(graham brown mobileyouth) i am...not interested in mobile marketing

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I am your future

...and I'm not interested inMobile Marketing

by mobileYouth.org


I am all your young customers


You are every iPhone owning, twittering mobile

exec out there


You talk about

“Mobile Marketing”“Value Chains”“Killer Apps”

and “End Users”


I talk about

boyfriendscollege

andlooking good in front of my

mates


You wake up thinking about mobile, your products and your focus group results


I wake up thinking about me


You call me a “user”


I do not do drugs


You think a 6% success rate is a success


94% of us thought it was a FAIL


You're marketing like it was 1999


I have very little attention or trust to go

round

My attention is your biggest cost


You talk about “engagement” and being part of our conversations


I say do something remarkable first


You think your mobile marketing campaign is

great


I didn't see the moonwalking bear


You say you are cool and relevant to youth


I say stop talking, prove it


You can go home and congratulate yourself on

raising your brand awareness through

another mobile campaign


I can get on with my life and forget about you


You call us “the connected

generation”


I can't remember the last time you weren't on

Twitter/ Facebook or using your iPhone


You're plotting your next campaign with your

planning agency


I'm plotting to go to RockCorps and Red Bull

Music Academy


You think I'm interested in hearing about your latest

technology


I'm interested in hearing what you're doing about

climate change


You say “how about trying my latest product/ widget/

whatever?”


I say join the queue


You say my 2009 is all about “location”


I say the only location is my place and you've never

bothered to visit


You have no idea why I'm interested in your product


That's why you say “I'm going to use it in

niche time”


You think that you have a good brand


I think “good” is not good enough


You keep saying I want it free, free, free...


That's because you have no idea what I want


You say I am not the main revenue concern for your

industry


I say give us back the $2 trillion you made from

SMS

That was our discovery, not yours


You say I want fun, cool and entertainment


I say give me something that will help me belong,

help me be significant


You think about


I think about


You said 73% of us were interested in your product


What was your product again?


“people only care that you know

When they know that you care”

(z.ziglar


Dedicated to all those writers who really understand youth...

* Barking Robot by Derek Baird* Big Brand on Campus by Benjamin Leis

* Canadian University Marketing by Morgan Coudray* Change.org’s Millennials Changing America Blog by Alex Steed

* China Youth Watch - China Youthology by Lisa Li Yi* Digital Youth Research @ Berkeley

* Gen Y Music Marketing and Social Media by Greg Rollett* Hard Knox Life by Dave Knox

* How to Break Anything by Kyle Studstill* Mediasnackers by DK

* Millenial Marketing by Carol Phillips* Reach Students by Luke Mitchell

* Shaping Youth by Amy Jussel* TeenLab at Alcatel Lucent by Jennifer Carole

* The Marketing Student by David Fallarme* Three Billion by Paul MacGregor

* Tyler Reed (Younique)* Youth Marketing Buzz

* Youth Media Reporter by Ingrid Hu Dahl* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis


By Graham BrownAuthor MobileYouth

(graham brown mobileyouth) i am...not interested in mobile marketing

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