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GOVERNING BODY OF THE INSTITUTE

(As on 31 March, 2011)

PRESIDENT

Sri R. RAMACHANDRAN,

CHAIRMAN AND MANAGING DIRECTOR, ANDHRA BANK

HEAD OFFICE, HYDERABAD.

VICE PRESIDENT

Sri R.SUBRAHMANYAM, I A S,

PRINCIPAL SECRETARY,

PANCHAYATRAJ AND RURAL DEVELOPMENT DEPARTMENT,

GOVERNMENT OF ANDHRA PRADESH, HYDERABAD.

VICE PRESIDENT

Sri P. MOHANAIAH,

CHIEF GENERAL MANAGER, NABARD

A P REGIONAL OFFICE, HYDERABAD

MEMBER

Sri P K TRIPATHY,

GENERAL MANAGER, CANARA BANK

CIRCLE OFFICE, HYDERABAD

MEMBER

Sri SELVAM VEERARAGHAVAN,

GENERAL MANAGER (RBD), INDIAN BANK,

HEAD OFFICE, CHENNAI

MEMBER

Sri T. K. BOSE,

GENERAL MANAGER, INDIAN OVERSEAS BANK,

REGIONAL OFFICE, HYDERABAD

MEMBER

Sri M C JACOB,

GENERAL MANAGER, STATE BANK OF HYDERABAD

HEAD OFFICE, HYDERABAD

MEMBER

Sri N. R. SHET,

GENERAL MANAGER, CORPORATION BANK,

ZONAL OFFICE, HYDERABAD.

MEMBER – SECRETARY

Sri B. NARENDRANATH REDDY,

GENERAL MANAGER, ANDHRA BANK ,

HEAD OFFICE, HYDERABAD

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1. Introduction The 157th meeting of State Level Bankers Committee held on 07 March 2006

resolved to establish a State Level Training Institute, namely Andhra Pradesh

Bankers Institute of Rural and Entrepreneurship Development (APBIRED).

Accordingly Andhra Pradesh Bankers Institute of Rural and Entrepreneurship Development has been set up jointly by Government of Andhra Pradesh, National

Bank for Agriculture and Rural Development (NABARD) and five leading Public

Sector Banks working in the state viz. Andhra Bank, Canara Bank, Indian Bank,

Indian Overseas Bank and State Bank of Hyderabad. The Institution was

inaugurated by the then Chief Minister of Andhra Pradesh, late Dr.Y.S.Rajasekar

Reddy on 09 October 2007. The institute, first of its kind in the country, is registered

as a not for profit society under Andhra Pradesh Societies Registration Act, 2001

with initial corpus of Rs.5.00 crore. The corpus fund shared by the sponsors in the

ratio of 25:25:50 by Government of Andhra Pradesh, NABARD at 25%each and the

balance collectively by five Public Sector Banks. Later, Corporation Bank joined the

sponsors in October 2008. The paid up corpus of the institute as on date is Rs.550

lakhs.

The aims and objectives of the institute is to impart capacity building /

entrepreneurship development training and:

i to identify, orient, motivate, train, encourage and assist the unemployed rural/urban youth to take up self employment as alternative career;

ii To promote rural/urban entrepreneurship and nurture entrepreneur talents. iii To conduct research, experiments, technology transfer in agriculture

and allied activities to farmers. iv To take up capacity building to rural women and promote women

empowerment; v To train rural level workers in various aspects of rural development; vi To take up Event Management for sale of products developed by

entrepreneurs, Counseling and project consultancy. vii To arrange for Exhibitions of the products prepared by the trainees, for

marketing;

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viii To do other acts and carry on such other activities as are necessary

and incidental for the effective implementation and due fulfillment of the objectives of the society as the Governing Body may decide from time to time.

During the year 2010-11, a total of 35 Programmes were conducted under ten

programme titles covering 728 candidates; taking the cumulative to 108 programmes

and 2679 participants. The programmes were conducted both In-Campus and on-

location. The emphasis was given more on achieving excellence through

improvements in quality and effective performance.

2. Training and capacity building The State Government and the banks operating in the state have recognized the

significance of training as an important tool in enhancing Knowledge, Skill and

attitude among rural youth, members of SHGs and farmers for fostering income and

employment generation in rural areas. The APBIRED has been set up to meet these

requirements and design new and improved training and capacity building

programmes in tune with the changing needs. The institute provides free boarding

and lodging facilities to the trainees; besides reimbursing the to and fro traveling

charges to the trainees from their residence to the training centre.

