gpp 2013 promotional guide v4

8/12/2019 GPP 2013 Promotional Guide v4

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Gulf Print & Pack 2013

Promotional Guide


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CONTENTS

BUILD A BETTER PRINTING BUSINESS 3

THE MARKETING/PR TEAM 4

TIMETABLE AND TO DO LIST 5

PROMOTIONAL OPPORTUNITIES BEFORE THE SHOW 6

DURING THE SHOW 7

PROMOTIONAL FLYERS 8

SHOW LOGO 9

SPONSORSHIP OPPORTUNITIES 10

ONLINE OPPORTUNITIES 14


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By exhibiting at Gulf Print & Pack 2013, you are buying into one of the most extensive marketing

and PR campaigns in our industry.

To promote this fantastic show, we are creating awareness and driving attendee numbers byforging partnerships with a number of associations and publications in and around the Middle

East and North Africa.

However, YOU know your clients and prospects best and no one else can do more to ensure that

they know about your attendance and the products youll be showcasing.

You will be among hundreds of exhibitors at the show, all competing for the attention of

thousands of visitors. This guide has been created to help you raise your profile at the show and

get the most out of all the promotional opportunities available. Most of the options in the guide

are completely free of charge and all of them will help to drive visitors to your stand.

A tradeshow is one of the most powerful marketing tools to generate new leads and build on

your relationship with existing clients. The more thoroughly you prepare and use the

opportunities available to you (before, during and after the show) the greater the benefits will

be.

If you have any questions or suggestions about how we can promote your company to the

visitors, please dont hesitate to contact ouraward-winning Marketing / PR team. Lets make this

the best show yet!

Jenny Shaw

Senior Marketing Manager


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THE MARKETING / PR TEAM

MARKETING

Jenny Shaw

SENIOR MARKETING MANAGER

[email protected]

+44 (0)20 8846 2825

PR

Lee Robertson

PR MANAGER

[email protected]

+44 (0)20 8846 2809

UK OFFICE:

Metro Building

1 Butterwick

London

W5 8DL

United Kingdom

T: +44 (0)20 8846 2700

F: +44 (0)20 8846 2801

DUBAI OFFICE:

Fairs & Exhibitions

PO Box 36851

Dubai

United Arab

Emirates

T: +971 (0) 4603 3320

F: +971 (0) 4701 7226


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TIMETABLE / TO DO LIST

ACTIVITY DEADLINE

Download show logo to put on materials

www.gulfprintpack.com/media/logos

Ongoing

Book sponsorship

[email protected]

ASAP

Put banner on your website

link to www.gulfprintpack.com

ASAP

Book advertising in official Gulf Print & Pack 2013 Show Guide

[email protected]

ASAP

Submit content for the Labels and Labeling show preview

[email protected]

15 January

Book advertising in Labels & Labelingissue 1 (pre-show)

[email protected]

24 January

Update show guide entry (well send you an email) 1 February

Submit story for newsletters and website

[email protected]

8 February

Contact media directly regarding your news stories 11 February

(suggested)

Send promotional flyers to clients / prospects 26 February

(suggested)

Submit content for the www.packprintworld.com show preview

[email protected]

1 March

Book official photographer

[email protected]

4 March

Book advertising in Package Print Worldwideissue 2 (pre-show)

[email protected]

15 March

Complete and deliver 10 press packs to the Media Centre 8 April

Gulf Print & Pack 2013 opens 8 April

Gulf Print & Pack 2013 closes 11 April

Send testimonial to PR team for post-show press release

[email protected]

15 April

Send out post-show press release to target media 17 April


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PROMOTIONAL OPPORTUNITIES

BEFORE THE SHOW

AdvertisingLet your clients/prospects know that youre exhibiting! Remember to include the Gulf Print

& Pack 2013 logo and your stand number on your advertisements. Labels & Labeling and

Packprintworld.com is offering discounted packages on advertisements pre and post-show

as well as in the official show guide for exhibitors only (see page 15).

Logo

Add the Gulf Print & Pack 2013 logo to sales material, advertising, presentations, press

releases, email signatures - even letterhead! Download the logo at

www.gulfprintpack.com/media/logos

Web bannersPut a banner on your website and direct people straight to www.gulfprintpack.com. It

doesnt cost you anything and is an easy way of driving people to yourbooth.

