government digital service's launch 8.12.11

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Welcome to the GDS launch #GDSlaunch 8 December 2011

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Presentations including from, @ianwatmore, @marthalanefox,@mtbracken,@neillyneil,@tomskitomski,@cantwaitogo, @yahoo_pete, @battles1, @alicenewton.

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Page 1: Government Digital Service's Launch 8.12.11

Welcome to the GDS launch

#GDSlaunch 8 December 2011

Page 2: Government Digital Service's Launch 8.12.11

Ryan Battles

Page 3: Government Digital Service's Launch 8.12.11

2004 – find a friend – a year of innovation

Photo CC licenced fromflic.kr/p/4xvC3Q

Page 4: Government Digital Service's Launch 8.12.11

Photo CC licenced fromflic.kr/p/6kKbo2

2004 – NASA’s postcard from Mars – a year of exploration

Page 5: Government Digital Service's Launch 8.12.11

2004 – a year of orange!

2004 – the launch of Directgov,putting public services in one place

Page 6: Government Digital Service's Launch 8.12.11

Directgov – what have been the drivers?

Collaboration

Convergence

Communication

Customer focusprioritising needs of the citizen, making it simpler and easier to access information

joining up departments to focus on the needs of the citizen

converging 95% of citizen content from hundreds of govt websites onto Directgov

sharing best practices across govt, raising awareness via strategic partners & developing new comms channels as adopted by customers e.g. twitter and rapid rise of mobile

Page 7: Government Digital Service's Launch 8.12.11

Directgov – today

May 2004419,000

Monthly visits

Oct 201131m

1.7m

Trust

Mar 201177%

Satisfaction

Mar 201172%

Key measures: Traffic, Trust and Satisfaction - strong but always room for improvement. How are we doing that....

Page 8: Government Digital Service's Launch 8.12.11

Directgov – we will continue to listen

Photo used with permission fromwww.museumwaalsdorp.nl

...By listening better. Opened up more channels for customer feedback like Twitter, Facebook and Comment on This Article where we are receiving appx 40,000 comments per month. Sharing this with Beta to build an even better website.

Page 9: Government Digital Service's Launch 8.12.11

Tom Loosemore

Page 10: Government Digital Service's Launch 8.12.11

gov.uk beta – today: 100s of sites, 100s of designs, 100s of platforms

gov.uk needs a tidy up & refresh. Hence beta, to follow alpha.gov.uk

Page 11: Government Digital Service's Launch 8.12.11

gov.uk beta – smaller, simpler, cheaper, better

Page 12: Government Digital Service's Launch 8.12.11

gov.uk beta – deliverable #1: beta test of a ‘citizen facing’ siteNOT

FINAL

DESIGN

Page 13: Government Digital Service's Launch 8.12.11

gov.uk beta – expect: simpler contentNOT

FINAL

DESIGN

Page 14: Government Digital Service's Launch 8.12.11

gov.uk beta – expect: simple tools to reduce complexityNOT

FINAL

DESIGN

Page 15: Government Digital Service's Launch 8.12.11

gov.uk beta – expect: everything easy to findNOT

FINAL

DESIGN

Page 16: Government Digital Service's Launch 8.12.11

gov.uk beta – expect: task focused transactionsNOT

FINAL

DESIGN

Page 17: Government Digital Service's Launch 8.12.11

gov.uk beta – expect: working closely with departmentsNOT

FINAL

DESIGN

Page 18: Government Digital Service's Launch 8.12.11

gov.uk beta – deliverable #2: Global Experience Language

Page 19: Government Digital Service's Launch 8.12.11

Neil Williams

CORPORATE PLATFORM

Page 20: Government Digital Service's Launch 8.12.11

gov.uk beta – deliverable #3

c.15 million people interested in the work and workings of Government.

Photo CC licenced fromflic.kr/p/93saH9

Page 21: Government Digital Service's Launch 8.12.11

gov.uk beta – deliverable #3

Photo CC licenced fromflic.kr/p/93saH9

Of the 100s of sites scattered across separate .gov.uk domains, the lion's share are about government organisations; explaining who they are and what they do.

They’re visited by millions of people per month interested in thousands of subjects where govt has an active role

But we’re making those people work hard: to know which bit of gov does what; to know how that website works; then find the content (if it’s there!) and decipher the meaning (if they can!)

