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May 2015 STORE MANAGER GPS GPS Reminders Women’s Shoes Beauty & Fragrance Accessories Men’s Designer Women’s Apparel Women’s Specialized YC Kids’ World Creative Projects 2 3 4 5-7 8-9 10 11 12 13 14 15

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Page 1: GPS Communication

1

May 2015

STORE MANAGER GPS

GPS Reminders

Women’s Shoes

Beauty & Fragrance

Accessories

Men’s

Designer

Women’s Apparel

Women’s Specialized

YC

Kids’ World

Creative Projects

2

3

4

5-7

8-9

10

11

12

13

14

15

Page 2: GPS Communication

2

Know the top priorities of each division

Have a quick snapshot of what to look for when

walking the floor

Be equipped to ask your DM’s the right questions

Page 3: GPS Communication

3

WOMEN’S SHOES BP SHOES

SPRING NEWNESS Expect to see flat sandals in an "A" location with all newness,

and key RP items, merchandised together on a category table

Look for 5 Halogen flat sandals to deliver in support of NPG week

Ask your DM if they have used the new signage to freshen tables

and highlight May book items

MAY HALF-YEARLY SALE Ask your DM if they are on track to have Racks built on 5/18; they

should be on the floor starting 5/20 for the Half Yearly Sale

Look for key items to be double exposed with reduced signage

Ask your DM to show you the special purchase items that will drive

their volume

TRIPLE POINTS Ask your DM what events they have planned for the upcoming Triple Points

timeframe (5/5-5/10)

Expect your DM has a strategy in place to book appointments or create

in-store events

MAY HALF-YEARLY SALE Ask your DM where they are with the MHY sale timeline; sale prep has already

begun

Ask your DM to explain their action plan for distinguishing between clearance

items and styles that are on promotion

Expect your DM to know the items that are coming in as special purchase; these

items will drive big volume during the sale!

WO

MEN

’S S

HO

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WWSF: PROM QUEEN Expect to see an impactful prom statement this month; this should

cover the needs for all your YC customers spring festivities!

Top styles, such as the BP Luminate, should be highlighted in a

prominent location within this statement

Ask your DM what dress items are available on RP; we don't want

to miss any opportunities to cover our customers needs

TREND ALERT: STARS AND STRIPES Look for the fun Americana themed canvas deliveries from TOMS

and Converse- right in time for Memorial Day festivities!

Expect to see new items featured from the May Book, including

the OX Star and Stripes Sneaker and Stars Alpargata

MERCHANDISING: WEDGES Expect to see wedges in an "A" location for the Spring season

Expect to see new wedges delivering from top brands including

Steve Madden, TOMS and Jessica Simpson

Look for RP in some of our top performing silhouettes from Hinge,

BP and Lucky to fill in your tables

WO

MEN

’S S

HO

ES

WWSF: WEDGES AND NEUTRALS Ask your DM where they have featured the May WWSF on their

floor? Expect to see wedges and neutral colors highlighted on

risers

Expect to see top volume wedges prominently displayed; such as

the Stuart Weitzman Jean and the Tory Burch Knotted Bow

Ask your DM to show you what wedges are on RP

SERVICE MESSAGE PURPOSEFUL FLOORWATCHING AND THE 5 POINT STANDARD Ask the floorwatcher what his/her purpose is today. Can they make the

connection between their chosen purpose and being up on the flash?

Take a look from the hard aisle: Who is greeting and engaging with the customer?

Focus on eliminating the 'hand off' from floor watcher to salesperson

WWSF: BIRKENSTOCK Look for Birkenstock to be on a compelling table in an "A" location

with key RP items and newness in color and materials highlighted

Expect to see the Arizona, featured in May Book, to be prominently

featured in your assortment

Ask your DM if they are checking the RP matrix for updates on

inventory levels and availability

SALON SHOES

Page 4: GPS Communication

4

STAFFING

SERVICE

WO

MEN

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HO

ES

Expect to see that the Beauty service standard is being executed

with every customer shopping on the Beauty floor:

1. Greet the customer

2. Listen to the customer

3. Offer a service

4. Sample every customer

Do you see your DM/ADM team floor-watching from open to

close?