Direct mail / Promotional flyers

Do a dedicated mailing with promotional flyers to your clients. If you would like us to send

them out on your behalf (free of charge), please let us know at

[email protected] example on page 8.

VIP passes

This is one of the most powerful ways of inviting your clients and prospects to the show. To

receive your allocation of VIP codes please email [email protected]. Once you

have sent these out to your clients you can check if they have used them in the Exhibitor

Portal. You should have received an email detailing your username and password for the

portal already if you dont have this please contact [email protected].

What are they?

VIP passes give priority service to the holder including:

A priority badge which clearly marks them as a VIP VIP only registration desk allowing quick and easy access to the show Access to the VIP lounge with free refreshments and cloak room

Who are they for?

VIP passes are perfect for your top clients and prospects. Show them that they are

appreciated and important to you by inviting them as a VIP to come and see your latest

products and services on display at Gulf Print & Pack.

How many can I have?

VIP passes are allocated based on booth size. Each exhibitor is entitled to 1 VIP pass for

every 3sqm of booth space, rounded to the nearest integer. For example, a 9sqm booth will

entitle you to 3 VIP passes.
mailto:[email protected]:[email protected]:[email protected]


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How do I send VIP codes to my clients?

You should have already received an email with web links and VIP codes, you can send either

to your clients.

How do my clients register for VIP entry? How does the registration code work?

The code will need to be entered during the registration process. Each code can only be used

once.

Why should we encourage our VIP clients to pre-register?

Pre-registration allows your clients to collect their badge from a special desk at the show and

so skip the lines.

Emails

Send an emailone of the simplest and most cost-effective ways of reaching your client

base. No time or facilities? Dont worry send us the list and well do it for you (free of

charge) contact us at [email protected].

Newsletters

We will publish one printed newsletter along with a regular electronic version before the

showsent to the press and attendee databases. The newsletter contains brief news stories

(e.g. product launches new initiatives etc). If you would like to be considered for inclusion,

please send us your story as soon as possible (see Timetable). The news story should not be

more than 100 words. Please also include a high-resolution photo if you have one. The story

will also be put on the website under Product launches. Send to [email protected].

Please note: We cannot guarantee to publish all the stories submitted. We retain the right to

edit the stories, while making every effort to keep the original text.

Media list

The Gulf Print & Pack 2013 media list is available free of chargegiving you the opportunity

to contact the media yourself about your presence at the show. Please contact the PR team

at [email protected] to request the list electronically.


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DURING THE SHOW

Sponsorship opportunities

Stand out from the other 400 exhibitors! Be creative and choose a sponsorship opportunity

for your brand and budget. See full details on page 10.

Show daily

The official show daily is being produced by PrintWeek MEA on our behalf to submit stories

please send them to [email protected] you would like to book advertising in

the show daily please contact Mike Simmonds on [email protected].

Show guide

The official show guide should be an essential part of your presence at the show. In addition

to advertising options, the show guide lists contacts and descriptions for all exhibitors. We

will send you an email link to update your entry in February.

Press packs

You can create press packs that will be displayed in the press centre for the media to view

and collect. These packs make it easy for journalists to access your information and news. It

may also encourage them to visit your stand. Press packs can be as substantial as you wish

to make them, with free gifts, CDs, photographs and company information or they could

just be a press release. The key is to make them as eye catching and interesting as possible.

If you would like advice on your pack, please do not hesitate to contact the PR team. We

recommend you produce 10 press packs for the press centre.

Photography

A professional photographer will be taking generic shots for future Gulf Print & Pack PR and

marketing use. The photographer will also be available at an extra cost, to photograph your

stand or VIPs. Please contact [email protected] for more information.

Twitter / Social Media:

The official Gulf Print & Pack Twitter account is @GulfPrintPack. Please follow us and

remember to include it in your tweets. For example ABC Company is launching XYZ product

at @GulfPrintPack.


