritional needs are met as a result

Practially:

• Prove concept (summer)

• Improve branding and website

• Expand rapidly in BC and Alberta

• Develop expansion modelacross the rest of Canada

• US/global expansion


X 500

X 500

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Here’s where you come in!

Strategic Marketing

• Mealshare needs to attract chains

• Timeline on approaching chains (January)

• Chain Restaurants • Differences between from independent restaurants? • What value to they want? What can we offer them?• Their response to Mealshare? Will they want to test it in one location? • Standard process used when adopting new ideas? Decision makers?• Who are our targets? Why? … Cactus Club? Earls? Boston Pizza? Hudsons?

• Develop a comprehensive marketing approach and the necessary materials to attract chains to Mealshare


Buy one, give one.Some Exciting News

• Young & fast organization - Your ideas/project will be integrated into our strategy the day you submit!

• Funding in place for implementation and resources

• I am very accessible! Email, Text, Phone, Skype, Coffee

• We’re growing fast, looking for talent over the next year

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Marketing Metrics

We are a bit lost on valuing our promotional efforts for partner restaurants…

• Help us put a value on the promotion: • Media (radio, tv, newspaper)• Mealshare Experience • Social Media• Website hit

• General Questions:• Are we Retention marketing or Acquisition marketing? What do restaurants focus on? • Do we help Retain lifelong customers? Value of this?

• Deliverables: • Template/Format to report value to partner restaurants (monthly)• Recommendations to improve value delivered


• Young & Fast organization --- Your ideas/project will become our strategy the next day!





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Marketing Research

• Who competes with Mealshare?• Traditional Advertising

• Newspaper, radio, tv, magazines• Newer forms of advertising – groupon, team buy, Social Media options• Menu and Ingredient focused

• Organic Items on menu, • Sustainable ingredients -- ‘Oceanwise’

• Charitable Giving • Straight Monthly Donations• Giving Giftcards and merchandise for silent auctions etc• Streetwise program

• What’s the Industry like?• What is the leading option from above? • What is the best return for restaurants money?• How do we make Mealshare better?

• Develop a competitive analysis for Mealshare. • Recommend ways to enhance Mealshare


• Young & Fast organization --- Your ideas/project will become our strategy the next day!





grant mac presentation

Documents

mealshare operations

financials mealshare

strategic marketing

new restaurants

restaurants partnerships

volume mealshare income

partner restaurants

independent restaurants