Ask an employee if they’ve made a connection with 10 customers

from their personal book today to restock their products

CLINIQUE GWP EVENT Be sure the Beauty DM has hired all approved staffing positions in order to

maximize sales during this promotion

BEAU

TY &

FRAG

RAN

CE

ONE NORDSTROM MESSAGING

Did you know online customers are being encouraged to visit their local store for

free beauty samples?

Many brands unavailable in store are available online in our virtual stockroom

Does your team use Nordstrom.com to offer a better customer experience and a

wider selection of product?

EVENTS

MOTHER’S DAY Expect to see fragrance presentations expanded, and double

exposed throughout the treatment area, the week prior to

Mother's Day

CLINIQUE GWP MAY 5TH-26TH With a Clinique purchase of $32, customers will receive a gift with

purchase valued at $85

Expect to see signage with a clear message to the customer on

how to receive the gift

Ask your Clinique CM how many appointments and pre-sell they

have

BEAUTY TREND SHOWS & EVENTS May is the last month for trend shows & events

If you are a store hosting a trend show or event during the month

of May, ask your DM how many appointments they have and

where they are with their pre-sell and ticket sales

MASCARA MADNESS - ONE DAY ONLY - SAT, 5/23 Customers who buy two mascaras will receive a third for free from

participating brands

Expect Beauty to drive customers into the store for the Clearance

Event as well as Mascara Madness

Expect to see the Cosmetic team booking appointments at the

beginning of May

◦ Presell for Mascara Madness begins on Monday,

May 18th, no earlier

Page 5: GPS Communication

5

JEWELRY

MAY BOOK Look for the May book featured items to be merchandised with their ad signs

Ask your DM to show you their silver layered looks on the floor - silver is featured

prominently in the May book and should be featured on neckforms and pulled

forward

MAY DOOR LAUNCHES AND EXPANSIONS Ask your DM to show you the below vendors on the floor:

◦ Tai - new to all doors

◦ Gorjana - expanded to all doors

◦ Shy by Sydney Evan - expanded to 16 doors

PERSONALIZED CHARM NECKLACES Ask your DM to tell you about the new personalized charm

programs coming from Kendra Scott and Argento Vivo!

◦ Kendra Scott - personalize with an initial or kitschy charm

◦ Argento Vivo - embrace your wanderlust spirit by choosing

your own talisman charms that promote a positive feeling

STACK YOUR WRIST! Look for a destination of watches and bracelets easily

merchandised so the customer can create their own

personalized look

Ask your DM how they're teaching their teams to layer the wrist

with the watch as the anchor

WO

MEN

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HO

ES

NEW VENDOR LAUNCH - DANIEL WELLINGTON Ask your DM if your store is one of the 82 launching Daniel

Wellington

MERCHANDISING Ask your DM to show you their presentations on the below vendors

that are heavily invested in for May:

•MK

•Skagen

ADVERTISING Expect to see the featured ad signs for May displayed on the floor

Look for the matching vitrine liner with Michele and Kate Spade

for an added pop of color!

MAY BOOK Look for current Ad signs (below) to be on the floor

Look for featured items to be prominently highlighted

MAY DOOR LAUNCHES AND EXPANSIONS Ask your DM if you are on of the 10 new Bony Levy 14K doors

Ask your DM if you are one of the 6 new David Yurman Gold

doors

ACCESSO

RIE

S

PRODUCT NEWNESS Look for the David Yurman Osetra Collection - this is new to stores

for May

Ask your DM to show you the new items they have received from

Dana Rebecca

FINE JEWELRY/DAVID YURMAN

Ad sign and

vitrine insert

•Fossil

•Anne Klein

WATCHES

LAYERING LAB

Page 6: GPS Communication

6

SUNGLASSES

WORLD TRAVELER Look for exotic and tropical prints to come to life in hats and

scarves

Expect to see bold pops of color in wearables and hair

TOP IT OFF Expect to see hats for everyday in everyway

Ask your DM to show you their Hat Destination; this should feature

all styles on the floor

HAIR DRESSING Ask your DM to show you their statements of the below:

◦ New metals that sparkle and shine

◦ Twist and tie with americana pride

◦ Updated classic claws, clips, hair ties and headbands for

everyday

CELEBRATING MOM Look for a Mother's Day gifting presentation to be pulled together

in an "A" location featuring:

◦ Blee Inara, Giving Keys, Baublebar, Bourbon and

Boweties, Panacea, Pinch Provisions and Nakamol

BANGLEMANIA Ask your DM to show you their Bourbon and Boweties statement -

now in all Trend doors!

All Bourbon and Boweties bangles should be merchandised

together as a statement on the table

WO

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OUTDOOR ENTERTAINING HEATS UP YOUR KITCHEN

PRESENTATION Look for 'Sunny Life' to be the focus of the department's outdoor

theme

Look for new lightweight beach throws to accent the outdoor

decorative pillows in this story

Ask your DM to show you what other product they have pulled

together for their outdoor/patio theme

NEW TO RP Marquee Lights are back and on RP - look for these in the Family

Room area of the department

Do you see the Chloe duvet in grey silk on the leading bed?

(also on RP)

Ask your DM to show you both of these exciting new RP additions

A LITTLE SOMETHING FOR EVERYONE Look for a Mother's Day gifting assortment statement

Ask your DM what product they plan to pull together for a Father's

Day statement; this should be displayed immediately after

Mother's Day is over

BIG ITEMS Look for juicy special purchase styles from the following brands to

target Memorial Day shopping and Half Yearly:

◦ Kate Spade, Alexander McQueen, Bottega Venta, Jimmy

Choo, Chloe and Oliver Peoples

SUNNIES MAKE THE WORLD GO ROUND Expect to see several new round styles deliver from Ray-Ban this

month

Look for this trend to be strong and impactful on the floor

SUNGLASS FIT GUIDE Ask your DM if their team knows about the Sunglass Fit Guide on

Nordstrom.com

Remember, Nordstrom.com is a great place for new hires to go to

for all the basics: face shapes, lenses and more!

ACCESSO

RIE

S

AT HOME BELTS & TREND ACCESSORIES

SOFT ACCESSORIES

Page 7: GPS Communication

7

SCENESTEALER PART II - GRAD GIFTING SHOP (5/11-5/31) Expect to see the Scenestealer table transform from Mother's Day

to a Grad Gifting shop on 5/11

Look for an exciting assortment of: laptop cases, ear buds,

portable chargers, headphones and #selfiesticks

MAY BOOK ADVERTISING Look for May Book 11x16 advertising signage in the department; ensure all signs

are displayed by each advertised item on the floor

HANDBAGS

SCENESTEALER PART I - ‘MOM FIRST’ GIFTING SHOP

(4/15-5/10) Expect to see the 'Mom First' Gifting Shop in an “A/B” location on

the floor and ensure that all handbags are signed using the ‘Mom

First‘ gifting tags

Look for this to be ultimate one-stop-shop for our customer to find

handbags and coordinating wallets

WO

MEN

’S S

HO

ES

ACCESSO

RIE

S

Page 8: GPS Communication

8

RAIL WO

MEN

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HO

ES

MEN

’S

ENDLESS SUMMER Expect to see big compelling presentations of tanks, tees, swim and

shorts - we have summer covered for all your customers!