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PROMOTIONAL FLYERS

We also have promotional flyers available, which give important show information. These

are available free of charge to exhibitors and you can order as many as you like (subject to

availability). Remember to include them with any mailings to your clients and prospects. Its

an easy way of introducing them to Gulf Print & Pack 2013 and to outline all the benefits of

attending. To order your copies [email protected]

The promotional flyers consist of a 420mm x 594mm sheet, folded to 297mm x 210mm size.

The weight is approximately 24 grams per flyer.

SAMPLE
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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SHOW LOGOS

DOWNLOADLOGOSAT:

HTTP://WWW.GULFPRINTPACK.COM/MEDIA/LOGO

If you would like to use any other elements from the marketing campaign, please contact us

[email protected] that we can send that to you.
http://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logohttp://www.gulfprintpack.com/media/logomailto:[email protected]:[email protected]:[email protected]:[email protected]://www.gulfprintpack.com/media/logo


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SPONSORSHIP OPPORTUNITIES

SOLD -Canopy Banner, $10,000

This impactful site is a major opportunity for

exhibitors wanting that extra edge. Covering the

front side of the Entrance & Plaza, your branding willbe the first to be seen by visitors entering the

exhibition center. Not only does it provide you with

maximum impact at the show, but your banner will

be sure to be featured in press photographs for

months after the event.

Size: H 900(cm) x W 500 (cm)

Foyer Branding4 Halls, $21,500 per hall or

$60,000 for all 4Very exclusive branding opportunity at the hall

entrances, visible for all the visitors entering to the

hall.

Size: TBC

Column CladdingHalls 14, $1750 per unit or

$35,000 for all 24

Tactically distributed in the venue, this dynamic eye

catching network is sure to be noticed by the entireaudience. Different units are located at strategic

locations targeting main entrances, the reception &

concourse areas.

Size: W 248 (cm) x H 284(cm)

Double Sided Hanging Banners Halls 1 -4, $1,500

per unit or $25,000 for all 20

Located at the hall gates, this eye catching location

ensures high exposure for your brand &unforgettable impression among the right audience.

Size: W 85(cm) x H 270(cm)

Registration desk $10,000

Prominently displayed graphics outside halls 1 and 4.

These desks will be the focus point for all visitors

registering for the show.

Logo on main registration bannerLogo on registration backdrops

Logo in showguide

Logo on official floorplans

Logo on event website


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Flag Pole $12,500 per network of 10

A network of standalone flags can be placed in the

outdoor areas covering the Entrances and prime

outdoor areas.

Size: Size: W 100(cm) x H 400(cm).

Silver Panel SP1, $6,500

One of the most strategic sites in the venue, located

in Concourse 1 for high exposure & reach. This site is

a must for Exhibitors aiming to book any media with a

long exposition time.

Size: SP1 - W 672(cm) x H 590(cm)

Silver Panel SP2, $4,500

One of the most strategic sites in the venue, located

at the Concourse 1 for high exposure & reach.

This site is a must for exhibitors aiming to book any

media with a long exposition time.

Size: SP2 - W 700(cm) x H 400(cm)

Floor tiles $9,000

Located at the main crossover points between halls,

these large floor tiles display your company logo,

stand number and a promotional message. This is the

perfect way to help visitors find your stand!

Simply provide us with the graphics and well do the

rest.

H4000 x W3000

You are here boards $10,000 per unit

Centrally located at the main crossover points

between halls, huge "you are here" boards help

visitors navigate around the show. Providing details

on the layout of the halls, restroom facilities,

restaurants and feature areas, these information

points are very popular with visitors. Highlight your

stand and display your logo.

H800 x W800


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Show Guide

Sponsoring inside front and inside back, back page

and inside pages with your company logo and

message gives a unique opportunity to leave a

significant and long lasting impression. This is

distributed to all visitors and exhibitors.

Quantity: 10,000 prints.

Sold - Inside front cover (full color)- $3,500

Inside back cover (full color) $3,700

Sold - Back cover (full color) $4,700

Inside full page $2,500

Inside half page $1,700

Fan Fold Visitor Floor Plan - $3,000 each

To help visitors have a more productive visit we are

producing a foldout site plan that covers all halls,

giving the location of all exhibitors. Make sure thatyour companys presence is well signed.