Page 22: Government Digital Service's Launch 8.12.11

gov.uk beta – expect: first unified view of Government

Those are the problems we’re trying to solve with a single publishing platform for government organisations

We’re testing with a handful of departments in beta the pooling together of content (speeches, news, publications, policy info) to create the first ever unified view of govt activity

In govt context, that's a radical move. But ours is not a unique problem – the BBC have just done the same.

NOT

FINAL

DESIGN

Page 23: Government Digital Service's Launch 8.12.11

gov.uk beta – expect: structured definitions of policy

We’re going further, imposing structure and rigour to how we explain government policy, in consistent formats, more clearly than before

And by doing that, we’re turning content into data that other people can re-use

NOT

FINAL

DESIGN

Page 24: Government Digital Service's Launch 8.12.11

gov.uk beta – expect: intuitive new publishing tool

To make all this possible we’re building custom software that meets the specific needs of publishers in government.

This will help them publish more efficiently, more consistently than ever before.

NOT

FINAL

DESIGN

Page 25: Government Digital Service's Launch 8.12.11

gov.uk beta – “Remember when we had all those separate websites?”

It’s worth acknowledging that it’s a tough road ahead. It’s scary for any organisation to give up its website.

But by building something that is easier for end users to use and for publishers to maintain, we will look back and ask: why did we have all those separate websites?

What was that all about?!

Page 26: Government Digital Service's Launch 8.12.11

Chris Chant

Page 27: Government Digital Service's Launch 8.12.11

GDS IT – the problem

IT not fit for new purpose

Too expensive

Limited device access

Environmentally unfriendly

Page 28: Government Digital Service's Launch 8.12.11

GDS IT – meeting user needs

Use anywhere

Ability to quickly change software

Multi-OS and open source

Reliable kit

Low cost

Sufficient security

Page 29: Government Digital Service's Launch 8.12.11

GDS IT – major steps

Got internal CO agreement

Greatest elapsed time and effort was internal CO approval and procurement

Used in-house and SME support to build

Aggressive timetable challenged suppliers

Page 30: Government Digital Service's Launch 8.12.11

GDS IT – the solution

Apple laptops

Google Apps for IL0

Libre office open source for IL2

Fully wireless

No fixed telephony

Approach and use shared machines for IL3

Large Internet pipes

Page 31: Government Digital Service's Launch 8.12.11

GDS IT – the outcome

Fewer machines means greater performance

Costs 18% of original solution – 82% saving!

“Martini IT” – any time, any place, anywhere

Mobile IT key part of building move

Happy smiley people!

Page 32: Government Digital Service's Launch 8.12.11

GDS IT – user verdict

“At last, we’ve got the IT system we need!”

Izabella Podralska

“The efficiency of you guys is scary! I got set up yesterday in about twenty minutes - computer says YES! (for a change)”Emer Coleman

“Please don't make me go back to the old system!”

Lucie Glenday

“It's far more flexible, lets us be much more creative”

Ryan Battles

Page 33: Government Digital Service's Launch 8.12.11

Peter Herlihy

e-petitions

Page 34: Government Digital Service's Launch 8.12.11

e-petitions – the first GDS product

Public domain photoby U.S. Navy

e-petitions is the first product delivered by Government Digital Service during the summer of this year.

Delivered using a mix of GDS expertise and suppliers from the SME marketplace.

Delivered in just 6 weeks including procurement.

Cheap.

Page 35: Government Digital Service's Launch 8.12.11

e-petitions – the first 100 days

Photo CC licenced fromflic.kr/p/6echM9

We had immense load immediately following launch - somewhat inconveniently at the time of the Riots, swamped us, which we quickly fixed

Continued with agility reacting to user feedback to make incremental enhancements

A product is never really delivered, it is just released and continually evolves

Page 36: Government Digital Service's Launch 8.12.11

e-petitions – in numbers

25,0003 million6

Since we have launched, we have had over 25,000 petitions, 3 million signatures, and of these 6 have passed the magic 100,000 threshold for a petition become eligible for a debate.

Importantly the government has acted on these petitions that have reached the threshold – inspiring confidence.