Look for all over prints in all categories

STREET SPORT Expect to see a black & white color story

Look for Street Sport to be paired back to jogger shorts and pants

Ask your DM to show you where this trend is represented on the

floor

SPRING RP Ask your DM to show you these key RP styles:

◦ $250 black text suit - are all sizes in stock and filled in

◦ Oxford suiting in blue or grey

◦ $50 chinos in navy and khaki

◦ Shop doors only: chino shorts and swim

MANNEQUIN STYLING Non-shop doors: Look for one mannequin to be dressed in a head

to toe suit and one in smart separates

Ask your DM if the mannequin looks are currently in stock in your

store; mannequin looks should change as we sell product

TOPMAN

DENIM SALE PRESENTATION Expect to see denim sized, signed and quarter folded on tables

Look for a sandwich board to call out sale

MEN’S SHOES

WTWN: PLAY IT COOL (5/17-6/6) Look for an impactful canvas table on the floor in an "A" location

Expect to see new styles from brands like Sperry, Toms and Ralph

Lauren Polo

Ask your team what their favorite canvas shoe is and why every

customer needs one

MAY HALF-YEARLY SALE Ask your DM if their department is prepped and ready for the event

Ask your DM to tell you their plan to keep the floor fresh, compelling and to drive

regular price business during the sale

Expect to have special purchase sale items drive additional volume during the

event

STRONG STATEMENTS Expect to see statements of polos, short-sleeve wovens and shorts

from Ted Baker, John Varvatos, Hugo Boss, Bonobos, Peter Millar

and Vineyard Vines

Look for strong regular price statements

SALE PRESENTATION Look for rounders/trunks by classification to be sized

Expect to see classifications merchandised separately

SPORTSWEAR

Page 9: GPS Communication

9

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MEN

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FURNISHINGS

CLOTHING

SUN SHOPS Expect to see the Sun Shop area pulled together to create

category authority for the customer

Ask your DM about polarization and selling tips to clean

sunglasses prior to the customer trying them on

DAVID DONAHUE DRESS SHIRTS Expect to see a featured David Donahue dress shirt presentation

in a primary "A" location

Look for Trim fit and Traditional fit shirts to be merchandised

separately

Expect David Donahue to drive big volume this month; we

recently expanded to all doors!

SOLID SEASONAL BLAZERS Expect to see a featured area of solid seasonal blazers from

various brands including Ted Baker, Hugo Boss and John Varvatos

Ask your DM to show you the different ways customers can wear

blazers (with wool pants, cotton, linen, denim); these looks should

be highlighted on mannequins

MADE TO MEASURE Ask your DM to share their status and plan for servicing customers

picking up their new MTM event special orders

Ask your DM how much volume they expect to be rung from their

MTM special orders; it should be significant this month!

MAY HALF-YEARLY

Expect May Half-Yearly to be the BIG seasonal sale for Clothing &

Furnishings!

Expect to see nearly all of Men’s MD's happen in May rather than

June; May MD's effective 5/18

Ask your DM if they have planned for May Half-Yearly as we

historically did for June MHY; what is their game plan for making

appointments?

Page 10: GPS Communication

10

WO

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DESIG

NER

HANDBAGS

PRE-FALL LOOKBOOK & NEW RESERVE TOOL Ask your DM to show you their PreFall Lookbook; do they have it

downloaded? How are they utilizing this to drive predictable

business?

We are so excited to launch the new Reserve Tool! Ask your DM

what goal each team member has for reserves this season, and

how they are holding them accountable to them

Did you know that we expect 16% of the seasons volume to come

from Look Book reserves? Reserves are imperative to driving

volume and aid in achieving the expected 65% STD sell-thru

CALL TO ACTION Ask your DM if they have completed 100% of their RTV's

Ask your DM if they met the Spring season end sell-thru

expectation of 65%

Expect your DM to be prepared and have a plan in place for

upcoming markdowns

Ask your DM what action items they have from the Weekly

Playbook? Have they completed them? If not, what is the plan

to get these done?