Five logos available

SOLD - Visitor badges and lanyards

Imagine every visitor turning into a walking

advertisement for your companythousands of

copies of your logo finding their way through the

exhibition aisles. As they walk through the door,

every person is given a visitor badge with a lanyardwhich they wear throughout the day and keep

afterwards. Both the badge and the lanyard are

available for branding opportunities. They are waiting

for your logo!

Visitor Badge $6,500

Lanyards (provided by sponsor) $7,500

Lanyards (provided by organisers) $15,000

SOLD - Show carrier bags, $14,000

Every attendee at Gulf Print & Pack is given the showcarrier bag, to carry the show guide and floor plan to

the exhibition. As a sponsor your company logo will

be prominently featured on one side of the bag, with

the show logo on the other side. This is an

exceptional branding opportunity.

Sole sponsorship


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Exhibitor reception $10,000

To be held on the 8th April between 19:00 and 20:30.

Package includes: canaps, drinks and music.

Invitations will be branded with sponsors logo as well

as welcome boards. Limited to a single company.

Sole sponsorship

Pre show promotion - $POA

SOLD - Promotional emails sponsorship, $11,000

Registration sponsorship, $7,000:

Logo on the registration website and on confirmation

emails

Website page banners on www.gulfprintpack.com:

These can go on any page two column page other

than the home page (Main pages listed below).

Only one ad per page other than the exhibitor list

page where we can have up to 5.

Attendee info section - 2,000

Exhibitor list - 2,500

Floor plan - 2,000

All size -W300 x H250

Direct Mail sponsorship:

This is a special sponsorship where we allow a client

to provide the printing of the piece.

In return we put there logo on the mailing piece assponsor.

TOTAKEADVANTAGEOFANYOFTHESESPONSORSHIPOPPORTUNITIES,PLEASE

[email protected]


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ONLINE OPPORTUNUTIES

WWW.GULFPRINTPACK.COM

Boost your company's exposure on our websiteAs all visitors' register for the show online, the Gulf Print & Pack 2013 website is the perfect channel

to promote your company, with an anticipated 20,000 visits in the month before the show alone.

With over 400 exhibitors at Gulf Print & Pack in 2013, it is vital to ensure that you are on every

visitor's target list.

Opportunities:

Your company logo on the floor plan- Stand out from the crowd!

The Gulf Print & Pack 2013 floor plan provides a superb opportunity to attract visitors to your stand,

with your logo and stand number prominently displayed in color, and a link to your website.

Advertising

Place an advert on selected pages or all the pages of the Gulf Print & Pack 2013 website. Our visitorsspend an average of 4.2 minutes on the site looking at 3 or 4 pages per visit; advertising is the

guaranteed way to ensure you are seen before you even get to the show.

WWW.PACKPRINTWORLD.COMPackage printing is playing an ever increasing role in how companies sell their products. Package Print

Worldwide offers a new, unique editorial platform that provides package printers with the

information they need to help their customers sell their products. PackPrintWorld.com has a global

audience averaging over 12,200 monthly page views and including:

Package printers worldwide Packing technicians and technologies Packaging converters, fillers and packers Suppliers of packaging printing, ancillary equipment and consumables Packaging designers Brand owners, retail groups and product manufacturers

Package Print Worldwide will provide the essential planning tools for visitors before the show through

our exclusive and extensive previews of exhibitors and features at the show.

Package Print Worldwide E-Newsletter

The Package Print Worldwide e-newsletter takes all the latest news from packprintworld.com and

delivers it by email to over 18,000 industry readers every other week. If you are looking for a route

into the heart of the industry in the lead up to and after the show this e-newsletter is for you.

Opportunities include adverts, sponsorship and PPW TV / Video

WWW.LABELSANDLABELING.COMLabelsandLabeling.com is where the industry goes for the latest news and updates from the industry.

Itsupdated multiple times a day by our international editors and receives a truly global industry

audience.

Opportunities include adverts, sponsorship, online business cards and Label TV / Video

TOTAKEADVANTAGEOFANYOFTHESEOPPORTUNITIES,PLEASECONTACTTHETEAM

[email protected]

gpp 2013 promotional guide v4

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