The institute announces schedule of training programmes well in advance and

solicits nominations for eligible candidates from the Controlling Offices and

branches of commercial Banks, Regional Rural Banks, the State cooperative bank

and the District Central Cooperative Banks, the District Rural Development

Agencies, the Integrated Tribal Development Agencies, the District Water

Management Agencies working in all districts in the state, the Lead District

Managers, the District Development Managers of NABARD and select NGOs who

had actively sponsored the candidates for the earlier trainings. All most all the

candidates have been sponsored by the bank branches, LDMs, DRDAs, ITDAs,

DDMs of NABARD, and NGOs etc.

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The methodology followed for training is class room sessions that include lectures,

case exercises, case studies, interactions, audio visual aids, talks by subject matter

experts as also field visits. A practical approach to the participants is presented at

APBIRED. The participants are also taken to the industrial / manufacturing houses

for greater in sight in to the subject and understanding the practical issues.

Marketing aspects and soft skills are also covered extensively both in the class

room sessions and by organizing filed visits to the different markets.

These programmes were organized both In-Campus and on-location contributing to

the capacity building of unemployed rural youth, members of women SHGs and

farmers from various districts of the State. In case of programmes conducted for

unemployed rural youth, the focus has been on imparting skill in the identified activity

along with entrepreneurship development skills. Generally, the duration of the

programmes has been six weeks.

During the year 2010-11, in all, 35 Programmes were conducted for educated unemployed rural youth with a participation of 728 trainees (average 21 per

programme). The livelihood activities conducted in-house included basic

programmes like – 1. Advanced tailoring and fashion design, 2. Basic electronics

and Mobile Servicing, 3. PC Hardware & Networking, 4.M S Office & basics of DTP,

5.Saree Printing & Maggam Works and 6. basics of networking; and advanced

programmes like 1. Laptop servicing and chip level technology, 2. Livestock

management for voluntary veterinary workers, 3. Customized rural EDP and

4.Advanced DTP including Photoshop and coral draw. The on-location programmes

included two tailoring programmes Women conducted at 1. At Ananthapur in

collaboration with ITI, Ananthapur and 2.in Chinna Chinta Kunta village,

Mahaboobnagar District in collaboration with Andhra Bank, Chinna Chinta kunta

branch (for SHG women banking with that branch) and one mobile programme for 15

boys conducted in the old city of Hyderabad with a majority of boys belonging to

minority community. The three on-location programmes have covered 72 trainees;

of whom 57 were women and 15 were men trainees.

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The activity-wise details of training programmes organised are furnished in the table

presented in the page overleaf.

Activity-wise Training Programmes organized during the year 2010-11

Batch

No. Name of the Programme

No of

progr.

Category-wise break up of participants

SC ST BC Mino

rities

Othe

rs Total

Ladies

/gents

Distri

cts

1 Advanced Tailoring/Fashion

Designing ( in-campus)

2 4 5 10 1 2 22 Ladies 7

Advanced Tailoring/Fashion

Designing (on-location)

2 7 3 31 7 9 57 Ladies 2

2 Mobile Servicing ( in-

campus) 6 45 6 78 4 26 159 Gents 12

Mobile Servicing (on-

location) 1 0 0 1 13 1 15 Gents 1

3 PC Hardware & Networking 4 19 8 39 5 11 82 Gents 5 PC Hardware & Networking 1 2 0 1 0 0 3 Lades

4 MS Office and DTP basics 5 35 10 42 2 11 100 Gents 8 MS Office and DTP basics 2 7 7 9 0 8 31 Ladies

5 Laptop servicing and Chip level technology

1 3 2 12 4 4 25 Gents 11

6 Live Stock Management

(BAIF)

1 12 1 9 0 2 24 Gents 7

7 Saree Painting & Maggam

Works

2 2 2 7 1 3 15 Ladies 7

8 Customized Rural EDP 2 11 0 35 7 11 64 Gents 10

Customized Rural EDP 1 10 9 26 3 25 73 Ladies

9 Basics of Networking 1 0 0 14 0 6 20 Gents 8

10 Advanced DTP programme including Photoshop and coral draw

3 8 2 21 1 0 32 Gents 9

Advanced DTP programme including Photoshop and coral draw

1 1 0 3 0 2 6 Ladies 4

Total 35 166 55 338 48 121 728 21

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Out of total 728 participants, 207 participants (28 %) were women. The category-

wise details of participants are furnished in the following table:

Category-wise details of participants

Trainee category Women/ Men

Number of Participants SC ST BC Minorities Others Total

Unemployed Rural Youth

Women 33 (16%)

26 (12%)

87 (42%)

12 (6%)

49 (24%)

207 (100%)

Men

133 (25%)

29 (6%)

251 (48%)

36 (7%)

72 (14%)

521 (100%)

Total 166

(23%)

55 (7%)

338 (46%)

48 (7%)

121 (17%)

728 (100%)

The share of trainees belonging to weaker sections at 83 percent, reflects the spirit

of socio- economic upliftment of weaker and vulnerable sections of the society by

Institute through provision of capacity building for attaining sustainable livelihood by

rural entrepreneur with emphasis on rural self employment.

The training programmes designed at the institute are based on the needs of the

participants. The main idea behind designing the programmes is to keep pace with

the ever-changing rural economic scenario and cater to the emerging needs of the

rural communities. Before finalising the activities and schedule of the training

programmes, client feedback and views are elicited from banks, civic organisations

and development departments of State Government. Suggestions were also sought

from participants regarding new Courses / activities that could be included in the

programme calendar as well as on the contents, design and coverage of existing

programmes. New programmes are designed based on participant’s feedback

obtained as a part of the end-course evaluation of every programme. The views of

Governing Body and Administrative Committee are also kept in view while designing

the programmes. Accordingly, the following programmes as presented overleaf,

were designed, improved and conducted during the year:

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Details of activities / training programmes

S. No.

Activity

Female

Male Total

Programmes

Participants

Programmes

Participants

Programmes

Participants

1 AdvancedTailoring/Fashion Designing 4 79 - - 4 79

2 Mobile Servicing - - 7 174 7 174

3 PC Hardware & Networking 1 3 4 82 5 85

4 MS Office & DTP basics 2 31 5 100 7 131

5 Saree Printing & Maggam Works 2 15 - - 2 15

6 Basics of networking 0 0 1 20 1 20

7 Customized Rural EDP 1 73 2 64 3 137

8 Laptop servicing and chip level technology

- - 1 25 1 25

9 Live Stock

Management (BAIF)

- - 1 24 1 24

10 Advanced DTP 1 6 3 32 4 38 11 207 24 521 35 728

3. Settlement of trained candidates: This is the key performance indicator of the performance of the institute. During the

year 2010-11, out of the 728 trainees trained by the institute 451 trainees have been

settled through both self and wage employments. While 236 of them were employed

by various agencies on wage employment, 215 trainees have started their own self

employment enterprises. Most of these self employment units have started as micro

enterprises, mostly with own savings, family contributions and self help group loans

obtained by the family members. The institute is making efforts to credit link these

enterprises with bank credit, but, much needs to be achieved in this regard. With

this, a total of 1332 trainees were settled through the hand holding efforts of the

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institute out of 2679 trained since inception. The settlement of trainees, activity-wise

is furnished in the following table:

S

NO

PROGRAMME

TITLE

NO OF

PROGS

TOTAL

TRAINED

WAGE

EMPL

SELF

EMPL

TOTAL

SETTLED

% settl

On location Programmes:

1 Tailoring 2 57 0 52 52 91

2 Mobile

servicing

1 15 6 0 6 40

Sub-total 3 72 6 52 58 80

In-campus programmes:

1 PC hardware 5 85 8 33 41 48

2 Livestock

technician

(BAIF)

1 24 12 12 24 100

3 Laptop

servicing

1 25 9 11 20 80

4 tailoring 2 22 4 14 18 81

5 MS office/DTP 7 131 83 4 87 66

6 Networking 1 20 3 14 17 85

7 Mobile 6 159 93 9 102 64

8 Advanced DTP 4 38 14 6 20 52

9 REDP 3 137 0 49 49 35

10 Saree painting

and maggam

works

2 15 4 11 15 100

Sub total 32 656 230 163 393 60

35 728 236 215 451 62

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4. Faculty and Infrastructure Effectiveness of any training institution depends largely on the knowledge and skills

of resource persons. APBIRED lays considerable importance on enlisting the

support of specialized organizations, institutions and individuals. The institute has

taken location advantage and taken the support from various institutions available in

the area.