RESERVE STOCK/RP Ask your DM to show you their RP items on the floor

Ask your DM if they are using the QCO tool to provide feedback

on their RP needs

SHOES

WEEKLY PLAYBOOK Ask your DM what was in their Weekly Playbook this past Monday

Expect your DM to be able to give you an update on their

progress with events, reservations and the QCO Tool

Did you know there is a link to the Designer Triangle Buyer Events

Calendar (BEC) on the last page of each Playbook?

Ask your DM if there are any upcoming events

KICKING OFF FALL 2015 Did you know that reservations goals have been set by the

Designer DRM’s and are available to view on the Designer Site?

Expect your DM to have a store driven event planned by 7/27 and

executed by 9/21

Ask your DM if you have any new vendors for Fall 2015 - remember,

launch events should be executed within 1 month of receiving the

product

WEEKLY PLAYBOOK Ask your DM what they learned from the Weekly Playbook

Ask your DM what their process is each week when they receive

the Weekly Playbook

SPRING SEASON ENDING Ask your DM if they have reached the 55% sell-thru expectation -

if not, how much volume do they need by vendor?

Expect your DM to have a plan in place to reach the season end

expectation - remember, designer distribution is challenging to

get and keep… Reaching 55% sell-thru expectation is critical to

not lose any vendors!

QCO TOOL - MERCHANT COMMUNICATION Ask your DM to tell you what information they have input in the

QCO tool - info for our Spring season was due 5/1

Did you now that we bring the QCO tool to market to shape

each store’s buy? If you are having tough business, your DM

should be utilizing the QCO tool to help us fix the buy so they can

deliver results!

APPAREL

ENDING SPRING 2015 STRONG! Ask your DM if they are on track or have already met the Spring

2015 sell-thru expectation

Expect your DM to tell you what vendors are "in the green" and

what their plan is for vendors "in the red"

Page 11: GPS Communication

11

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MERCHANDISING Look for the new Denim trend “Roll with it” - this includes anything

with a roll! (crops, shorts, and all long styles)

Expect to see Americana live up front (4/24 - 7/17) - there will be

a few exceptions, ask your DM for more details

Look for Free People to lead collection, showcasing two trends

(Sahara Summer & Summer Lou)

WO

MEN

’S A

PPAREL

THE EASY 3RD PIECE Expect to see transitional jackets & mycra pac

Expect to have high a high sell-thru in coats through Half-Yearly

Ask your DM where their 808 returns are being kept now that they

aren't going back to Nordstrom.com

WWSF: ODYSSEA Expect Caslon to anchor the WWSF shop, featuring linen as the

fabrication of the month

Look for Vince Camuto to lead the Collection shop with the new

Odyssea collection, a color palette rich in blues and greens

Expect the NYDJ Clarissa to continue to anchor the shop, folded

long & lean on the table

DRESS SPOTLIGHT Look for easy summer dresses under $150

Expect to see The Spotlight include dresses that are lightweight

fabrics, easy bodies & bright colors from both Daytime & S.O.

Look for "Dresses Under $150" signage in an "A" location

WWSF: SPICE WORLD & SUMMER MUST HAVES Expect to see your floors led by modern brands including Sejour,

Vince Camuto, Lucky Brand and Eileen Fisher

Look for a strong "Spice World" influence within these brands;

coming from distinct color, pattern/print and embellishments

Did you know that Encore has a "Summer Must-Have Guide"

available online in our Plus-Size Shop?

WWSF: NYDJ & CASLON/ODYSSEA TREND Expect your floor to lead with a strong linen presentation, featuring

our NYDJ Wylie linen trouser and Caslon linen pant/crops, linen tees

and linen blazer

Look for brands such as Vince Camuto, NYDJ & Eileen Fisher to lead

the floor with beautiful pops of blue hues, whites and floral prints

Look to see that floor space is maximized for event time frame with

regular price and clearance fixtures

MAY DRIVERS Did you know that 70% of May sales will come from regular price?

Ask your DM how they are teaching their team to leverage the

Contemporary Shop on Direct in every appointment

Did you know that Via C is planned + 29% for the new May Triple

Points time frame?

