Total Visitors: 100,352

• 59% Female

• 41% Male

• Average age 50

• 70% AB audience (average household income

£86,673)

• £72,239 Average household income

• 79% of visitors from Greater London and the South

East

• 4 hrs 1min average time spent at the show

• 87% home owners outright or own a mortgaged home

•40% are currently involved in a LIVE home / property

project

• 32% are planning a home / property project in the next

12 months

• £101,300 average project budget

• 88% found that their visit to the show enabled them to

find a new supplier, or placed an order with a supplier

they weren’t aware of before attending.

•Average on site spend £532

•Average post show spend £8,704

VISITOR SUMMARY

The total attendance for the 2016

show was 100,352

Daily breakdown as follows:

Sat 30th – 12,392

Sun 1st – 13,051

Mon 2nd –14,068

Tues 3rd – 8,251

Wed 4th – 8,704

Thurs 5th – 8,647

Fri 6th – 9,377

Sat 7th –13,222

Sun 8th – 12,640

• 18% of show visitors had bought, moved into or built a

new home in the last 12 months

• 60% live in a detached or semi-detached house

• 18% own multiple homes in the UK

• 10% own a home overseas

• Just over half have a mortgage on their main home

• 36% own their main home outright

Mortgaged 51%

Owned outright (no mortgage)

36%

Private rental 7%

Housing association / council rental

4%

Other 2%

HOME OWNERSHIP

48

43

39

32

30

29

29

18

16

13

10

6

0 20 40 60

Redecoration

Kitchen

Bathroom

Windows / doors

Renovation /…

Landscaping

Extension

Energy / heating

Conservatory /…

Loft extension

Self-build

Other

%

PROJECT INVOLVEMENT

FLOORPLAN LONDON

GRAND THEATRE

The Cardboard Boat

The Converted Cave The Boat House

Converted Cow Shed The Rusty House

2016 Results

• 45 sessions

• 50+ speakers and experts

• 10 TV show Grand Designers

• 160 seated visitors

• Live workshops

• Live plan re-draws

• 2 Grand competition results

• And… a cardboard boat

Moving Forward

• Make stage higher

• Consistent timings

• More involvement from Grand Designers

• Increased seating for NEC show

• Secure content earlier for longer lead press

and promotion

• More interactive / engaging debates and talks

ASK AN EXPERT

•101 experts

•1,800+ sessions attended

• Top 3 areas of interest

• Architecture

• Interior Design

• Garden Design

Moving Forward

• Utilise our experts for pre-content (i.e. online blogs) and

promotion

• Simplify the pre-book experience for the visitors

• Involve key experts in panel sessions on the Grand

Theatre

• Kevin to visit Ask an Expert on show round

• New design for London 2017

VIP LOUNGE

• Average 151 visitors per day

• 1363 VIP tickets sold

•VIP visitors stay longer than 4 hours, therefore have a

better experience

• VIP guests receive:

Fast track entry, access to lounge, hessian treat bag, Show

guide, unlimited coffee, Grand Designs Magazine, Miele

baking recipe pack, shop & drop and a glass of bubbly.

GRAND TECH HUB

• 48 seated visitors

• 25 innovative products

• 75 talks

• Prototypes never before seen

• Smart Bulbs - most enquired about products

Moving Forward

• ‘The Light Lab’ at NEC 2016

• Over 15 different intelligent ‘smart’ light bulbs