Page 37: Government Digital Service's Launch 8.12.11

e-petitions – is the product effective?

Widespread media coverage... especially through social media, where mechanisms we have included for twitter and facebook allow people to garner support from likeminded people very easily.

The most popular petitions have reached their 100k target inside 4 or 5 days.

From the citizen view - hugely effective.

Page 38: Government Digital Service's Launch 8.12.11

e-petitions – one final thought

Photo CC licenced fromflic.kr/p/MQeVP

Every minute of every hour of every day, 18 people sign an e-petition...

It costs us less than 1p per transaction!

Page 39: Government Digital Service's Launch 8.12.11

Allon Lister

Office of thePublic Guardian

Page 40: Government Digital Service's Launch 8.12.11

Office of the Public Guardian

Processes and registers Lasting Powers of Attorney (LPAs).

Supervises Deputies appointed by the Court of Protection.

Maintains registers of LPAs and Deputyships.

Investigates allegations or concerns made against Deputies and Attorneys.

Page 41: Government Digital Service's Launch 8.12.11

Office of the Public Guardian – to reduce and remove

Photo CC licenced fromflic.kr/p/4knuKB

Complex paper forms attempt to be everything for everyone in every context.

Perceived complexity encourages often unnecessary legal consultation (89% of cases are straightforward).

The business relies entirely on paper documentation.

Page 42: Government Digital Service's Launch 8.12.11

Office of the Public Guardian – to enable

Photo CC licenced fromflic.kr/p/77HwYP

A flexible and scalable digital business model

A business model that shifts focus from internal process to user needs in line with the Ministry of Justice’s Transforming Justice agenda

Control of the digital service without restrictive & costly service contracts

Staff to support customers who need the most help - Assisted Digital

Substantial growth in the numbers of LPAs registered

Reduction in the number of cases requiring Court of Protection intervention

Page 43: Government Digital Service's Launch 8.12.11

Office of the Public Guardian – right now

Photo CC licenced fromflic.kr/p/4rHjib

Learning the OPG business - staff workshops and interviews

Understanding the impacts on customers caused by current policy, processes and communication methods

Designing detailed end-user research for January 2012

Identifying early deliverables, eg a digital LPA application and payment process

Planning the phased delivery of the digital service during 2012

Page 44: Government Digital Service's Launch 8.12.11

Office of the Public Guardian – to deliver

Photo CC licenced fromflic.kr/p/7yAv8A

An outstanding service with digital by default as the natural user preference.User-originated, 100% correct, digital applications for all new customers and fast migration to digital for existing clients.Safe, simple, quick, and compliant processing of sensitive, personal dataIntegrated with back-office systems that simplify internal processes.

Phased delivery that rapidly introduces public-facing digital services and accelerates business process changeA a major change in public service provision that increases the responsibility and power of the citizen

Page 45: Government Digital Service's Launch 8.12.11

Alice Newton

Page 46: Government Digital Service's Launch 8.12.11

Tech City

Tech City is a cluster of digital, tech and creative companies in East London. To celebrate a year of government support for Tech City, David Cameron visited the area on the 10th of November.

Page 47: Government Digital Service's Launch 8.12.11

Tech City – how to convey this information?

Normally a policy paper is produced for these events, but it was more appropriate in this case to develop an app for investors, talent, and local companies. With colleagues at Number 10 and a Tech City SME, Mobile Roadie, the app was developed.

Page 48: Government Digital Service's Launch 8.12.11

Tech City – the launch

The app outlines gov policy to support innovation and technology over the last year, as well as upcoming changes. It also shows Tech City events, and what people are seeing about Tech City. As an app rather than a static document, new information can be added to the app as events are planned and policy changes happen.

Page 49: Government Digital Service's Launch 8.12.11

Tech City – the map

It includes a map, developed by Charles Armstrong, which plots the companies in Tech City and measures the web of interaction between them by analysing the social media streams.

Page 50: Government Digital Service's Launch 8.12.11

Tech City – augmented reality

It also includes Augmented Reality. For the November 10th launch we worked with Aurasma to animate some of the business cards live and give a surprise greeting to the Prime Minister, triggered by the Trampery logo. Going forward Tech City will be using augmented reality to showcase a guided tour / visitor experience using geolocated data.