Passionate. Agile. Proactive. Bold.

Grand & Toy Presented by Cara & Lori

Who was Grand & Toy?

A retail store selling home of0ice supplies: pens, pencils, paper 

Became overrun by big‐box competitors

Needed a new culture & strategy

It all began in 1882.

Who is Grand & Toy?

Offering small and large businesses with “total business solutions” 

A revitalized brand

A new business direction 

A budding communications strategy

Grand & Toy today

Technology ServicesBusiness Imaging InteriorsOffice Supplies Facility Supplies

Grand & Toy’s mission statement

To empower and inspire Canadian businesses’ greatest resource – the talent, imagination and ingenuity of their workforce.

ObjectivesTo increase awareness of Grand and Toy as a provider of of0ice strategic sourcing and overhead cost management services, rather than as a vendor of of0ice products for commercial use.

To position Grand and Toy as a total business solution for small and large businesses.

To nurture their current relationship with business and to expand the services of current customers.

To communicate the business reorganization and revitalization to new and current business partners

Employing new strategies & tactics

What revitalization means for the Communications department

Who is the focus?

Small‐Medium businesses 

Medium‐Enterprise businesses

Internal External

Of0ice Employees

Plant Employees

Management 

Sales Departments

Internal Communications

Quarterly newsletters

Quarterly “ insight” meetings 

Daily email blasts 

Intraweb

Interpersonal relationships

Tools to build credibility

Corporate Culture

Themed meetings hosted by employees

Department decoration contests 

Trivia, crosswords in magazine‐style newsletter

Peer recognition programs

From shh to sharing since 2007

For just TWO employees.

It’s a lot of work...

External Communications

Communicate revitalization 

Engage current & potential business partners 

Organized & performed by Maverick PR

News releases

Brochures 

Advertisements  

Existing relationships 

through

Social media? Wider audiences?

Grand & Toy: performance enhancing offices

Questions? Thank you!