VIA C TENTPOLE SUPPLIERS Did you know 85% of May business will be done in regular price

merchandise?

Look to see that supplier shops read "Buy Now, Wear Now" with

pops of color, floral prints and core dress shapes

Ask your DM to show you the items that are in the May book; Indy

has 3 pages!

DRIVING YOUR MAY STUDIO BUSINESS Did you know that 92% of May sales will come from our 5 Tentpole

Brands?

Expect shops and mannequins to shout Summer "buy now, wear

now" product - our collections focus on clean whites, adding

pops of color through warm and meditative tones

Did you know we have one page in the May book that focuses

on refreshing your whites with Eileen Fisher?

ENCORE

STUDIO 121

DRESSES

POV

TBD

COATS

PETITES

INDIVIDUALIST

Page 12: GPS Communication

12

MOTHER’S DAY Expect to see a Mother's Day Sleepwear Shop at the front of the

department

Look for the following key gift giving items

merchandised within this shop:

◦ PJ Salvage 2 piece PJ sets

◦ DKNY 2 piece PJ sets

◦ Barefoot Dreams wrap

◦ UGG Blanche robe

SEASONAL Look for the following in the Strapless, Shapewear and Big Three

shops:

◦ Strapless Bras sized and merchandised with black & nude

colors separated by pegs/hooks

◦ Ensure the Shapewear shop has adequate space so that

RP items are sized, filled in and easy to find

◦ Ask your DM how the Big Three ended for April and look to

see that each suppliers presentation is refreshed, sized and

filled in

WO

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HO

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FASHION FOR YOUR LEGS Ask your DM how they are utilizing their floor to feature all of the

fashion happening in Legwear:

◦ A socks with sandals trend statement

◦ Alternate lengths in Leggings - capri, skimmer, ankle, and

full length

◦ Are they still maximizing the new, exclusive, Spanx Power

Series launch?

LEGWEAR’S POINT OF DIFFERENCE Did you know there is a Hosiery punch card? For every 12 pairs of

sheers you buy, you get 1 free!

Remember: buy one to wear and one to spare

TRAINING From yoga and training to your every day runner, did you know

that the May book features a look represented for every work out

warrior?

Look to see that your DM has the appropriate shops to clearly

represent each activity

SWIM SHOPS Expect Swim shops to be clearly defined and visible from the hard

aisles

Expect to see bold prints and vibrant colors; May book items

should be at the front of the Swim shop

WO

MEN

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PECIA

LIZ

ED

BOTTOM BUSINESS Expect colored and printed bottoms to continue to be the biggest

trend for any active workout this month

Look for powerful prints from Zella, Nike, Under Armour and Onzie;

all brands will be featured in the May book

LEGWEAR

ACTIVE/SWIM LINGERIE

Page 13: GPS Communication

13

SIGN THAT Ask your DM to show you their new sign package

Sign orders were rushed, all stores should have received their signs

the week of 4/20

MERCHANDISING Did you know that dresses is the driving class for Savvy YTD?

Look for a clear representation of dresses from the hard aisle and

ask your DM where their top dresses are located on the floor

Ask your DM if all of their RP dresses are signed; DM's should have

all necessary signage from the new sign package order

NEW TREND VIGNETTES Ask your DM what their new Trend Vignettes are and to show you

where they are located on the floor; new trend vignettes should be

Sister Jane, Whitney Eve or Band Of Gypsies

Expect to see the above three brands merchandised and signed

as a collection

WO

MEN

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RELAXED CASUAL SHOP Expect to see outfits with novelty tees/tanks paired back to shorts

in your “California Dreamin’ Pad”

Look for big items from Lush to be merchandised in “A” locations,

signed and on both sides of the floor

FEMININE PRETTY AND ACCESSORIES SHOPS Look for the "Riviera trend", inspired by blues and whites, to be

anchored by Lush

Expect to see a graduation gifting table, including stationary and

cards, to lead the accessory drive aisle for the month of May

MERCHANDISING Expect to see white dresses as the anchor for your Dress Shop,

graduation season is here!