4.1. The institute is not having any permanent faculty members on its roles. It is

presently using the services of resource persons/subject matter specialists, available

on its network roster based on specific needs of individual programmes. In addition,

the Officers on deputation from sponsor banks have also provided faculty support for

different programmes organized by the institute during the year under reference.

4.2. Infrastructure At present the institute is housed in renovated buildings of old Home Science

Buildings given on five years rent free lease by the AMR-APARD, at Rajendra

Nagar, Hyderabad. The following facilities are presently available for conduct of in-

house training programmes.

⇒ Three lecture halls sufficient to conduct training simultaneously for 100

trainees at a time.

⇒ Four hostel blocks and one more renovated building for stay of nearly 80

trainees at a time.

⇒ One visiting faculty residential quarter

⇒ One administrative office.

⇒ One library quarter/store room

⇒ One kitchen/dining hall.

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5. Administrative and Other Matters 5.1. Governing Body: The overall management of the affairs the APBIRED vests with Governing Body. The

Governing Body carryout the overall administration and management of the institute.

The constitution of the Governing Body is as follows:

1. Chairman, SLBC, Andhra Pradesh : President

2. Principal Secretary, Rural Development, Govt. of AP : Vice-President

3. Chief General Manager, NABARD, AP Regional Office : Vice-President

4. one nominee from each of the Sponsor Banks (5) : Members

5. The Convener of SLBC and GM, Andhra Bank : Member-Secretary

During the year, the Governing Body met twice on 26th July, 2010 and 5th January,

2011.

5.2. Local Administrative Committee

The Local Administrative Committee looks after the general functioning of the

institute in all the matters. The constitution of present Local Administrative Committee is presented in the table overleaf.

S No Name of the representative

1 General Manager, NABARD Chairman

2 Secretary of the APBIRED Member

3 Commissioner, AMR-APARD Member

4 Asst General Manager, Canara Bank Member

5 Asst. General Manager, Indian Overseas Bank Member

6 Deputy General Manager, State Bank of Hyderabad

Member

7 Asst General Manager, Indian Bank Member

8 Director of the APBIRED Member, Convener

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5.3. Management of the Institute: The institute is headed by the Director, Sri P. N. Satya Prasad, Deputy General

Manager, on deputation from NABARD. The Director is supported by three Assistant

Directors, viz., Mr. Y D Reddy, Chief Manager, State Bank of Hyderabad, Mr. D.

Subba Rao, Senior Manager, Canara Bank, and Dr. K Gowri Shankar Rao, Senior

Manager, Indian Overseas Bank. While Andhra Bank and Indian Bank are yet to

depute their officials, in place of the repatriated officers, Corporation Bank is yet to

depute its officer as Assistant Director to the Institute. 6. Finance & Accounts During the year 2010-11, the institute has received an amount of Rs.82.65 lakh from

interest on deposits, contributions from sponsors towards recurring expenditure and

other sources. As against this, it incurred an expenditure aggregating Rs.53.14

lakh. A table depicting briefly the sources and uses of funds during the financial year

2010-11 is summarised hereunder:

Sources of Funds:

S.No. Particulars Amount (Rs.lakh)

1 Interest on investments including interest on SB account 39.67

2 Contribution received from SPONSORS 42.52

3 Miscellaneous Income 0.46

Total 82.65

Use of Funds:

S.No. Particulars Amount (Rs.lakh)

1

Direct trainee related expenditure ( including mess/faculty

remuneration/ class room material/ TA paid to trainees and

other direct trainee related expenses)

37.37

2 Electricity, infrastructure and maintenance 10.94

3 Depreciation 3.09

4 Adminstrative expenses and others 1.74

Total 53.14

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M/s S Surya Prakasa Rao & Co, chartered accountants, 16-11-740/9/32,

Dilsukhnagar, Hyderabad- 500060 have audited the books of accounts of the

institute during the year 2010-11. A copy of their report together with the Balance

sheet, income and expenditure statement, receipts and payments statement,

together with Notes on accounts is appended to this report.

7. VISION AND MISSION OF THE INSTITUTE

The vision of the institute is: “To emerge as a Centre of reference for information, knowledge and valued opinion

related to entrepreneurship development”

The mission of the institute is “To strengthen the entrepreneurship among rural youth, capacity building of farmers

,members of SHGs and rural artisans through capacity building training and

exposure and other inputs that facilitate policy initiatives and innovations in design

and delivery systems for providing the poor with sustainable access to quality

financial services.”