Look for a strong regular price Swim statement in addition to your

reduced presentation

NEW TREND: ABIGAIL’S POOL PARTY Look for retro fabrications, kitschy prints, matched sets and pini

shapes

Expect to see Swim live within or adjacent to this trend

Look for our carry-forward trends, Troubadour (festival/boho) and

Barely There (wear to work/streamlined)

FLOOR STANDARDS Look to see that the floor is sized

Ask your DM to show you their 'Last Chance to Buy' fixture - this

should filled in, including no more than 2 units of a style (extra

units should be out merchandised within trends)

Look for clean and full accessory fixtures

Ask your DM if the floor has been scanned for markdowns and if

all racking is out of the backroom

YC

SAVVY

TOPSHOP

BP

Page 14: GPS Communication

14

GIRLS WWSF: SUMMER ESSENTIALS Expect to see summer essentials (tanks, tees, shorts, dresses &

accessories) pulled together and price pointed where applicable

Ask your DM if we are showing “how to wear it” by creating an

outfit on the fixture

BOYS WWSF: SHORTS Expect to see all shorts pulled together in an "A" location - this

statement should consist of shorts folded on a table with screen

tees or RP tops

Ask your DM to show you their key items:

◦ T+T Arthur Print Short

◦ Boden Techno Short

WO

MEN

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PRIMARY WWSF: SUMMER ESSENTIALS Look for all summer essentials from Tucker+Tate, Boden and Peek

to be pulled together

Expect to see Pippa & Julie's new sets and casual dresses up front

BABY GEAR Look for all summer essentials to be pulled together and placed

next to the swim shop

Summer essentials include: toys, sunscreen, summer swaddles,

beach bags, backpacks, swim diapers and hats

KID

S’ W

ORLD

SUMMER ESSENTIALS Expect to see an impactful statement showcasing a wide

assortment of Keen this month

Did you know that several colors of the H2, Seacamp and Whisper

are on RP through June?

Ask your DM to show you the 3 new colors of the Tucker + Tate

Marin

FRESHLY PICKED Did you know that the platinum, stone suede, weathered brown

and rose gold colors have been added to reserve stock?

Expect to see Freshly Picked merchandised on tables, as well as

hanging fixtures

Look for new all door colorways hitting this month

NIKE Expect to see Nike front and center on all of your customer

centric tables

Ask your DM if they're in stock in the Nike Flex Experience in

charcoal? This item is on RP for ALL doors; ensure your DM is

communicating missing sizes using the RP QCO tool

Look for the new Nike Free in Black to hit this month, it is on RP for

ALL doors

KIDS’ SHOES CUSTOMER EXPERIENCE

KIDS’ SHOES

FIRST WALKER EXPERIENCE Measure both feet

Give a Nordy doll and balloon

Take a picture & place it into the keepsake frame

Fill out a 3 month fit reminder postcard

BABIES

KIDSWEAR GIRLS/BOYS

Page 15: GPS Communication

15

POP-IN-SHOP

X X

X X

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CREATIV

E P

RO

JECTS

POP-IN-SHOP

WHAT’S NEXT... 4/24 - 5/24: Nike Pop-In Celebrating GIRL POWER! Celebrate

feeling good & doing good!

5/29 - 6/28 Poolside Pop Classic Hollywood glamour – with a twist.

Luxurious days, warm summer nights, and everything you need for

an amazing time by the pool

ASK YOUR DM... What is your sales plan for this shop? How are you tracking % in to

plan, daily sales, salespeople performance?

Because we currently are not commission driven, how is your DM

motivating/keeping salespeople accountable to sales goals?

DID YOU KNOW... For the 1st time ever Nike is spending 50% of their marketing

budget in Marketing their Women’s category??!! This is such an

amazing opportunity!