The Institute would have an Apex stature; its activities would cover all the diverse

entrepreneurship development systems and capacity building mechanisms

irrespective of model and agency involved. It would serve as a convergence point for

different entrepreneurship development training institutions.

8. Future Outlook Challenges and Opportunities

The APBIRED has been keeping itself abreast of the latest developments in the

areas relevant to its mandate and has been trying to keep pace with the changing

requirements and aspirations of sponsor agencies and its clients. Accordingly, the

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Institute has been following a process of continual improvement of its services to its

clientele.

Some of the recent developments that require APBIRED to respond appropriately in

the coming years in fulfillment of its mission statement are as follows:

1. Capacity Building of educated unemployed rural youth to take up Self

Employment, Micro and Small Enterprises in rural areas

2. Capacity building of members of SHGs to take up Income Generating

Activities

3. Identification of rural livelihood opportunities covering both Non Farm Sector

and commercial farm sector activities.

4. Promoting Financial Inclusion through Capacity Building of Business

correspondents/Business Facilitators.

9. Intellectual Profile of APBIRED The Institute has well qualified Members with diverse professional background and

extensive experience in Rural Development Banking, Project Financing, Institutional

Development, Credit Planning, Microfinance, Information Technology and Marketing.

A brief profile of Director and Assistant Directors is as follows:

P. N. Satya Prasad, Director A post -graduate in Management and a development banker by profession, Sri P. N.

Satya Prasad has more than three decades of banking experience. His areas of

expertise include Project Appraisal, Institutional Appraisal, Corporate Finance,

Institutional Development, Training and Capacity Building.

Y.D. Reddy, Assistant Director Sri Y Dasaradharam Reddy Chief Manager in State Bank of Hyderabad is a science

graduate with B Ed. qualification having long experience in rural credit management.

He has vast rural working experience of nearly three decades. He worked at his

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head office in organization planning and stationery depts. At APBIRED he is looking

after the institute’s administration, accounts.

Dr. K. Gowri Shankara Rao, Assistant Director Dr. K. Gowri Shankara Rao is a Graduate in Veterinary Science. He worked as

Special Veterinary Officer in Dept. of Animal Husbandry, Govt. of AP for 3 years and

jointed in Indian Overseas Bank as Veterinary Officer in 1982. He has worked as

Branch Manager in several Rural and in Semi-urban branches in Andhra Pradesh.

He has rich experience in Agricultural financing including Animal Husbandry

activities and SHGs. He has exposure to Asset Reconstruction Department,

Regional Office, Hyderabad. He is having good aptitude in service to the rural

people.

D. Subba Rao, Assistant Director Sri Rao is a graduate in Commerce from Andhra University, He joined Canara Bank

in 1977 and rose to the position of Senior Manager. He is a certified associate of the

Indian Institute of Bankers. During a career of 31 years he has worked at various

places in Andhra Pradesh, Bihar, Jharkhand and U.P. He had exposure in various

aspects of Banking viz., Agriculture, General Banking, Foreign Exchange, Currency

Chest, Inspection and worked as Faculty for 2 years. His areas of interest in

commercial banking include recovery, customer service, and corporate social

responsibility. He has worked in rural/semi urban/urban/metropolitan branches in

various capacities.

10. Note of Gratitude: APBIRED wishes to place on record its sincere gratitude to Government of Andhra

Pradesh, NABARD, Andhra Bank, Canara Bank, Corporation Bank, Indian Bank,

Indian Overseas Bank and State Bank of Hyderabad who have been extending

financial, moral and human resource support for all its activities.

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APBIRED is grateful to Branch Managers of various Banks working in the state, the

Lead District Managers, the AGMs (DD) of NABARD, the Project directors of DRDA,

ITDAs and other Government agencies as also various NGOs/VOs who have been

extending support by sponsoring candidates for training.

APBIRED also wishes place on record its sincere gratitude to Government of India,

AMR-APARD and BAIF – whose support and sharing of resources, knowledge, skills

and information has been helping APBIRED in performance of its assigned

responsibilities.

The institute is grateful to all the employers who have provided wage employment to

our trainees and those branch managers who have provided loans for establishment

of micro enterprises by our trainees either through direct loans or through SHG

loans.

Last but not the least; the institute is grateful to Sri B Murali Krishna (Andhra Bank),

past director and Sri M. Lakshmi Narayana (Indian Bank), past Assistant Director for

their substantial contributions for the development of the Institute during their tenure

of deputation with the institute.

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